2015 afpa lbanyinnovation
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Dancing on the Edge: Pushing the Limits of Innovation in Your Program
@Donorguru
Road Map to the Edge:
• Innovation’s Meaning and Importance• Aspects of Innovation• Steps for Success• Don’t be Afraid• How Does Innovation apply to Donor
Relations• Key Take Aways
Too Much Looks Like Everything Else
Why Not?
4 Aspects of Innovation
• innovation driver• innovation strategy• innovation implementation• Assessment
• Good Ideas that Work!
Making it Possible
1. Fuel Passion2. Celebrate Ideas3. Foster Autonomy4. Encourage Courage5. Fail Forward6. Think Small7. Maximize Diversity
Salient Points
• More than just an idea
• Communication and strategy
• Creativity + Implementation = Innovation
Fear is innovation's mortal enemy
• Ego – I won’t support an idea that I didn’t come up with.
• Politics – We will look bad since this is our area of responsibility.
• Security — I’ve worked hard to get where I’m at and this is risky. I could loose everything.
• Success/Change – We are doing great with what we have. Why would we want to change?
How to Lessen Fear:
Failure = F+
• “For every failure we had we had spreadsheets that
looked awesome."Scott Cook
Innovation and Donor Relations
• Is there a better way to do this?• Pause the Doing and Start Looking• What are some ways that we can better
serve our donors?• NO Cow is Sacred, Challenge Everything• What is someone else doing that we’re
not?• Is there an app for that?• Making Innovation a Priority
Ideas to Inspire
WE NEED:
• More imaginative and courageous communications
• All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
Thank You!
• Lynne Wester• [email protected]• www.donorrelationsguru.com• Follow me on Twitter @donorguru