2015 annual resultsen.ceair.com/upload/2016/3/3017463968.pdf · 2 beijing market 18.0% 3 guangzhou...
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2015 Annual Results
Under IFRS
Financial data included in this presentation is prepared under IFRS.
Unless otherwise specified, the unit for cost and income is RMB
million.
“Regions” or “Regional” used herein refers to Hong Kong,
Macau and Taiwan.
Transportation revenue mentioned herein includes income from co-
operational routes.
This presentation contains certain forward-looking forecast and
outlook. These opinions are based on certain assumptions, which
are subject to change. The actual results may deviate materially
from the forecast.
Disclaimer
2
1.Industry Circumstances & Results Overview
Favorable Factors
Increase in domestic purchasing power promoted
consumption structure upgrading
Paid holiday and VISA policies spurred overseas
travelling
National strategies created favorable industry
environment
Regulatory policy relaxation broadened industry
development space
Mobile internet technique enhanced sales ability
and reduced agency costs
Oil price remained at low level
Unfavorable Factors
Uneven growth of global economy, slowdown in
domestic economic growth
Exchange rate fluctuation caused considerable
exchange loss
MERS and other incidents affected air travel
demand
Competition intensified in certain markets leaded
profit decline
Sluggish cargo business demand
Industry Circumstances in 2015
4
Results Overview
Data Overview 2015 2014 YoY Total turnover 99,244 93,881 5.7%
—Total turnover(excluding surcharge) 92,290 80,566 14.6%
Operating profit 12,625 6,058 108.4%
Gross profit margin 12.7% 6.5% 6.3pt
EBITDAR 28,314 20,507 38.1%
Exchange loss 4,987 202 2368.8%
Net profit (attributable to shareholders )
4,537 3,410 33%
Net profit (attributable to shareholders, excluding exchange)
9,524 3,612 163.7%
Number of aircraft 535 497 38
ATK (Million) 25,203 22,539 11.8%
Passenger Load Factor 80.5% 79.6% 1.0pt
Daily utilization rate (hours) 10.03 9.88 1.5%
Employees per aircraft 129 136 -5%
Cost per ATK (RMB Yuan, excluding fuel, same caliber*)
2.63 2.69 -2.3%
*Same caliber refers to restoring the post-retirement welfare policy adjustment in 2014
5
2.Market Performance
Passenger Business
66.6%
30.4%
3.0%
Capacity Breakdown
66.1%
30.0%
3.9%
Revenue Breakdown
0.60 0.57 0.52 0.52 0.52
0.47 0.45 0.41 0.42 0.42
77%
79%
81%
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
2011 2012 2013 2014 2015
PLF RRPK RASK
Trend of PLF and Unit Revenue (fuel surcharges excluded)
YoY Changes of Major Passenger Business Indicators
7
13.2%
1pt
14.6%
-0.8% -8.4%
4.8%
ASK PLF RPK RRPK (fuel
excluded)
RRPK (fuel
included)
Revenue
(fuel
included)
International
Domestic
Regional
International
Domestic
Regional
Hongqiao,
12.4% Pudong,
9.2%
Beijing,
10.8%
Kunming,
6.7%
Xi'an, 3.5%
Others,
57.3%
Hongqiao
Pudong
Beijing
Kunming
Xi'an
Others
66.6%
30.4%
3.0%
9.6%
1.3pt
11.5%
1.1%
-9.9%
0.5%
ASK PLF RPK RRPK (fuel
excluded)
RRPK (fuel
included)
Revenue
(fuel
included)
Domestic Passenger Business
Capacity Breakdown
YoY Changes of Domestic Passenger Business Indicators Overall domestic demand exceeded expectation;
private demand outperformed business demand
Spring Festival rush and summer peak season results broke historical record
Acquired 389 new takeoff and landing slot in four core markets
Optimizing hub and core market network— opened 67 new routes and increased flight frequencies in 102 routes
8
International
Domestic
Regional
24.3%
0.2pt
24.6%
-3.9% -4.9%
18.3%
ASK PLF RPK RRPK (fuel
excluded)
RRPK (fuel
included)
Revenue
(fuel
included)
International Passenger Business
YoY Changes of International Passenger Business Indicators
15.7%
22.5%
9.1% 30.6%
15.3%
6.8%
North America
Europe
Austratlia
Southeast Asia
Japan
Korea
66.6% 30.4%
3.0%
Capacity Breakdown
Added capacity in international routes; supply and demand maintained balanced
Intensified competition in certain markets leads yield decline
Newly introduced B773 and A330 covered North America and Europe route marginally enhanced international competitiveness
Deepened joint venture and cooperation improved premium classes operating ability and overall long-range route results
9
International Domestic
Regional
-4.3%
0.2pt
-4.1%
-0.5%
-4.4% -8.3%
ASK PLF RPK RRPK (fuel
excluded)
RRPK (fuel
included)
Revenue
(fuel
included)
Regional Passenger Business
YoY Changes in Regional Passenger Business Indicators
Hong
Kong,
50.2%
Macau,
9.0%
Taiwan,
40.8%
66.6%
30.4%
3.0%
Capacity Breakdown
Overall performance of regional market is
weak;
Capacity reduced according to market ;
yield maintained flat
Breakdown:
• Hong Kong capacity was reduced , fare price kept stable
• Taiwan capacity flat, yield declined
• Macau capacity and yield both increased
10
International
Domestic
Regional
9.3%
-4.4pt
1.3%
-0.1%
-13.7% -12.5%
AFTK FLF RFTK RRFTK (fuel
excluded)
RRFTK (fuel
included)
Revenue
(fuel
included)
Revenue Proportion
Revenue Breakdown
YoY Changes of Major Cargo Business Indicators
Cargo Business
11
Demand of cargo market remained weak;
Continued to phase out freighters, capacity growth mainly came from passenger aircraft belly;
Promoted business transformation; advanced into high-end logistics; built fast supply chain platform;
Overall results of logistics and cargo business improved
Passenger
Business
92.6%
Cargo
Business
7.4% Freight
59.9%
Passenger
Aircraft
Belly
40.1%
3.Operation Highlights • Continuously optimizing fleet structure
• Consolidating hub network and market shares
• Remarkable improvement in key operating indicators
• Steadily promoting LCC transformation
• Introducing strategic investor & expanding cooperation
• IT reform leading innovative development
• Improving customer experience and brand images
13
Major models accounted for 96.1%
Optimized the match of aircraft,
market and routes
Reduced operating costs and
enhanced operating efficiency
Fleet End of 2014
2015 End of 2015 In Out
Passenger Aircraft
485 80 39 526
B777-300ER 4 5 9
A330 Series 44 7 51
B737 Series 190 39 18 211
A320 Series 222 29 8 243
A340-600 4 4 -
B767 6 - 6
B757 5 5 -
Regional Aircraft
10 - 4 6
Freighters 12 - 3 9
Total 497 80 42 535
B777-300
A330 Series
B737 Series
Long-haul routes to North America
To Europe, Australia and for trunk routes
Medium-and short-haul routes
Continuous Optimizing Fleet Structure
A320 Series
* The fleet above does not include 16 business aircraft operated under entrustment
Top 10 Markets in terms of air passenger volumes
Rank Airport CEA Market
Share
1 Shanghai Market
40.3%
2 Beijing Market
18.0%
3 Guangzhou 11.2%
4 Chengdu 12.9%
5 Shenzhen 8.8%
6 Kunming 36.9%
7 Xi’an 30.0%
8 Chongqing 9.3%
9 Hangzhou 10.8%
10 Xiamen 10.9%
14
Beijing
Xi’an
Kunming
Shanghai
Consolidating market
position in core markets
In 2015, by actively acquired newly
available slot resources in
Shanghai Pudong, Xi’an and
Kunming, we maintained our first
place in market shares in these
three core markets.
Enhance transit
connectivity
Through promoting “all-network
access”, optimizing flight
connectivity, enhancing sales of
connecting flights, transit
opportunities in Pudong, Kunming
and Xi’an increased 26.5%, 12.4%
and 21.3% YoY respectively.
Consolidating Hub Network and Market Shares
15
Direct Sales Revenue
Group Clients Value-Added Services Revenue
Frequent Flyer
Remarkable improvement in key operating indicators
• Optimized official website and App, increased
overseas payment completion ratio
• Diversified internet direct sales strategies and
products, highest daily sales exceeded
RMB120 million
• Direct sales revenue increased by 66%,
accounting 37% of the total revenue
• Improved members 'experience by
introducing E-card, diversifying members
admission channels and optimizing credit
redemption
• Number of frequent flyers improved 16%
to 26.4 million; returned passenger rate
increased by 2.7%
• Focused on the top 500 enterprises;
global clients expanded to 55
• Enhanced cooperation with international
TMCs, developed 385 group clients in
total
• Two-party group clients increased by
48% to 2642
• Introduced “Preferred Seats”, covering 12
major long-haul international routes
• Deepened multimodal combined
transportation, expanded cooperation with
railways and long-distance buses
• Further Developed tickets-packaged products,
transit and city-tour products
• Passenger transformation service revenue
increased by 47%
37%
47%
launched brand-new optimized official website and mobile
App ; introduced four types of tickets; direct sales proportion
increased to 47%, saved sales commission of 120milion RMB
Simplified service process under LCC mode; increased
efficiency; promoted charged services of baggage check-in,
on-board products, seat-selection and lounge; realized total
non-flight income of more than RMB 40 million
Completed cabin layout modification: available seats per
aircraft increased by 10%
Steadily Promoting LCC Transformation
Direct sales
Simplified Services
Modified cabin
LCC transformation of China United Airlines
16
Paris
Shanghai
Sydney
Atlanta
Introducing Strategic Investor & Expanding Cooperation
Commercial Cooperation
• Code-Sharing • Customers sharing • Cooperation in
domestic routes
Joint Venture
Equity Cooperation
17
• Code-Sharing • High-end
Customers Sharing
Joint Venture
Issued 460 million H-shares to Delta at HKD7.49/share, total value of USD450 million.
• Slot Coordination • Joint Sales • Facility Sharing • Personnel Exchange • IT Application
IT Construction Leading Innovative Development
Self-check-in
External: focus on client touch point; increase experience
Internal: create data link; increase efficiency
• Self-check-in rate reached 60%, leading domestic airlines
• 100% coverage of website, mobile phone and SMS check-in in domestic terminals
• More than 18 electronic channels for customers to access at all times
• Brand new on-board entertainment systems and on-board WiFi provided excellent in-flight experience
• Launched world’s first “Air-ground connected cloud payment platform”
• IT coverage within company exceeded 95%, initially reaching world-class airlines level
• Operating control system saved 10% working hours of ground services
• Operating network real-time monitoring 2,000 flights per day ensuring safety operation
• Application of big data enhanced sales forecast and seat revenue management
IT CEA
Digital CEA
18
Big Data
Control
Cabin
Sales
Flight Ground Service
Internet CEA
Customer Connectivity
Maintenance
In-flight WiFi
operation Logistics
Customer Experience and Brand Images
Lounge Experience Upgraded Pudong High-end self-check-in zone;
reconstructed flagship lounges in Pudong and
Hongqiao airports; opened Sky-team exclusive lounge
in HK
Upgraded Mobile App Upgraded and redesigned CEA App in UI,
function and use experience
Honors Awarded “Top 30 most valuable Chinese brands ”brand value
grew fastest of industry, "Best Chinese Airlines”,
“Most Honorable Chinese Enterprise for 2014~2015”,
Golden Bauhinia’s Award for "Best Innovative Listing
Company”and“2015 Best Innovative Business Model
Award in China”
New Model and On-board WiFi Newly introduced B777-300ER and A330 in North
America and Europe routes provided lying-flat seats in
first and business classes; provided on-board WiFi in
North America and certain domestic routes
19
4.Financial Highlights
Revenue Change
21
93,881
6,035
3,096
67
-6,361
2,526
99,244
90,000
94,000
98,000
102,000
106,000
2014 Domestic
Passenger (fuel
surcharges
excluded)
International
and Regional
Passenger (fuel
surcharges
excluded)
Cargo(fuel
surcharges
excluded)
Fuel Surcharges Others
(excluding
cooperational
routes income)
2015
Major Costs
Cost Items 2015 2014 YoY
Aircraft fuel 20,312 30,238 -32.8%
Wages, salaries and benefits 16,459 11,270 46.0%
-Wages, salaries and benefits (same caliber*)
16,459 14,399 14.3%
Take-off and landing charges 10,851 9,440 14.9%
Depreciation and amortization 10,471 9,183 14.0%
Indirect operating expenses 5,503 4,950 11.2%
Aircraft maintenance expenses 4,304 4,453 -3.3%
Aircraft operating lease rentals 4,254 4,502 -5.5%
Sales and marketing expenses 3,651 4,120 -11.4%
Food and beverages 2,469 2,364 4.4%
Others 8,345 7,303 14.3%
Total operating expenses 86,619 87,823 -1.4%
Total operating expenses (fuel excluded, same caliber)
66,307 60,714 9.2%
* Same caliber refers to restoring the post-retirement welfare policy adjustment in 2014
22
3,410
11,724
-6,361
9,926
-5,189
-4,785
-4,188
4,537
0
3,000
6,000
9,000
12,000
15,000
18,000
21,000
2014 Revenue (fuel
surcharges
excluded)
Fuel
Surcharges
Fuel Wages,
salaries and
benefit
Exchange Others 2015
Operating Profit Change
23
Assets and Liabilities Structure
Asset Structure and Cash Flow
Total Liabilities
79.8%
Equity
20.2%
Interest-Bearing
Liabilities 75.4%
Other Liabilities 24.6%
24
Change of Cash Flow
Interest-Bearing Liabilities Structure
USD-denominated Liabilities
97.7%
Others 2.3%
Foreign-currency-denominated
Liabilities
75%
RMB-denominated Liabilities
25% 11,112
-24,033
12,296
11,083
-27,800
24,325
2015
2014
Net cash inflow from operating activities
Net cash inflow from investing activities
Net cash inflow from financing activities
RMB-denominated Liabilities
Foreign-currency-denominated Liabilities
USD-denominated Liabilities
Others
Equity Total Liabilities
Interest-Bearing Liabilities
Other Liabilities
5. Future Prospects
Prospects - Investment Highlights
External Factors Internal Factors
26
Constant prosperity of industry
Supply and demand generally in balance
Fuel price expected to remain at low level
Favorable industrial regulatory policies
Regional advantage of Shanghai hub
Shanghai Disneyland bringing long-term
benefits
Optimizing debt structure reduces exchange risks
Optimizing fleet enhance operating efficiency
Expanding direct sales and reducing agency
commission saves distribution costs
IT strategy increases competitiveness
Constantly improving International routes
operation
Reformation and innovation stimulus vitality
Fleet Plan 2016 Plan 2017 Plan
In Out In Out
Passenger Aircraft
72 26 52 18
B777-300ER 7 - 4
A330 Series - - 7
B737 Series 35 12 26 17
A320 Series 30 8 15 1
B767 - - -
Regional Aircraft
- 6 -
Freighters - - - 1
Total 72 26 52 19
Capex (million) 2016 2017
27,847 26,642
Prospects - Capacity
Allocation of Increased Capacity in 2016
Capacity Growth in 2016 in Areas
27
52.5% 47.2%
0.3%
Domestic International Regional
1.3%
20.0%
10.0%
12.7%
Regional
International
Domestic
Total
Prospects: Optimize Asset and Liability Structure
Tasks Methods Targets
Optimizing Asset Structure;
Reducing Asset-Liability Ratio
Enhance earning ability;
Asset-liability ratio expected to be reduced by 6% percent after complete of RMB15 billion A-share private offering
Asset-Liability ratio lowered to
70%
Adjust Liability Structure
Reduce Exchange Risks
Expand financing channels, enhance the Scale and portion of RMB financing ; adjust RMB and Foreign Currency structure in the interesting-bearing debt
Proportion of USD-denominated debts out of total interest bearing debt had been reduced to around 50% by the end of 1Q of 2016
RMB debt and foreign-currency debt accounts for 50% respectively
28
New Routes in 2016
Shanghai – St. Petersburg
Opening Date: June 21, 2016
3 flights per week
Shanghai - Madrid
Opening Date: June 28, 2016
4 flights per week
Shanghai –Prague
Opening Date: June 22, 2016
3 flights per week
Shanghai - Chicago
Opening Date: March 18, 2016
7 flights per week
Shanghai – Amsterdamm
Opening Date: June 26, 2016
4 flights per week
29
Q&A
IR Team
Tel : +86 21 2233 0928
+86 21 2233 0922
Email: [email protected]
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