2015 edition - cvoptical.com · for 2015, part of a global initiative to commemorate women’s...

CLEARVISION OPTICAL • INSIGHT 2015 1

THE MAGAZINE ABOUT DESIGN AND INSPIRATIONInSight2015 EDITION

HARD TO FIT PATIENTS?

WHAT’S NEW?

Read about our Specialty Fit Collections on p. 32

DREAM BIGInnovative designs for 2015

Our latest & greatest ways to help build your business.

Read more on p. 02

“What makes ClearVision different from other optical companies?”

It goes back to the founding of our company over 65 years ago by our parents, Fred and Mimi Friedfeld. They established a personal philosophy of doing business that we still carry on:

Treat Others As You Want to Be Treated.

Today, we honor this approach by doing whatever it takes to keep our customers happy and be the provider they want to work with.

That’s how we function at ClearVision Optical. A lot of people think it’s different. We think it’s pretty simple.

We’ll keep treating you the way you want to be treated, providing the best possible experience we can.

David FriedfeldPresident

Peter FriedfeldExecutive Vice President

CONTENTS

OUR BRANDS

INSIDER INFO

AspireBCBGMAXAZRIAEllen TracyCole HaanMarc Ecko Cut & SewIZODOpJessica McClintockClearVision CollectionPuriTiDuraHingeJunction CityDilli DalliSpecialty Fit Collections

0406 0810 12 14 16 18 20 22 24 26 28 32

Brand PortfolioOur Philosophy Kids Collection

02 03 30

SEE SOME OF OUR EXCITING

SALES PROGRAMS, PAGE 02

CLEARVISION OPTICAL • INSIGHT 2015 01Cover: BCBG Joelle, OP Coki Beach, CH 1036, Marc Ecko Cut & Sew RookRight: BCBG Jacinda

business builder:Get customized sales

rewards and incentives as you increase your

business with us! rx express:

Keep your best sellers on display with our unique

reorder service (plus get free shipping on

qualified orders!)

co-op advertising:

Promote your practice using a percentage

of your sales! Advertising, marketing,

and more!

banner program:Show off your collections

& add style to your dispensary with beautiful,

branded banners!

BRAND PORTFOLIO

IT STARTS WITH ONE THING...

We know how important it is to have a frame board that speaks to your patients. So we offer BrandSpace™, our profit-enhancing approach to frame board management. It’s a picture perfect mix of frames for each of your specific patients, designed to engage and enhance your sell-through. And with BrandSpace, there’s no shape or style duplication between the individual collections.

Our diverse brand portfolio meets the needs of just about every dispensary. But our commitment to our customers is what sets us apart.

BrandSpace™

Our unique OneSource™ philosophy is an innovative, efficient, and cost effective way to do business. Simply put, we provide you with one dedicated sales consultant to deliver 13 diverse eyewear collections in one time-saving appointment.

Plus, we deliver the benefits of one simple discount structure and one set of programs, customized to meet the needs of your practice. Our customers love this!

One consultant. One appointment. All the brands you need.

OneSource™

add a brand:Get substantial

savings on your order when you add new

brands to your frame board!

autopre-release:

Automatically receive our latest styles

(no shipping charges!)


Mod

el is

wea

ring

Out

stan

ding

Opp

osite

Pag

e: E

xpre

ssiv

e, S

tylis

h

Eyewear is an expression of the wearer in the most visible way.

Introduced in 2015, Aspire Eyewear connects with progressive, aspirational men and women who show their individuality through fashion and unique accessories; it allows them to show what they aspire to be. Incorporating the latest advances in materials, design and manufacturing techniques, Aspire Eyewear gives today’s individualized consumers a fashionable eyewear statement that’s on trend in every sense. Aspire is transformational and transitional, and defines the personality of the wearer. What do you Aspire to be?

Aspire Eyewear is a colorfully captivating collection that offers a “barely there” feel and fit, while including features that enhance comfort, wearability and adjustability. It is created with SDN-4, a specially designed nylon material proprietary to the brand. Designed for the manufacture of extremely lightweight eyewear with exceptional thinness, the hypoallergenic SDN-4 material is incredibly strong, offering shape memory, heat resistance, and will not fade in UV exposure. The entire Aspire collection was designed using 3D technology, significantly reducing prototype development time from 20 weeks to 20 minutes in most cases.

Aspire Eyewear is:50% lighter than a typical acetate frame 50% thinner than a typical acetate frame22% lighter than a typical titanium frame

Aspire. Eyewear for life.

THE NEXT GENERATION IN EYEWEAR.


Mod

el is

wea

ring

Roch

elle

Opp

osite

Pag

e: Jo

elle

, Roc

helle

eyewear

LIVING THE BON CHIC LIFEBCBGMAXAZRIA embodies a vision of global style and attitude. Founded in 1989, BCBGMAXAZRIA isn’t just a company – it’s a philosophy, an attitude, and a realization of dreams. The lifetime vision of founder, designer, & CEO Max Azria, BCBGMAXAZRIA is named for the French phrase “bon chic, bon genre,” a Parisian slang meaning “good style, good attitude.” BCBGMAXAZRIA’s parent company, BCBGMAXAZRIAGROUP, has an impressive portfolio of 22 brands and continuously grows as a worldwide powerhouse of style.

A collection of powerful statement makers and classic, confident styles, BCBGMAXAZRIA eyewear fits the

dynamic lifestyle of the contemporary woman. Directional silhouettes, architectural details and elevated materials accentuate this assortment of confident and sexy to feminine and playful designs. A vibrant color palette and fashionable elements like graphic color blocking and mixed materials are reminiscent of the brand’s runway and ready to wear collections. The iconic BCBGMAXAZRIA butterfly logo and stud bar hardware punctuate the eyewear and further align the collection within the brand’s portfolio of lifestyle products.

BCBGMAXAZRIA is available in more than 100 freestanding boutiques across the United States and leading retail chains, including Saks Fifth Avenue, Bloomingdale’s, and Neiman Marcus, as well as specialty boutiques nationwide. It is also available online at BCBG.com.


Mod

el is

wea

ring

Sego

via

Opp

osite

Pag

e: Tu

scan

y, Ti

rana

AT WORK IN THE WORLDFounded in 1949, Ellen Tracy has significantly grown into a leading women’s lifestyle brand, designing quality apparel for dynamic women. Fusing classic style and innovation, Ellen Tracy gives today’s women confidence and flair for their work in the world, from the office to the playground. Today, Ellen Tracy has over 23 licensed agreements including shoes, hosiery, belts, eyewear, coats and dresses and is a $350 million business at retail. As part of its 65th anniversary celebration, the brand named actress Paula Patton as its Brand Ambassador for 2015, part of a global initiative to commemorate women’s contributions over the last 65 years. The Ellen Tracy woman strives for the perfect balance between work, life, and motherhood, and the Ellen Tracy optical collection provides the perfect blend of youthful spirit and grown up glamour for her lifestyle. Rooted in the brand’s iconic American heritage, Ellen Tracy eyewear is designed to enhance women’s natural beauty through superior workmanship, uplifting eye shapes and exquisite fitting details. Polished, sophisticated designs have a touch of “notice me” attitude through animal print accents, organic details, and jewelry inspired textures. Sculpted temples and rich colors like wine, navy and aubergine enhance the richness of this meticulously designed collection.

Ellen Tracy is sold in store and online at well known department stores including Macy’s, Lord & Taylor, Bloomingdales, Belk, and Von Maur. Its international presence includes two Karstadt department stores located in Berlin and Dusseldorf, Germany.


Mod

el is

wea

ring

1035

Opp

osite

Pag

e: 10

33

SUBSTANCE: THE BEST STYLEAn American original since 1928, Cole Haan builds on a tradition of craftsmanship with its chic sensibility. Known around the world for its footwear, fine leather goods, and accessories, Cole Haan brings a sophisticated mix of substance and style to every design.

Offering distinctive styles, the Cole Haan collection elegantly fuses tradition and modernity. Combining artisan craftsmanship and style with retro and contemporary design elements, these clean, confident styles bring a touch of irony to the makers, creators, and innovators who wear them. Men’s styles feature well crafted shapes in acetates and crisp metals. Women’s styles blend rich materials in unparalleled hues with a “borrowed from the boys” profile. Cole Haan is available in over 2,500 locations worldwide including Cole Haan stores and outlets; department stores and boutiques including Macy’s, Bloomingdale’s and Nordstrom; and at colehaan.com.


Mod

el is

wea

ring

Scra

mbl

erO

ppos

ite P

age:

The

Lib

raria

n, Tr

easu

red,

Res

et, G

ridlo

ck


UNAPOLOGETICALLY SELF MADEDesigned with an obsession over precise attention to detail, the Marc Ecko Cut & Sew contemporary menswear line equips young men with attire relevant to their lifestyle. Recently re-established as The Lifestyle Brand for the Self Made, the brand reflects the passion not of just designers, but teachers – inspired by permanent and useful observance of man’s insistence to rebel and express his unique voice.

The Marc Ecko Cut & Sew eyewear collection is designed with the same passion. Each trendsetting style is a juxtaposition of retro and modern designs, flavored with elements synonymous with the brand, including custom temple tips inspired by the curvature of tailor shears, as well as the brand’s iconic shears logo. Industrial accents, severe angles and abstract

temple patterns intensify this highly wearable collection of geek chic to creatively artistic styles.

Marc Ecko Cut & Sew is available at high end department stores such as Macy’s and Dillards, and online at marcecko.com.

Mod

el is

wea

ring

438

Opp

osite

Pag

e: 4

40

CLASSIC AMERICAN STYLESince its U.S. introduction nearly 80 years ago, IZOD has evolved into an American institution and sportswear authority. IZOD has made its reputation as the standard in sportswear, with bold, colorful and energetic design. Its collections include classic, preppy, and athletically inspired sportswear, golf, denim, and performance wear with a clean, youthful design aesthetic that’s come to be synonymous with the brand. PGA golfers Webb Simpson and Cameron Wilson serve as IZOD brand ambassadors.

With bold, colorful and energetic design, IZOD eyewear offers classically sporty styles with a clean, youthful aesthetic. The complete IZOD optical collection is crafted to perform as well as the man

who wears the designs. IZOD Eyes provides sculpted, clean profiles enhanced by pops of vibrant color. IZOD PerformX designs are constructed with memory metal bridges and temples for high performance and uncompromised durability. IZOD is sold at well-known department stores such as Macy’s, JCP, Kohl’s, Belk, Bon-Ton, Beall’s and Hudson’s Bay, with a presence in more than 6,000 worldwide retail venues. Over the past few years, IZOD has significantly expanded its international presence, including an extensive presence of IZOD “Shop in Shops” in department stores worldwide. The brand currently has 29 licensing agreements, nine of which are international. The current licensees operate 45 free standing stores.


Opp

osite

Pag

e: C

oki B

each

TROPICAL FEVER

Authentic since 1972, Op is the original California lifestyle brand, the first to successfully translate the surfing lifestyle into a fashion statement. Getting its start as a surfboard brand, Ocean Pacific evolved into a lifestyle clothing line for fashion in and out of the waves, quickly becoming popular with its instantly recognizable ‘OP’ logo. Offering swimwear, fragrances and accessories for both young men and women, Op is the definitive name throughout all of the surf/beach culture.

Today, Young Hollywood joins the brand’s Team Op with an extensive marketing and promotional campaign that includes a robust social media presence.

The Op eyewear collection offers a sweet selection of popular shapes and styles, splashed with a tropical vibe. Op eyewear lights up youthful faces with icy cool sherbet hues, fresh fades and juicy translucents, in both plastics and metals. Get on board with the collection’s hip, wavelike temple accents and beach & board short inspired patterns that give a fun in the sun feeling, all year long.


Mod

el is

wea

ring

039,

424

Opp

osite

Pag

e: 4

005,

400

3

ROMANTIC NOSTALGIAOne of the nation’s most recognizable brands for women, the Jessica McClintock brand is renowned for its romantically inspired dresses and accessories for prom, weddings and special occasions. Its intricate Victorian detailing and elegant embellishments express beauty and grace for women who revel in their femininity. Offering apparel, accessories, and fragrances for women and girls, the brand also offers home furnishings, bath products, and eyewear.

The Jessica McClintock optical collection stays true to the brand’s roots and loyal following by offering the romantic styling, filigreed details and intricate patterns you’ve come to expect and love. Crystal accents, soft colorations, and piercings inspired by lovely lace and jewelry add a whisper of nostalgia. Rich, handmade acetates and dazzling metals set this stylish collection in a class by itself.

Jessica McClintock designs can be found in fine department stores including Macy’s and Nordstrom.


Mod

el is

wea

ring

Rach

elO

ppos

ite P

age:

Mod

el: A

dam

II /

Fra

mes

: Em

ma,

Clin

t

EVERYDAY LOOKS FOR EVERYDAY ClearVision Eyewear celebrates the lives of everyday people. Offering tried and true classic styles and more fashionable, contemporary designs, the high quality ClearVision collection provides style, reliability and value to the soccer dads, nurses, teachers & everyone who wears them – perfect for everyday people, in everyday life.

The ClearVision house collection has a reputation for quality, style and reliability. It’s an assortment of modernized and traditional eyewear styles at value conscious prices. Frame designs feature unexpected details like crystal accents, hi-lo texturing and contemporary colors. From rich, marbled acetates to crisp, classic metals, the quality construction is one of the best values of this private label collection. Modern sophistication at an affordable price.


Mod

el is

wea

ring

W13

Opp

osite

Pag

e: M

odel

: 306

/ W

omen

’s Fr

ames

: W13

, W10

, W11

/ M

en’s

Suns

: 3,2

,1

THE ELEMENT OF STYLEDesigned with eyecare professionals in mind, PuriTi 100% titanium eyewear is a high quality titanium collection that’s also attractively priced.

Ideal for men and women who understand the benefits of titanium, the ultra lightweight, hypoallergenic and anti corrosive PuriTi Titanium collection offers technologically advanced construction, timeless design and functional excellence. Featuring classic to contemporary designs including rectangles and navigators, PuriTi men’s styles offer unexpected details like carbon fiber and modernized pin dot accents. Styles are finished using an innovative ion plating technique that adds strength and enhances the richness in color. Offering more feminine designs with the same functional excellence, PuriTi for women includes features such as decorative, jewelry inspired detailing, metallic pearl temple tips, and soft colorations.


Mod

el is

wea

ring

44O

ppos

ite P

age:

Mod

el: 3

/ W

omen

’s Fr

ames

: 42

/

Men

’s Fr

ames

: 13,

11, 1

2

F O R W O M E N

SUPERIOR STRENGTH WITH A TOUCH OF STYLECreated and designed for men and women who need a little more durability in their eyewear, DuraHinge offers strength and comfort with a touch of style. DuraHinge’s proprietary 5 barrel hinge construction offers superior strength with the added flexibility of a spring hinge. You can feel the durability and sturdiness in hand, yet it’s not too bulky or heavy on the face.

Men’s classic to contemporary styles include design features like matte finishes, textured accents, and tortoise temple tips. Women’s styles feature decorative stone accents, organic detailing, and rich, marble temples, in jewel tone colors such as gold, purple and wine.


Mod

els a

re w

earin

g La

s Veg

as, R

eid

Park

Opp

osite

Pag

e: M

iller P

ark,

Cat

alin

a Pa

rk

AFFORDABLE CHICInspired by the cultural nuances of life in the city, Junction City eyewear’s hip designs appeal to men and women who show their cool side through on trend, confident eyewear styles. A choice alternative to higher-priced brands, this private label collection projects a youthful vibe that’s matched with high quality and value.

We know what it’s like to be just starting out. So we keep that in mind when creating Junction City eyewear. There’s a lot of style packed into each affordable design – unexpected for a private label brand.

For women, apparel-inspired piercings, vivid, colorful patterns and youthful front shapes let them put their best face forward, whether feminine and playful, or edgy with a bit of attitude! For men, minimalist, clean looks in earth tone colorations are taken to a new dimension through architectural and industrial-inspired temple piercings. The result is masculine, professional styling that’s bold, yet lightweight.


Mod

el is

wea

ring

Butte

rcup

Opp

osite

Pag

e: H

ot S

hot,

Mun

chkin

INNOVATIVE BY DESIGN, CRAFTED WITH LOVE.The Dilli Dalli pediatric eyewear collection offers unsurpassed durability, a comfortable fit and adorable style. Featuring the innovative IntelliFlex™ technology, this advanced collection delivers both fashion and function. Driven by the needs of the littlest patients, their parents, and eye care professionals, the Dilli Dalli eyewear collection represents ClearVision’s dedication to the pediatric eyewear market.

We know that durability and comfort are very important to parents when it comes to their child’s eyewear. So we put particular emphasis on fit when developing each Dilli Dalli model. Our designs address proper, precise fit in terms of the nose pads, end pieces, bridge, temple curve and temple lengths.

The IntelliFlex multi-action spring hinge is designed with the ability to flex both vertically and horizontally, offering unique flexibility and greater durability to the Dilli Dalli frames. The result is safe, functional eyewear with less need for replacement of broken temples.


Mod

el is

wea

ring

JMC

426

Opp

osite

Pag

e: O

P Sh

erbe

t

Our highly merchandised kids collection provides a variety of eye shapes, colors, patterns and design accents — meeting the needs of every kid. Plus, we offer bright, colorful point-of-purchase materials that connect kids to the brands and styles they know and love.

PEDIATRIC, KIDS & TEENS

Surf or skate? Both?! Op Kids eyewear is a collection of highly patterned, creative designs that let kids, tweens, and teens strut their sporty, trendy & artsy stuff!

For little ones ages newborn to 3 years, the Dilli Dalli pediatric collection, featuring the innovative IntelliFlex™ technology, offers unsurpassed durability, a comfortable fit and adorable style.

Girl power! Jessica McClintock Eyewear for Girls lets little “fashionistas” show off their playful side… with a little bit of attitude! On trend styles in the coolest hot colors.

Like baseball & hot dogs…IZOD Boys eyewear has All American style! Sporty, colorful, durable…cool.


Our Specialty Fit collections offer the widest range of frame fits for just about every unique fitting need. Featuring 5 different fits for some of today’s most popular brands, it’s the largest selection of specialty fits available from one company.

Designed to appeal to a variety of ethnicities, the Global Fit™ collection offers a better fit for those with a flatter or lower nose bridge. This fashion-forward collection is the answer for hard-to-fit patients who desire today’s styles, but in a more “customized” fit for their facial features.

Specially designed “built up” acetate nose pads allow frames to sit higher on the face, providing a comfortable, universal saddle fit.

For many men, comfort and fit rank high when it comes to choosing eyewear. So we designed our XLFIT collection for men with larger heads or wider faces who want a perfect, comfortable fit without compromising style. Spanning four of our most popular brands, the XLFIT™ collection offers a range of styles, from classic to modern designs.

SPECIALTYFITDesigned to fit well.

Everyone deserves great style.

Our Petite Fit collection offers fresh, fashion forward frames in many of your favorite brands, so your petite-featured patients will always look and feel their best in their eyewear. Petite Fit eyewear and suns are designed based on the overall proportion of a woman’s face.

The Style’n Fit eyewear collection is perfectly proportioned by design to provide a beautiful, comfortable fit. For women whose facial features require a slightly larger frame, Style’n Fit delivers popular brand names and contemporary, on trend looks of today.

Truly a patient-driven collection, the Dilli Dalli pediatric eyewear collection meets the needs of little ones newborn to 3 years old, their parents, and eyecare professionals. Delivering comfort, adorable style and a precise fit, Dilli Dalli eyewear offers unsurpassed durability and affordability.

Stylish eyewear in a smaller fit.

Eyewear that fits your style.

Innovative by design. Crafted with love.

Top to bottom: Ellen Tracy Shanghai, Cole Haan 629, Dilli Dalli IntelliFlex™ multi-action spring hinge


425 rabro drive suite 2 | hauppauge, ny 11788 | 800.645.3733 | cvoptical.com

Share with us . . . . . . . . . facebook.com/ClearVisionOptical

Stay in the loop . . . . . . . . twitter.com/CVOptical

Experience it . . . . . . . . . youtube.com/ClearVisionOptical

Reconnect & collaborate . . . linkedin.com/company/clearvision-optical

Get the picture . . . . . . . . pinterest.com/clearvision

See it, snap it, share it . . . . instagram.com/clearvisionoptical

2015 edition - cvoptical.com · for 2015, part of a global initiative to commemorate women’s...

Documents