2015/08 - fidme - general overview (loyalty cards, stampcards, coupons...)
TRANSCRIPT
Reach new clients, enhance engagement and take advantages of « mobile to store » with loyalty digitalization
Connect or createyour mobile loyalty program in FidMe
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Version 3.0 – July 2015
S N A P P ’ / F I D M E
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• Who are we?
• FidMe : concept and key figures
• Digitalize your loyalty program
• Targeting and direct marketing via cross-data
• Detect customers in points of sales
W H O A R E W E
S N A P P ’
A 20-member team
Mobile development
experts
Created in July 2005
Downloadedapplications
Multi-platformknow-how
2,3 M€ raised
+5M
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53% of smartphone owners use(28%) or are ready to use(25%)their mobile phone as a loyalty card in stores,
W H A T D O M _ S H O P P E R S W A N T
Source : Observatoire de la ;Fidélité 2014, étude menée auprès de 8000 utilisateurs
FidMe 3T 2014
63% of FidMe users do not have any other application of brands or retailers in their mobile phone
78% of FidMe users are willing to receive personalized offers!
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Available in 19 languages,Downloaded in more than 80 countries…
U N I V E R S A LM _ W A L L E T
E U R O P E ’ S N ° 1
3.700.000 accounts
+90.000new/month
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6th most used commerce application /the most used brand in France (Médiamétrie)
1st most used mobile application in point of sales
6,3launches per month
650.000monthly active users
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Y O U R L O Y A L T Y P R O G R A M D I G I T A L I Z E D N O W
Visible by3.7 million users
Your clients are alreadyin FidMe
Time-to-market : immediate!
Connexion to CRM
TAKE CONTROL!
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Your logo
Clients’ identity
Card background Point of sales
Links to app’
Ongoing offers
Y O U R L O Y A L T Y P R O G R A M D I G I T A L I Z E D N O W !
Loyalty level
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Your details
Stampcard
Rewards / Coupons Points of sale
Loyalty program
Points of sale
Y O U R S T A M P C A R D D I G I T A L I Z E D N O W !
T A R G E T I N G C L I E N T S & P R O S P E C T S
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FidMe allows a unique targeting enabling panels creationsfrom profile criterias and brands data / retailers
DATABASE
WOMEN
MEN
18+
18-25 yo
26-35 yo
36-50 yo
PERFUME
WELLNESS
BEAUTY INSTITUTE
GROCERY
SPORT
TRAVEL
T A R G E T I N G C L I E N T S A N D P R O S P E C T S
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Once the panel is defined, FidMe can push an offer, deal, coupon straight to these users via notifications, geolocation, or specific actions.
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S E N D O F F E R S A N D C O U P O N S V I A F I D M E
Out-appnotification
Badges and in-appnotifications
2
Notificationscentre
Centre of geolocated offers
R E A C H C L I E N T S B Y G E O L O C A T I O N
A client or prospect near a point of sale can receive an information, or a deal
Also, a sales man can receiveinformation about an incoiming
client to personalize his visit
In-coming and out-goinginteractions:
B2C / B2B2C / B2B
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As iBeacons are only linkedto a single application, FidMe isideal to reach a great number
of clients and prospects.
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Online access to cardholders’ mobile behaviors, Real time statistics and analytics (campaigns, offers, notifications),
Data export to your CRM,Complete management of your loyalty program and acquisition features.
F I D M E C O N N E C T / S T A M P C A R D S M A N A G E M E N T B A C K E N D
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Y O U R L O Y A L T Y P R O G R A M D I G I T A L I Z E D N O W !
In a matter of weeks, your loyalty program is
connected!
Your clients are alreadyin FidMe.
Time-to-market : immediate!
Reach3.7 million users.
TAKE CONTROL!
Contact by geolocationtechnologies
Direct marketing via super targeted panels
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Already connected to FidMe
Local stores & franchises Partners and advertisers
FidMe by Snapp’Le Grand Angle - Avenue Périé - 33520 Bruges - France
Laurent Bourgitteau-Guiard – General Manager
[email protected] - tel : +33 5 47 74 52 53 - mobile : +33 6 27 47 55 11
www.snapp.fr – www.fidme.com