2015 annual housing market survey

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    2015 ANNUAL

    HOUSING MARKETSURVEY

    October 29, 2015

    Oscar Wei, Senior Economist

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    METHODOLOGY

    C.A.R. has conducted the Annual Housing Market Survey since 1981. Thequestions and methodology have stayed essentially the same throughoutthat time.

    The survey was sent via email to a random sample of 25,350 REALTORS

    throughout California.The sample represented the geographicaldistribution of C.A.R. membership across the state. The survey askedREALTORS to provide information from their most recent salestransaction that closed escrow in the second quarter of 2015.

    The survey instrument was a questionnaire with both multiple choice andopen-ended questions. There were 1,465 valid survey responses,

    equivalent to a response rate of 5.8 percent. The margin of error for thissurvey was +/- 2.5 percent at a 95 percent confidence level.

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    SALES HAVE BEEN STRONG AFTER A WEAK START

    California, Sep 2015 Sales: 425,030 Units, +7.3%YTD, +6.9%YTY

    -

    100,000

    200,000

    300,000

    400,000

    500,000

    600,000

    700,000

    Jan-05

    Jul-05

    Jan-06

    Jul-06

    Jan-07

    Jul-07

    Jan-08

    Jul-08

    Jan-09

    Jul-09

    Jan-10

    Jul-10

    Jan-11

    Jul-11

    Jan-12

    Jul-12

    Jan-13

    Jul-13

    Jan-14

    Jul-14

    Jan-15

    Jul-15

    *Sales are seasonally adjusted and annualizedSERIES: Sales of Existing Single Family HomesSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

    Sep-15:425,030

    Sep-14:397,490

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    INVENTORY CONTINUED TODECLINE FROM LASTYEAR

    Sep 2014: 4.2 Months; Sep 2015: 3.7 Months

    Note: Unsold Inventory Index represents the number of months it would take to sell the remaining inventory for the month in question. Theremaining inventory for the month is defined as the number of properties that were Active, Pending, and Contingent (when available) anddivide the sum by the number of Sold properties for the month in question.

    0

    2

    4

    6

    8

    10

    12

    14

    16

    18

    Jan-05

    Jul-05

    Jan-

    Jul-06

    Jan-07

    Jul-07

    Jan-

    Jul-08

    Jan-

    Jul-09

    Jan-10

    Jul-10

    Jan-11

    Jul-11

    Jan-12

    Jul-12

    Jan-13

    Jul-13

    Jan-14

    Jul-14

    Jan-15

    Jul-15

    SERIES: Unsold Inventory Index of Existing Single Family Homes

    SOURCE: CALIFORNIAASSOCIATIONOF REALTORS

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    MARKET REMAINED COMPETITIVE,AS INVENTORY LEVEL CONTINUED TO BE LOW

    53%53%

    4.3

    4.0

    0

    1

    2

    3

    4

    5

    6

    7

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    % with Multiple Offers

    # of Multiple offers (Average)

    SERIES: 2015 Housing Market Survey

    SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    33%33%

    0%

    10%

    20%

    30%

    40%

    50%

    60%% of Sales above Asking Price

    Long Run Average = 19%

    ONE-THIRD OF HOMES SOLDABOVE THE ASKING PRICE

    0

    2

    4

    6

    8

    10

    12

    14

    16

    0%

    1%

    2%

    3%

    4%

    5%

    6%

    7%

    8%

    9%

    10%

    Med. Price Discount

    Med. Weeks on MLS

    0%, 2.1weeks

    Median Price Discount & Weeks on Market

    SERIES: 2015 Housing Market Survey

    SOURCE: CALIFORNIAASSOCIATIONOF REALTORS

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    PRICE REDUCTION PRIOR TO AN OFFER BEING MADE

    29%

    8%

    10%

    13%

    16%

    24%

    0% 20% 40%

    $1,000 or less

    $1001 - $5,000

    $5,001 - $10,000

    $10,001 - $20,000

    $20,001 - $50,000

    More than $50,000

    Amt. of Price Reduction

    Q.Was there any price reduction made to the list price prior to an offer being made to the property?Q. How much was the price reduction?

    26%

    75%

    Price Reduction

    Yes No

    SERIES: 2015 Housing Market Survey

    SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

    Avg. Reduction $ = $15,000

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    INVENTORY DROPPED SIGNIFICANTLY

    IN THE BAY AREA SINCE 2009

    BUT REMAINED TIGHT

    Note: Unsold Inventory Index represents the number of months it would take to sell the remaining inventory for the month in question. Theremaining inventory for the month is defined as the number of properties that were Active, Pending, and Contingent (when available) anddivide the sum by the number of Sold properties for the month in question.

    2.5

    3.6

    3.9

    0.0

    1.0

    2.0

    3.0

    4.0

    5.0

    6.0

    7.0

    8.0

    9.0

    Jan-09 Jul-09 Jan-10 Jul-10 Jan-11 Jul-11 Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 Jul-14 Jan-15 Jul-15

    Bay Area Central Valley So CA

    SERIES: Unsold Inventory Index of Existing Single Family Homes

    SOURCE: CALIFORNIAASSOCIATIONOF REALTORS

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    TIGHT SUPPLY CREATED MOREMARKET COMPETITION IN THE BAY AREA

    4

    3 3

    0

    1

    1

    2

    2

    3

    3

    4

    4

    5

    San Francisco

    Bay Area

    Southern

    California

    Other Counties in

    California

    Number of Multiple Offers

    SERIES: 2015 Housing Market Survey

    SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

    36%

    56%

    63%

    0% 20% 40% 60% 80%

    Other Counties in

    California

    Southern California

    San Francisco Bay

    Area

    Percent with Multiple Offers

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    IMBALANCE BETWEEN SUPPLY AND DEMAND BID UPHOME PRICES, PARTICULARLY IN THE BAY AREA

    $40,000

    $11,000

    $6,000

    $0

    $5,000

    $10,000

    $15,000

    $20,000

    $25,000

    $30,000

    $35,000

    $40,000

    $45,000

    SF Bay

    Area

    So CA Other

    Counties in

    CA

    Amt. over Asking Price

    SERIES: 2015 Housing Market Survey

    SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

    20%

    25%

    62%

    0% 20% 40% 60% 80%

    Other Counties inCA

    So CA

    SF Bay Area

    % with Sold PriceAbove

    Asking Price8.6%

    2.3% 2.3%

    0%

    1%

    2%

    3%

    4%

    5%

    6%

    7%

    8%

    9%

    SF Bay

    Area

    So CA Other

    Counties in

    CA

    % over Asking Price

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    REASONS FOR BUYING

    Q. What was the single most important reason for buying the property?

    23%

    19%

    16%

    14%

    5%

    4%

    4%

    4%

    1%

    11%

    0% 5% 10% 15% 20% 25%

    Tired of Renting

    Desired Larger Home

    Desired Better Location

    Investment/ Tax Considerations

    Change in Family Status

    Changed Jobs

    Retirement/Move to Retirement Community

    Desired Smaller Home

    Foreclosure/Short Sale/Default

    Other

    SERIES: 2015 Housing Market Survey

    SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    DEMAND FOR INVESTMENT & SECOND/ VACATIONHOMES DROPPEDTO THE LOWEST LEVEL SINCE 2009

    SERIES: 2015 Housing Market Survey

    SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012

    2013

    2014

    2015

    Vacation/Second Home

    Investment/Rental

    Property

    % toTotal Sales

    5%

    Long Run Average: 12 %

    13%

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    INVESTOR STRATEGY: STILL BUYING TO RENT

    Investment to Flip

    Rental Property

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    SHARE OF CASH BUYERS IS THE LOWEST SINCE 2009

    21%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35% % ofAllCash Sales

    One-fifth of buyers paid with all cash

    The share of all cash buyers is the

    lowest in the last 6 years

    SERIES: 2015 Housing Market Survey

    SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    THE SHARE OF INTERNATIONAL BUYERS DROPPEDTO THE LOWEST LEVEL IN 8YEARS

    4%

    0%

    1%

    2%

    3%

    4%

    5%

    6%

    7%

    8%

    9%

    2008 2009 2010 2011 2012 2013 2014 2015

    Q. Was the buyer an international buyer a person who was a citizen of another country who wished topurchase residential real estate in the U.S.?

    SERIES: 2015 Housing Market Survey

    SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    ALL CASH INTERNATIONAL BUYERS

    0%

    20%

    40%

    60%

    80%100%

    International Buyers Domestic Buyers

    42%20%

    59%73%

    All cash Obtained financing

    SERIES: 2015 Housing Market Survey

    SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    INTENDED USE FOR PROPERTY? HOME

    2%

    21%

    76%

    6%

    13%

    82%

    0% 20% 40% 60% 80% 100%

    Vacation/Second Home

    Investment Property

    Primary Residence

    Domestic Buyers

    International Buyers

    SERIES: 2015 Housing Market Survey

    SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    71%

    14%

    6% 4% 2% 4%

    72%

    12%6%

    3% 2% 5%

    77%

    9%5%

    3% 1% 4%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    0 1 2 3 4 5 or more

    2013

    20142015

    # of Properties Sold to International Buyers in the Last 12 Months

    % Who Sold to International Buyers

    Q. How many properties have you sold to an international buyer in the last 12 months?SERIES: 2015 Housing Market Survey

    SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

    REALTORS WORKED WITH INTERNATIONAL BUYERSIN THE PAST 12 MONTHS

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    COUNTRY OF INTERNATIONAL BUYER

    China (43%)

    Mexico (8%)

    South Korea (8%)

    SERIES: 2015 Housing Market Survey

    SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    REASONS TO BUY IN CALIFORNIA

    Mild year-around weather Advanced Educational Opportunities

    System # of Campuses

    Examples

    Universityof California 10 Universityof California,Berkeley

    Universityof California, LosAngeles

    Universityof California,Riverside

    Universityof California, SanDiego

    CaliforniaStateUniversity

    23 Cal State University,Fullerton

    Cal State University,Northridge

    Cal State PolytechnicUniversity, Pomona

    California CommunityCollege

    109+ Santa Monica College Pasadena City College

    Private University Hundreds California Institute ofTechnology

    Pepperdine University Stanford University Universityof Southern

    California

    Amazing outdoor environment

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    SHARE OF FIRST-TIME BUYERS REMAINSBELOW LONG-RUN AVERAGE

    29.5%

    0%

    10%

    20%

    30%

    40%

    50%

    % First-Time Home Buyers Long Run Average

    Long Run Average = 38%

    SERIES: 2015 Housing Market Survey

    SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    REASONS FOR BUYINGFIRST-TIME VS. REPEAT

    Q. What was the single most important reason for selling/buying the property?

    55%

    10%

    9%

    8%

    7%

    3%

    1%

    0%

    1%

    7%

    9%

    23%

    19%

    16%

    4%

    5%

    5%

    5%

    1%

    12%

    0% 10% 20% 30% 40% 50% 60%

    Tired of Renting

    Desired Larger Home

    Desired Better Location

    Investment/ Tax Considerations

    Change in Family Status

    Changed Jobs

    Retirement/Move to Retirement Community

    Desired Smaller Home

    Foreclosure/Short Sale/Default

    Other

    First-Time Buyers

    Repeat Buyers

    SERIES: 2015 Housing Market Survey

    SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    THE MEDIAN DOWN PAYMENT INCHED UP FROM 2014

    $74,500

    20%

    0%

    5%

    10%

    15%

    20%

    25%

    $0

    $10,000

    $20,000

    $30,000

    $40,000

    $50,000

    $60,000

    $70,000

    $80,000

    $90,000

    2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

    Median Down Payment % of Down Payment to Price

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

    Q. What was the amount of downpayment?

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    11.3%

    6.4%

    6.9%

    3.7%

    0%

    10%

    20%

    30%

    40%

    50%

    2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

    All Hombuyers First-Time Buyers Repeat Buyers

    Down Payment

    PERCENT OF BUYERS WITH ZERO DOWN PAYMENT

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    PROPORTION OF TRANSACTIONS WITH SECONDMORTGAGES

    Q. In addition to the first mortgage or assumption, was there a second mortgage?

    4.1%

    0%

    10%

    20%

    30%

    40%

    50%

    2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

    Percent of Home Sales with Second Mortgage

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    PERCENT OF BUYERS WITH SECOND MORTGAGE

    6.4%

    3.7%0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

    First-Time Buyers Repeat Buyers

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    Q. Please indicate the type of mortgage.

    WHILE THE SHARE OF FHA INCREASED FROM THERECENT LOW, IT WAS STILL MUCH LOWER THAN 2009

    16% 19%

    7%5%

    0%

    10%

    20%

    30%

    40%

    2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

    FHA VA

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    YEARS OWNED HOME BEFORE SELLING

    10

    0

    2

    4

    6

    8

    10

    12 All Sellers

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

    Why arent they selling sooner?

    Affordability challenge: Low rate on current mortgage

    Low property taxes

    Concerned with capital gains

    Why list when there is nowhereto go I can afford?

    Could not qualify for amortgage today

    Demographics

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    56%

    $1,500

    $0

    $500

    $1,000

    $1,500

    $2,000

    $2,500

    $3,000

    $3,500

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

    % needs Repair Median Repair Costs/Price Adjustment

    REPAIR COSTS/PRICE ADJUSTMENTS

    Q. Did the seller repair items, make adjustments to the purchase price, or make any other concessions duringescrow due to discovered defects?SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    SELLERS WITH NET CASH LOSS DROPPED TO THELOWEST LEVEL IN THE LAST 9YEARS

    6.9%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

    Long Run Average = 11.9%

    Q.What was the net cash gain or net loss to the seller as a result of this sale?SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    NET CASH GAIN TO SELLERS HIGHEST SINCE 2007

    $120,000

    $0

    $50,000

    $100,000

    $150,000

    $200,000

    $250,000

    2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

    Q.What was the net cash gain or net loss to the seller as a result of this sale?

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    MORE INVESTORS SELLING THEIRINVESTMENT PROPERTIES

    23.4%

    26.2%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

    Long Run Average = 19.1%

    Q. How was the property occupied?SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    MORE THAN HALF OF ALL SELLERSARE PLANNING TO BUY ANOTHER HOME

    53%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    LOCATION OF SELLERS NEW HOME

    2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

    Within the same county 38% 41% 37% 45% 47% 42% 49% 49% 46% 44% 44%

    In another county in

    California 23% 18% 24% 17% 21% 21% 19% 18% 20% 21% 20%

    In another state 31% 28% 29% 27% 19% 20% 20% 22% 19% 22% 22%

    Out of US 1% 2% 1% 1% 2% 1% 1% 1% 0% 1% 1%

    Don't Know/Not sure 7% 11% 9% 10% 12% 16% 10% 10% 15% 13% 13%

    Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

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    REASONS FOR CHANGING COUNTYALL BUYERS (2014 VS. 2015)

    14%

    16%

    5%

    10%

    9%

    13%

    8%

    3%

    3%

    18%

    23%

    14%

    10%

    10%

    10%

    8%

    7%

    5%

    0%

    14%

    0% 5% 10% 15% 20% 25%

    Housing affordability

    Quality of life

    Second home

    Shorter commute to work/school

    Job change

    Closer to family/relative

    Quality of school

    Retired

    Quality of community services

    Other

    2014 2015

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    BUYERS BY GENERATION

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

    32%Millennials1 8 3 5

    40%GenX3 6 5 0

    24%Baby Boomers5 1 6 9

    5%Silent Gen70 and older

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    HOME OWNERSHIP RATE NEARLY 4 TIMES HIGHERAMONG BOOMERS

    Baby Boomers

    75%

    22%

    3%

    Own

    Rent

    Other

    Millennials

    20%

    41%

    39%

    Own

    Rent

    Other

    Q. What is your current living situation?SERIES: 2014 Baby Boomer SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    REASONS FOR BUYINGMILLENNIALS VS. BABY BOOMERS

    Q. What was the single most important reason for selling/buying the property?

    41%

    18%

    11%

    10%

    6%

    6%

    0%

    0%

    1%

    7%

    13%

    13%

    18%

    16%

    5%

    3%

    10%

    7%

    0%

    14%

    0% 10% 20% 30% 40% 50%

    Tired of Renting

    Desired Larger Home

    Desired Better Location

    Investment/ Tax Considerations

    Change in Family Status

    Changed Jobs

    Retirement/Move to Retirement Community

    Desired Smaller Home

    Foreclosure/Short Sale/Default

    Other

    Millennials

    Baby Boomers

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    BOOMERS HAVE LESS DEBT THAN MILLENNIALSTHAT PREVENTS BUYING A HOME

    Q.What type of debt do you have that would make it difficult to buy a home?

    35%

    12%

    7%

    2%

    11%

    53%

    41%

    17%

    8%

    7%

    4%

    43%

    0% 10% 20% 30% 40% 50% 60%

    Credit cards

    Auto loan

    Consolidated personal loan

    Private loan from friend/ relative

    Other

    None

    Millennials

    Boomers

    SERIES: 2014 Baby Boomer SurveySOURCE: CALIFORNIAASSOCIATIONOF REALTORS

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    FINANCIAL CHARACTERISTICS:MILLENNIALS VS. BABY BOOMERS

    Millennials Baby Boomers

    Median Household Income $100,000 $130,000

    Median Home Price $470,000 $505,000

    Median Monthly Mortgage Payment $1,538 $1,516

    Median Downpayment (in $$) $50,000 $79,500

    Median Downpayment (in % to Price) 13.1% 20%

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIAASSOCIATIONOF REALTORS

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    USE OF PROPERTY

    Q. How will the property be occupied?

    92.8%

    70.1%81.6%

    5.8%

    17.3% 13.1%

    1.4%

    12.6%

    5.3%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Millennials Baby Boomers All

    Primary Residence Investment Property Vacation/Second Home

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    WHAT MILLENNIALS AND BABY BOOMERS WANT?

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

    Millennials Baby Boomers All Buyers

    Median Sales Price $470,000 $505,000 $495,000

    Median Square Footage 1,600 1,779 1,707

    Median Age of Structure 36 33 35

    % of Detached Single-Family 75.6% 71.6% 76.6%

    % of Condo/Townhome 19.8% 17.5% 15.5%

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    DEMOGRAPHICS: ETHNICITY

    56%

    17%

    14%

    10%4%

    White

    Asian

    Hispanic

    Other

    Black

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIAASSOCIATIONOF REALTORS

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    HOUSING DEMAND WILL INCREASE,LARGELY DRIVEN BY MINORITIES

    SOURCE: Urban Institute

    2.7 4.6 2.2 2.18.9 11.6

    1.3 4.8 1.9 2.5

    9.1 10.4

    0

    2

    4

    6

    8

    10

    12

    14

    White Hispanic Black, Non-

    Hispanic

    Other, Non-

    Hispanic

    Total Minority Total

    Projected household growth, 2010-2010

    Projected household growth, 2020-2030

    Net new households, millions

    23%

    46%39%

    18%12%

    18%19%

    100%

    100%

    88%77%

    24%

    2010-2020

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    SHARE OF MINORITY HOME BUYERSHAS GROWN OVER TIME

    Q. What was the race/ethnicity of the head of household buying the property

    68.5%

    5.0%

    14.1%

    7.5%

    55.8%

    4.2%

    19.9%

    12.5%

    56.3%

    3.6%

    14.0% 16.5%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    White/Non-Hispanic African-American Hispanic Asian

    1995 2005 2015

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    SHARE OF MINORITY HOME SELLERSALSO HAS GROWN OVER TIME

    Q. What was the race/ethnicity of the head of household buying the property

    86.7%

    2.0% 4.1% 4.6%

    70.8%

    4.7%10.4% 9.7%

    70.7%

    3.2%8.6% 8.8%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    White/Non-Hispanic African-American Hispanic Asian

    1995 2005 2015

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    REASONS FOR BUYINGMINORITY BUYERS VS. ALL BUYERS

    Q. What was the single most important reason for selling/buying the property?

    0% 5% 10% 15% 20% 25% 30%

    Tired of Renting

    Desired Larger Home

    Desired Better Location

    Investment/ Tax Considerations

    Change in Family Status

    Changed Jobs

    Retirement/Move to Retirement Community

    Desired Smaller Home

    Foreclosure/Short Sale/Default

    Other

    All Buyers Minority Buyers

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    REASONS FOR BUYINGHISPANIC BUYERS VS. ASIAN BUYERS

    Q. What was the single most important reason for selling/buying the property?

    0% 5% 10% 15% 20% 25% 30% 35% 40%

    Tired of Renting

    Desired Larger Home

    Desired Better Location

    Investment/ Tax Considerations

    Change in Family Status

    Changed Jobs

    Retirement/Move to Retirement Community

    Desired Smaller Home

    Foreclosure/Short Sale/Default

    Other

    Hispanic Buyers Asian Buyers

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    SHARE OF FIRST-TIME BUYERS UP

    Q. Was the buyer a first-time buyer?

    38.8%

    45.7%

    33.0%29.5%

    0%

    10%

    20%

    30%

    40%

    50%

    Minority Hispanic Asian All

    % First-Time Home Buyers

    Minority Hispanic Asian All

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    USE OF PROPERTY

    Q. How will the property be occupied?

    82.1% 89.3%

    75.4% 81.6%

    14.3%

    7.7%

    18.6% 13.1%

    3.6% 3.0% 6.0% 5.3%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Minority Hispanic Asian All

    Primary Residence Investment Property Vacation/Second Home

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    CHARACTERISTICS OF HOMES

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

    MinorityBuyers

    HispanicBuyers

    AsianBuyers

    All Buyers

    Median Sales Price $467,000 $324,000 $675,000 $495,000

    Median Square Footage 1,700 1,600 1,783 1,707

    Median Age of Structure 35 30 35 35

    % of Detached Single-Family 78.7% 85.0% 75.6% 76.6%

    % of Condo/Townhome 14.8% 9.8% 18.0% 15.5%

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    BUYERS FINANCIAL PROFILE I

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

    MinorityBuyers

    HispanicBuyers

    AsianBuyers

    All Buyers

    Median Household Income $100,000 $80,000 $170,000 $120,000

    Median Monthly Mortgage

    Payment $1,673 $1,443 $1,969 $1,669

    Median Downpayment (in $$) $60,500 $13,875 $120,000 $74,500

    Median Downpayment (in % toPrice)

    18.4% 5.0% 20.2% 19.6%

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    BUYERS FINANCIAL PROFILE II

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

    MinorityBuyers

    HispanicBuyers

    AsianBuyers

    All Buyers

    % of buyers with zero down payment 4.2% 7.4% 2.1% 4.4%

    % of cash buyers 17.6% 11.3% 25.7% 21.0%

    % of home buyers with a second mortgage 4.1% 3.9% 4.5% 4.1%

    % with FHA Loan 25.9% 46.3% 8.6% 19.3%

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    REASONS FOR CHANGING COUNTY(ALL BUYERS VS. MINORITY BUYERS)

    23%

    14%

    10%

    10%

    10%

    8%

    7%

    5%

    0%

    14%

    39%

    9%

    4%

    14%

    7%

    5%

    9%

    1%

    1%

    12%

    0% 10% 20% 30% 40% 50%

    Housing affordability

    Quality of life

    Second home

    Shorter commute to work/school

    Job change

    Closer to family/relative

    Quality of school

    Retired

    Quality of community services

    Other

    All Buyers Minority Buyers

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    REASONS FOR CHANGING COUNTYMINORITY BUYERS (2014 VS. 2015)

    23%

    11%

    3%

    8%

    6%

    16%

    12%

    1%

    2%

    19%

    39%

    9%

    4%

    14%

    7%

    5%

    9%

    1%

    1%

    12%

    0% 10% 20% 30% 40% 50%

    Housing affordability

    Quality of life

    Second home

    Shorter commute to work/school

    Job change

    Closer to family/relative

    Quality of school

    Retired

    Quality of community services

    Other

    2014 2015

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    HOW CLIENT FOUND THEIR AGENT

    Q. How did your client find and select you to represent them?

    0% 5% 10% 15% 20% 25%

    Represented Them in Previous Home Transaction

    Referral from a client

    Client was Friend/Relative/Neighbor

    Recommendations of Friends

    Refferal from Business Associates

    Web page/InternetOpen House

    Walk in /Floor Call

    Door-to-Door Farming

    Direct Mail Marketing

    Yard Signs

    Listing Agent for Home Purchased

    Relocation Referral

    Print Ads/Newspaper & MagazineSocial Media

    Telephone Marketing

    Other

    All Buyers Minority Buyers

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    HOW CLIENT FOUND THEIR AGENT

    Q. How did your client find and select you to represent them?

    0% 5% 10% 15% 20% 25%

    Represented Them in Previous Home Transaction

    Referral from a client

    Client was Friend/Relative/Neighbor

    Recommendations of Friends

    Refferal from Business Associates

    Web page/InternetOpen House

    Walk in /Floor Call

    Door-to-Door Farming

    Direct Mail Marketing

    Yard Signs

    Listing Agent for Home Purchased

    Relocation Referral

    Print Ads/Newspaper & MagazineSocial Media

    Telephone Marketing

    Other

    Hispanic Buyers Asian Buyers

    SERIES: 2015 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    BUYERS NEED MOST HELP WITHFINDING THE RIGHT HOME

    12%

    3%

    12%

    18%

    20%

    38%

    0% 10% 20% 30% 40%

    Other

    Determining affordability

    Preparing transaction documents

    Price Negotiation

    Negotiating terms of sale

    Finding the right home

    Q: In what part of the transaction buyer/seller needed the most assistance?

    SERIES: 2015 Annual Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    SELLERS NEED MOST HELP WITHNEGOTIATING TERMS OF SALE

    7%

    10%

    12%

    16%

    17%

    18%

    20%

    0% 10% 20% 30%

    Other

    Negotiating the price

    Preparing transaction documents

    Preparing the home for sale

    Marketing the property

    Setting the right price

    Negotiating terms of sale

    Q: In what part of the transaction buyer/seller needed the most assistance?

    SERIES: 2015 Annual Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS

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    2016 FORECAST

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    CALIFORNIA HOUSING MARKET OUTLOOK

    2010 2011 2012 2013 20142015p 2016f

    SFH Resales (000s) 416.5 422.6 439.8 414.9 383.3 407.5 433.0

    % Change -12.3% 1.4% 4.1% -5.9% -7.6% 6.3% 6.3%

    Median Price ($000s) $305.0 $286.0 $319.3 $407.2 $447.0 $476.3 $491.3

    % Change 10.9% -6.2% 11.6% 27.5% 9.8% 6.5% 3.2%

    Housing Affordability

    Index 48% 53% 51% 36% 30% 31% 27%

    30-Yr FRM 4.7% 4.5% 3.7% 4.0% 4.2% 3.9% 4.5%

    SERIES: CA Housing Market OutlookSOURCE: CALIFORNIAASSOCIATIONOF REALTORS

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