2015-04-30 - marketing mindfulness - jh
TRANSCRIPT
Marketing Mindfulness
A multimodal critical discourse analysis of a mindfulness-meditation
website
Jo HigmanResearch [email protected]
Mindfulness publications by year, Web of Knowledge (2014)
‘Discourse is language in real contexts of use….looking at choices of words and grammar in texts in order to discover the underlying discourse(s) and ideologies.’
Machin & Mayr (2012)
‘reveal the kinds of ideas, absences and taken-for-granted assumptions in the images as well as the texts which will also serve the ends of revealing the kinds of power interests buried in them’
Adapted from NHS England (2013)
