2015 Chief Financial OfficerLeadership Forum (Dallas)

THURSDAY, SEPTEMBER 17

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Leader in Business Intelligence

Leader in Business Analytics

Leader in Planning & Budgeting

Leader in Financial Consolidation

#1Enterprise PerformanceManagement

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AGENDA

2015 Chief Financial Officer Leadership Forum (Dallas) Thursday, September 177:40am – 5:25pm

Breakfast

Argyle Executive Forum Opening Remarks

Fireside Chat Featuring:

Andrew SundermanChief Financial OfficerDirect Energy

Interviewed by:Jeff SymesSenior Vice President, Chief Accounting Officer and ControllerFelCor Lodging Trust

7:40am - 8:40am

8:40am - 8:45am

8:45am - 9:20am

AGENDA

Thought Leadership Spotlight presented by Oracle

"Finance in the Cloud—Myth or Today’s Reality"

Digital disruption is inevitable in the IT department―but CFOs now are faced with the transitional shift tomaking decisions on the measurable financial benefits and operational efficiencies achieved by movingcore financial systems and financial data to the Cloud.

In this exclusive session, Craig Barrow will draw upon real-life examples of how corporations have madethe journey of transitioning their core financial applications and systems to a Cloud or hybrid Cloud-basedcomputing environment—and will address some of the more prevalent myths and fears and bring some“reality therapy” to this process. He will also provide a better understanding of the variety of cloud optionsavailable to bring some clarity to the analysis and decision process associated with implementing financialcloud applications.

Craig BarrowVice President, Enterprise Performance Management Global Market DevelopmentOracle Corporation

*Please note, this session is off the record.

Coffee Break

9:45am - 10:05am

9:25am - 9:45am

AGENDA

Panel Discussion

"Understanding the Transformational CFO"

Session topics include, but are not limited to:

Understanding the evolving role of the CFO•How has your role evolved over the past few years? Has your role become more strategic and•central to the direction and growth of the company?How has your role changed in relation to supporting other LOB executives and functions – i.e.•Sales, Marketing, Operations?

Leveraging financial innovation to transform the business and drive results •What are some of the key technology trends CFOs are exploring?•How are CFOs leading the charge to leverage technology in order to drive cost cutting and•organizational productivity?How can the cloud help revolutionize the business in terms of increasing efficiency?•

Building a culture of fact-based decision making to drive efficiency and control costs•Understanding what "big data" means for finance and how CFOs can best leverage it •

How are you transforming data into value to drive performance and growth for the company?•What types of software tools are you using to leverage “big data”?•How has this impacted your talent acquisition process?•

Partnering with IT and other departments to fully usher the organization into the digital marketplace•Exploring the future of finance•

Moderator:Kelvin CollardExecutive Vice President and Chief Financial and Administrative OfficerUniversal Weather and Aviation

Panelists:William GeorgeChief Financial Officer and Executive Vice PresidentComfort Systems

Rudy GonzalezVice President, Finance TransformationCROSSMARK

Gregory HinckleyPresident, Chief Financial Officer and DirectorMentor Graphics

Randy HyzakVice President & Chief Accounting OfficerFreescale Semiconductor

John O’RourkeVice President of Product MarketingHost Analytics

10:05am - 10:50am

AGENDA

Thought Leadership Spotlight presented by NetSuite

"Finance Business Partnering - Changing the Focus and Creating Business Value"

As the CFO and Finance function continue to evolve, the modern Finance function is an increasinglyimportant strategic partner to business units and functions facing a range of complex challenges. Whilemany Finance functions would like to focus more on business partnering, they face numerous challengespreventing them from achieving this goal. Tim will discuss the key factors required for the Finance functionto build a successful business partnering capability.

Tim GrossPrincipal, Finance StrategyDeloitte Consulting LLP

Coffee Break

Thought Leadership Spotlight presented by SAP Ariba

Brent Kinman Vice President, Sales | Ariba PaySAP Ariba

Introducing "Emerging Technologies and the Role of Finance" Panel Discussion:

Seth HalpernRegional Sales Director - FinancialsWorkday

11:35am - 11:55am

11:15am - 11:35am

11:55am - 12:00pm

10:55am - 11:15am

AGENDA

Panel Discussion

“Emerging Technologies and the Role of Finance”

Session topics include, but are not limited to:

What responsibilities around technology has the finance department taken on?•What are the key technology trends CFOs are exploring? What is the main technology goal for•finance and the organization as a whole?How do you overcome the traditional obstacles to adopting new technologies in the finance•function?Thoughts on the cloud: Where does the true value lie? How can security concerns be mitigated?•How can finance executives transform data into actionable insights? How can finance exploit big•data and predictive analytics to gain the competitive advantage?

Panelists:Keith ClineChief Financial Officer, Executive Vice PresidentLa Quinta

Dan GodfreyVice President - FinanceBalfour Beatty Construction

Bill StroudChief Financial OfficerM Crowd Restaurant Group

Rich WagnerCEOPrevedere

Thought Leadership Spotlight presented by Textron Aviation

David MillerPresident, Director and FounderCitation Jet Pilots

Lannie O’BannionVice President of SalesTextron

Lunch

12:50pm - 1:10pm

12:00pm - 12:45pm

1:10pm - 2:10pm

AGENDA

Introducing Doug Herron:

Timothy GarciaPresident and CEOApptricity

“Driving Business Performance through Cultural Choices”

Safelite AutoGlass Chief Financial Officer Doug Herron will provide a case study of how the nation’slargest vehicle glass company doubled business through its “People Powered, Customer Driven”approach. Data on markets with improved employee engagement tied to increase in return on salesprovides evidence investments in people and service matter.

Doug HerronExecutive Vice President and Chief Financial OfficerSafelite AutoGlass

Coffee Break

Keynote Speaker

Rhonda LeveneChief Financial Officer and Chief Customer OfficerDaymon Worldwide

2:15pm - 2:50pm

2:50pm - 3:05pm

3:05pm - 3:40pm

2:10pm - 2:15pm

3:45pm - 4:20pm

AGENDA

Argyle Executive Forum Closing Remarks

Closing Reception

__________________________________________________________________________________

*Please note, the agenda is subject to change.

The information, views, and opinions expressed by speakers and other participants at our conferencesare those of the individual and do not necessarily reflect the views and opinions of Argyle ExecutiveForum.

Argyle Executive Forum, its directors and officers, do not guarantee that any information provided by aspeaker or other participant is accurate or complete and Argyle Executive Forum does not endorse anyopinions that may be presented

4:25pm - 5:25pm

4:20pm - 4:25pm

Prevedére | Todd Stratman | toddstratman@prevederesoftware.com | 614-309-9321

Advanced Predictive Analytics Software for business leaders in Finance, Marketing, Risk Management, Growth and Strategic Planning

Overview:

Prevedére Software provides an intuitive and high performing web application that automates the analysis, collection, reporting, and forecasting of external drivers relevant to your specific business.

With the thousands of global and regional economic, demographic and industry specific indicators available today it is nearly impossible to manually identify and analyze each external factor that is affecting your financial results. Prevedére solves this problem by automating the analysis and reporting of these external drivers in its one of a kind US Patent Pending software application.

What we provide:

Initially, Prevedére offers software and services to complete a one-time analysis of your organizations key financial results. This 2-3 week proof of value project helps identify leading macro & microeconomic drivers for a small subset of your business. Pending a successful project, a subscription to software application can be purchased allowing for a more comprehensive and automated analysis to identify leading drivers for all regions, product lines, and segments of your business. These results can be used to compliment internal leadership forecasts for all forecast horizons (weekly, monthly, quarterly, annually).

Competitive advantage of our offering:

Unlike current internally focused reporting software, Prevedére focuses on external factors that are truly affecting your business. -and-effect predictive analytic software was developed with leading economists and provides your organization the forward looking information needed to identify changing business cycles with time to react ahead of your competition.

The benefits your company will realize:

Prevedére will assist you in maximizing shareholder value. According to Gartner Research, companies that identify and verify leading external indicators have a 5.14% higher return on equity than their competitors. Prevedére software will also reduce the time and effort needed to gather and analyze external data from months or weeks to minutes. With Prevedére, your forecast accuracy will improve and your team will be better prepared for all upcoming Board Meetings and Investor presentations.

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A Fresh Approachto Finance

NetSuite Inc. is the industry's leading provider of cloud-based financials / Enterprise ResourcePlanning (ERP) and omnichannel commerce software suites. In addition to financials/ERP softwaresuites, NetSuite offers a broad suite of applications, including accounting, Customer RelationshipManagement (CRM), Professional Services Automation (PSA) and Ecommerce that enablecompanies to manage most of their core business operations in its single integrated suite. NetSuitesoftware allows businesses to automate operations, streamline processes and access real-timebusiness information anytime, anywhere.

Founded in 1998, NetSuite (NYSE: N) is headquartered in Silicon Valley with more than 2,400employees across offices throughout the U.S., Canada, Europe, Asia and Australia. Named byGartner as the fastest growing financial management software vendor on a global basis, NetSuitenetted two prestigious CODiE Awards in 2013 from the Software & Information Industry Association(SIIA):

2013 Best Financial Management Solution: NetSuite OneWorld •2013 Best Cloud Infrastructure: NetSuite SuiteCloud•

Ariba, an SAP company, is the world’s business commerce network. Ariba combines industry-leading cloud-based applications with the world's largest web-based trading community to helpcompanies discover and collaborate with a global network of partners. Using the Ariba® Network,businesses of all sizes can connect to their trading partners anywhere, at any time from anyapplication or device to buy, sell and manage their cash more efficiently and effectively than everbefore. Companies around the world use the AribaNetwork to simplify inter-enterprise commerceand enhance the results that they deliver. Join them at: www.ariba.com

Oracle (NASDAQ: ORCL) is the world’s most complete, open, and integrated business softwareand hardware systems company. With more than 370,000 customers—including 100 of theFortune 100—in more than 145 countries around the globe, Oracle is the only vendor able to offera complete technology stack in which every layer is engineered to work together as a singlesystem. Oracle's industry-leading products give customers unmatched benefits includingunbreakable security, high availability, scalability, energy efficiency, powerful performance, andlow total cost of ownership. For more information, visit oracle.com.

PARTNERS

THOUGHT LEADERSHIP SPOTLIGHT PARTNERS

PARTNERS

Host Analytics is the leader in cloud-based enterprise performance management (EPM), offeringa suite of financial applications for modeling, planning, consolidation, reporting, and analytics.Host Analytics Cloud EPM customers benefit from improved business agility, lower total cost ofownership, faster time to value, increased security, and a faster pace of innovation compared totraditional on-premises alternatives. World-class companies like NEC, Burlington Coat Factory,and Sanmina trust Host Analytics to power their strategic financial systems. Host Analytics is afast-growing, private company backed by leading venture capitalists and is headquartered inSilicon Valley with customers in over 90 countries.

For more information about Host Analytics, please visit www.hostanalytics.com

Become a fan of Host Analytics on Facebook: https://www.facebook.com/HostAnalyticsIncFollow Host Analytics on LinkedIn http://www.linkedin.com/company/host-analytics-inc.Follow @host_analytics on Twitter

Prevedere Software's Predictive Analytics software allows companies to look beyond their fourwalls for key external drivers of financial performance. Our software collects and analyzes millionsof global metrics including macroeconomic factors, manufacturing activity, consumer behavior,online traffic and weather data in real time. This information provide companies improved financialperformance with more accurate forecasts of future demand for all their products and services.Prevedere software quickly and easily integrates with any financial planning platform to ensurecompanies are looking at the right factors that drive business.

Textron Aviation brings smart innovation to the market – leveraging the latest technology in ourindustry-leading Beechcraft®, Cessna® and Hawker® aircraft – a cornerstone of our eight-decade-long performance. Together, Cessna and Beechcraft account for more than half of all generalaviation aircraft flying, having delivered more than 250,000 aircraft that exceed 100 million flighthours and operate in more than 143 countries. In the past decade, Textron Aviation certified anddelivered 35 new aircraft products. From Citation jets, the world’s best-selling business jets, to theclass-leading King Air® and Caravan® turboprops to the Cessna TTx™, the advanced pistonperformer – Textron Aviation leads the industry with the broadest product portfolio and the largestaircraft service network in the world.

THOUGHT LEADERSHIP SPOTLIGHT PARTNERS

PANEL PARTNERS

PARTNERS

Workday is a leading provider of enterprise cloud applications for finance and human resources.Founded in 2005, Workday delivers financial management, human capital management, andanalytics applications designed for the world's largest companies, educational institutions, andgovernment agencies. Hundreds of organizations, ranging from medium-sized businesses toFortune 50 enterprises, have selected Workday.

HighRadius provides financial supply chain management (FSCM) software solutions that optimizereceivables functions such as credit, collections, cash application, deductions, invoice presentmentand payments. HighRadius Receivables OnDemand suite automates the entire credit-to-cashcycle and is delivered as software-as-a-service (SaaS) in the cloud. HighRadius PaymentsOnDemand suite is a cloud-based PCI-DSS compliant solution that enables companies to acceptcredit cards payments into SAP. HighRadius Accelerators for SAP Receivables Managementenable large enterprises to quickly deploy and optimize standard functionality and to leveragetheir SAP investment with lower TCO. HighRadius solutions have a proven track record of reducingdays sales outstanding (DSO), bad debit and increasing operation efficiency enabling companiesto achieve an ROI in few months. HighRadius customers (insert hyperlink to customer page)include Adidas, American Greetings, Avnet, Callaway Golf, ConAgra Foods, Dr Pepper Snapple,Estee Lauder, Georgia Pacific, Hershey’s, Hormel Foods, Ingram Micro, Johnson & Johnson,Kimberly Clark, McKesson, Medtronic, Mars, Newell Rubbermaid, Schlumberger, Tech Data,Under Armour, VF and Warner Brothers. For more information please visit www.highradius.com.

Apptricity Corporation provides mission-critical supply chain management and spend managementsolutions to small, midsize and global enterprises and government organizations worldwide.Apptricity software and solutions mobilize any enterprise with unprecedented levels of real-timeinformation and business intelligence so management has visibility into every action andtransaction within the enterprise and among its partners, customers and suppliers. Powered bythe Apptricity JetStream platform, our solutions enhance legacy enterprise applications and extendthe value of information technology investments. Our platform enables us to address the universalobjectives of business, government and the military with accelerated business processes andcommand visibility. For more information, visit http://www.apptricity.com.

SESSION INTRODUCTION PARTNER

SUPPORTER PARTNERS

SESSION INTRODUCTION & NETWORKING PARTNER

PARTNERS

Taulia, the fastest growing SaaS platform for Supplier Financing, transforms every invoice into arevenue opportunity through automating and maximizing supplier discounts. Regardless ofwhether the early payment is funded by the buying organization, bank, or third-party financier,Taulia ensures that all invoices are always available for early payment and discount revenue isalways adding to the bottom line. Some of the most innovative brands in the world rely on Taulia,including Coca-Cola Bottling Co. Consolidated, Pfizer, Pacific Gas & Electric, Hallmark, and manyother Fortune 500 companies. For more information, visit http://www.taulia.com.

SUPPORTER PARTNERS

CFO

finally,

supply chain finance that works

for your ENTIRE supply chain

visit TAULIA.COM/CFOto request a free consultation

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