2015 international sourcing expo australia post show report 231215
TRANSCRIPT
16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
Organised by Seminar SponsorEvent Partners
TRADEVISITORSONLY
Post Show Report 2015
Participating Countries:
India, China, Bangladesh, Pakistan, Hong Kong, Taiwan, Indonesia, Fiji,
Vietnam, South Africa, USA, France and Australia.
International Sourcing Expo Australia
16 - 18 November 2015Melbourne Convention & Exhibition Centre
Co-Located with
www.internationalsourcingexpo.com
Co-Located with
Post Show Report 2015 Post Show Report 2015
EnquiriesJulie Holt Exhibition Director
M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037
E: [email protected] Enquiries
Julie Holt Exhibition Director
M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037
16-18 November 2015Melbourne Convention & Exhibition Centre
16-18 November 2015Melbourne Convention & Exhibition Centre
Page 2 Page 3
16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
International Sourcing Expo Australia
Melbourne Convention & Exhibition CentreVictoria, Australia
Mon 16 November 2015 10:00 - 17:00Tues 17 November 2015 10:00 - 17:00Wed 18 November 2015 10:00 - 16:00
Bays 10-12 Gross Floor Space 4,500 m2
China Clothing & Textiles Expo
Bays 13 - 16 Gross Floor Space 6,000 m2
Event Overview.
The International Sourcing Expo Australia provided an outstanding platform for businesses to connect and transact in a face to face environment. Delivering the broadest array of products and ranges from manufacturers and suppliers of apparel, textiles and accessories across multiple categories, this is Australia’s largest and most comprehensive event of it’s kind.
Co located with the China Clothing & Textiles Expo, the event showcased 466 companies representing 12 countries. It attracted an audience of high quality decision makers from industry including manufacturers, importers, agents, wholesalers, distributors and retailers of all sizes. The business being written on stands was obvious both at the event and through our post event feedback.
We are excited about the next event to be held from 15 – 17 November 2016 at the Melbourne Convention & Exhibition Centre. We can’t wait to share the opportunity with you to build and grow your business in the Australian market.
Participating International Trade Bodies & Partners
Federation of Indian Export Organisations
Handloom Export Promotion Council (India)
Apparel Export Promotion Council (India)
Khadi and Village Industries Commission (India)
Textile Clothing and Footwear Council (Fiji)
Export Promotion Bureau (Bangladesh)
Trade Development Authority of Pakistan
Ministry of Industry Republic of Indonesia
Indonesia Trade Promotion Center
Vietnam Trade Office
South African Trade Commission
Alibaba.com
Council of Textile and Fashion Industries Association of Australia
Watch our event video
today
Click here
Event Overview.
Visitation & Trade Analysis
Entry to the event was restricted to trade only. Visitors qualified for entry if they worked in the fashion, clothing, textiles, accessories, footwear or related industries. Educational institutions were also entitled to attend however students are not included in the attendance figures, only the educators themselves.
Total Number of Unique Visitors
2206
Total Number of Visits
2790
87Agency
451Distributor/Wholesaler
50Education
31Government/Peak Body
319Importer
284Manufacturer
13Media
97Retail Chain/ Department Store
22Retail Franchise
289Retail Independent
401Retail Online
142Retailer
20Other Trade
Nature of Business
Representation from all elements of the sourcing value chain ensured a comprehensive platform for networking and trade.
Post Show Report 2015 Post Show Report 2015
EnquiriesJulie Holt Exhibition Director
M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037
E: [email protected] Enquiries
Julie Holt Exhibition Director
M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037
16-18 November 2015Melbourne Convention & Exhibition Centre
16-18 November 2015Melbourne Convention & Exhibition Centre
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16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
A & F Sourcing Solutions Australia
A Knitconcept (Asia) Limited Hong Kong
A.G. Enterprises (since 1990) India
A.N.G. Exports India
Aarbur (Grass Route) India
ABC Footwear Ind. Ltd Bangladesh
Abhivyakti Fashions Pvt Ltd India
Able Crown Trading Limited Hong Kong
Accessorize India India
Affordable Exports Pvt Ltd India
Aidangus & Co Australia
Ajanta Export House India
Alibaba.com Hong Kong Limited Hong Kong
Allure Exports Pvt Ltd India
Anjali Exports India
Anupam International India
Apsara Silks India
Arancia Fashion India
Ascent Textiles India
Ashok International India
Ausmangrove Trading Pty Ltd Australia
Azlon Arts India
Bailijia Industrial Limited Hong Kong
Banaras House Exports India
Bhalla Sports Pvt Ltd India
Bharat Tissus India
Bhis Apparels Limited Bangladesh
Celestial India India
China Sourcing Information Center China
Council of Textile & Fashion Industries of Australia (TFIA)
Australia
Cute Dress Industry Bangladesh
Czarina Australia
Dinesh Apparels, India India
DKK Exports India
Dynamic Designs Inc. India
East West Traders India
Essential Clothing Limited Bangladesh
Estocorp (India) Pvt Ltd India
Export Promotion Bureau Bangladesh
Fabrica Knit Composite Ltd Bangladesh
Fair and Fashion Bangladesh
Fakir Apparels Ltd Bangladesh
Fashion Café BD Bangladesh
Fashion Equipped Australia
Fashion Images Overseas India
Fashionite India
Federation of Indian Export Organisations
India
Feelings Fashion India Pvt Ltd India
Fine Apparels India
Flamingo Designs Pvt Ltd India
Flying Yang Australia
Fujian Foreign Trade Talent Service Center Limited
Hong Kong
Fusion Clothing Company India
Garment and Product Solutions Australia
Gomathy International India
Groves International India
Hades Sport International Co., Ltd Taiwan
Hanuman Weaving India
Hengjia Trade Co., Limited Hong Kong
High Street Fashions Ltd India
HK Forward Int’l Trade Co., Limited Hong Kong
Home Fashions India
Hong Kong Huashen Silk Imp. & Exp. Co., Ltd
Hong Kong
Hong Kong Sihy Imp.& Exp.Co., Ltd Hong Kong
Hong Kong Leadsun Corporation Hong Kong
Indigoline Limited Hong Kong
Indonesia Trade Attache Canberra / ITPC Sydney
Australia
Indus Apparel (Pvt) Ltd Bangladesh
Innovative Sourcing Group Australia
J.K. International(I) India
Jinse International Trade Co., Ltd Hong Kong
K.U.M. Connection India
Kems Fashions Ltd Bangladesh
Khaja Attires Ltd Bangladesh
Knioven Industry Co., Ltd Hong kong
Kohinoor Mills Limited Pakistan
L & C Global Corporation USA
Lifestyle Wears Australia
Lordz Sports India
Magic Clothing Ltd Hong Kong
Maliks Company India
Meta Fashions Ltd Hong Kong
Metro Fabrics India
Minheng Apparel Limited Hong Kong
Ministry of Industry Republic of Indonesia
Indonesia
N.C John & Sons (P) Ltd India
Nadeem Leatherware Exports India
Nafees Fashionz India
Nishat Mills Ltd Pakistan
Nivedita-Swarup India
NKS Australia Pty Ltd Australia
Northmore Pty Ltd Australia
NRN Knitting & Garments Ltd Bangladesh
Ocean De Fashion India
One to One India
Pacific Garments Pvt Ltd India
Parvati Fashion India
Picture Finders Ltd / Bluyonda Image Hong Kong
Pioneer Knitwears (BD) Ltd Bangladesh
Pranav International Knitwear India
Pratham Style India
Raymond Ltd India
RGR Sweater Ltd Bangladesh
RNR International India
Rupa Knitwear (Pvt) Ltd Bangladesh
S.R Overseas India
Sadaqat Limited Pakistan
Sanjeeta Fashions India
Santos (H.K) Trading Co Hong Kong
SAS Exports India
Shah Originals India
Shayan-the Bedding Company India
Sheraton Apparels India
Shirts International India
Shiv Export India
Shreekrishna Dyeing & Printing Works India
Sky Team Int Asia Ltd Hong Kong
Skywell International Limited France
South Africa Trade Office South Africa
Starla Group Pakistan
Suraj Tradelink Pvt Ltd India
TCF Council of Fiji Fiji Islands
Team Krian India
Texworld India
The Choice Fashions Pvt Ltd India
The Design Edge Australia
The Handloom Export Promotion Council
India
The Kerala State Coir Corporation Ltd India
Timesfibrefill Private Limited India
Toads Printing Ltd Bangladesh
Towellers Limited Pakistan
Trade Development Authority of Pakistan
Pakistan
Tribal Earth Sounds (I) Pvt Ltd India
Umang Exports India
Vietnam Trade Office in Australia Vietnam
VS Apparels Private Limited India
Wadhsons (HK) Ltd Hong Kong
Weave 'n' Prints India
Wega Stylewise (Pvt) Ltd Bangladesh
Wembley Sports Pakistan
Worth Sports Pakistan
Exhibitor Attendance
153 exhibitors participated in the 2015 expo. The co-located CCCT expo featured an additional 313 exhibitors.
Exhibitor Profile. Womenswear
Intimate Apparel/Sleepwear
Menswear
Workwear & Uniforms
Jewellery
Childrens & Infantwear
Service Provider
Scarves/Hosiery/Gloves
Trims & Components
Footwear
Plus Size
Handicrafts
Fabric & Textiles/ Home Textiles
Resort & Swimwear
Outerwear
60
26
Handbags/Wallets/Travel Goods 20
Active/Sportswear & Goods 47
31
43
56
87
17
13
12
12
9
8
8
7
6
What was on Show
Buyers discovered new ranges representing over 20 categories on the Expo floor, delivering more options than any other event in Australia.
Post Show Report 2015 Post Show Report 2015
EnquiriesJulie Holt Exhibition Director
M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037
E: [email protected] Enquiries
Julie Holt Exhibition Director
M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037
16-18 November 2015Melbourne Convention & Exhibition Centre
16-18 November 2015Melbourne Convention & Exhibition Centre
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16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
AttendanceProfile.
Decision Making Authority
Make Recommendations
28.8%Final Decision
71.2%
Decision Makers
Buyers with direct decision making authority attended the event and were able to make immediate purchasing decisions on the Expo floor.
3%Other
2%Merchandise Manager
3%Store/Group Buyer
7%Sales/Marketing
8%Product Development/Planning
11%Designer
12%Manager
54%Owner/Director
Geographic Breakdown
International
Albania Australia Bangladesh China
GermanyFiji Hong Kong India Italy Korea South
Malaysia Mauritius New Zealand Pakistan Singapore Sri Lanka
United States VietnamSwitzerland United Kingdom
Victoria
Rest of Australia
International Attendance
AttendanceProfile.
Victoria
73%
Rest of Australia
23%
International
4%
Post Show Report 2015 Post Show Report 2015
EnquiriesJulie Holt Exhibition Director
M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037
E: [email protected] Enquiries
Julie Holt Exhibition Director
M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037
16-18 November 2015Melbourne Convention & Exhibition Centre
16-18 November 2015Melbourne Convention & Exhibition Centre
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16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
Visitors were buying for both Spring/Summer and Autumn/Winter ranges78%
Visitors discovered new Suppliers/Ranges81%
Visitors plan to attend in 201687%
Purchasing Authority
Visitors Primary Reason for Attending
Buyers were looking for new manufacturers and suppliers. With 87% of 2015 attendees indicating they will re-attend in 2016, we believe the show delivered on this expectation.
Find new products & ranges
Find new manufacturers & suppliers
Compare production costs
Research trends
Network with existing suppliers
Attend the seminar series
Learn how to grow my offshore capability and business activity
Less than $10,000
42.1%
More than $10,000
47.9%
Key Trade Visitors in Attendance
Below is a representative sample of the trade visitors in attendance at the 2015 expo.
Visitor Interest Categories
Buyers are looking for a broad range of categories when attending the Expo.
* Note that respondents chose multiple categories.
280Footwear
403Jewellery
421Activewear
427Childrens/Infantwear
171Intimate Apparel
508Handbags/Wallets/Travel Goods
545Menswear
421Scarves/Hosiery/Eyewear
233Outerwear
834Fabric & Textiles
153Plus Size
221Functional/Special Purpose
239Resort & Swimwear
351Home Textiles
964Womenswear
262Trims & Components
299Workwear & Uniforms
366Sportswear & Goods
AttendanceProfile.
AttendanceProfile.
Post Show Report 2015 Post Show Report 2015
EnquiriesJulie Holt Exhibition Director
M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037
E: [email protected] Enquiries
Julie Holt Exhibition Director
M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037
16-18 November 2015Melbourne Convention & Exhibition Centre
16-18 November 2015Melbourne Convention & Exhibition Centre
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16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
Official Opening.
Industry representatives from Governments and peak bodies both within Australia and from our international partners attended a formal Expo opening on the first morning of the event.
Watch our event video
today
Click here
Seminar 1 - 11:00am - 11:45am
Industry Support for Australian Business
Kiri Delly, CEO, Council of Textile and Fashion Industries of AustraliaTFIA outlined industry programs available, as well as export and mentoring initiatives to help businesses succeed in a globally competitive market. The session included a profile of TFIA’s innovative resource, the Fashion & Textile Hub.
Seminar 2 - 12:15pm - 1:00pm
Starting Out: Sourcing Basics
Mike Bellamy, Director, China Sourcing Information CenterThis crash course was suitable for both new importers and those who wanted a refresher course. Attendees learned about 9 essential sourcing subjects including how to find and evaluate new suppliers, tips on negotiating, quality control, protecting your intellectual property, logistics guidance as well as dispute resolution.
Seminar 3 - 1:30pm - 2:15pm
Hot Topics in Sourcing 2015-2016
Mike Bellamy, Director, China Sourcing Information Center (Moderator), Kirri-Mae Sampson, Project Manager, Council of Textile and Fashion Industries of Australia (TFIA), Elizabeth Formosa, Founder, Fashion Equipped, Rajni Sharma, Merchandise Planner, David Jones, and Founder, A&F Sourcing SolutionsThe expert panel discussed topical issues including the increasing power and opportunity of e-commerce, ethical sourcing, quality management and risk, free trade agreements and the current state of IP protection.
Seminar 4 - 3:00pm - 3:45pm
Learn how your business can succeed with online trading
Mr. Trevor Beuth, Managing Director, Kelly and Windsor Australia Pty LtdThese direct case studies from businesses presented their success and experience with online trading and how they are growing their business with smart trading techniques. Start ups launching their businesses through to established companies wanting to grow their online retailing benefited from attending.
MONDAY 16 NOVEMBER 2015
Seminar 5 - 10:30am - 11:15am
Thinking global? Growing e-commerce opportunities for Australian businesses
Mr Michael Mang, Head of International Marketing and Business Development, APAC & MENA, Alibaba.com (Moderator), Mr Benjamin Sun, Director, Think China, Mr John de Bree, Managing Director, CapifyAlibaba.com presented current trends along with outlining opportunities for e-commerce for the Australian market in the international trading environment.
Seminar 6 - 11:45am - 12:30pm
Sourcing Quality for Competitive AdvantageAdam Lloyd, General Manager Product, JeanswestAdam discussed the approach, issues and benefits of sourcing global best-in-class suppliers in the manufacture of a new womens jeans line as a point of competitive advantage.
Seminar 7 - 1:00pm - 1:45pm
Contracts & Purchase Orders: How to make them work for you!Mike Bellamy, Director, China Sourcing Information CenterBuilding on earlier sessions, Mike took a deep look into how to set up an effective contract with your Asian suppliers. He will draw on case studies and share practical resources to help manage the process.
Seminar 8 - 2:15pm - 3:00pm
Importing Fundamentals
Tim Wallis, Program Manager – Marketing, International Trade and Logistics, RMIT UniversityThis session helped emerging importers to understand the fundamentals of importing including regulatory compliance, import documentation, customs duties and taxes, as well as pricing, payment, product labelling and shipment methods. Tim’s presentation included checklists and examples to help companies understand how best to structure their import transactions and minimise risk.
Seminar 9 - 3:30pm - 4:15pm
7 Practical Tips for Starting your Sourcing Journey Online
Mr Michael Mang, Head of International Marketing and Business Development, APAC & MENA, Alibaba.comThis session revealed some of the latest and most effective tools for online sourcing as well as present valuable techniques to research and verify a supplier’s capabilities and credentials.
TUESDAY 17 NOVEMBER 2015
Seminar 10 - 11:00am - 11:45am
Starting Out: Sourcing Basics (Repeat)Mike Bellamy, Director, China Sourcing Information CenterThis crash course was suitable for both new importers and those who wanted a refresher course. Attendees learned about 9 essential sourcing subjects including how to find and evaluate new suppliers, tips on negotiating, quality control, protecting your intellectual property, logistics guidance as well as dispute resolution.
Seminar 11 - 12:30pm - 1:15pm
Top 10 Tips for Sourcing Success
Mike Bellamy, Director, China Sourcing Information CenterBased on almost 20 years living in China as the owner of a sourcing agency, Mike shared 10 of the most important lessons he has learned along the way. Attendees learnt how to fast-track their sourcing and avoid common pitfalls.
WEDNESDAY 18 NOVEMBER 2015
Seminar Program.
The 11 part seminar series presented by Australian and international experts drew almost 2000 attendees across the 3 day event. This important value add for the event provides a platform for the presentation and discussion of topical issues for the industry.
Post Show Report 2015 Post Show Report 2015
EnquiriesJulie Holt Exhibition Director
M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037
E: [email protected] Enquiries
Julie Holt Exhibition Director
M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037
16-18 November 2015Melbourne Convention & Exhibition Centre
16-18 November 2015Melbourne Convention & Exhibition Centre
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16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
Fashion Equipped, Australia
Exceeded expectations with a major demand. The exhibition has been a great way to access and penetrate our target market.
Wadhsons, Hong Kong
We are first time exhibitors at the show, and pleasantly surprised with our expectations exceeded. Organisation is very good.
Vietnam Trade Office, Australia
Very successful show. Good organisation. More visitors and therefore more prospects, positive feedback from buyers.
Indus Apparel, Bangladesh
We are happy with the result. A large numbers of retailers and wholesalers visited.
Home Fashions, India
It is really a great show and we found very good contacts and would be coming next year definitely. Very good managed show
Post Show Report 2015 Post Show Report 2015
EnquiriesJulie Holt Exhibition Director
M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037
E: [email protected] Enquiries
Julie Holt Exhibition Director
M: +61 (0) 449 148 886 T: +61 (0) 2 8040 5037
16-18 November 2015Melbourne Convention & Exhibition Centre
16-18 November 2015Melbourne Convention & Exhibition Centre
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16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
Marketing &Media Campaign.
Advertising
Advertisements appeared from June 2015 onwards.
Direct Communication
126,000 emails were sent to potential visitors targeting businesses of all sizes across Australia and New Zealand. This campaign commenced 6 weeks prior to the event through to immediately after it’s completion.
Social Media
Both content and paid advertising through Facebook and Google was added to the campaign to draw new event followers. Our Facebook audience increased substantially as a result of the boosted activities. In the final month, the campaign delivered 63,564 page impressions with active engagement from 2,790 people.
Marketing &Media Campaign.
Multi Channel Strategy
A comprehensive marketing and promotion campaign took place in the months leading up to the International Sourcing Expo 2015. This included email marketing, direct mail, telemarketing, social media, print and online advertising in both trade and consumer media.
Working across multiple platforms was essential as our attendee feedback indicated that the method by which visitors heard about the event varied considerably.
How visitors heard about the Expo
Email from Organiser 20%
19%
15%
12%
12%
10%
4%
6%
1.5%
Word of Mouth/Colleague
Direct Mail from Organiser
From an Exhibitor/Sponsor
Google/Online Search
Advertisement in Magazine/Newspaper
Social Media
From an Industry Association
Other
Reach
3,221,375
Facebook page impressions
63,564 with active engagement from
2,790 people.
Ad Spend Equivalency
$103,547
Mark YourDiary 2016
International Sourcing Expo Australia 2016
Tuesday 15 - Thursday 17 November 2016Melbourne Convention & Exhibition Centre
16 - 18 NOVEMBER 2015Melbourne Convention & Exhibition Centre
Apparel. Accessories. Textiles.
ABN: 46 603 264 919 Level 7, 10 Help Street Chatswood, NSW, 2067, Australia
T. +61 (0) 2 8040 5037 F. +61 (0) 2 9411 3889 E. [email protected] www.intexpogroup.com
Organised By
www.internationalsourcingexpo.com
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