2015 c-usa football championship social media strategy

@CONFERENCEUSA @CUSAFB

SOCIAL MEDIA STRATEGY2015 FOOTBALL CHAMPIONSHIP

Taylor Brasher | [email protected]



PREGAMECOACHES QUOTES (@CUSAFB)

Found a creative way to promote the 2015 Confer-ence USA Football Cham-pionship Coaches Telecon-ference during the week leading up to the game.

Joint promo graphic, be-fore the media call

Todd Monken, Southern Miss Head Football CoachSummary of teleconference statements

Jeff Brohm, WKU Head Football CoachSummary of teleconferencestatements



PREGAMEGAME COVERAGE (@CUSAFB/@ConferenceUSA)

Designed and distributed on various social media platforms to promote the radio, television and social media coverage of the championship event.

Overall Coverage Graphic(posted during week leading up to event)

Television Coverage Graphic(posted on game day with respective WatchESPN link)

Radio Coverage Graphic (posted on game day with respective TuneIn radio listen link)

Periscope Behind the Scenes Coverage(posted during postgame to pro-mote additional perspective angle)



DURING GAMESCORE UPDATES (@ConferenceUSA)

Continued color theme for quarter score updates with photo wash and score bar size determined by leading team (or if tied, most recent to score). Square propor-tions to satisfy Instagram usage in addition to Twitter and Facebook.



DURING GAMELIVE ACTION UPDATES (@CUSAFB)

Effectively updated fans with live updates during the game on scoring plays through flashing animated GIFs. Continued color theme.



POSTGAMECHAMPIONS ANNOUNCEMENT (@ConferenceUSA)

Created animated GIFs to be posted immediately after the game went final. Incor-porated color theme, C-USA Championship branding, team branding, C-USA Cham-pionship trophy and simulated falling colored confetti. NOTE: Southern Miss graphic was not used, and is for example purposes only.



POSTGAMETROPHY CEREMONY (@CUSAFB)

Graphics posted in conjuction with official champions graphic to point television viewers to switch over to ESPN3 after the game went off the air on ESPN2 to catch the trophy ceremony and MVP announcement. NOTE: Southern Miss graphic was not used, and is for example purposes only.



POSTGAMEOFFICIAL MEDIA-VOTED MVP (@CUSAFB)

Graphics posted as the championship’s MVP trophy was awarded during the post-game ceremony on ESPN3. Official award matches the overall theme.NOTE: Nick Mullens (USM) graphic was not used, and is for example purposes only.



POSTGAMESOCIAL MEDIA FAN-VOTED MVP (@ConferenceUSA)

Using the new Twitter poll function, a social media vote was conduct-ed to give the fans a voice. Since the “Fan MVP” award was unoffi-cial, the idea was to have it look more fun and unique from the rest of the overall social media design theme. Tykeland-inspired illustrator characters were used in an Insta-gram-friendly “trading card” look.

NOTE: Nick Mullens (USM) graphic was not used, and is for example purposes only.

Brandon Doughty, WKU QBFirst in voting results

Nick Mullens, Southern Miss QBSecond in voting results



POSTSEASONSUPERLATIVE AWARDS (@ConferenceUSA/@CUSAFB)

Created a theme using similar elements for the league’s post-season superlative awards on multiple platforms (Web, Twit-ter, Facebook and Instagram).

Website rotator image (doubled as teaser graphic on Twitter)

Announcement graphic on Twitter and Facebook, in conjuction with written release.

Reworked theme intoInstagram-friendly individual awards graphics

2015 c-usa football championship social media strategy

Documents