outlook media • 614.268.8525 • 815 N High St, Ste G, Columbus, OH 43215 • outlookohio.com

2015 Media Kit

v19.1

Celebrating 20 Years!

2/3h8.5”w

x6.646”h

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fullwith Bleed

9.5”w x 11.375”htrim Size - 9”w x 10.875”w

liVe area - 8.626”w x 10.5”h

full no Bleed8.5” x 10.126”

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Biz Card2.687”wx 1.51”h

DIGITALEblast Ads

300px W x 300px H600px W x 150px H

Presenting Sponsor600px W x 600px H

Web Banners 300px W x 300px H

728px W x 125px H

Jan IssueFeb IssueMar IssueApr Issue

Dec 14, 2014Jan 14, 2015Feb 18, 2015 Mar 18, 2015

May IssueJun IssueJul IssueAug Issue

April 15, 2015May 19, 2015Jun 17, 2015Jul 15, 2015

Sept IssueOct IssueNov IssueDec Issue

Aug 19, 2015Sep 16, 2015Oct 14, 2015Nov 17, 2015

OUTLOOKSPEC SHEET

Print Specs• 300dpi or higher• .jpg or .tif(all pdfs submittedwill be converted)

• CMYK • no rich black (4c) text below 14pt

• text inset 1/8 in from border

• send to:art@outlookmedia.com

2015 Art Submission DeadlinesIssue Running Art Deadline Issue Running Art Deadline Issue Running Art Deadline

Web Specs• 72dpi saved for web• RGB • .jpg or .gif• send to:art@outlookmedia.com

outlook 2015 editorial calendarJanuary 1: Drag

February 1: Youth & SuicideMarch 1: LGBT Business April 1: Sports & FashionMay 1: I ♥ Ohio PeopleJune 1: Pride 2015

July 1: Resource Guide / Pride Recap August 1: Home and GardensSeptember 1: Arts & Music

October 1: Sex November 1: Transgender

December 1: Health / HIV / Holidays

OUTLOOK: OHIO MAGAZINEoutlook: ohioOutlook: Ohiomagazine isa monthly, glossy lifestyleand advocacy magazinegeared toward Ohio’s LGBTand urban progressivecommunities. Editorial coverage includes politics,small businesses, arts &entertainment, health &wellness, faith, fashion,

sports, interviews, horoscopes, events and community news. outlookohio.com is the magazine’s online counterpart.

Boasting 100 times the content of the print publication, thewebsite keeps readers engaged all month long with freshdaily content, news, event photos, contests, polls, videos andreader comments. In 2015, Outlook celebrates 20 years of publishing!

distribution: print & digital25,000 print copies distributed statewide monthly • 2000+ distribution locations throughout Ohio • 97% pickup rate and a 3.4 pass-through rate

35,000 digital copies distributed weekly • average open rate of 22%

Digital Advertising RatesEblasts: • Ad included in weekly eblast: 6¢ per email• Dedicated: 14¢ per email • 52-week presenting sponsor: $20,000 (8¢ per email)

Website Ads: $300/month

OUTLOOK: OHIO MAGAZINE PRINT RATE CARD • RATES ARE NET PER INSERTIONv19.1 12x 9x 6x 3x open

gloss (4c only) save 33% save 25% save 18% save 10%

full* $1,809 $2,025 $2,214 $2,430 $2,7002/3 $1,441 $1,613 $1,763 $1,935 $2,1501/2 $1,173 $1,313 $1,435 $1,575 $1,7501/3 $838 $938 $1,025 $1,125 $1,2501/4 $670 $750 $820 $900 $1,0001/6 $486 $544 $593 $653 $7251/8 $385 $431 $472 $518 $575

biz card $149 $169 $185 $202 $225specialty save 33% save 25% save 18% save 10%

inside covers* $2,333 $2,625 $2,870 $3,150 $3,500outside back cover* $2,667 $3,000 $3,280 $3,600 $4,000center spread* $4,355 $4,875 $5,330 $5,850 $6,500

*a percentage of advertising sales is donated to The outlook Fund on behalf of customer.

outlook media • 614.268.8525 • 815 N High St, Ste G, Columbus, OH 43215 • outlookohio.comoutlook media • 614.268.8525 • 815 N High St, Ste G, Columbus, OH 43215 • outlookohio.com

1,000 to Universities, GLBT Groups and Health Centers Including these universities:

25,000 print copiesdistributed monthly

statewide!

3000+ distribution locationsthroughout Ohio

97% pickup rate and a 3.4 pass-through rate

Delivered on or before the 1st of every month.

DemographicsOUTLOOK STATS AT A GLANCEWith seven primary markets and seven secondarycollegiate markets, Outlook reaches a diverse,brand-loyal, travel-minded, luxury-seeking, technology savvy consumer.

10 • 20 •100outlook readers are 10% of the metropolitan Columbus population, spending 20 cents of everydollar - which equals $97.8 BILLION per year in economic impact.

Earnings: Because of higher education levels, societal pressures, and draw toward white-collarjobs, the LGBT consumer is affluent. • $35,511 yearly average personal income for Ohio residents. • $72,468 yearly average personal income for Outlook readers.

Economically Significant: Based on theirabove-average earnings statistic, and the size of thepopulation, LGBT consumers are an economicallypowerful niche market. • 9.6% of the total population • Controlling 19.2% of economy, • In a 509 billion dollar statewide economy, GLBT consumers control 97.7 billion dollars in Ohio.

Population: Because of access to education, services, stable home values in most markets, Ohio is a mecca for the Midwestern GLBT population, with Columbus ranked consistently ranked in the top ten gayest cities nationally.

• The current population of Ohio is 11,570,808 • The GLBT population of Ohio is 1,110,798 ▾ Columbus – 15% of general population ▾ Cincinnati – 8% of general population ▾ Dayton – 8% of general population ▾ Cleveland/Akron – 9% of general population ▾ Toledo – 7% of general population

Education: Because of societal pressures to succeed, and draw toward white-collar jobs, theGLBT consumer is extremely education focused.

• Outlook readers are five-Times more likely to be college educated than the average consumer • Outlook readers are three-Times more likely to be pursuing a graduate degree.

Arts-Focused: The LGBT consumer is very arts-focused, spending time and resources to support both performing and fine arts organizations.

• Outlook readers are four-times more likely to attend an arts-related performance, gallery opening, exhibit, or performance arts piece in the next 3 months. • LGBT consumers are twice as likely to invest in long-term membership of an arts organization.

Consumerism: GLBT consumers buy early andoften because they are economically optimistic, withan understanding that price is what you pay andvalue is what you get. • Outlook readers pay premium price for premium service. • LGBT consumers are five times more to ignore temporary economic conditions, making them more likely to make no changes to existing pur chase, travel, or consumer behaviors.

Age Diverse: Our readers are age diverse. • 18 - 24: 17% • 25 - 44: 45% • 45 - 64: 30% • 65 & up: 08%

Brand Loyal: When you come to them first, support causes they believe in, and work with them to be a part of their community, the GLBT community responds.

• Outlook readers are four-Times more likely to do business with those who advertise to them directly. • 46% of consumers are strongly influenced in favor of a company over others because of its positive social image • 49% will not do business with companies that did not meet their standards of social responsibility

outlook media • 614.268.8525 • 815 N High St, Ste G, Columbus, OH 43215 • outlookohio.comoutlook media • 614.268.8525 • 815 N High St, Ste G, Columbus, OH 43215 • outlookohio.com

Distribution Map

Contacts

Distribution Breakdown

10,000 in Columbus Metro Area

6,000 in Cleveland/Akron/Canton/Youngstown

2,000 in Dayton Metro Area

3,000 in Cincinnati/Northern Kentucky Metro Area

3,000 in Toledo/Bowling Green

01 Akron, The University of02 Antioch University Midwest03 Ashland University04 Baldwin-Wallace University05 Bluffton University06 Bowling Green State University07 Capital University 08 Case Western Reserve University09 Cedarville University10 Central State University 11 Cincinnati Christian University� 12 Cincinnati, University of 13 Cleveland State University

14 Dayton, The University of 15 Defiance College� 16 Findlay, The University of� 17 Franciscan University of Steubenville 18 Heidelberg University 19 Hiram College 20 John Carroll University 21 Kent State University 22 Lake Erie College 23 Lourdes University � 24 Malone University 25 Marietta College 26 Miami University

27 Mount St. Joseph University 28 Mount Union, University of 29 Mount Vernon Nazarene University 30 Muskingum University 31 Notre Dame College of OH 32 Oberlin College 33 Ohio Dominican University 34 Ohio Northern University 35 Ohio State University 36 Ohio University 37 Ohio Wesleyan University 38 Otterbein University 39 Rio Grande, University of

40 Shawnee State University 41 Toledo, The University of 42 Urbana University 43 Ursuline College 44 Walsh University 45 Wilmington College 46 Wittenberg University 47 College of Wooster 48 Wright State University 49 Xavier University 50 Youngstown State University

WORLD HEADQUARTERSOutlook Media, Inc.815 N High St, Ste G, Columbus, OH 43215614.268.8525 phone 614.261.8200 fax

ART & AD SUBMISSIONS art@outlookmedia.comextension 1#

THE MALOCCHIOEditor-in-Chief / Associate PublisherBob Vitalebvitale@outlookmedia.comextension 7#

THE DEADLIEST CATCHManaging EditorErin McCallaerin@outlookmedia.comextension 2#

MASTER OF THE UNIVERSEPublisher & Art DirectorChristopher Hayes chris@outlookmedia.comextension 1#

FANCY PANTSSales Director / Associate PublisherChad Paul Frye cfrye@outlookmedia.comextension 4#

PRODUCT SIZE QUANTITY RATE(per insertion)

TOTAL RUN DATES

SPECIAL INSTRUCTIONS: TOTAL CONTRACT

BILLING INFO

Payment Type: Cash Check* IMS Credit Card__________________

Credit Card/IMS Number:_____________________________________________________________________

Ex Date:____________________________________ Security Code (CVC):_____________________________

Name on Card:______________________________________________________________________________

Street Address:____________________________________________ Zip Code:________________________

Accounts Payable Contact:__________________________________ AP Phone:________________________

Accounts Payable Email:_____________________________________________________________________ *Make Checks Payable to: Outlook Media, Inc, 815 N High St, Ste G, Columbus, Oh 43215

outlook media advertising and promotions contract

CUSTOMER INFORMATION

Business Name: _______________________________________________________________________________

Buyer Name & Title:_______________________________________________________________________________

Phone Number:_______________________________________________________________________________

Email:_______________________________________________________________________________

Fax Number: Mobile Number:_______________________________________________________________________________

Street Address: Apt/Suite:_______________________________________________________________________________

City/State/Zip:_______________________________________________________________________________

ART / DESIGN INFO Client will supply art Outlook will design art

Art Contact Name:___________________________________ Phone Number:____________________________

Email: _______________________________________________________________________________________

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_____________________________________________ ______________________________________________Authorized Buyer / Advertiser Printed Name Outlook Media Representative Printed Name

_____________________________________________ ______________________________________________Authorized Buyer / Advertiser Signature Outlook Media Representative Signature

______________________________________________ ______________________________________________Date Date

BILLING AND PAYMENT• PAYMENT IN ADVANCE REQUIRED FOR ALL ADVERTISERS.• Customers who do not put a credit card on file for per insertion billing must pre-pay the entire advertising run by check or money order before the first insertion ispublished.• Advertisers will be charged a return check fee of $40 per returned check.Credit cards will be charged between the 15th and 20th of the month for the follow-ing month’s insertion, and Advertisers will be charged a fee of $20 if the credit cardon file fails to authorize.• Accounts on which any charge enters a 30 day past due status shall be immedi-ately placed on hold and no further advertising shall be run for that Advertiser untilsaid account is paid in full. Late fees of 24% annual (2% per month) will accrue. Ac-counts on which any charge enters a 60 day past due status shall be deemed delin-quent. Once an account is considered delinquent, Outlook Media has the right toterminate the contract. Advertisers may also choose to terminate a contract at anytime by giving written notice to Outlook Media. Upon termination of a contract, Out-look Media will notify the advertiser in writing, and will bill the advertiser for any un-paid balance on the account, plus an amount equal to one-half of the remainingcontract value, and all advertising values will be calculated at the open (non-fre-quency rate) and any offered discounts or special pricing will be rendered void. Allterminated accounts will be sent to collections attorneys for immediate action.Other costs, such as legal fees derived from the delinquency, may be added to theaccount balance, if collection through the courts is required.GENERAL POLICIES• A contract must be signed by an authorized representative of the Advertiser andan authorized representative of Outlook Media and submitted with space reserva-tion requests. Advertisers understand and agree that rates cited on this agreementare per insertion, unless otherwise specified in writing. Frequency advertising willrun consecutively unless otherwise specified above.• Outlook Media art design time billed at $125/hr unless otherwise noted above.All costs for purchasing/licensing commercial art and images will be billed to Adver-tiser.• An Advertiser may not make cancellations or changes after 9 am on the 15th ofthe month prior to publication, and all publication artwork and payment in full aredue at 9 am on the 15th of the month prior to publication. Notice of cancellation orchanges must be submitted in writing. All ads cancelled after the deadline will bebilled at 100%. If Outlook Media agrees to accept an ad for publication after thedeadline, there will be a 15% surcharge added to the cost of that ad. Further, if Out-look Media agrees to make changes to artwork Outlook Media has produced for anad or accept a replacement ad from an advertiser that is different in size to theoriginal ad placed after the deadline, there will be a surcharge of $25 added to thecost of that ad. Outlook Media reserves the right to charge for unused space or run

the most recent advertisement to fulfill a contract agreement when no acceptablecopy is furnished by the deadline.• Outlook Media will not be liable for omission of any advertisement or for errorson the part of the Publisher appearing in any advertisement beyond crediting thecost of the space occupied by the error. No allowance will be made for errors thatdo not materially affect the value of the ad. Credit will be applied at the end of theadvertising run. No refunds will be made under any circumstances, including pre-paid agreements that are not fulfilled by the Advertiser. Notification of error must bemade in writing within one week of publication of the error. Verbal notifications oferrors will not result in a credit.• Outlook Media will not be subject to any liability whatsoever for any failure topublish or circulate all or any part of issue or issues because of circumstances notwithin the control of Outlook Media. Furthermore, the Advertiser assumes full re-sponsibility and any and all liability arising out of any claim associated whether di-rectly or indirectly from said advertisement and shall hold harmless and/orindemnify Outlook Media, Inc. and associated individuals and companies for any andall costs arising from said claim.• Positioning of advertisements is not guaranteed and is at the discretion of Out-look Media. Ads are not subject to adjustments, reinsertions, or refunds due to theposition in which an ad appears. All rates listed are net. Advertisers are responsiblefor advertising charges and associated fees in the event an Advertiser’s agency/rep-resentative defaults on payment due Outlook Media. It is clearly understood that for-warding an insertion order and/or submitting a signed contract constitutes anacceptance by the Advertiser and agency of all terms and conditions of the currentOutlook Media rate card and contract in effect at the time of agreement.• Discounted rates for non-profit organizations are extended only to verifiable501(c)(3) not-for-profit groups that provide Outlook Media with a copy of their IRSstatus letter. Discounted rates are not available for purchased “in kind” advertising.The least expensive frequency rate will be used for all political candidates, issuescampaigns, and political influence advertising.• It is clearly understood and agreed that advertising and editorial are independ-ent and that no special editorial consideration of any kind shall be part of the salesagreement. Outlook Media reserves the right to add or delete distribution locationsand print run without notice to the Advertiser. Said additions or deletions will haveno effect on Advertiser’s individual rates unless an across-the-board notice is pro-vided regarding it to all Advertisers.• Outlook Media reserves the right to edit, refuse, cancel or reject any material atany time for any reason. Outlook Media, Inc. holds the copyright to all materials pro-duced by the company.• This Agreement shall be construed and governed according to the laws of theState of Ohio. Advertisers consent to the jurisdiction and venue of any Court locatedin the State of Ohio, and expressly waive any right to a trial by jury.

PAYMENT SCHEDULE Cash TradeDEPOSIT due on or before $ $

2ND PAYMENT due on or before $ $

3TH PAYMENT due on or before $ $

4TH PAYMENT due on or before $ $

TOTAL ADVERTISING FEES AND TRADE $_________________ $___________________

I agree to the terms and conditions of this agreement

TERMS AND CONDITIONS

This authorization is to remain in full force and effect until Outlook Media, Inc. has received written notification from me of its termination in such time and in such manneras to afford Outlook Media, Inc. a reasonable opportunity to act on it. With my signature, I certify that I have the authority to execute this advertising contract on behalf ofthe above-named company and I authorize Outlook Media to publish advertising for the company as outlined above. I have read and understand all terms and conditionsspecified above, and acknowledge that this advertising contract is subject to all of those terms and conditions. My signature authorizes Outlook Media to debit the abovecredit card as payment for advertising fees, if applicable. My signature personally guarantees payment of this contract.

Buyer’s Initials