2015SPONSORSHIP

OPPORTUNITIES

Have All the FunYou Want!

(WE’LL MAKE MORE!)

“Having Fun” for 125 years, the IAFE Con ven -tion and Trade Show provides a tremendous opportunity toconnect with fair business professionals. This year, the125th Annual IAFE Convention is slated for November 29-December 2, 2015, at the Paris Las Vegas Hotel. The con -vention draws over 4,000 people connected to the fair busi -ness from around the country and across the globe. Surveysfrom our 2014 event indicate that over 88% of registeredattendees (delegates) played a role in purchasing decisionsfor their fair.

The IAFE offers numerous opportunities to gain visibilityand show support for our industry’s largest gathering.

ALL sponsors receive the following benefits:> Logo placement, including a web site link, on the IAFE

Convention web site.> Recognition in 3 separate IAFE Publications: the No vem -

ber/December Convention issue of Fairs & Expos maga -zine; the Official IAFE Convention Program; and theJan uary/February Post Convention issue of Fairs & Exposmagazine.

> Recognition on signage located at the entrance of theCon vention area at the host hotel.

> Sponsor recognition on the IAFE mobile app.

SPONSORSHIP OPPORTUNITIESFun Run & WalkBe part of a fun activity with this event that “jump starts”our Convention. Many attendees take part in this activityon Sunday morning, providing you with an early chance toget your company brand “running around” in the minds ofattendees.> Silver Level Sponsorship Recognition> Your corporate logo on T-shirts provided to all partici -

pants in the Fun Run> Opportunity to assist with the Fun Run Awards

Presentation

Attendee Neck WalletsEvery attendee can be wearing your brand around theirnecks when you logo is featured on the reverse side of thebadge holder that all attendees receive.> Silver Level Sponsorship Recognition> Your corporate logo on the reverse side of all badge holders

Convention RegistrationIt’s a place everyone must visit to claim their credentials!Imagine having your company placed front and center forall convention attendees to see.> Diamond Level Sponsorship Recognition> Your corporate logo placed on backlit panels at each reg -

istration area> Opportunity to place a flyer/insert into each registration

packet (sponsor provides flyer — size limitations exist).> Your corporate logo on the onsite registration kiosk panels

WorkshopsBrand your organization as an educational leader by spon -soring one of our terrific educational sessions. Identify aworkshop that will have your desired audience in atten -dance for targeted results!> Silver Level Sponsorship Recognition> Opportunity to introduce the speaker(s) at the workshop> Ability to hand out flyers/promotional material at the

con clusion of the workshop

Refreshment BreaksHelp the IAFE provide attendees with refreshments be -tween educational sessions.> Pewter Level Sponsorship Recognition> Signage near the refreshment break recognizing your

sponsorship

Cyber Café and Recharge LoungeLocated in the Trade Show, the Cyber Café and RechargeLounge will provide attendees with a chance to pick upemail, browse the internet or perhaps print boarding passesat several computers stationed in the lounge. In addition,this lounge also features a station to recharge mobile de vic -es. Brand your organization by sponsoring this highly vis -ible lounge located in the IAFE Trade Show.> Diamond Level Sponsorship Recognition> Brand recognition on signage located in the lounge> The sponsor’s web site URL will be set as the “home”

page of all computers in the lounge

SPONSOR TIER LEVELS

Titanium ($20,000 and Up) Diamond ($10,000-$14,999) Silver ($1,000-$4,999)

Platinum ($15,000-$19,999) Gold ($5,000-$9,999) Pewter ($500-$999)

First Friends ReceptionConnect with first-time attendees and new members of theIAFE at this reception held on Sunday. Sponsorship of thisevent is a great way to make a “first” impression!> Silver Level Sponsorship Recognition> Signage at the event recognizing the sponsorship> Ability to address the attendees to the reception

Wine Glasses for the Wine & Dine EventThe Wine & Dine event is a fundraiser for the IAFE Edu -cation Foundation. Support this event by sponsoring theglassware used and serves as a keepsake for attendees.> Silver Level Sponsorship Recognition> Logo placement on each wine glass> Signage at the event recognizing the sponsorship

IAFE Board BreakfastIntroduce yourself and your organization to the leadershipof the IAFE! Sponsorship of one of the two available break -fasts will provide you with a tremendous networking oppor -tunity.> Silver Level Sponsorship Recognition> Eat Breakfast and network with IAFE Board of Directors

Continental BreakfastWe have two continental breakfasts — one on Monday andone on Wednesday. A large majority of attendees take ad -vantage of these breakfasts, which provides an outstandingopportunity for exposure and branding.> Diamond Level Sponsorship Recognition> Recognition on the printed ticket given to each registered

attendee> Signage in the Breakfast areas recognizing the sponsorship

Rising Star AwardThis award honors an individual in fair management underthe age of 40 for their leadership and industry contribu -tions. Show your support of the future of our industry bysponsoring this award.> Silver Level Sponsorship> Logo placement on the award given to the honoree> Ability to assist in the presentation of the award at a gen -

eral session

Heritage AwardsThe Heritage Awards recognize 5 individuals each year fortheir volunteer service to make sure their annual fair con -tinues to succeed as a showcase for the community. Theawards are presented at the Opening Session of the IAFEConvention.> Diamond Level Sponsorship Recognition> The sponsor presents the awards to the recipients in front

of the largest audience at the IAFE Convention — theOpening Session

> Logo placement on the award given to each recipient

Keynote SpeakersPlace your company prominently in front of the largestgatherings at our IAFE Convention. We have two KeynoteSpeakers, one on Monday and one on Wednesday.> Diamond Level Sponsorship Recognition> Opportunity to introduce the sponsored speaker> Recognition of the sponsorship on the large video screens

in the General Session

Chit Chat SuiteThe Chit Chat Suite is an ideal place to catch up with anindustry friend . . . or to simply rest your feet! Sponsorshipof this special room guarantees high visibility — as the suiteis located at the entrance to the Convention Area of theParis Las Vegas Hotel.> Silver Level Sponsorship Recognition> Signage at the Chit Chat Suite door recognizing the

sponsorship

Trade Show DrawingsEach day the IAFE Trade Show features prize drawings forconvention attendees. Past prizes have included Golf Clubs,iPads, Flag Poles and Grand Prize Cash Drawings. Help addto the fun and excitement of the Trade Show by sponsoringa prize.> Silver Level Sponsor Recognition> Sponsor recognition on the ticket attendees deposit into

the drawings> Recognition at the time each prize is awarded.

Chair’s ReceptionHeld in honor of the IAFE Board Chair, the Chair’s Re cep -tion features hors d’oeuvres, snacks, free beer and cash bars.This is one of the most popular and well attended socialfunctions at the Convention and it is held inside the TradeShow!> Gold Level Sponsor Recognition> Prominent Signage in the Trade Show recognizing the

sponsorship> Photo opportunity with the IAFE Board Chair to be

published in the Post-Convention issue of Fairs & Expos> Recognition on the PA system in the Trade Show during

the event

Excellence in Agriculture Breakfast andAgricultural AwardsHeld on Tuesday morning, this breakfast celebrates the win -ners and participants in the Excellence in Agriculture pro -gram. Past breakfasts have had nearly 400 people in atten -dance. Support of this function helps us recognize thosedoing an outstanding job with agricultural programming atfairs.> Titanium Level Sponsorship Recognition> Signage at the event recognizing the sponsor> Sponsor is recognized on the printed event ticket> Sponsor logo placement on all plaques and awards pre -

sented to Agricultural Award winners> Opportunity to present the awards to all winners

Federation of Fairs WorkshopThe Federation of Fairs is the group of executives who headup state and provincial level associations of fairs and exposi -tions/exhibitions. Support the educational initiatives of thishighly influential group of attendees.> Silver Level Sponsorship Recognition> Signage at the workshop recognizing the sponsorship> Ability to briefly address the group

CFE Reception & ToastThe CFE Reception & Toast is held in honor of our Cer ti -fied Fair Executives. Sponsorship of this social event willhave you rubbing shoulders with the Who’s Who in the fairbusiness.> Silver Level Sponsorship Recognition> Signage at the event recognizing the sponsorship> Opportunity to briefly address the attendees

Communications AwardsThe Communication Awards Program celebrates and recog -nizes fair members doing an outstanding job of advertisingand public relations. Fairs submit entries into the Com mu -nications Awards Program in a number of categories and arejudged by a committee each fall. The winners are recog -nized at the Awards Party at the IAFE Convention.> Diamond Level Sponsorship Recognition> Logo placement on the IAFE web site where program

contestants enter the contest> Logo placement on all awards given to winners in the

competition> Opportunity to present the awards on stage at the IAFE

Awards Party

Competitive Exhibit AwardsThe Competitive Exhibit Awards Program celebrates andrecognizes fair members doing an outstanding job of dis -playing competitive exhibits at fairs and enhancing thecom petitive programs at fairs. Fairs submit entries into theCompetitive Exhibit Awards in a number of categories andare judged by a committee each fall. The winners are recog -nized at the Awards Party at the IAFE Convention.> Diamond Level Sponsorship Recognition> Logo placement on the IAFE web site where program

contestants enter the contest> Logo placement on all awards given to winners in the

competition> Opportunity to present the awards on stage at the IAFE

Awards Party

Innovation in Sponsorship AwardsThe Innovation in Sponsorship Awards Program celebratesand recognizes fair members doing an outstanding job ofcreating and executing innovative sponsorships at their fairs.Fairs submit entries into the Innovation in SponsorshipAwards in a number of categories and are judged by a com -mittee each fall. The winners are recognized at the AwardsParty at the IAFE Convention.> Gold Level Sponsorship Recognition> Logo placement on the IAFE web site where program

contestants enter the contest> Logo placement on all awards given to winners in the

competition> Opportunity to present the awards on stage at the IAFE

Awards Party

Hats Off to You Awards GalaAfter the presentation of the multitude of Awards onWednesday night of the IAFE Convention, it is time toPARTY! Help us celebrate our award winners by sponsoringthe food and drink at the Hats Off to You Awards Gala.Spon sorship of this event will leave a lasting impressionwith our attendees — as this is the last official event of theConvention!> Gold Level Sponsorship Recognition> Signage at the event recognizing the sponsorship> Opportunity to briefly address the large audience at the

Hats Off to You Awards Gala

Executive of the Year AwardEach year, an executive from a state or provincial associationof fairs is honored at a general session for their leadership.Support this award for a highly influential member of thefair business!> Silver Level Sponsorship Recognition> Logo placement on the award provided to the honoree> Opportunity to be on stage to present the award during

the general session

Technology WorkbenchNew this year is a special station in the Ed Shed, whereedu cation on technology-related issues will be addressedthrough open discussion and structured programs. At ten -dees can discuss and learn about the latest in web site de -sign, email marketing, online ticketing . . . and more!> Silver Level Sponsorship Recognition> Signage at the “Workbench” or table recognizing the

sponsor> Opportunity to host sessions daily relating to technology

Trade Show TreatsDesigned to attract visitors to the Trade Show on the finalday, this food function is sure to be a great hit with atten -dees. Sponsor this event and leave a “sweet” impression onattendees!> Gold Level Sponsorship Recognition> Prominent signage near the serving area recognizing the

sponsorship> Recognition on the printed event ticket of the sponsor ship

Information BoothLocation, Location, Location — the Information Booth islocated near the entrance to the meeting area of the ParisLas Vegas Hotel. This booth is stationed with volunteerswho can assist attendees with any questions they may have.> Silver Level Sponsorship Recognition> Signage near the Information Booth area recognizing the

sponsorship> Opportunity to place flyers/sales literature at the booth

Convention SwagHelp attendees get their “swag on” at the IAFE Conventionby sponsoring daily swag giveaways. The IAFE is lookingfor some fun giveaways to take place in our Fair Fun area ofthe Trade Show. Help us add to the fun by sponsoring a funitem at this year’s Convention!> Silver Level Sponsorship Recognition> Logo placement on the giveaway item

Pocket Program and MapEach attendee packet includes a pocket program, which in -cludes a schedule and map for IAFE Convention activities.This easy-to-use item is always a big hit for attendees!> Silver Level Sponsorship Recognition> Logo placement and branding opportunity on the covers

of the printed pocket program

YPI ReceptionConnect with our 40 and under crowd by sponsoring theYPI Reception. These are tomorrow’s fair industry leaderand this event provides a casual setting to develop businesscontacts and relationships!> Pewter Level Sponsorship Recognition> Signage at the event recognizing the sponsorship

IAFE Membership ContestSponsor our year-round membership contest to help growthe IAFE membership. The contest culminates in Las Vegaswith an awards presentation for those new member re cruit -ers. The awards presentation takes place at the Awards Partyand Reception.> Titanium Level Sponsorship Recognition> Sponsorship recognition in each issue of Fairs & Expos> Logo placement on all awards presented to our award

recipients> Present the Awards and address the attendees at the

Awards Party and Reception

VIP Sponsorships are also available. VIP Sponsors provide a product or service the IAFE can utilize in producingthe Convention or related activities.

Custom Sponsorships will be considered. If you have an idea for a sponsorship that you do not see in this bro -chure, please reach out and share your idea with us!

CONTACT US:If you are interested in being a sponsor of the 125th IAFE Annual Convention and Trade Show,please contact Steve Siever at steves@fairsandexpos.com or 800-516-0313.

www.iafeconvention.com