2015 bizkashi finals
TRANSCRIPT
Bizkashi 2014-2015The KQA Business Quiz
Finals
Vivek + Venky
a presentation
1 Clockwise
20 questions
Infinite bounce
+10 per question on direct or pass, no negatives
+10/-10 on pounce (no partial pounce business)
1
The picture shows Mercury, who was considered the patron god of
financial gain and commerce, giving money to someone.
Who is seen receiving the bag (a guy who funded something), and
where will you see this, painted by Constantino Brumidi in 1865?
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Robert MorrisHe funded the American Revolution
The Apotheosis of WashingtonA fresco in the rotunda of the United States Capitol Building
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2
During the early 1900s, Fokker became a force in aviation and was one
of the largest plane manufacturers. In the 1910s, Fokker worked with
Franz Schneider, who used to supply metal parts for various purposes,
developed a synchronization gear, fitted it on the Fokker Eindecker,
and made it a force to reckon with.
What was the purpose of the gear, loved by the German Air Force,
giving the company a superiority known as the Fokker Scourge, until
other makers caught up?
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To help a machine gun fire through the propeller
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3
Over the years, there have been several instances of this practice. In
1986, the Haitian Gourde was stamped with a red circle and a slash
across it. In 1979, Iran saw something similar.
What is this practice called and why is it used?
What was the reason for the version of the US Dollar seen here?
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Overprinting. It is used in cases of a fall of a regime for example, until fresh currency
can be printedThe Americans overprinted USD in circulation in Hawaii, to invalidate the
bills, fearing the Japanese would capture the islands during WW II
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4
A ‘tontine’ is named after a Neapolitan banker who is credited with
inventing it in 1653. By the mid-18th century, investors were
beginning to understand how game the system—for example, to buy
tontines for young children, especially for girls around the age of 5.
It has been written about in books. The Wrong Box by R.L. Stevenson
is an example. It makes an appearance in The Grand Budapest Hotel.
What is a tontine, and why did people buy one for girls?
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Each subscriber pays an agreed sum into a fund, and thereafter
receives an annuity. As members die, their shares devolve to the
other participants, and so the value of each annuity increases. When
the penultimate member dies, the capital passes to the last survivor.
In those days girls lived longer than boys.
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5
It started with Sir John Hicks in 1972. Christopher Pissarides was the
last one to get it, in 2010. In between we have had Friedrich von
Hayek in 1974, James Meade in 1977, Sir Arthur Lewis in 1979,
Merton Miller in 1990, Ronald Coase in 1991, Robert Mundell in 1999,
George Akerlof in 2001 and Leonid Hurwicz in 2007.
If the list is expanded, George Bernard Shaw will be part of it.
What is this list, and who (in 1998) is missing from it?
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London School of Economics alumni who have won
the Nobel Prize in Economics(or the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel)
Amartya Sen won in 1998
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6
Francois married Barbe-Nicole Ponsardin in 1798 but died in 1805,
leaving her a single mother when she was only 27. Officially the cause
of his death was typhoid, but in his book on the family, Tilar J. Mazzeo
speculates that it could have been suicide because he failed at his
business.
Which Reims-based luxury brand, which she later pioneered, is at the
centre of the story of Mazzeo’s book, the cover of which is a distinct
shade of yellow? Why is the brand called so?
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Veuve Cliquot
Veuve is French for widowClicquot was Francois’s surname
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7
A distended belly brought about the name for the one on the left. And
a clumsy scrambling to retrieve a bag’s contents while on a flight
brought about the second. Name both in that order (A & B).
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A B
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A – Kelly Bag; B – Birkin Bag
The Kelly Bag got its name after Grace Kelly used it to hide her pregnant tummy;
Hermès chief executive Jean-Louis Dumas got the Birkin bag made for Jane Birkin
after she complained that she couldn’t find a good bag to hold all her stuff.
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8
A slip stitch in tailoring this is a used to finish clothing in a professional
looking way. The thread ends up between the folds of the hem and is
invisible on both sides.
This is especially useful in one particular item, where it helps in two ways—
to give some elasticity when this item is used, and also help it retain its
shape when loosened. If this thread is removed the item is ruined.
Where will one find a slip stitch, an item preferred especially by bankers?
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On a tie where the two parts are sewn together
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9
1. ____ ___ _____ __
2. ___ ____ _______
3. No. 5, 1948
4. Woman III (Willem de Kooning)
5. Le Rêve
What list, and what are in positions 1 and 2?
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1. Will you Marry Me by Paul Gauguin2. The Card Players by Cezanne
Most expensive paintings
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10
These ornamental braids—the stuff you seen
on military uniforms—made with twists of
gold and/or silver thread, get their name
from the same root word that is given for a
broth made by stewing meat, fish, or
vegetables in water.
What term, also used in relation to economy
and trading?
How do we know the broth?
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Bullion
Bouillon
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11
This is Bennett Cerf talking about an epiphany: The day we dreamed
up the name … Rockwell (Kent) dropped in. He was sitting at my desk
facing Donald (Klopfer, Cerf's partner), and I went to the bathroom,
which is where I get some of my finest ideas. And we were talking
then about doing a few books on the side. And while I was on the
throne I got this inspiration, and came out and said, “I’ve got the
name …”
What idea, for which Kent drew the picture that you see here? What
became of the picture?
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The name ‘Random House’“I’ve got the name for our publishing house. We just said we were going to
publish a few books on the side at random. Let’s call it Random House.”
The house in the picture became the Random House logo
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12
The Gurgaon-based firm started by four friends — Neeraj Kakkar,
Suhas Misra, Neeraj Biyani and James Nuttall — rolled out their first
product in April 2011.
But on one hot summer day, when all of them were having lunch
together, Nuttall decided to make something. This became the genesis
of a new product, which has had a dream run since 2014.
Which company? What is the new product that today includes
golgappe ka pani and imli ka amlana?
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Hector Beverages
Paper Boat
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13
Philip the Good was Duke of Burgundy, chose the emblem for his
Order. Later, wool merchants in Europe adopted the symbol as a way
of advertising woollen wares.
In 1850, the firm started by Henry Sands ______, and his sons Henry
Jr., Daniel, John, Elisha and Edward, did the same because they
wanted to associate their shop with the European sartorial tradition.
What was the name of Philip’s Order?
What was the name of the outfit, America’s oldest clothing retailer?
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Order of the Golden Fleece
Brooks Brothers
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14
This Sweden-based micro-donation provider helps users pay a small
amount and share it among various sites. The word is used as a verb,
to mean they are “______ing” the site they are on, in the sense of
“making someone feel proud by praising them”.
In Dec 2010, it received a lot attention when it helped donate money
to WikiLeaks when others like PayPal had cut off the whistle-blower.
What is it called, and who started it?
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Flattr
Peter Sunde, co-founder of The Pirate Bay
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15
A circulating population of people from these two towns in Sindh
established a vibrant trade with the markets of Afghanistan, Central
Asia, Iran and Russia, eventually reaching even as far as Moscow and
St Petersburg.
We know one town through the exploits of this man.
Some claim that the other town gets its name from a corrupted form
of Shaka-haari-pur, after the Scythians defeated the Shakas.
Which are the two towns are celebrated in this book?
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Multan
ShikarpurShikarpuri Sindhis work as money-lenders even today
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16
There wasn’t much that Walter Dorwin Teague did not do. He was a
designer, architect, writer and businessman all rolled into one.
What he is known best for was the work he did in the period in the
1920s and 30s as a designer. The models he designed came in six
bright, fun colours. They included variants such as The Boy Scout, Girl
Scout and Camp Fire Girls.
What did Teague help design?
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Brownie cameras
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17
He was known to the community he served so well as “Dad”. When he died
in 2012, the timing was particularly poignant, as the company was due to
celebrate, the 50th anniversary of its first product.
He was also known as the “Father of Loud”. As Jeff Beck once said: “If you
want to get a little bit rude and loud, you've got to have a ________. The
________ sound is the balls. It's the big daddy—it has that growl.”
Who is this that started off with a small music shop, and even taught
drums to people like Mitch Mitchell (The Jimi Hendrix Experience)?
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Jim Marshall
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18
According to the company website, the ingredients include Babhul,
Bakul, Jambul, Lavang, Manjishta, Bor, Acrod, Akkal, Jeshtamadh, the
flower Ajwan, Dalchini, Khair, Patang, Harada, Anantmul, Amala,
Maifal and one other. The last unlisted ingredient helps to prevent
bleeding and also relieves aches.
Which product that is made by a company established in 1952 by
K.V. Pendharkar?
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VICCO Vajradanti
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19
At the time when this company was started the trade was run by seedy, fly-
by-night manufacturers selling cheap wares. Many pharmacists were loath
to stock a product associated with sexual vice (in those days). They also
had the Comstock Law to deal with.
Things changed after some time, and in 1927 the company placed its first
ad in a newspaper. A latex-based product was introduced in 1930. The
brand’s logo is a not-so-subtle indicator of what it actually ‘protects’.
Which brand that controls 70% of the US market?
What did the company do to counter the Comstock Law?
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Trojan
To avoid the Comstock Law, condoms were sold as protection
against disease rather than a contraceptiveThe Comstock Law forbade the sale of birth control
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20: Written Qn. open to all teams
In New Delhi, if one wants a one-stop location to look for Indian handicrafts you can visit the State
Emporia Complex on Baba Kharak Singh Marg. These are some of them:
1. You can pick up shawls at ____, the Kashmir emporium (rhymes with an Enid Blyton policeman)
2. Bronze lamps and icons are at _________, the Tamil Nadu emporium (think Silappadikaram)
3. ________, the Bihar emporium, is famous for Madhubani paintings (a royal courtesan of Vaishali)
4. _______, the Gujarat emporium, is the destination for printed cottons and jewellery (a raga)
5. You get tea at ________, the West Bengal emporium (a box of jewels, or a lady with a sweet
voice)
6. Carpets and silk fabrics at ________, the UP Emporium (a town on the banks of the river
Bhagirathi)© KQA 2015
+5 for each correct answer
Exchange Sheets
Answer…
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Answer
1. Kashmir – Zoon
2. Tamil Nadu – Poompuhar
3. Bihar – Amrapali
4. Gujarat – Gurjari
5. West Bengal – Majusha
6. UP – Gangotri
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S C O R E S
a presentation
2 Anti-Clockwise
20 questions, split by a written round
Infinite bounce
+10 per question on direct or pass, no negatives
+10/-10 on pounce (no partial pounce business)
1
Ramraj Cotton company has introduced a set of Gen Next dhotis, after
a study commissioned among teenagers and youngsters.
Incorporating the results of the study, the new product line has two
key innovations:
a) To cater to people of all waist sizes and enable ease of use
b) Provide convenience for a specific aspect of youngsters’ lifestyles
What are the two innovations?
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Velcro
Pocket for cellphones / devices
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2
Founded by Chairman Nathan Lazarus in 1988, it is a premier “hand-
to-hand” courier company in Africa. Over the past 25 years, the
company has grown, and today has a fleet of 1474 vehicles and a
network spanning southern Africa. They claim to be the only courier
company in South Africa that does not sub-contract deliveries to third
parties.
With over 1500 active clients, identify this company and their largest
marketing initiative that is familiar to many of us.
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RAM
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3
This company’s stock ticker symbol has always been a subject of
discussion. The three letter symbol is said to be epitomizing their fun
loving spirit and customer centricity. Another version is that it also
refers to a location in Dallas, which is their current corporate
headquarters.
Which company and what’s the ticker symbol?
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Southwest Airlines – LUV
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4
Only 400 cars of this model were produced and sold for about
$700,000 to a select group of customers worldwide.
Identify the model that sells at over a million dollars today in the
resale market.
Despite its value, the particular model you see here is very dusty, and
is representative of a trend in this country that happened in the
2008-09 timeframe. Explain.
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Ferrari Enzo
Dubai – where indebted people “did a runner” after the 2008 downturn
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5
The first such machine appeared in the mid 19th century, when in 1859,
Nathan Ames from Michigan was granted a US patent for an installation
design that formed an equilateral triangle.
The earliest working type was patented in 1892 by Jesse W. Reno, and was
actually introduced in 1896 as a novelty ride at Coney Island, a theme park
in New York. During that decade, George H. Wheeler patented a design
which Charles D. Seeberger bought in 1898, and went to work at ________
developing the first modern prototype. He created the name from
combining a Latin word describing it, and a word, which was already in
general use in the US by this time, and registered it as a trademark.
What and which company did Seeberger work at?© KQA 2015
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Escalator
Otis
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6
The origin of this brand actually occurred in 1620, during the reign of King
Charles I, when a young man bearing the name paid the monarch a large
sum to gain the concession for providing all the soap for the City of
London. The particulars of this enterprise were lost in the Great Fire of
London in 1666. Only one detail remained; lavender was used to perfume
the soap. 150 years, in 1770, William _______ became the first person
with the surname to actually own the brand, after he bailed out his son-in-
law from a loan. Many years later, the Asian and Middle Eastern rights for
the brand were sold by Lornamead to an Indian company.
Name the brand and the Indian company.© KQA 2015
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Yardley
Wipro Consumer Care
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7
One would have expected that the brand would have been French, but
instead it is a British brand available till today. The brand was established in
Burton on Trent by William ___ in 1777.
Members of the Jockey Club and English bookmakers used to congregate
every evening at this establishment and the brand was probably bought
specially for them, and therefore signified the variety of the clientele that
this Parisian establishment served.
Shown as being available in a counter managed by Suzon the lady
bartender, what is this brand and where will you see it?
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Bass Pale Ale
A Bar of the Folies Bergère by Édouard Manet.
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8
On screen
X: Batman Returns in 1992
Y: Jurassic Park in 1993
Home Video on Laserdisc
X: Clear and Present Danger in 1995
Y: Jurassic Park in 1997
Identify the competing technologies X and Y – please be specific.
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X – Dolby Digital
Y – DTS
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9
On April 1 1996, White House press secretary Mike McCurry told
reporters that, as part of its ongoing privatization efforts, “We'll be
doing a series of these. X is joining today in an effort to refurbish the
Lincoln Memorial. It will be the Lincoln Y Memorial.”
Identify X and Y.
What was this quote in response to?
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X – Ford
Y – Mercury
The Taco Bell buys Liberty Bell campaign
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10
The University of Wisconsin-Green Bay figured that they were
spending $100,000 a year on a consumable. To control this cost, one
of the steps they took was changing the default font on all their
Windows machines from this to this.
While this move may have saved costs on this particular consumable,
it actually increased costs on another one.
Explain.
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Century Gothic, due to its thin lines, used roughly 30% less ink
than Arial, which the university was previously using as the default
typeface for emails. So the school set Century Gothic as its
default email typeface to save toner ink.
While Century Gothic uses less ink than Arial, it is a significantly
wider font and therefore, uses more paper.
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a presentation
3 Written Round
The seven top funded US tech start-ups
+5 for each correct identification
No negatives
Bonus – nyet (no bonus, no pay hike, no company offsite)
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# Founded Area HQValuation
(USD)
1 2002Private Space Exploration
Hawthorne, California
12 billion
2 2004 Data AnalyticsPalo Alto, California
15 billion
3 2007 Online Storage San Francisco 10 billion
4 2008 Online Lodging San Francisco 10 billion
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# Founded Area HQValuation
(USD)
5 2009 Car sharing San Francisco 41 billion
6 2010Bulletin board-
style social network
Palo Alto, California
11 billion
7 2011Vanishing Image
MessagingVenice,
California15-19 billion
Exchange Sheets
Answer…
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# Area Company
1 Private Space Exploration SpaceX
2 Data Analytics Palantir
3 Online Storage Dropbox
4 Online Lodging Airbnb
5 Carsharing Uber
6 Bulletin board-style social network Pinterest
7 Vanishing Image Messaging Snapchat
S C O R E S
a presentation
4 FINAL TEN
Anti-clockwise questions continue
Infinite bounce
+10 per question on direct or pass, no negatives
+10/-10 on pounce (no partial pounce business)
11
This brand is not used to seeing bare pavements outside its stores, but
is adopting a deliberate strategy of selling their new product only
online in London during an initial launch period. However, one
particular variant, priced at 8000 pounds is available for trial only at
their flagship stores in Regent, Covent Garden and Selfridges, and at
no other location in the UK. Customers will still have to book an
appointment, in slots of up to 15 minutes, using the company’s
website, before they try it.
Which product and what variant?
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Apple Watch; 18-carat Gold version
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12
Two relatively new social media trends: Unclear and cryptic Facebook
status updates and Tweeting about someone without mentioning
them (no @). Examples below. What are they called?
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Vaguebooking
Subtweeting
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13
The brand name of this product from William Grant & Sons, goes back
to the whisky making heritage of this distillery. It’s a reference to a
condition that malt-men picked up while working long shifts and
turning the barley by hand. This made their arm drop a bit like this
animal’s. The distillery still employs manual turning of the barley, but
with a much more conducive working environment, so, while the
brand lives on, the injury is a thing of the past. This brand is not a
single malt, in fact, it goes beyond that!
Name the brand and what’s the specialty in how it is made?
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Monkey Shoulder
World’s first triple malt – combining three Speyside malts
(Balvenie, Glenfiddich and Kininvie)
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14
This scientist’s work relating to reform of this particular system was very significant. He was the Chairman of the _________ Reform Committee appointed by the Government of India in 1952 under the aegis of the CSIR. The task before the Committee was to prepare an accurate version of something based on scientific study, which could be adopted uniformly throughout India. There were thirty different ones in use across India, and religion and local sentiments were involved. Nehru, in his preface to the Report of the Committee, wrote: “They represent past political divisions in the country…now that we have attained independence, it is obviously desirable that there should be a certain uniformity in the _____ for our civic, social and other purposes and this should be done on a scientific approach to this problem.”
The Committee made three or four key recommendations that were then adopted.
Who and what was this committee about?© KQA 2015
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Meghnad Saha
Calendar Reform Committee
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15
Each toy starts out as a flat sheet of metal that is printed and then cut into
separate pieces. Each piece is then formed into it’s final shape through
numerous tooling stations. The pieces are then hand assembled to create
the final toy. A labour-intensive process, such production was quickly
abandoned when plastic moulding was developed.
Welby India, a Delhi-based company has been making these toys since
2000, when the last such Indian manufacturers shut down, and export
them, apart from selling through their website in India.
What is their brand called, given what it’s made of and it’s something to
cherish?© KQA 2015
Answer…
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Tin Treasures
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16
A typical rags-to-riches story, this Tirunelveli born entrepreneur, came
to Chennai with Rs 25 in his hand, and did several odd jobs before he
set up a betel-nut/newspaper shop with his brother. In 1935, the first
foray into organized business happened, when he set up a shop selling
clocks and watches, which later extended to bicycles. In the 1950s,
they pioneered the Hire Purchase concept of “Buy now, pay later”, and
also became leading sellers of Murphy radios in India. Known as much
for a tourist spot they set up in 1975, as their outlets, identify this
chain that has today diversified into housing and real estate as well,
and the founder. © KQA 2015
Answer…
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Answer
VG Paneerdas
VGP
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17
These actors are called The ____ Guys , since they personify a
corporate logo. In their ad spots, a quartet of human actors wear life-
size costumes that: the apple character wears the body of an apple
and hat shaped like a core; the two grape guys (green and purple)
wear costumes that resemble a stripper covered with balloons at a
burlesque house, and closing out the fruity quartet is a guy dressed in
a fig leaf costume. The roster of actors to play these characters (who
first appeared in 1975) include F. Murray Abraham, Joey Faye and
Harry Goz.
What are they called and what’s the brand? What’s the symbolism of
the fig leaf in their logo? © KQA 2015
Answer…
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Fruit of the Loom
Historically, the fig leaf has been used to cover the genital areas of
famous statuary/painting representing nude men and women.
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18
In March 2013, this brand went back to its roots, when they set up a
store in Kirkgate market in Leeds. Michael had opened the first store
here in 1884 and pioneered a concept called the ______ Bazaar, as
epitomised in his slogan, “Don’t ask the price, it’s a ________”.
Which brand, with revenues of £10.3bn in 2014? What did they
pioneer?
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M&S
Penny Bazaars
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19
In January 1990, during an address to the Global Forum on Environment and
Development for Survival, this world leader brought up the idea for an
organisation that would apply the medical emergency response model of the
International Committee of the Red Cross to ecological issues and expedite
solutions to environmental problems that transcend national boundaries.
Subsequently, environmentalists approached him and he became the
founding Director of this in 1993, after his position became extinct in 1991.
Who and which organization?© KQA 2015
Answer…
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Mikhail Gorbachev
Green Cross International
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Last Question coming up…
20
This Amul campaign references another brand’s controversial ad in
1993. Which brand? Which couple met during the shooting of this ad?
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Answer…
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Answer
MR Coffee
Malaika Arora and Arbaaz Khan
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