2015 Consumer Trends in Food & Beverage

Introduction

• An analysis of F&B trends, as reflected by the SIAL Paris 2014 exhibition

• In October 2014, we visited the SIAL Paris exhibition in order to review the most interesting innovations in F&B straight from the field, and to help our clients to find partners and discover new opportunities.

• We’ve built an innovation database and analyzed the trends we saw, based on our 15 years experience in Food & Beverage marketing research.

• This presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the exhibition, which in our opinion best express those trends.

Trend Mapping

2015 F&B Consumer Trends

• These are the main consumer trends in the food and beverage industry, stemming from the analysis of our SIAL Paris 2014 Database:

BFABetter For All

LAPLike A Pro

DIYDo It Yourself

FUN…Fun

NODNew Occasions/ Demogra-phics

SFStress-Free

Better For All

• Today’s consumers want to be healthier, without missing out on all the fun.

• The consumers also try to be more responsible in regard to animal welfare, social rights and the environment (trends which are considered especially relevant to “Millennial” consumers). We believe this also explains the growing interest in Veganism, as demonstrated by this Google Trends graph below (Jan., 2015).

“Clean eating” and “healthy eating” demonstrate similar search patterns, and we believe this is due to similar perceptions of both subjects.

Better For All | Claims

• BFY food and beverage must convince that they are also full of flavor, satisfying by texture, and even indulgent.

• Those claims are easy to make in “better for All” products - as indulgence goes well with source claims, artisanal production and homemade positioning.

• The non-alcoholic beverages category provided many examples for the Better For All trend in the exhibition, mostly due to “better for you” type of innovations.

• Some of the innovative beverage ingredients were:

• Aloe vera

• Coffee Fruit

• Collagen

• Fruit

• Herbs

• Spirulina

Many innovations included fruit as a main ingredient: this is not surprising, as the anti-sugar trend is on the rise and people will increasingly search for natural, “real” sweet snacks, which constitute “proper” food rather than “junk” / overly processed food.

Better For All | Trend Hive

Better For You

Better / Innovative Ingredients, Clean/ Clear Label, Functional

Allergy-Free

Gluten-Free, Lactose Free, Nut-Free

EthicalEnvironment Friendly, Animal Welfare, Social Responsibility

Do It Yourself

• Consumers have access to more information than ever before, and they can and want to do things their own way.

• Personalization and customization is a way of life in today’s digital world, as is a sense of control.

• To top it all, more and more consumers want to feel more connected to nature.

• As a result, consumers take interest in kits and do it yourself solutions, which make them feel empowered and capable.

Do It Yourself | Trend Hive

Complete Kits

For the entire preparation process

Just Add…Main Ingredients,

requires adding other ingredients

Home Growing

Self gardening kits

Fun

• Fun and flavor is top priority for the F&B consumer. The adult consumer doesn’t want to be bored – they want a new format so that the consumption experience will become better; they want that extra, out of context ingredient; they seek indulgence through premium or artisanal treats.

Fun | Trend Hive

Indulgence

Delightful ingredients, Creamy Textures, Layers, Radical / changing flavors

FormatsSnacking

Taste the World

Ethnic & world flavors, bringing the Away From Home

Like A Pro

• Cooking and home entertaining are on the rise, as witnessed by the growing interest in cooking magazines and show among other indications. Foodie consumers have grown accustomed to interesting, innovative flavors from out-of-home consumption, and they wish to repeat that experience with their home cooking.

• Marketers are following suit, with innovative textures and flavors which give a final touch to the home cooker’s dish, without much effort.

Make 90% of the product yourself and finish off with a professional touch: We believe this can be applied to many categories in FMCG and beyond.

Like a Pro | Trend Hive

CondimentsNew formats for exciting dish finishing

Premium Ingredients

The special ingredient which changes the dish

New Textures

Helping the consumer offer a standout meal

New Occasions / Demographics

• Marketers are seeking growth, and are trying to approach new demographic segments – or expand existing demographics’ usage through new consumption occasions.

NOD| Trend Hive

New Occasions

Targeting new consumption opportunities throughout the day

New Demogra-

phics

Targeting new consumer groups beyond the regular consumers

ConnectingUtilizing digital technology to engage consumers differently

Stress Free

• Over the last decade, “Convenience” has been considered a top FMCG trend. Marketers have been searching for snackable formats, on-the-go options, and other portable packaging.

• This has furthered developed into new consumption opportunities, identifying that consumers have changed their lifestyles and are opting for many smaller meals throughout the day, rather than a few square meals.

• We believe at that the future of convenience is “the Stress-Free product”: consumers don’t want convenience for the sake of it; they want convenience in order to take off themselves one more responsibility – planning at advance, making preparations; considering the fact that toddlers and young kids have a hard time eating their snacks – and parents are having a hard time cleaning up after them, and looking for all allergens on the package.

Outside of F&B categories, the FMCG world is engaged in IOT / Internet of Things – a new approach to connectivity, which allows the consumer to stress less about everyday appliance activation and wearable tech, to save energy, time and money and further personalize their homes. We think F&B has a big opportunity for stretching in this field as well.

Stress Free | Trend Hive

Convenient & Portable

Snackable, pre-made, pre-portioned, smart packaging

Mess-FreeFor on the go consumption and for kids

Allergen-Free

Gluten / nut / dairy / soy free

Innovations We Like

Relaxation & Detoxification

http://www.goodnightdrink.com/

NODSF

Relaxation & Detoxification

http://www.outox.com/en/

NODSF

Detoxification

• “This product is designed to strengthen the effect of dieting by adding Cabbage and Broccoli tothe 5 color fundamental vegetables, which are the ingredients of the 5 color fundamental vegsu:p tea.”

BFA NOD

Antioxidants Rich

Antioxidants: still a major hit

“Our desire is to put the best of microalgae at everyone’s disposal paired with an eco-friendly way of production. Springwave is coming up with its first healthy water drink ; delicious and with health benefits by using spirulina.” BFA NOD

Super-Fruit

“Each bottle of Bai5 offers fresh fruit flavor infused with coffeefruit, our antioxidant-rich “secret superfruit.” Sweetened with organic stevia, Bai5 is the all-natural, five-calorie way to bring healthy, bold flavor into your life.”

http://www.drinkbai.com/bai5BFA SF

Super-Fruit

http://www.berrywhite.com/index.html

BFA

Fruit

Fruit snacks

http://www.polaretti.it/

BFA FUN NODSF

Vegan

Fruit and nuts bar: Raw, vegan, no sugar, no maltitol

http://www.madegoodfoods.com/

BFA SF

Dairy-Free

Dairy-Free Desserts

BFA FUN SF

Vegetables

http://www.toogood.fr/

BFA FUN NODSF

http://gowaybetter.com/

Vegetables

http://www.alimentaria-bcn.ecatalogue.es

BFA FUN NODSF

No Added Sugar

www.diablosugarfree.com

BFA FUN NODSF

Monk Fruit as Sweetener

http://www.koochikoo.net/sugar-free-cookies.html

BFA FUN NODSF

Aloe-Vera

“Effect of Aloe

Improve blood circulation, Prevents coronary heart disease, Relieves gastrointestinal problems, Works as an antioxidant, Aids in digestion, Aids in kidney and liver functions, Prevent hair loss, Constipation and unpleasant breath, Fatigue recovery, Weight loss, The strengthening of joints and cancer fighting, Improve the immune system function, Promote skin health, and Protect the cardiovascular system”

http://okfcorp.en.ecplaza.net/

BFA

Super-Food

http://en.sojasun.com/

http://roobar.com/

BFA FUN SF

Super-Food

http://vithit.com/

BFANODSF

Super-Food

www.avomix.com

BFA NOD

Energy

http://www.divasdrink.com/_new/en/

BFA FUN NODSF

Energy

http://dancing-cow.com/1minute/BFA NODSF

DANCING COW 1-MINUTE BREAKFAST is an innovative drink and serves the consumer all the components of a perfect breakfast: cereals (wheat, barley, oat, rice), protein, carbs, calcium, vitamins and minerals.

Fitness

http://www.lactel.fr/

http://www.go-active.co/

BFA

NOD

SF

Gluten-Free

Gluten free

http://www.rosiesfood.com/shake-awake/

BFA FUN NODSF

Natural Colors

Kids’ salt

BFA LAP NOD

http://www.saltoftheearthltd.com/innovative/wonder-salt/

Flowers

Hibiscus based yogurt

BFA

Sophisticated Flavors

FUN NOD

http://www.brets.fr/nos-produits

Nuts

Hazelnut-cocoa drink

http://www.cacolac.com/notre_gamme

FUNNOD

Coffee Flavors

http://cookienotti.com/

FUN NOD

Kits

Grow your own mushrooms

https://pretapousser.fr/

DIY FUN NOD

Kits

http://brooklynbrewshop.com/beer-making-kits/

DIY FUN NOD

Ready to Cook

http://www.trevijano.com/gama.php?gama=paellas

DIY FUN

Convenience

http://www.martinet.fr/

BFA SF

http://www.fratelliberetta.com/

FUN SF

Portability

“Vilkyškių pieninė’s glazed sweet cheeses are made from natural cottage cheese, they are great tasting and nutritious. Our cheeses are not just for kids. Adults are also welcome to enjoy them over a cup of tea or coffee, because it is a delicious and healthy dessert for the whole family.”

BFA FUNNOD

Portability

http://www.dremz.com/

BFA NODSF

Portability

“MadeGood™ Granola Minis are peanut free, organic and contain the nutrients in one full serving of vegetables from six different sources, they’re also made from whole grains and are non–GMO verified. Granola Minis are the portable, pop-able snack packed with nutrition and flavour. These wholesome bites come in three yummy varieties and make the perfect afternoon pick-me-up at school or on the go.”

Stress Free – wholesome ingredients, portable and allergen-free.

BFA SF

Innovative Formats

“vinegar juliennes”

http://www.frenchcooker.com/91-c-french-cooker-juliennes-de-vinaigre.html

LAPFUN

Innovative Formats

Fruit Mousse

http://woos.fr/index.php/gamme

BFALAPFUN

Innovative Formats

SF

Innovative Formats

http://balparmak.com.tr/urunler/honeybana-balparmak/

BFA SF

Innovative Formats

http://les-twists.com

SFFUN

World Flavors

Mustard with Wasabi (France)

LAPFUN

World Flavors

http://www.dukeofdelhi.com/FUN NOD

Cognitive Benefits

“Every day, you are bombarded with all kinds of information, conversations and requests. In the mass of stimuli, you are constantly distracted. However, all of that melt away, when you focus on just one thing. When you are focused, the whole world disappears, time slows down, your senses are heightened and the only thing that matters is the present moment.Hello Day!® FOCUS is source of magnesium and vitamin B6, which contribute to normal function of nervous system and to normal psychological functions.Whole grain. Natural source of fibre.”

http://myhelloday.com/en/focus

BFA

SF

Solutions

http://www.mccoyteas.com/tea-cookies-2/

BFAFUN SF

Beauty

Vinegar has been used throughout centuries for healthmaintenance. It is believed that vinegar-drinking can giveones good health, healthy skin, healthy hair, twinkling eyesand beautiful nails. It is popular for improving blood flowand weight control. It is also believed that vinegar-drinkingis effective to prevent illness, by strengthening the immunesystem and stimulating ones metabolism. So that one feelsvitality, fit and healthy all day long!

NOD BFA

Key Take Away...

Consumer Needs Snapshot

Live Better

Stress LessGo Pro Stress-Free: DIY, LAP

Better For You, Better

For All

Have More Fun

As answered by the SIAL innovations featured in this presentation:

Contact Us | hamutal@researchci.com+972-54-7650789

Remember: Keep it REAL!

• Real Food: Minimally processed / super-ingredients which are also good for “others”

• Real Convenience: tailor the product to the demographic group, aim to MAKE LIFE EASIER

• Real Fun: play with textures, world flavors, colors and layers. Or, add value with a story / content / connectivity

• Real Foodies: let the consumer shine through professional-grade solutions

Field Intelligence Services

Volley: Field Intelligence

Trade shows and conferences provide a chance to check out trends andinnovations before they hit the market, and identify opportunities.

To get the most out of key industry events, Schieber Research offers you aprofessional eye and valuable competitive insights – from the field.

We are visiting and covering key global events, so whether you arevisiting the event or not, you can gain access to:

1. Trends and innovations reports covering the event, including contacts andpictures for featured products

2. Tailor-made research including field interviews with potential partners,suppliers or competitors

Interested in getting our Sial 2014 Database, providing analysis of almost 130 products?

Want to invite us for a talk on innovation and consumer trends?

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Established in 2009 by Hamutal Schieber, Schieber Research is a premium market research boutique, providing tailor-made reports and competitive intelligence reports. We assist Israeli and Global firms, to make decisions which take into consideration the relevant market, consumer and shopper trends; and to know and consider the most important aspects of their decisions.

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