20140902 linda workshop semantincs2014 - bringing lod to smes

LinDA-project.eu

Bringing LOD to SME – The case of the LinDA pilots business intelligence, environmental sector, media industry

Salvatore Virtuoso [email protected]

Senior Project Manager - PIKSEL

LinDA workshop at

SEMANTICS 2014

+Linda Pilots Role

Setup

• Define Scenarios

• Identify Public & Private datasets needed, Algorythms

• Define Consumption metrics

Execution

• Dataset renovation

• Linked Datasets

• Consumption apps

Evaluation

• User Acceptance

• Workbench assessment

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To evaluate the efficiency and the business potential

of the LinDA workbench in typical SME setups

Linda Pilot phases:

23/1/2015LinDa workshop @ SEMANTICS 2014, Leipzig

Sept

2014

+The goals of LinDA pilots


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network of business

intelligence management consultants

SME focussing on the application of ICT technologies to environmental

sector issues

Regional broadcaster, with

a mission of reporting about

daily events, political debate

and sports

Bu

sin

ess

Inte

llig

en

ce

to demonstrate innovative and gainful intelligence-based consulting to

customers and strategy planning through the LinDA transformation and analytic tools.

En

vir

on

men

tal

Secto

r To utilize the LinDA solutions for the efficient management and analysis of the

Italian Regions Environmental data M

ed

ia I

nd

ustr

y

to demonstrate the potential of the LinDA workbench to provide advanced tools for investigative journalism

+Business Intelligence Pilot

Two scenarios identified:

Scenario 1 - Identifying actions for the

communication strategy of a client,

operating in the pharma sector

Scenario 2 - Press monitoring reports

and consultation services for a telecom

client


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+Scenario 1 - Pharmaceutical Sector

Issues to be examined:

the OTC liberalisation and how it has affected the:

government [e.g. gov incomes from OTC & drugs, taxes]

industry [e.g. revenues & investments, sales of OTC drugs]

population [e.g. OTC sales, behaviour]

the trends of the OTC prices, compared to the economical status

the trends in the healthcare expenditures

Note: the pilot will be conducted towards the Greek market


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Aim: to assess the positioning of Pharma clients against the issue of

drugs prices liberalisation, mainly for OTC Medicines

+Existing DatasetsExamples of existing public datasets that the pilot intends to use / interlink

European Core Health Indicators (ECHI)

All EU countries 2003-2011, csv format

Demographics and Socioeconomic indicators (e.g. population by education, population below poverty

line)

Healthcare expenditure (e.g. percentage of GDP, percentage of population covered by health

insurance)

Self-reported use of non-prescribed medicines by sex, age and educational attainment level

World Bank Datasets

All countries, 1994-2013, csv format

Out-of-pocket health expenditure (% of private expenditure on health)

Healthcare expenditure (e.g. percentage of GDP) – years 2000 and 2012

OECD Datasets

1980-2013

Health expenditure and financing

Social spending

23/1/20152nd Plenary Meeting (Bonn,DE) | Business Intelligence Analytics Pilot (CP)

6

+Examples of private datasets to be created

Association of the European Self-Medication Industry

All EU countries

2011-2013, online data

Total pharmaceutical market

Non-prescription medicines market

Total self-medication market

The Liberalization of the Retail Market of Non-Prescription Medicines

Pdf file with data regarding liberalization of OTC per country

OTC Distribution in Europe: Meeting the New Challenges - New Expanded 2014 Edition (*)

The Rising Tide of OTC in Europe (*)

Central and Eastern Europe OTC Drugs Industry Outlook to 2017 (*)

(*) Non-open dataset, available on a fee basis

23/1/20152nd Plenary Meeting (Bonn,DE) | Business Intelligence Analytics Pilot (CP)

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+Scenario 2 – Telecom Sector

Issues to be examined:

Sentiment analysis (e.g. Negative / Positive publicity) on news portals, blog posts, social media, etc

Networking & Electromagnetic fields (EMF) issues

Other relevant: Regulatory, Financial, Marketing, Corporate Social Responsibility (CSR)

Business analysis:

Indication and forecasting regarding the reactions upon an installation of a new antenna

Analysis reports based on comments from residents in specific areas – impact on company’s revenues

Analysis of source types with more negative comments

Impact on health (based on location of antennas and health incidents, examine existence of dependencies by including also areas without antennas)


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Aim: to identify and assess the operating environment, using press

monitoring procedures on specific telecoms parameters that might

concern and affect clients’ agenda

+TelecomPilot

Record of antennas with

geolocation data in Greece

Geolocation data from schools,

hospitals etc.

Geodata.gov.gr

Telecoms revenues, market

share, etc

Monitoring of publications in

media relevant to population’s

comments on antennas

List of media


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Existing dataset examples Private dataset to be created

+Environmental Management Pilot

Specific case study: the area comprising the municipalities of Acerra, Nola and Marigliano in Campania, Italy.

The region has recently experienced increasing deaths caused by cancer and other diseases that exceeds the Italian national average.

Objective: To analyse the impact on the health of the residents based on the variance on specific environmental parameters and pollution indicators

Process: examination of the frequency and the type of occurrence of diseases in specific geographical areas within Italy with the environmental conditions and indicators for pollution in the area


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+Environmental Mgmt Scenario

Generic datasets (ISTAT)

Waste collection, noise, vehicle rate, air quality

Population and Households: (Demographics, mortality, projections)

Health statitics (health conditions, incidence, prevalence and mortality)

Cancer registries

Environmental datasets

Waters, etc.

International datasets

pollution, emissions, wastes, policies per country

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Examples of dataset to be used:


+Media Industry Pilot

Two scenarios identified:

Scenario A – Adding data mashups and

analytics to the toolbox of investigative

journalists (and potentially, citizens-

reporters)

Scenario B – Tapping into the

knowledge reservoir of Post Production

Scripts (media-rich and detailed

storyboards supporting programme

broadcasting)


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+Scenario – Media Industry A

Topics of interest

Advanced analysis over data from multiple sources,

Interconnection of georeferenced information to other

parameters as well as international datasets,

Preparation of infographics and creation of

higher‐end multimedia communication tools, and

Integration of LINDA tools in the daily routine of

journalistic work – as well as the supporting

(standard) IT infrastructure


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Aim: to support investigative journalists engaged in evidence search,

collection and commenting/reporting.

+Scenario – Media Industry B

Topics of interest

Migration of existing Post Production Scripts in rdf

format

Advanced management of multimedia content items

(esp. music score and video clips)

Collection of HTML & plain text from WWW and staff

authoring, and

Integration of LINDA tools in the daily routine of

journalistic work – as well as the supporting

(standard) IT infrastructure


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Aim: to facilitate the retrieval of information stored in previously recorded

audio/video clips through mining of Post Production Scripts.

+Additional business casesExamples of LINDA tools application to the investigative journalism scenario (#5)

of potential interest for SMEs

International comparison of the quality of universities worldwide

An orientation service for students wanting to move abroad

Including location related aspects (logistics, job opportunities, individual grants etc.)

Reconstruction of where aid money goes to

Possible clients: public/private donors and international organisations (e.g. OECD,

World Bank)

Sensitive issue but with huge political impact

A Dbpedia of patents worldwide

Integrating text and visual information

Potentially extended to public domain solutions

Documented interest by a local SME in the patent attorney business


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+Conclusions

Many linked data projects are promoted by technology enthusiasts (or deliberate experimenters) keen to explore and use their own approach rather than carefully selecting the best tool for the job.

In other words, linked data projects have not, as yet, been based on business cases.

The benefits of linked data are most often assumed or implied by the implementers; there is little measurement of them.

Many projects using linked data struggle to express their benefits (although it may be too early for most of them).

There are far more expressions of technical benefit (for example it is easier to work across systems) than business benefit (say, better service quality), although one might lead to the other.

There is a lack of cost-benefit analysis for linked data projects and a lack of comparison with other technical approaches.

From: http://repository.jisc.ac.uk/559/1/JISC_Linked_Data_Review_Oct2011.pdf


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http://repository.jisc.ac.uk/559/1/JISC_Linked_Data_Review_Oct2011.pdf

20140902 linda workshop semantincs2014 - bringing lod to smes

Presentations & Public Speaking