2015 smith march editorial coverage report
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SmithTRANSCRIPT
Total seen monthly circulation: + 39,859,202Total seen circulation year to date: + 115,507,361
March 2015 brand editorial:
1. The TODAY Show - Lowdown Slim - 5,200,0002. Active.com - Arena - 6,171,800 3. Men’s Journal.com - ChromaPop - 4,981,457 4. Fitness Magazine - Overtake - 1,527,912 5. IndefinitelyWild.Gizmodo.com - Aerocore - 3,100,000 6. USA Today - Vantage, I/O Recon - 1,848,795 7. Loadoutroom.com - Frontman Elite ChromaPop - 1,100,000 8. Competitor Magazine - Asana - 500,000 9. Competitor Magazine.com - Asana - 985,498 10. Hu�ington Post - Forefront, PivLock - 4,528,566 11. Hu�ington Post - Vantage, I/OX, I/O 7 - 4,528,566 12. GrindTV - Lens Technologies - 3,44,211113. SKI Magazine - Maze - 385,583 14. Mountain Magazine.com - Overdrive, Frontman - 125,000 15. Lava Magazine - Overtake (Gear of the Year) - 60,00016. Paste Magazine - Audible - 458,096 17. SKI Magazine - Lowdown XL - 385,583 18. Fish Alaska - Touchstone - 35,000 19. Salt Water Sportsman - Dragstrip - 126,1000 20. Vision Monday - Rebrand / 50th Anniversary - 60,718 21. Eyecare Business - Tioga / Archive Collection - 44,239
1. Men’s Fitness – Forefront 2. SELF – Sidney 3. Men’s Journal – Arena Max 4. Men’s Health.com – Tioga 5. Women’s Health – Asana, Arena, Cornice, V2, Serpico 6. Powder Magazine - Clark 7. Virtuoso Life - Sidney 8. Hu�ington Post – Outlier TI, Discord 9. Bicycling Magazine – Forefront, Arena Max 10. SELF – Rebel, Colette, Marvine, Questa, Lowdown11. Outside Magazine – Frontman, Outlier XL 12. Competitor Magazine – Lowdown Family 13. Gear Junkie – Overtake Helmet 14. Mountain Magazine – Asana, Arena Max 15. Audubon Magazine – Marvine, Audible 16. Blue Ridge Outdoors – Tioga17. BustedWallet.com – Outlier XL 18. American Angler – Dover ChromaPop 19. Aspen Magazine – Overtake20. Invision Magazine – Questa, Tioga, Rebel 21. Independent Skier Magazine – Frontman
Top pitches of the month*Select seen brand coverage/circulation
*Please note that a pitch does not guarantee that the above mentioned product will appear in print.
Press Contact: Cassie [email protected] | 208.727.6593
Press Contact: Kate [email protected] | 206.334.0863
ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group.
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lavamagazine.com lavamagazine.com
LAVA'S 2015 GEAR OF THE YEAR
2015 geAr oF tHe YeAroF tHe YeAroF tHe YeAroF tHe YeAr
2015 geAr 2015 geAr 2015 geAr LAVA
2015
EdItor's Pick • lava magazine Gear of the yea
r •
From Germany to Vegas, Switzerland to Kona, we searched out the best new gear for next year. Here’s our look at what we consider to be the best new tri gear for the 2015 race season.By Jay Prasuhn : Photography by Donald Miralle & Al Powers
. SMITH OVERTAKE, $250 ($290 WITH MIPS) Kona-tested by Aussie pro Paul Matthews, Smith’s new lid uses lightweight honeycomb Koryod construct in lieu of EPS to make the helmet lighter with greater impact resistance. SMITHOPTICS.COM
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March 2015$5.95
2015 RetailBusinessGuide
SMITH OpTICSSmith Optics has launched XL-size offer-
ings for its popular Lowdown and Outliersunglass models so their customers can nowselect styles based on design rather than beconstrained by frame size.For the fishing market, the new Outlier XL
brings all the features one has come to expectfrom Smith performance-driven sunglassesin a larger frame style that’s perfect formedium and large heads. Designed for thethrill seeker, the larger rectangular shapedlenses with distinct keyhole nose detailingare offered in non-polarized ($80), polarized($119) and ChromaPop™ ($209) polarizedlens options. Megol nose and temple padscreate a comfortable and secure fit.The addition of Smith’s proprietary color-
enhancing and clarity-defining ChromaPoplenses reduce eye fatigue while optimizing atrue color experience in the outdoors.
www.smithoptics.com
WILeY XThis year, Wiley X brings 17 new
models of polarized sunglasses and fournew polarized lenses to the marketplace. TheWX Tide is targeted at the angling commu-nity and is offered in new Polarized VeniceGold Mirror (amber) or Polarized BlueMirror (green). In addition, they’re alsolaunching the new Polarized Yellow lens forthe WX Arrow and WX Gravity.The WX Tide joins Wiley X’s Climate
Control™ Series and features a patented,removable, soft-foam Facial Cavity™ Sealthat blocks out wind, debris and reflectedlight. It’s ANSI Z87.1-rated for HighVelocity and High Mass Impact safety stan-dards, providing occupational grade protec-tion. It’s equipped with Wiley X’s patentedremovable and breathable Facial Cavity™
seal which blocks out wind and light forenhanced polarization.Anglers everywhere know the advantage
of reducing peripheral light and glare. Youcan see better and more comfortably.The prescription-ready WX Tide features
Wiley X’s polycarbonate Filter 8™ polarizedlenses with anti-scratch, anti-reflective andhydrophobic coatings. WX Tide Model#CCTID04 pairs the new Venice GoldMirror (amber) lenses with a Matte HickoryBrown frame, while Model #CCTID09combines Polarized Blue Mirror (green)lenses with a Gloss Black frame. A case,strap, leash cord and cleaning cloth areincluded with each pair of WX Tides. Theyfit head sizes between medium and large andthe MSRP is $150.00.
www.wileyx.comn
Outlier XL
WX Tide
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