2015 sponsorshipdeck rogers santa claus parade

SPONSORSHIP OPPOR TUNITIES

ROGERS SANTA CLAUS PARADE 1 2 T H A N N U A L

S U N D A Y , D E C E M B E R 6 , 2 0 1 5 Vancouver, BC

ROGERS SANTA CLAUS PARADE 2015 Sponsorship Opportunities 1

BE APART OF THE HOLIDAY TRADITION!

Every year, 300,000 people line the streets of Downtown Vancouver to watch - what has become – the official west coast kickoff of the Christmas season.

Imagine the kind of exposure that provides.

On Sunday, December 6th, at 1:00pm, the 12th Annual Rogers Santa Claus Parade will march through the city centre, and we’re planning our biggest parade yet to mark this special occasion. We’ll have more than 65 entries, 3,500 participants, and once again we’ll be collecting food and cash donations to support the Greater Vancouver Food Bank Society.

Vancouver’s favourite holiday tradition also features lots of pre-parade activities and family entertainment at the Coast Capital Savings Christmas Square at the Vancouver Art Gallery. In addition to the thousands of people who will see the parade live, many thousands more around BC and Alberta will also enjoy the parade’s television broadcasts on City Vancouver and OMNI BC, and City in Calgary and Edmonton.

No other Vancouver sponsorship opportunity offers such broad audience reach – and our sponsors appreciate being able to choose the level of sponsorship and exposure that best suits them.

So please join us and make the most of this unique sponsorship opportunity, as we celebrate the 12th Anniversary Rogers Santa Claus Parade. We look forward to working with you.

It’s never too early to start thinking about Christmas!

Gord Nelson Vice-President, Business Markets, Western Canada Rogers Communications Inc.

Jessica Walker Sponsorship Director Rogers Santa Claus Parade 1.604.646.3581 [email protected]

Join the 12th Annual Rogers Santa Claus Parade in Downtown Vancouver as a sponsor.


BENEFITING PARTNER:

Since 2003 the theme of the parade has been The Spirit of Giving. Your participation in the parade directly benefits the Greater Vancouver Food Bank Society. More than 75,400 lbs of food and $141,800 has been collected since the parade’s inception.

A SNAPSHOT OF THE ROGERS SANTA CLAUS PARADE DAY:

The following pages showcase our fun filled Rogers Santa Claus Parade and we plan to make 2015 the most exciting parade yet!

Coast Capital Savings Christmas Square

Rogers Santa Claus Parade

Photos with Santa

Vancouver Art Gallery (Georgia & Howe)

Downtown Vancouver Robson Square Ice Rink

• 10:30am – 1:00pm

• Family entertainment stage

• Children’s activities: Gingerbread decorating, face painting and much more!

• 30,000 visitors

• 1:00pm – 3:00pm

• Attendance: over 300,000

• 3,500 participants

• 65 entries

• 3:00pm – 5:00pm

• Free Skating (skate rentals $4)

• Live music

• Sleighful of family fun

• Free photo with Santa

• 2,000 families enjoying photos and skating

We will connect you to

our over 300,000 guests

WE OFFER• Customized sponsorship experiences that will help showcase your

brand to hundreds of thousands of people

• Marketing, promotional and media exposure

• On-site engagement


ADVERTISING & MARKETING CAMPAIGN

Parade sponsors will benefit from a fully integrated parade marketing plan and broad reaching community engagement, including extensive advertising and promotion through traditional and online platforms.

Newspaper features

Newspaper ads

Television and radio spots

Television and radio interviews

Media advisories

Event listings

Social Media – Facebook, Twitter, Instagram

www.rogerssantaclausparade.com

*Sponsor inclusion is dependent on sponsorship level.

MEDIA VALUATION

Media outlets that covered 2014 parade:

Global BC, CTV News Vancouver, CBC Vancouver, City, Omni, Fairchild TV, The Province, The Vancouver Sun, The Globe and Mail, 24 Hours Vancouver, Metro News Vancouver, Vancouver Courier, Sing Tao, World Journal, News 1130, CKNW

Total television

reach of 3,130,250 in 2014

Media coverage had a reach of

13,014,000 impressions in 2014

ALL PAIN,NO GAINCanucks blow three-goallead, lose 4-3 in OT. » B3

MONDAY, DECEMBER 8, 2014

COLUMNISTSChuck Chiang A17Iain MacIntyre B3

WEATHER

WET DAYS AHEAD, REPORT, B15

$1.52 PLUS GST

$2.14MINIMUM IN OUTLYING AREAS

0

157040 10035

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INSIDE TODAY’S PAPERArts & Life B9Asia-Pacific A17Bridge B15Classified B16Comics B13

Crosswords B10, B15Ferry Schedule A2Horoscope B10Issues/Ideas A16Letters A16

Obituaries B18Sports B1Sudoku B13TV B14

ERIN ELLISVANCOUVER SUN

Prescriptions for the most powerful class of painkillers continue to rise in B.C. despite strict rules to discourage their use, according to a recently released national study.

But use of high-dose opiates — considered the most dangerous because they are linked to addiction and accidental overdose — is rising slower in B.C. than most other provinces, only 8.4 per cent between 2006 and 2011. Ontario, by contrast, has the highest per capita rate of opioid prescriptions in Canada.

Opiod medications are derived from natural or synthetic opium. They include skin patches con-taining fentanyl and pills like Percocet, Perco-dan, Dilaudid and Demerol. Heroin also comes from opium, but is illegal in Canada.

Newfoundland had an 85-per-cent increase in high-dose opioid prescriptions during the study period, a situation that has officials there look-ing closely at the B.C. model of centralized com-puter tracking called PharmaNet.

Newfoundland and Labrador Health Minister Steve Kent said recently only about 40 per cent of his province’s pharmacies are linked to a com-puterized network, covering 60 per cent of the population.

“There is a rising rate of opioid addiction in our province and addressing that is a top priority for government,’’ he said. “We’re actively working to increase that number to get everybody con-nected which will definitely make a difference.’’

Analysis of B.C.’s PharmaNet database can spot unusual prescribing patterns that could indicate abuse. The records also make it easier for a pharmacist to spot “double doctoring” — someone going to multiple physicians, often at walk-in clinics, to get multiple prescriptions.

“It’s not so easy here (in B.C.) to double-doc-tor as it was in Ontario, where no such system existed until recently,” explained Benedikt Fis-cher, a researcher and professor at Simon Fraser University and Director of the Centre for Applied Research in Mental Health and Addictions.

“But it’s not that there’s a big problem in other provinces and B.C. is fine. I can tell you straight out that we have a substantial prescription opi-oid-related problem in terms of misuse, addic-tion and even death.”

Opium-based painkillers prescribed more, despite safeguardsB.C. doing better than other provinces, but still has a problem, expert says

CONTINUED ON A6

JEFF LEEVANCOUVER SUN

Vancouver Mayor Gregor Robert-son has broken with tradition and has named two of his closest coun-cil allies deputy mayor and acting mayor for an entire year rather than rotating the jobs monthly among council members.

At the same time, he’s also nam-ing all other council members to

a monthly rotational schedule to serve his office “as requested” when neither Vision Vancouver Coun. Andrea Reimer nor Coun. Raymond Louie can fill out in their new jobs as deputy mayor and act-ing mayor.

The changes not only politicize the deputy mayor and acting mayor roles, but will cost taxpayers a lot more than what the city now sets aside to compensate council mem-bers for those jobs.

Until now the city paid the des-ignate $2,830 per month, but the largely ceremonial job was shared equally among all council members when the mayor couldn’t attend functions or is out of town.

But in assigning Reimer and Louie as his deputies for the year, the mayor is also giving them a higher profile. Under the Vancou-ver Charter they will have the same executive and signing powers as the mayor.

The changes will mean the city will revise the budget for the two positions as well as the rotational duties of the council members, the mayor’s office said in a statement.

An independent third party will be hired to review the proposed com-pensation, but it will not extend to a review of all council remuneration, his office said.

CITY OF VANCOUVER

Mayor names long-term deputies, breaks from tradition

CONTINUED ON A2

NOT-SO-FRIENDLYKIDS’ FOODS Products with reassuring labels can be loadedwith sugar and fat. » B9

RICHARD LAM/PNG

Santa and his elves wave to the crowd during the 2014 Santa Parade in Vancouver on Sunday.

Oh to be a kid …Oh to be a kid …Oh to be a kid …Oh to be a kid …Oh to be a kid …Oh to be a kid …

BETHANY LINDSAYVANCOUVER SUN

The best — and perhaps only — place to get a view of Sun-day’s Santa Claus Parade from the crowded corner of Howe

and Georgia streets was atop the shoulders of a willing adult.

But that prime vantage point also came with an important responsi-bility: relaying the highlights of the parade to those below.

“Now I see a fire truck,” one little boy told his dad, whose only view

was of spectators in front of him. “I’ll take a picture so you can see.”

The corner by the Hotel Geor-gia was perhaps the busiest place to watch the parade, with crowds measuring 10 people deep in places. Some people had thought ahead and brought

telescoping selfie sticks so they could hold their phones and cam-eras above the throng, recording video mementoes of an event they couldn’t actually see.

… hoisted high above the crowd

CONTINUED ON A4

| FINAL EDITION

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PARADE BROADCAST

Once again we are thrilled to televise the parade as we share this holiday tradition with those who cannot join us in person on Parade day. The City broadcasts in Vancouver, Calgary and Edmonton allow us to extend our reach into Western Canada and into the multicultural communities of Metro Vancouver with our OMNI BC broadcast in Cantonese, Mandarin and Punjabi. 12th Annual Rogers Santa Claus Parade broadcast details:

• City Vancouver, Calgary & Edmonton

• OMNI BC broadcast in Cantonese, Mandarin and Punjabi

• 60 minute regional broadcasts of the parade

• One original broadcast and one repeat per outlet

• Sponsor logo visuals and brand mentions in the broadcast

• Total broadcast viewership for 2014: 83,000

MEDIA PARTNERS

PRINT

RADIO

TELEVISION

PRINT ADVERTISING

ROGERS SANTA CLAUS PARADE 2015 Sponsorship Opportunities 5ROGERS SANTA CLAUS PARADE 2014 Summary Report 2

2014 SPONSORSA big thank you to our sponsors for helping make the 11th Annual Rogers Santa Claus Parade such as huge success!


SPONSORSHIP OPPORTUNITIES AT A GLANCE

For 11 years, the Rogers Santa Claus Parade has provided a premier sponsorship opportunity for businesses and organizations during the holiday season. Based on a guiding principle—The Spirit of Giving—the parade consistently provides tremendous public relations opportunities for participating groups to showcase their commitment to the community. Enabled by the sponsorship and support of the business community, this parade is an investment in the region. Offering customized sponsorship packages, this annual event is a prime opportunity to reach the audience that matters to you in a meaningful way.

Sponsorship Opportunities

1 Year Deal

3 Year Deal

Promotional Inclusion

(Print, Radio, TV)

Booth space at

Christmas Square

Linked logo in website

TelevisionEntry

Banner with logo

Onsite Sampling

VIP Seats

Custom Parade Float $35,000

Yr 1: $35KYr 2: $25KYr 3: $25K

√ √ √

• Logo inclusion-bumpers

• 2 commercial spots

• coverage

√ √ 10

Holiday Inflatables $25,000

Yr 1: 25KYr 2: 22KYr 3: 22K

√ √ √


• 1 commercial spot• coverage

√ √ 10

Corporate Float w/ full promotional

inclusion

$15,000Yr 1: 15KYr 2: 13KYr 3: 13K

√ √ √


• 1 commercial spot• coverage

√ √ 6

Holiday Kids $12,000Yr 1: 12KYr 2: 10KYr 3: 10K

√ √• Coverage during

broadcast with name mention

√ √ 6

Corporate Float $8,000 √

• Coverage during broadcast with name mention

√ √ 2

Branded VIP Seating for 50 $5,000 √ 50

Corporate Mascot $3,000

• Coverage during broadcast with name mention

√ √ 0

VIP Seating for 20 $1,600 20

Customized sponsorship packages are also available upon request.


CUSTOM PARADE FLOAT

Be a big part of the 12th Annual Rogers Santa Claus Parade with a custom

float and full promotional inclusion.

BENEFITS:

• Custom parade float

• Print: Logo inclusion in the parade’s newspaper advertisements

• Radio: Name mentions during event promos on JackFM, News1130, SONiC fm &

MountainFM

• Television:

· Logo inclusion in pre-event bumpers

· Coverage during the parade broadcast

· Two 30 second commercial spots during the parade broadcast

on City Vancouver

• Website: Logo and hotlink

• Parade entry banner with logo

• On-site sampling opportunity along the parade route

• 10x10 booth space at the Christmas Square

• Ten VIP seats

1 Year Deal 3 Year Deal

$35,000 Year 1: $35,000Year 2: $25,000Year 3: $25,000


HOLIDAY INFLATABLES

Sponsor a holiday inflatable and wow the crowd as your entry floats by. Choose from a variety of holiday themed inflatables.

BENEFITS:


• Radio: Name mentions during event promos on JackFM, News1130,

SONiC fm & MountainFM

• Television:



· One 30 second commercial spots during the parade

broadcast on City Vancouver





• Ten VIP seats

1 Year Deal 3 Year Deal

$25,000 Year 1: $25,000Year 2: $22,000Year 3: $22,000

* Custom inflatables are available for order.Please inquire for an estimate.


CORPORATE FLOAT

For organizations that have their own float.

BENEFITS:

• Television: Coverage during the parade broadcast




• Two VIP seats

CORPORATE FLOAT WITH FULL PROMOTIONAL INCLUSION

For organizations that have their own float and would like full inclusion into our promotional opportunities with our radio, television and print partners.

BENEFITS:


• Radio: Name mentions during event promos on JackFM, News1130, SONiC fm & MountainFM

• Television:



· Two 30 second commercial spots during the parade broadcast on City

Vancouver





• Ten VIP seats

$8,000

$15,000


HOLIDAY KIDS

Sampling Program - Ten kids dressed up in holiday themed costumes representing your brand joined by five walking inflatables. The holiday kids along with a minimum of ten additional parade volunteers will distribute your organization’s giveaway, provided by the sponsor, along the parade route.

BENEFITS:


• Corporate logo on costumes & inflables




• Support vehicle and carts with logo


• Six VIP seats

• Giveaways distributed in the VIP sections

MASCOT

For companies who have their own mascot.

BENEFITS:





• Opportunity to make a pre-parade appearance at the Christmas Square

$3,000

$12,000


VIP SEATING SECTION

View the parade from the “Best Seat in the House” with your own private section of bleacher seating. The VIP seating section includes complementary beverages and snacks. Treat your employees or clients and their families to this Vancouver holiday tradition in style with an unobstructed view of the 10th Anniversary Rogers Santa Claus Parade!

Option 1) $5,000 for branded section of 50 VIP seats

BENEFITS:

• High-impact prominent on-site signage featuring

corporate logo


Option 2) $1,600 for 20 reserved VIP seats

To confirm your participation in the 12th Annual Rogers Santa Claus Parade

please contact:

Jessica Walker Sponsorship Director

T: 604.646.3581C: 604.626.9987

[email protected]

2015 sponsorshipdeck rogers santa claus parade

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