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2015 DESIGN VALUE INDEX JENEANNE RAE CEO, MOTIV STRATEGIES IDEAN UX SUMMIT NO 14 UX AS A TRANSFORMATION STRATEGY

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Motiv Strategies2

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DMI/Motiv Strategies 2015 dmi.org/value motivstrategies.com Design Value Index vs. S&P 500 2004-2014 Motiv Strategies3 Design Value Index S&P 500 219% APPLE COCA-COLA FORD HERMAN-MILLER IBM INTUIT NEWELL RUBBERMAID NIKE P&G STARBUCKS STARWOOD STEELCASE TARGET WALT DISNEY WHIRLPOOL STANLEY BLACK & DECKER

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10+ years publicly traded Scale of design Investment Org. Structure Design Leadership Senior-level commitment Design Value Index Criteria Motiv Strategies4

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DMI/Motiv Strategies 2015 dmi.org/value | motivstrategies.com APPLE COCA-COLA FORD HERMAN-MILLER IBM INTUIT NEWELL RUBBERMAID NIKE P&G STARBUCKS STARWOOD STEELCASE TARGET WALT DISNEY WHIRLPOOL Design Value Index vs. S&P 500 2004-2014 STANLEY BLACK & DECKER Motiv Strategies5 4 7 5 Design Value Index S&P 500 $39,427.3 4 219% $17,999.37 $39,427.34 $17,999. 37

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Whats trending? Motiv Strategies6

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Our work suggests that most companies are still in the early stages of their design evolution. EMERGENTBUILDINGADVANCEDWORLD-CLASS STRATEG Y STRUCTU RE & PROCESS TALENT CULTURE Design is core to great graphics Design structures and processes are emergent Generalist design talent with limited strategic ability Design is a potential management fad Design is core to great brands and innovation Design structures and processes are established Diverse design talent with deep strategic ability Design is core to who we are as a company Design maturity path Whats trending? Motiv Strategies7

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Q. What is the hardest thing about moving your organization towards World-class? Motiv Strategies8

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Whats trending? Motiv Strategies9

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Organization STRUCTURED for greater design partnership LEADERSHIP is committed to driving design vision DESIGN VISION + STRATEGY well articulated and understood Strategic design TALENT acquired, trained and deployed CULTURE shifts to embrace strategic design A holistic approach ensures that strategic design becomes intrinsic to the organizations DNA. Given the framework below, where should you concentrate resources during the build phase? Q. Motiv Strategies10

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UX Growth outpacing other design disciplines Talent wars Immature discipline Whats trending? UX design Automotive design Communication design Industrial design Engineering design Configuration design Sound design Software design Urban design Interior design Fashion design Instructional design Motion design Architecture Landscape architecture Product design Systems design Graphic design Set design Costume design Textile design Process design Lighting design Web design Service design Presentation design Research design Survey design Visual design Production design Print design Tech Financial Services Industri al CPG Startups Motiv Strategies11

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Financial services Industrial CPG Tech Start-ups UX Growth outpacing other design disciplines Talent wars Immature discipline Whats trending? Motiv Strategies12

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What is the secret to recruiting and retaining great UX talent? Q. Motiv Strategies13

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THANK YOU JENEANNE RAE FOUNDER, MOTIV STRATEGIES jeneanne@motivstrategies.com