2015 indonesia digital landscape

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D I G I T A L

LANDSCAPE INDONESIA 2015


The Overview

Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Government data, Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

TOTAL Population

ACTIVE Internet Users

ACTIVE Social Media

Users

UNIQUE Mobile Users

ACTIVE Mobile Social

Users

7.21 billion

623 million

255.5 million

3.03 billion

225 million

72.7 million

2.12 billion

209 million

74.0 million

3.67 billion

744 million

308.2 million

1.75 billion

182 million

64.0 million


6.3

5.5 5.2 5.1 5.1 5.1

4.7

4.1 3.9

3.4 3.4 3.1

Philippines Thailand Vietnam Indonesia India Malaysia Singapore Australia China Hong Kong South

Korea

Japan

2.5

6.6

2.5

3.7

2.0

4.1

12.2

6.9

3.8

16.3

25.3

15.0

Time Spent on Internet

GLOBAL AVERAGE

CONNECTION SPEEDS 4.5 MBPS

Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use the internet;

Akamai State of the Internet Report, Q3 2014

Time spent on internet

Average net connection speeds


DIGITAL in

INDONESIA key digital statistical indicators snapshot


Number of active

internet users

Number of active

social media

users

Number of

mobile

subscriptions

Number of active

mobile social

users

Growth Trends

72.7mio +19% +9% +23% *since January 2014

Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis


of the internet

via a pc or tablet

(internet users)

of the internet via a

mobile phone

of social media

via any device

(social media users)

television viewing

time (internet users

who watch tv)

Time Spent

5h 06m 3h 10m 2h 52m 2h 29m

Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.


total number

of active

internet users

internet users as a

percentage of the

total population

total number

of active mobile

internet users

mobile internet

users as

a percentage of the

total population

Internet Use

Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

# #

72.7mio 28% 54mio 21%


3G or 4G

total number

of mobile

subscriptions

mobile

subscriptions

as a percentage of

the total population

percentage of

mobile connections

that are pre-paid

percentage of

mobile connections

that are post-paid

percentage of

mobile

connections that are

broadband

Mobile Phones

308.2M 121% 99% 1% 34%

Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.

#


Demographic by Age

3.1%

6.0%

9.1%

10.1%

10.9%

11.8%

14.2%

11.6%

10.9%

9.9%

55 - 59

50 - 54

45 - 49

40 - 44

35 - 39

30 - 34

25 - 29

20 - 24

15 - 19

12 - 15

Source: : APJII, Profil Internet Indonesia, Des 2012

DIGITAL NATIVE This younger generation born and living in the internet era. They

tend to make trends in cyber

DIGITAL IMMIGRANT This older generation knew internet when they were an adult. Need to

learn and adapt


Demographic by Age

Source: : APJII, Profil Internet Indonesia, Des 2012

11.8%

14.2%

11.6%

10.9%

9.9%

30 - 34

25 - 29

20 - 24

15 - 19

12 - 15

58,4% INTERNET USER IS DOMINATED

By YOUNGER GENERATION

DIGITAL NATIVE This younger generation born and living in the internet era. They

tend to make trends in cyber


6%

6%

6%

7%

7%

9%

9%

11%

12%

14%

Skype

Pinterest

Line

Linkedin

Instagram

FB Messenger

Google+

Twitter

Whatsapp

Facebook

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

Social Platform

Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.


2.614.214 TOTAL LINKEDIN USERS

#3 FASTEST GROWING

POPULATION

RANK 18 Socialbakers (Global,2014)

LINKEDIN in INDONESIA

11,01 % PENETRATION of ONLINE

POPULATION

3 INDUSTRIES OIL & ENERGY, TELECOMMUNICATION,

TI & SERVICE

Source: Linkedin 2012, Socialbakers 2013


4 MILLION USERS in INDONESIA

30 % TRAFFIC AROUND

the WORLD

23.000.000 USERS in THE WORLD

DOMINATING PATH in INDONESIA

Source: Dave Morin, CEO Path’s statement, 2014


4th LARGEST FACEBOOK POPULATION IN THE WORLD

INDONESIA is

20 MILLION MORE USERS THAN THE UK

Source: wikipedia 2013, Alexis Gravel

70 FACEBOOK USERS

in INDONESIA are

UNDER

25 YO

75 FACEBOOK USERS

in INDONESIA

ACCESSING THROUGH

MOBILE


Male

57%

Female

43%

70.000.000 Users

-

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

13-17 YO 18-24 YO 25-34 YO 35-44 YO 45-54 YO 55-65 YO 65+ YO

Facebook in Indonesia

Source : facebook, March 2015


It’s about

PEOPLE

not cookies

Targeting to the real

PEOPLE based on :

• Demographic

(Age, Gender,

Relationship,

Education, etc)

• Location

• Interest

• Behavior

• Language

Able to target

devices & OS :

• Desktop

• Mobile

• Tablet

• Android

• iOS

• Feature Phone

• WiFi

Custom

Audiences :

• CRM Data

• Website

Audiences

• App

Audiences

Lookalike

Audiences

Why Facebook

Source : facebook, March 2015


Thank You!

Hermawan Kusuma

Head of Business Development

AdPlus

[email protected]

mailto:[email protected]


Thanks to:

Facebook

Wisebird

Wikipedia

Internet Live Stats

Internet World Stats

Tencent

Vkontakte

Live Internet

GSMA Intelligence

Global Web Index, Q4 2014

Akamai State of the Internet Report, Q3 2014

We Are Social analysis iab Singapore

Ministry of Communication and Informatics Republic of

Indonesia

APJII

Linkedin

Socialbakers

Dave Morin, CEO Path

Alexis Gravel

Tour Guide Video from Facebook Youtube channel

www.freepik.com