2015 16lcfcagencyguide
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2015/16
Leicester City Football Club
Agency Guide
Leicester City Football Club 2015/16 Remaining Opportunities…
Due to our commercial success this season, the only
way to advertise at King Power Stadium and LCFC is by
becoming an Official Club Partner.
This package starts at £50k + VAT and typically
includes:
• TV Facing Pitchside LED advertising
• Logos on LCFC Partner boards and literature
throughout stadium
• Use of LCFC Club Marks
• Use and access to Players
• Use of additional LCFC Images and IP for
promotional purposes
• Acknowledgement/logo on lcfc.com
• Access to LCFC supporter database (4 x e-shots
per year)
• Hospitality and Match Tickets
• Programme and Scoreboard Advert
• Social Media (facebook/twitter/youtube) and
Website support
.
Leicester City Football Club An Introduction…
Leicester City Football Club, founded in 1884 is an institution in English football, with 12 promotions, 3 League Cup wins and
four FA Cup Final appearances in the club’s illustrious 128 year history. They currently play in the English Premier League, the most watched football league in the world. LCFC was bought by the Srivaddhanaprabha family (King Power International) in 2010. Their considerable and on-going investment in all areas of the club (including the stadium) has ensured LCFC are geared for establishing themselves in the Premier League.
Their profile has also enabled the Club to become one of the most popular teams in South East Asia.
Current senior internationals…
Jamie Vardy England
Andy King Wales
Christian Fuchs Austria
Riyad Mahrez Algeria
Gokhan Inler Switzerland
Wes Morgan Jamaica
Andrej Kramarić Croatia
Kasper Schmeichel Denmark
Jeffrey Schlupp Ghana
Simonas Stankevičius Lithuania
Our Statistics…
Supporters
23,000 Season ticket holders (sold out)
31,725 Average attendance (sold out)
Supporter data
374,600 Registered supporters
206,530 Email addresses
191,214 Mobile phone numbers
29,686 Unique business accounts
Social stats
487,862 Facebook likes
200,219 Twitter followers
52,401 Instagram followers
15,177 YouTube subscribers
6,811,369 YouTube views
46,899 Google+ followers
3,181 LinkedIn followers
Our TV Exposure…
128
Broadcasters
212
Broadcast territories
Source: Repucom
Broadcast Audience by Region… 175
Countries
212
Broadcast territories
643 million
Homes
116,923
Broadcasts
154,851
Hours of coverage
2.31 billion
Global cumulative audience
0.93 billion
Global cumulative live
audience
Source: Repucom
0 1 2 3 4 5 6 7 8 9 10
Who We
Work For…
+
Our
TV Facing
LED Advertising…
0
10
20
30
40
50
60
70
80
Our Pitchside LED LED advertising features in over 65% of screenshots at Leicester City, providing the second highest media values in the Premier League.
% of board visibility over a 90 minute period (Source: Sports Revolution - 2014/15 Season)
LCFC has higher LED coverage than 18 other Premier League Clubs
1 x minute of LCFC LED Media Value = £1.7 million (source: Sports Revolution)
Community Support Relations
Our Community Trust runs programmes throughout Leicestershire, currently
reaching over 90,000 children each year across a range of spectrums.
This is spread across three specialist areas:
SPORTS PARTICIPATION | EDUCATION | COMMUNITY COHESION
A Partnership with LCFC will help you…
• Drive your brand and media exposure
• Provide alignment with a UK Premier League Football Team
• Gain Image enhancement across a diverse target market • Provide Premier League corporate entertainment easily from anywhere in UK
• Possible leveraged integration in to other areas of your business, i.e. spread across different departments • Opportunity to use King Power Stadium for your own events
Initial Points of Interest… • Exciting and Innovative partnership – everybody knows
about Premier League football • Engage in promotion throughout the UK and also the world
in one process
• True CSR value, you can make a real quantifiable difference across Junior supporters/family audience/schools/grass
roots/inner city projects • Staff Motivator within your organisation
• Opens doors e.g. prospecting • Problem Solves i.e. can get you in front of new markets
• Brand alignment/prestigious partnership – position your brand alongside our current partners
• World promotion opportunities, highlighting in: • Thailand • China • Japan • South Africa • USA
• Extremely powerful for any new product launches • One of most cost-effective large scale advertising mediums
available compared to TV, Radio, Billboards etc.
Our Partnership Approach…
• Champions League – premium approach like Europe’s elite • Exclusive – We limit partners to engage in stronger exposure for brands partnering us
• Innovative – we’ll create bespoke programmes across any or all of our platforms to maximise your organisations intended output • Contact – you’ll receive a dedicated account manager who will manage the partnership for you including new
activation opportunities and ideas
• Ongoing - each partnership contains a continuous (and flexible) programme which runs throughout partnership duration to ensure you’re constantly in the public eye • No activation or further fees – all our Partnerships include any activation costs and media value measurements (if relevant) so your commitment to Leicester City is all that is required
For more information, please contact:
Mark Davies Head of New Business
T: +44(0)7885 965 372