2015 associations matter study interim results · the 2015 associations matter study was open...

2015 Associations Matter Study Interim Results

Survey Matters™ Commercial in Confidence Professional Association Foundation Report

Introduction The 2015 Associations Matter Study was open between July and October, 2015, and attracted over 8500 responses

from 14 different association across Australia and New Zealand. The average response rate from the Study was 18%.

About the Scores

Table 1 Score

Strongly Agree (High Performance) 5

Agree 4

Neither Agree Nor Disagree 3

Disagree 2

Strongly Disagree (Low Performance) 1

Performance Ratings (Mean Scores)

The Performance Score is calculated for each statement (or item) by giving each rating a number (as per Table 1),

adding up the response values for each statement and dividing the total by the number of responses.

Top 2 Box Scores

The Top 2 Box Score adds the percentages of the two highest scores together (a 4 or 5 rating), to produce a

percentage score.


Table of Contents

About your membership ................................................................................................................................................... 4

Membership Experience ................................................................................................................................................... 5

Association Functions ....................................................................................................................................................... 7

Advocacy & Representation .............................................................................................................................................. 8

Information ....................................................................................................................................................................... 8

Professional Development ................................................................................................................................................ 9

Networking & Events ........................................................................................................................................................ 9

Accreditation & Certification .......................................................................................................................................... 10

Future Intentions ............................................................................................................................................................ 10

Satisfaction ...................................................................................................................................................................... 11

Recommendation ............................................................................................................................................................ 11

Net Promoter Score ........................................................................................................................................................ 11

Demographics ………………………………………………………………………………………………………………………………………………………… 12


About your membership

Who pays your membership fees?

2015 Study

Myself 61%

My employer 37%

Other (please specify) 2%

Do you belong to any other associations?

2015 Study

Yes 49%

No 51%

Why do you belong to other associations?

(% of respondents who selected each item)(Respondents could choose more than one response)

2015 Study

It is a requirement of my profession 21%

The association does not offer all of the services or resources I need 25%

The association only represents part of my profession 42%

The association does not provide appropriate professional development 7%

The association does not offer appropriate accreditation / certification 6%

Other (Please specify) 26%


Membership Experience

Over the past twelve months have you:

(% of respondents who selected each item) (Respondents could choose more than one response)

2015 Study

Read the association newsletter 82%

Taken part in association webinars or on-line professional development 25%

Participated in advocacy efforts on behalf of the profession or industry 10%

Written a paper or article for publication by the association 4%

Served on the association’s Board or Committee 5%

Attended the association conference 23%

Attended seminars and / or professional development courses 44%

Attended a networking event 24%

Volunteered or contributed to the association in some other way 11%

Presented at a conference, seminar or event 10%

None of these 8%

Thinking about the association, please indicate how much you AGREE with the following statements:

2015 Study

The association is respected in the industry 82%

The Board and management of the association understands the needs of members 68%

The association seeks my opinions on issues relevant to the profession 62%

Membership enhances my professional reputation 69%

The association makes it easy to get the resources and information I need 69%

Membership of the association confers valuable benefits to me that are not available to non-members 68%


Is membership of the association mandatory to be able to practice in your industry or profession?

2015 Study

Yes 17%

No 78%

Unsure 6%

Of the following, which best describes why you maintain membership of the association? (% of respondents who selected each item) (Respondents could choose more than one response)

2015 Study

Membership is critical to successful practice of my profession 17%

I maintain membership to access continuing professional development / education at favourable rates 49%

I maintain membership to access services that are mandatory to practice my profession (e.g. Insurance, Professional Indemnity etc.) at favourable rates

17%

The association provides services that I cannot access elsewhere 17%

I maintain membership to demonstrate my commitment to the profession 54%

For the advocacy efforts the association provides on behalf of the profession 26%

For access to information about my profession 54%

Other 5%


Association Functions Thinking about the functions and services provided by the association please indicate how IMPORTANT it is that

they:

2015 Study

Advocate to influence legislation and regulations that affect my profession 91%

Promote and build awareness about the value of using only qualified professionals 91%

Keep me informed about developments in my profession 96%

Offer quality professional development programs and resources 93%

Offer opportunities to attend events and network with other professionals in my field 83%

Offer professional accreditation / certification that is recognised within the profession 78%

Develop and maintain professional standards / code of ethics 90%

Thinking again about the activities and services provided, how SATISFIED are you with the association’s performance of those functions?

2015 Study

Advocate to influence legislation and regulations that affect my profession 69%

Promote and build awareness about the value of using only qualified professionals 63%

Keep me informed about developments in my profession 85%

Offer quality professional development programs and resources 76%

Offer opportunities to attend events and network with other professionals in my field 73%

Offer professional accreditation / certification that is recognised within the profession 64%

Develop and maintain professional standards / code of ethics 74%

Mean Score Performance Gap Analysis

Performance Gap Importance Performance Gap

Advocate to influence legislation and regulations that affect my profession 4.33 3.73 -0.60

Promote and build awareness about the value of using only qualified professionals 4.31 3.66 -0.64

Keep me informed about developments in my profession 4.33 4.05 -0.28

Offer quality professional development programs and resources 4.28 3.91 -0.37

Offer opportunities to attend events and network with other professionals in my field 4.04 3.83 -0.21

Offer professional accreditation / certification that is recognised within the profession 4.00 3.72 -0.28

.0Develop and maintain professional standards / code of ethics 4.27 3.88 -0.40


Advocacy & Representation In your opinion, what are the most effective ways that the association can protect and promote your interests in the industry / profession? They can:


2015 Study

Maintain strong government contacts that benefit the profession 47%

Lobby government and other regulatory bodies to reduce the cost of compliance to legislation or regulation

19%

Advocate to government for recognition of the profession 29%

Educate the public and customers about the value of using only fully qualified professionals 40%

Promote the profession to the public 29%

Develop and maintain a strong, credible brand within the profession 27%


In your opinion, how effective is the association in educating the public about the importance of only using qualified professionals?

Completely

ineffective Ineffective

Neither ineffective nor effective

Effective Completely

effective

2015 Study 2% 14% 47% 35% 2%

Information How can the association best provide important information to you?


2015 Study

Through the Association Website 46%

Through the regular e-newsletter 81%

Via Podcasts or Webinars 17%

In hard copy journals 21%

On social media platforms such as Facebook or LinkedIn 17%



Professional Development What role do you think the association should play in industry education and / or continuing professional development?

(% of respondents who selected each item)

2015 Study

They should be the leading provider of education / professional development in the sector 39%

They should align / collaborate with other educational institutions to offer courses or programs 47%

They should promote and support existing education providers in the sector 10%

I don’t know 4%

What type of professional development and training is most valuable to you in your industry / profession?


2015 Study

Online short courses 34%

Face to face short courses 42%

Webinars / podcasts 25%

Conferences and educational workshops 55%

University / tertiary institution sponsored certificates / diplomas 13%

Mentoring programs 13%

Other 1%

Networking & Events You indicated that providing opportunities for members to attend events and networking with others was one of

the most important functions of the association. What are the best forums for these activities? (% of respondents who selected each item) (Respondents could choose more than one response)

2015 Study

The association’s annual conference 37%

Regular seminars/workshops that enable me to hear about ideas from others in my profession 66%

Social forums (such as lunches, breakfasts, evening drinks) that enable me to network and share ideas with others

20%

Local Chapter or State-based meetings 17%

Participation in round tables, committees and other association working groups 14%

On line forums such as webinars, discussion groups, and social media 27%

Other (please specify) 1%


Accreditation & Certification You indicated that accreditation, certification, professional standards and/or codes of practice were one of the

most important functions of the association. What activities do you think the association should be performing to

assist in maintaining the standards of your industry / profession?

(% of respondents who selected each item)

2015 Study

Enforcing the standards and codes of practice / ethics that are in place 58%

Raising the level of qualifications required to gain entry to the industry / profession 20%

Developing and maintaining accreditation and/or certification to professionals who meet specified criteria

47%

Include accreditation and/or certification in mandatory CPD programs 16%

Make acquiring accreditation / certification a mandatory part of membership 15%


Future Intentions How likely are you or your organisation to renew your membership of the association when it is next due?

Not at all likely Unlikely Not Sure Likely

Extremely likely

I don’t make the decision

2015 Study 1% 1% 6% 28% 57% 7%


Satisfaction Overall, please rate your level of satisfaction with your membership of the association?

2015 Associations Matter Top 2 Box Score

79%

Recommendation Which of these phrases best describes the way you speak about the association to others?

2015 Study

I am critical of the association without being asked 0%

I tend to be critical of the association if I am asked 4%

I am neutral 22%

I speak well about the association if I am asked 54%

I speak highly of the association without being asked 20%

Net Promoter Score

2015 Associations Matter Net Promoter Score

11.6


Demographics

Age

Under 30 9%

30 - 45 30%

46 - 60 44%

Over 60 17%

Location

ACT 2%

NSW 17%

NT 1%

New Zealand 10%

QLD 11%

SA 5%

TAS 3%

VIC 45%

WA 6%

Other 0%

Region

Capital City 47%

Major City 21%

Regional area 25%

Rural/ remote area 8%

Career Stage

Entry Level 9%

Mid-Level 21%

Senior Level 58%

C-Suite / Board Level 12%

Length of Membership

Less than 12 months 8%

1 -3 years 19%

4 - 6 years 14%

7 - 10 years 12%

More than 10 years 42%

Don't know 5%


For further information about the 2015 Associations Matter Study please contact:

Survey Matters Pty Ltd T: +61 3 9452 0101 E: [email protected] W: www.surveymatters.com.au

mailto:[email protected]

http://www.surveymatters.com.au/

2015 associations matter study interim results · the 2015 associations matter study was open...

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