1. NextGenera*onContentManagementErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman12November2014i2SummitZrich(CH)ErikM.HartmanMAerik@erikhartmancommunica4e.nl@erikmhartman+31(0)3087735601informationoverinformationoverinformationinformationoverloadinformationoverinformationoverinformationoverinformationoverinformationoverloadinformationoverinformationoverinformationoverinformationoverinformationoverloadinformationoverloadinformationoverload

2. thespecialistininforma/onmanagementErikHartmanCommunica/e(c)2014@erikmhartmanErikM.HartmanErikM.HartmanMAcontentmanagementspecialisterik@erikhartmancommunica/e.nl@erikmhartman+31(0)6144655852Communica4onsandInforma4on(MA)-UtrechtUniversityIndependentconsultantsince1993Informa4onmanagement,strategy,architecture,governance 3. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman3 4. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman44Atmyorganiza4onweknowwhichinforma4onisimportantandwhichisNOTAtmyorganiza4onweknowEXACTLYwhoneedswhichinforma4onatwhatspecific4meItsallgoingtoofastforme 5. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman 6. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman6hYp://bloglawblog.com/blog/?cat=67 7. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman7 8. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman8 9. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman9 10. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman10hYp://sgiz.mobi/s3/Gen-Z 11. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman11 12. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman12 13. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman13 14. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman14 15. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman15 16. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartmanWiththerightinforma/onfortherightpersonattheright/me.16Throughtherightchannelandintherightformat.Wereachourgoals. 17. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman17 18. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman18 19. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman19 20. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman2020GartnerHypeCycle,2014 21. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman21 22. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman22SmartCrea4ves 23. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman23 24. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman24 25. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman25Circumstancesareneverideal.MeansareoPeninsufficient. 26. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman26Aninforma/onstrategyhelpsyoutodefinewhichinforma/onyoucanuseforaspecificaudiencetoachieveyourgoals. 27. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman27 28. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman28 29. thespecialistininforma/onmanagementErikHartmanCommunica/e(c)2014@erikmhartmanWhyInforma4onStrategy?HelpsyoufocusonachievingyourbusinessgoalsProvidesindicatorstomeasureyoursuccess Helpyoufocusontheneedsofyouraudiences Provesthevalueofyourinforma4on Provesyourvalueasaninforma4onprofessional Helpsmakingchoicesinwhattodoandwhatnottodo Givesyouconfidencetoactmoreresponsive29 30. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman30 31. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman31Whats in it for me? 32. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman32 33. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman33informationoverinformationoverinformationinformationoverloadinformationoverinformationoverinformationoverinformationoverinformationoverloadinformationoverinformationoverinformationoverinformationoverinformationoverloadinformationoverloadinformationoverload 34. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman34hYp://ssl.gsta4c.com/think/docs/mul4-screen-world-infographic_infographics.pdf 35. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman35 36. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman36Afoolwithatooliss/llafool!GradyBooch 37. thespecialistininforma/onmanagementbusiness+users:59% tools:1%ErikHartmanCommunica/e(c)2014@erikmhartmanITProjectSuccess37TheStandishGroup,2013 38. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman38 39. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman39 40. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman40 41. ContentstrategyWereach[goalorbusinessdriver]because[personalmo/va/ontargetaudience].ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman41byexchanging[informa/on]with[targetaudience].Wemakethishappenby[tac/cs]Wedothisby[means].Wearesuccessfulwhen[kpis]Wemeasurethiswith[instruments].Toachievethis,weneedtocooperatewith[stakeholders]. 42. thespecialistininforma/onmanagementErikHartmanCommunica/e(c)2014@erikmhartmanInshort:Yes!ThingschangerapidlyButsomethingsdidntreallychangeLearntolistenDonttrytokeepupwithhypesFindyourinforma4onZeninyourStrategyThinkahead,butkeepyourplanfluidMeasureandimprove.Yes!Real4me!42 43. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman43 44. ErikHartmanCommunica/e(c)2014thespecialistininforma/onmanagement@erikmhartman44Download