2015-16 GHSA Fall Report

The GHSA hosted fall sport playoffs and state championships in softball, volleyball, cross country, cheerleading and football that were attended by 458,373 spectators and 32,331 participants. Corporate partners enjoyed brand integration through field-of-play signage, PA announcements, video screens, product placement, display space, on-site sales, hospitality, premium items distribution and special presentations.

Date Sport - Site Attendance ParticipantsPlayoffs

Oct. 14-22 Softball - 1st & 2nd Round Playoffs 22,478 2,880

Oct. 14-28 Volleyball - 1st Round to Semifinals 19,101 2,496

Nov. 13- Football - 1st Round to Semifinal 336,575 17,280 Dec. 5

State Championships

Oct. 29-31 Softball - Columbus Softball Complex 8,003 900

Nov. 7 & 14 One Act Play - Six School Sites Open 1,000

Oct. 31 Volleyball - Marietta HS & Holy Innocents 3,459 250

Nov. 7 Cross Country - Carrollton 5,609 2,525

Nov. 13-14 Cheerleading - Columbus Civic Center 7,996 3,800

Dec. 11-12 Football - Georgia Dome 55,152 1,200

STATE TOTAL 80,219 9,675 PLAYOFF / STATE TOTAL 458,373 32,331

Attendance figures are taken from paid tickets, turnstile counts and GHSA pass lists. Athletic Participants are estimated figures taken from program rosters of players, coaches, cheerleaders (15) and officials. Participant numbers do not include band, officials, umpires, sponsor / vendors or event staff.

Attendance

2015-16 GHSA Fall Report

An estimated 965,082 Georgia households watched live GHSA Football State Championships, football playoffs, replays, tailgate parties and post game shows on Georgia Public Broadcasting (GPB), assuming no multi-game viewing. Corporate partners enjoyed brand exposure through promotional spots, opening/closing billboards and field-of-play signage.

Games were also streamed live to an audience on www.GPB.org and NFHSNetwork.com as well as rebroadcast the following week on GPB Knowledge. Major partners on the football broadcasts included: Georgia Farm Bureau Insurance, Regions Bank, Georgia Electric Membership Corporation and Technical College System of Georgia.

Nov. 13 to Dec. 4 - Football Playoffs Event Rating ATL HH GA HHNov. 13 Lowndes vs. McEachern 1.2 29,000 43,940Nov. 20 Camden Co. vs. Roswell 1.0 23,000 34,848Nov. 27 Archer vs. Mill Creek 0.9 22,050 33,409Dec. 4 Colquitt Co. vs. Mill Creek 1.5 35,003 53,034TOTAL 4.6 (1.15) 109,503 165,232 185,232 # Dec. 11 (Fri.) - Football State Championships A (Public) - Clinch Co. vs. Irwin Co. 0.5 31,600 47,859 AAA - Westminster vs. Blessed Trinity 1.2 47,800 72,424 AAAAA - Altoona vs. Glynn Academy 1.7 47,801 72,425

Dec. 12 (Sat.) - Football State Championships A (Private) - ELCA vs. Aquinas 0.8 37,300 56,515 AA - Fitzgerald vs. Pace Academy 1.3 39,400 59,698 AAAA - Buford vs. Cartersville 1.9 49,501 75,001 AAAAAA - Roswell vs. Colquitt Co. 1.9 55,300 83,787 TOTAL 9.3 (1.3) 308,702 467,709 (*779,850) ALL EVENT TOTAL 13.9 (1.2) 418,205 632,960 (*965,082)

Atlanta Ave. Households (HH) based on 2015 DMA Ranks (2,476,808). Projected Georgia Households is an extrapolation from ratings in the Atlanta Market based on the percentage of Households in the remaining Georgia Markets. Atlanta is approximately 65.4% of all Georgia Households. Data collected from Nielsen overnight data and Trac Media. # Including replays. * Total Georgia Aggregate including Replays, Tailgate Parties & Post Game Shows.

Georgia Public Broadcasting

2015-16 GHSA Fall Report

NFHSNetwork.com , the digital sports network of the GHSA, and GPB.org streamed fall playoff / state championships in volleyball, cheerleading and football to 151,224 live and on demand viewers. Sponsors were recognized through :30/:15 sec. spots, announcer reads and field-of-play signage.

A total 128,385 unique viewers watched NFHSNetwork.com from August through December.

NFHS Network Unique Views Page viewsVolleyball 2,686 4,854 Cheerleading 13,400 24,603 Football Playoffs 17,615 31,767 Football Finals 7,582 12,723 TOTAL 41,283 73,947

GPB.org Unique Views Page viewsFootball Playoffs 30,657 63,857 Football Finals 79,284 146,174 TOTAL 109,941 210,031 NFHS Network Monthly Audience Unique Views Page viewsAugust 10,154 16,380 September 6,574 9,713 October 11,345 17,001 November 55,018 84,463 December 45,294 67,903 TOTAL 128,385 195,460

Internet TV - Streaming Video

2015-16 GHSA Fall Report

GHSA.net attracted 1,190,606 sessions by 667,524 users from August through December. These users made 4,693,056 (3.97) page views with an average 2:57 minutes per session. Corporate sponsors are imbedded throughout the Web site on rotating banners, corporate partners page profiles and custom content.

@OfficialGHSA social media connects to followers / fans on Facebook (8,780+), Instagram (1,620+) and Twitter (27,500+) Sponsor promoted on #hash tags with promotional messages and live event updates by GHSA “Twitter Teams.”

Month Sessions Users Page views (Ave.)

Ave.Session

August 128,787 82,750 511,528 (3.97) 2:57 min

September 123,209 78,225 509,736 (4.14) 2:47 min

October 268,208 127,149 1,332,032 (4.97) 3:37 min.

November 432,624 223,780 1,607,779 (3.72) 2:50 min.

December 237,778 155,620 731,981 (3.08) 2:33 min.

Total 1,190,606 667,524 4,693,056 (3.97) 2:57 min

GHSA.net / Social Media

2015-16 GHSA Fall Report

Playoff Media

During the fall sport playoffs in football and softball, a total of 222 local radio, television and Web broadcasts were made by 95 media outlets to communities across Georgia. Each station recognized the GHSA corporate partners during their game coverage.

The Georgia High School Scoreboard Show presented by Georgia Farm Bureau Insurance (55+ affiliates) and Countdown to Kickoff (28+ affiliates) recognized all GHSA partners on their network of stations during football Friday nights throughout the 13 week season.

All seven (7) GHSA Football State Championships were broadcast statewide by the Georgia News Network in partnership with the GHSA. A total of 57 broadcasts on 5-13 stations per game from Valdosta to Gainesville carried the live action including Atlanta’s 680 The Fan. Sponsors were recognized on open/close billboards, feature segments and a min. of two (2) spots each game.

Game Programs

During the fall state championship competitions, corporate partners received ads and recognition in GHSA sponsor “thank you” pages in 21,000 event programs at softball (2,000), volleyball (3,000), cheerleading (6,000) and football finals (10,000). The event programs were also read digitally on “ISSUU” with the following impressions: Volleyball (846), Cheerleading (3,772) and Football Finals (6,606).

E-Newsletter

GHSA Monthly Newsletters (4) were sent from September to December to 550 school principals, athletic directors, legislators and state administrators with timely GHSA content that included sponsor activities and messages. The GHSA E-Newsletters (4) were sent to this same primary group plus sport coaches reaching 24,182 individuals.

The Georgia High School Football Daily newsletter connected 13,000+ football fans from August to December (20 weeks). Various GHSA sponsors were highlighted in the daily feature, “Four Questions,” an interesting, quick-glance interview with HS football head coaches (100).

Tickets / Credentials

Sponsors received logo / name recognition on 112,000 Ticketmaster stock tickets and 5,350 credentials at fall events.

Championship Experience

Many sponsors activated their rights to be a part of the championship experience with on-site displays, special programs and products that connected one-on-one with fans and athletes from around the state.

GHSA Exposure & Benefits