20141111 idiro_ceadar_ data analytics case study_aidan connolly
DESCRIPTION
CeADAR is an industry-led technology centre for innovation and applied research that accelerates the development, deployment and adoption of Big Data Analytics technology. Idiro is an Irish based technology company who have engaged with CeADAR.TRANSCRIPT
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CeADAR: Centre for Applied Data Analytics Research
CeADAR is an industry-led
technology centre
for innovation and applied research
that accelerates the development,
deployment and adoption
of Big Data Analytics technology
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CeADAR’s industry-defined themes
Visualisation & Analytic Interfaces
• ‘Beyond the desktop’
• Ease of interaction
• Changing user behaviour
• Passive analytics
Data Management for Analytics
• Reduce data management effort for analytics
• Data validation
• Relevance of events to relationships
• Data curation (determining useful data)
• Adaptive ETL (Extract, Transform, Load)
Advanced Analytics
• Causation challenge
• Live topic monitoring
• Social trending and contextualisation
• Continuous analytics
• Social Identity fingerprinting
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Governance model: Industry Steering Board (ISB)
ISB is CeADAR’s main governing
body
Independent industry
chairperson
6 industry members
3 PIs
Platform research projects must be approved by ISB
Research projects require ≥ 2 industry member sponsors
ISB allocates resource from core
funding for an initial 6 months
After 6 months:
• The project is concluded •or • 3 month (max) extension
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What CeADAR offers The Centre’s work focuses on
developing tools, techniques and technologies
that enable the use of analytics for better decision making
• Applied R&D addressed to specific industry challenges
• Senior R&D staff and software engineers
• Demonstrator rapid prototyping delivered in 6 months
• Demonstrators funded from CeADAR core funds
• Approx. 20 demonstrators per year
• Opportunities to trial existing CeADAR technologies
• Each project delivers: 1. State-of-the-art review 2. Technical specification 3. A demonstrator 4. Industry evaluated demonstrator performance
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Copyright © CeADAR 2014 6
Aidan Connolly, CEO
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Copyright © CeADAR 2014 7
Idiro’s Reach
Idiro have analysed over 12% of the world’s population.
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Copyright © CeADAR 2014 8
Contagion
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Copyright © CeADAR 2014 9
Dual-SIM users
● Dual-SIM usage is a major challenge for many mobile operators. ● Challenge: How can we identify dual-SIM users?
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Copyright © CeADAR 2014 10
Who is spending with my competitor?
What type of
people have
dual/multi Sims?
Why?
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Copyright © CeADAR 2014 11
CeADAR Platform Solution
Key approach: Develop detailed network features and predictive models that facilitate inference of node identity
Example network features: – How people are related in the social graph – Diversity of outgoing/incoming connections – Social influence
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Copyright © CeADAR 2014 12
CeADAR Solution: Idiro
Idiro required a solution that could leverage very faint signals in the data – E.g. prepaid.
– No demographic data
– No billing info
– Incomplete networks
Specific challenges:
– High volume telecoms data
– Ability to identify and exploit very faint signals and patterns to detect dual-sim users
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Copyright © CeADAR 2014 13
CeADAR Solution: Idiro
By applying machine learning techniques over many different features could detect dual-sim vs. single-sim behavior with very good accuracy
?
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Working with CeADAR
• Become a member
• Evaluate an existing
demonstrator
• Propose a new platform
technology project
• Commission bespoke work
• Contact: [email protected]
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Thank you
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Samsung users
Apple users
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Operator Idiro
Marketing Campaign
Over 400% improvement