2015 Social Media

Planning GuideASK PRO-ACTIVE DIGITAL & DIRECT MARKETING

WWW.ASKPRO-ACTIVEMARKETING.CO.UK

Introduction

2015 is good news for Social marketers.

Social audiences have continued to grow in their

masses and the acknowledgment by businesses of

its benefits has now been confirmed. Putting out

good valuable content on Social media has been a

large focus of all organisations, realizing that it

works, and business Procurement buyers are using

it for their research before talking to sales. Your

target market audience is there and looking to

engage with your businesses in this way.

Social Media – Must Haves for 2015

1. Instagram – Is a must have in 2015 as one of your social platforms especially

for retailers and any product based business. Images are important, people like to

look at pictures, they create an image of your business and what you can offer in

seconds. If it looks good then it must be good.

86% of top brands have Instagram accounts

What to do with Instagram

Instagram

Use good quality images of your products

Use #Hashtags in your caption. You can then not only

show how good your products are but also target your

location or an age group specific to your products.

Add your website link to drive traffic

Posts with at least one hashtag average 12.6% more

engagement.

Posts that are tagged with a location receive 79% higher

engagement

An Experts view of 2015

2015 will be all about Mobile & Social

“In 2015, you will see a big increase in mobile social marketing with mobile

advertising, apps and crowd sourced mobile driven content. Brands and users will

leverage the power of the two key obsessive technologies (Social and mobile) to new

heights. Instagram which integrates social and mobile will maintain its high growth

rate.”

Jeff Bullas, Forbes Social Media Power Influencer

Social Media – Must Haves for 2015

2. Facebook – Not everyone agrees with Facebook for B2B business but it seems Facebook are trying to help businesses by introducing the option to segment your target audiences for your paid ads. Maybe its time to take another look. A lot of businesses do get a lot of exposure on Facebook especially with paid ads circulating special offers or discounts which works really well for B2B products and the B2C consumer, Service industries can also benefit by making offers on Services provided or as a link to websites for more detailed information.

Also when someone clicks on a link relevant content is then circulated through their newsfeed on a regular basis, so the opportunity is again there for you to be seen and noticed.

Facebooks new ads allow you to segment your audience according to “behaviours”

What to do with Facebook

The new “Behaviors” feature added as a choice to Facebook ads now gives you these options:

• Automotive (DLX Auto Powered by Polk)

• Charitable Donations

• Digital Activities

• Financial

• Mobile Device User

• Purchase Behaviour

• Residential Profiles

• Travel

An Experts view of 2015

2015 will be about “Behavioural” targeted ads on Facebook

“Facebook’s Behavioral targeting allows advertisers to dive a level deeper beyond some of the

more surface-level targeting methods like Interests, Demographics, and Locations. These

methods make inferences about users’ likelihood of buying based on their characteristics, but

Behavioral targeting identifies users who have actually taken an action. Behavioral targeting

finds people who have recently invested their time and/or money in something similar to what

your product or brand offers, which increases the likelihood that not only are they interested in

your product, but that they’re willing to take action on that interest.”

Danie Pote, Marketing Manager of Paid Media at Simply Measured

Social Media – Must Haves for 2015

3. Twitter – In 2014 Twitter introduced paid ads,

another great tool for business to place ads on

social media. Twitter has a huge #Hashtag

usage so use hashtags to drive traffic to landing

pages on your website or other content you wish

to bring awareness to.

Twitter has 284 million monthly active users

What to do with Twitter

Create paid ads to circulate

Use images more

Use #Hashtags to drive traffic

Use links to website landing pages

Tweets using a photo have 94% more chance of being Retweeted

500 million Tweets are sent per day

80% of Twitter active users are on mobile

Social Media – Must Haves for 2015

4. LinkedIn

Make sure your profile is updated with new keywords relating to you business and your industry. Prospects search using job titles or industry sector.

Use an up to date profile photo giving a professional image.

Create your business page and keep content fresh and up to date

Post content often and share in groups

Get all of your team to create profiles with the company name in their profile. And get them to share and like your content,

LinkedIn has over 116 million users and most B2B prospects are on there

Outsource your Social Media

If you or your staff do not have the time or skills to create good content and keep

your Social Media presence fresh and current there is always the option to

outsource this. It is cost effective and measurable and can massively increase

your business growth and drive traffic to your website and create leads to sales.

Our services include

Content creation

Crisis Management

Reputation Management

Get in touch now and see your business grow

www.askpro-activemarketing.co.uk