2015 integrated media planner and kit · the national shipbuilding association in collaboration...
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www.vanguardcanada.com
The source for Security, Defence and Technology professionals
prinT online evenTS
2015 Integrated Media Planner and Kit
Average time spent reading a copy of
Vanguard magazine is
22 minuTeS
regarding pass along readership there are
2.5 reADerS
comprising a total audience of
17,500
* Vanguard Readership Study, Mendon Associates, October 2013
per copy (including subscribers)
Vanguard is Canada’s oldest trade journal of record that provides a forum for Canada’s security and defence community, discussing strategic perspectives and overviews of government and military policy and practice, through interviews with leading practitioners and contributions from renowned experts, including representatives from industry. Vanguard examines policy options, assesses lessons learned and provides an important bridge between government decision-making, academic research and industry innovation. Intersecting strategy, technology and policy Vanguard explores emerging trends and best practices to support Canada’s holistic approach to defence and security, both domestically and internationally.
Canada’s oldest and Most resPeCted defenCe journal
Target over 7,000 interested readers and decision-makers within:
Canadian Forces
Department of National Defence
RCMP
Foreign Affairs
Police Forces
Emergency Measures
Public Works Departments
For Advertising enquiriesmarcello Sukhdeo 905-727-4091 x224 [email protected], Terri pavelic 905-727-4091 x225 [email protected]
AuDience
Our unique brand of reporting makes us a ‘must read’ for today’s industry professionals.
Vanguard Is CoMMItted to ensurIng that you get the Most for your Money. As such, we are pleased to offer the opportunity to reach a wider audience with your message through Vanguard’s sister publication, Canadian Government Executive.
CGE has been the thought leader in public sector for 20 years, reaching over 60,000 senior public service executives within the federal, provincial and municipal governments of Canada.
As part of our commitment, Vanguard, in collaboration with CGE, is offering you the chance to boost your exposure to increase branding and awareness with the top decision makers in government. This is an audience that cannot be matched by other magazines within the defence industry.
By purchasing a print ad in Vanguard, you will receive a 50 per cent discount of a similarly-sized ad in Canadian Government Executive.
For Advertising enquiriesmarcello Sukhdeo 905-727-4091 x224 [email protected], Terri pavelic 905-727-4091 x225 [email protected]
eXTenDeD AuDience
Qualified Subscribers 18,000 Pass-Along Readership per copy 2.2* *CGE Readership Survey, Mendon & Associates
PubliCAtionS REAd Job ClASSifiCAtion of thoSE RESPondinG SPECiAlizEd Job AREA
76%of readers had purchasing
influence on one or more of the items advertised
23%had personal
control or significant influence over budgets greater than $10 million;
a further 28% over $1 million
the recall for advertisements ranged
from 50%for the top ranked to 22% for
the tenth ranked – much higher than most trade magazines
50%of readers had taken action in response to advertisements and articles in the issue of the magazine being surveyed, in the one
month since reading the magazine (making a purchase, referring the ad to someone else in the organization, recommending the
purchase, seeking more information)
13% The Hill Times 23% DM/ADMs20.5% Executive Management
25.5% Department Managers - includes HR,IT, Safety, Inspections, procurement
3% Government Purchasing Guide 1% elected officials
10% Program Management
8% Canadian Business
31% DG and Director 12% Finance Executives9% CIO Government Review
46% Canadian Government Executive
7% Summit
38% mid-manager 15% Policy Executives
17% Operations Management
An independant study done by Mendon and Associates
2015
For Advertising enquiriesmarcello Sukhdeo 905-727-4091 x224 [email protected], Terri pavelic 905-727-4091 x225 [email protected]
eDiToriAl cAlenDAr
2015Each issue includes editorial relevant to SEA, LAND and AIR sectors
FEbRuARy/MARch
ApRIL/MAy
juNE/juLy
AuguSt/ SEptEMbER
octobER/NovEMbER
DEcEMbER/jANuARy2016
c4ISR EMERgINg tEchNoLogy•Air•LAnd•nAvAL•SpAce
joINt opERAtIoNS AND SpEcIAL FoRcES•equiptofightterroriSm•interoperAbiLity&equipment
StANDARDIzAtIoN
IN SERvIcE SuppoRt•procurementreform•cyberSecurity
MAjoR cApItAL pRocuREMENt•nSpS•mSvS•fWSAr•JSf•ShipbuiLding
tRAININg•unmAnnedSyStemS•modeLLing&SimuLAtion
ARctIc opERAtIoNS•SeArchAndreScue•controLthenorth
month editoriALfocuS ShoW SpAce mAteriAL DIStRIbutIoN DEADLINE DEADLINE
january 16
March 16
May 16
july 16
September 16
November 16
january 23
March 23
May 23
july 23
September 23
November 23
Disclaimer – In order to ensure we publish the best possible issue; we reserve the right to make changes without notice *Vanguard is the producer of the show guide/program guide for this event.
•c4iSrAnd bEyoND*•conferenceof
DEFENcE ASSocIAtIoNS
•cAnSec
•WeStdef*•KingSton
INtERNAtIoNAL coNFERENcE
•defSec*•ShipbuiLding
tEchNoLogy FoRuM*
•unmAnned SyStEMS cANADA•Securetech•beStdefence
For Advertising enquiriesmarcello Sukhdeo 905-727-4091 x224 [email protected], Terri pavelic 905-727-4091 x225 [email protected]
Terms:
Mechanical Requirements:
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•Allmaterialsduenolaterthanoneweekfollowingadvertisingclosingdates.
•Allcopyissubjecttotheapprovalofthepublisher.
•Aboveratesdonotinclude13%harmonizedSalestax.
Weacceptdigitalfileswhichmeetthefollowingcriteria:
•high-resolutionpdfs(2400dpi-150linescreen,allfonts embedded,cmyKandnospot,rgborLAbcolourcolours).
•Software:indesign,quarkXpress,photoshop,illustrator.
•illustratorandphotoshopfilesmustbesavedas.epSor.tifffilesat300dpiwithallimagesembeddedandfontsasoutlines.
•pleaseallowbleedpagesa1/4”(0.25”)bleed.
•digitalfilesmustbeaccompaniedbyacolour-matchproof.
publisheracceptsnoresponsibilityforcontentsofcolour accuracywherenoproofhasbeensupplied.
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Size 1X 3X 6X
1 Page $5,539 $5,262 $4,985
½ Page $3,390 $3,220 $3,051
1/3 page $2,770 $2,631 $2,493
¼ Page $1,939 $1,842 $1,745
Size 1X 3X 6X
Inside Front Cover $6360 $6050 $5750
Inside Back Cover $6360 $6050 $5750
Outside Back Cover $6650 $6300 $6000
*FOUR-COLOUR RATES:
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DPSTrim: 16 1/4” x 10 7/8”
Live: 15 3/4” x 10”Bleed: 16 1/2” x 11 1/4”
MAG PAGETrim: 8 1/8” x 10 7/8”
Live: 7” x 10”Bleed: 8 3/8” x 11 1/4”
1/2 VERTICAL3 1/2” x 9 5/8”
1/2 ISLAND4 3/4” x 7 1/2”
1/2 HORIZONTAL7” x 4 5/8”
1/4 VERTICAL2 1/4” x 7 1/2”
1/4 VERTICAL3 1/2” x 4 7/8”
1/3 SQUARE4 3/4” x 4 1/2”
1/4 HORIZONTAL7” x 2 1/4”
1/3 HORIZONTAL7” x 3 1/8”
1/3 VERTICAL2 1/4” x 9 5/8”
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Please STUFF or ZIP your files and call or e-mail your account manager or production manager after files are uploaded. Files that are under 5MB can be emailed directly (stuffed or zipped).
2015
For Advertising enquiriesmarcello Sukhdeo 905-727-4091 x224 [email protected], Terri pavelic 905-727-4091 x225 [email protected]
online
All Ad material is due 5 days before posting date
Ad Unit 1X 3X 6X 12X
Leaderboard $1435 $1395 $1350 $1395
Medium Rectangle $1020 $990 $960 $920
Skyscraper $840 $820 $795 $765
WEBSITE BAnnER AdVERTISIng
A
A
B
B
C
C
Ad Maximum Animation File dimension Size Length Type (Seconds)
728 x 90 (Leaderboard) 40k :15 JPG, GIF
300 x 250 (Medium 40k :15 JPG, GIF Rectangle)
160 x 600 (Skyscraper) 40k :15 JPG, GIF
ARTWORk SpECIFICATIOnS
eNewsletter
Ad Unit 1X 4X 8X 12X
Leaderboard $850 $825 $800 $765
Skyscraper $700 $680 $660 $635
enEWSLETTER AdVERTISIng
All display advertising adhere to the IAB Canada standards. For additional specifications and information, please visit: www.iabcanada.com. Note: JPG file only for the eNewsletter.
Vanguard is pleased to announce its partnership with OMX.inanefforttoensurethatourclientsgetthebestroiwehavedecidedtoextendyourreachbyhostingyourbannersontheOMX.com.SobytakingabannerwithVanguard your ad will automatically be hosted on theOMX.comwebsite,agatedsitetargetinganichegroupinthecanadiandefenceindustry.
2015unique visitors: page views:
VanguardCanada.com VanguardCanada.com
8,100+
2,000+12,500+
27,400+
theOMX.com theOMX.com
online
For Advertising enquiriesmarcello Sukhdeo 905-727-4091 x224 [email protected], Terri pavelic 905-727-4091 x225 [email protected]
Product Showcase & Sponsored Videos:
Keyword Sponsorships:
Calendar of Events:
Digital Edition Sponsorship:
White Papers
Rates – based on supplied video or graphic
A special section on the home page that allows you to promote your products and services via product demonstrations or direct influencers to white papers, application notes, special promotions, etc.
When a visitor selects the sponsored keyword your advertisement will be displayed on the dedicated keyword page. This enables you to showcase your marketing message in a highly targeted context.
Sponsorship includes:• One banner position per keyword page• Duration 12 months
online listing only $395 Includes:• Listing on home page for 2 months• Text banner with URL in eBulletin for 1 month
exclusive sponsorship: $1500 full Page ad: $900
Let us publish your white paper and include it in our online library. A highly effective lead generation pro-gram as each professional who wants access to your application note will be required to register with their contact information, including email address. Dura-tion for 12 months.
rate per application note: $1995 Premium Package $1400 Includes:• Leaderboard or Medium Rectangle banner
on home page for 1 month• Listing on home page for 2 months• Text banner with URL in eBulletin for 1 month
1 Month 3 Months 6 Months 9 Months 12 Months
$500 $1350 $2550 $3600 $4500
number of keywords price
1 – 3 $1995
4 – 7 $1890
8 – 12 $1700
>12 $1530
pROdUCT ShOWCASE & SpOnSOREd VIdEOS
kEyWORd SpOnSORShIpS
By sponsoring a digital copy of Vanguard magazine you will have the following:• Your company logo on the front cover of
magazine.• Background Image• Inside front cover double page spread
2015
evenTS
2015
C4ISR and Beyond 2015
Shipbuilding Technology Forum 2015
www.c4israndbeyond.com Date: Spring 2015Location: Ottawa
In the era of sequestration, Vanguard brings together stakeholders to create meaningful dialogue about C4ISR requirements to gauge future spending.
“A reverse industry day” format focuses on DIALOGUE between key suppliers in critical C4ISR posts with DND in a panel environment. Discussions will be around trends and technologies as well as examining how Canada can best leverage the emerging capacity for defence and create an environment for future discussion.
www.shipbuildingforum.ca Date: Fall 2015Location: Ottawa
The National Shipbuilding Association in collaboration with Vanguard magazine are organizers of the Shipbuilding Technology Forum.
Shipbuilding as we know is the single largest government investment in Canada and as a result we are looking to create an opportunity to highlight some of the world class advances in shipbuilding demonstrated by Canadian companies in a one day forum. The program for the forum is a collection of various subjects focused on helping the government understand that shipbuilding is a growth export opportunity for Canada not just as a defence capability but an economic driver as well.
For Advertising enquiriesmarcello Sukhdeo 905-727-4091 x224 [email protected], Terri pavelic 905-727-4091 x225 [email protected]
INVESTING IN EMERGING TECHNOLOGY
SHIPBUILDING TECHNOLOGY FORUM
In 2014, Vanguard launched two successful events to encourage dialogue between government and industry focussing on driving innovation and creativity to leverage technology as a growth opportunity business and economic development.