©2014 WIDEORBIT INC.

WIDEORBIT OVERVIEW

End-to-End Solutions for

Broadcast Television

At WideOrbit, we’re focused on delivering

the most advanced, complete solution

in the broadcast industry.

The People Focused On Your Business

Office Locations:San Francisco, Seattle, Denver, Dallas, Birmingham, AL and Agawam, MA

More than 350 employeesMore than 4100 years of combined media experience working at stations and networks

Former GMs, Traffic Managers, Sales Managers, Business Managers and Engineers

Nearly zero turnover

World-class products & support

Independent surveys consistently rate WideOrbit the most responsive and recommended provider of software solutions in the industry

99+% of support calls answered “live”WideOrbit’s Corporate HQ

We’re committed to helping our clients significantly

improve their business operations and bottom line.

Our CommitmentTo this very day, WideOrbit re-invests every dollar back into the product and the company.

How we help

Do more with less with a single database, centralized operations and a decentralized workforce

Streamline operations by empowering employees and automating processes, while maintaining approvals and control

Optimize inventory value with better visibility and control to ensure that you’re driving the most revenue from every spot

Make better decisions with real-time, flexible reporting – delivering unprecedented insight into operations across platforms, markets, stations and groups

Expand to new channels and mediums with a single, consolidated system

Drive profitability, operational efficiencies and business insight

Solutions for Television

Traffic

Program Management

Market Ad Spending

Sales Force Automation

Promo

Rep

Business Analytics

TV & Radio Integrations

Account Management

Ad Marketplace

Mobile/SMS

WO Traffic

WO Program

WO Media CRM

WO Media Sales

WO PromoWO Central

WO Rep

WO Analytics

TV Integrations

WO Media Sales - MarketScope

WO Mobile

Traffic

Streamline business operations and reduce costsMake better decisions with unprecedented insightOptimize revenue and inventory valueExpand to new channels and medium

Internet Orders Module (Optional)Manage Spot and Digital advertising together on a single order—from order entry through to invoicing and reconciliation

Mobile Device SupportWO View order entry app allows busy Sales professionals to submit new orders from their tablet device in an easy-to-use format

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The industry’s most advanced traffic, revenue management and billing solution

Internet Orders Module (Optional)

Highlights:Ability to order, report and bill internet advertising in WO TrafficTwo-way integration with Google’s DFP PremiumSimplified workflow – one system for Spot and internet order managementAbility to use different approval routing for internet ordersOnline advertising industry standard billing practicesEnhanced internet revenue reporting capabilitiesConsolidated Spot and internet contract and invoice printouts

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The Internet Orders module in WO Traffic provides broadcasters with the tools they need to take control of online advertising and maximize revenue potential.

Program Management

Dramatically improve Operational EfficiencyOptimize resource efficiency with centralized scheduling featuresEnsure corporate and local market compliance of rights and the financial implications of content decisionsAnalyze Return on Investment with key performance indicators (KPIs)Improve communication internally and externally for all program-related activitiesIntegrate information flow for areas such as web sites, listings, EPG, media assets, operations and transmissionStreamline the availability of information and associated workflows

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The only solution on the market today that allows you to manage all acquired and produced program content

Sales Force Automation4

Industry-leading sales management solution

Delivering resultsClose more business by maximizing AE effectiveness and selling timeStreamline workflow and reporting with a single system to manage sales across all media, including web and mobileReduce costs and drive operational efficiencies with better insight into sales processes and teamOptimize the effectiveness of your ratings data

WO Media Sales includes:Account managementAvails/plannersOrder EC and postingMulti-media sellingOvernights ModuleResearch Module

Account Management5

Comprehensive sales and account management solution

Driving higher revenueAccurately forecast revenue and manage pending businessOptimize account lists and sales team assignmentsDrive account executive effectiveness and decrease loss of information due to turnoverStreamline sales processes through automated approvals and notifications

WO Media CRM includes:Management utilitiesAE utilitiesReporting

Market Ad Spending6

Reports Delivery

Zero share report

Account share report

100% share report

Account trend report – monthly, quarterly, yearly

Share of voice

Station logs

Competitive posting

MarketScope is available as an optional module in WO Media Sales

Market Ad spending solution to leverage your expenditure data against your Nielsen data sets

Promo

Take the guesswork out of promotion scheduling

Maximize yield on promotional inventory

Reduce costs and drive efficiencies

Demonstrate proof of performance

WO Promo includes:

Campaign-based promotions

Promotional budgeting with Nielsen data

Automatic campaign execution

Performance reporting

Native integration with WO Traffic

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Promo placement management tool that allows you to maximize available inventory based on Reach and Frequency

If you spend 15% of your inventory on promos and are incorrect in the placement of just 10%, then you are throwing 1.5% of gross revenues and 3-5% of net profit out the window

Ad Marketplace

The only media selling solution that delivers:Single-source platform to negotiate, sell and manage inventoryComplete Long Form DR and Short Form DR transactions across multiple stations, networks and marketsA unique direct connection between WO Traffic/WO Network and WO CentralThe first web-based interface to media buying systemsMedia buyer access to airtimes and invoices

Benefits include:Increased seller visibility to new agencies and advertisersMaximize revenue through multiple optimization methodsAdvanced analytics and reporting provide detailed insight to better leverage inventory

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The first seller-controlled, online marketplace that directly connects media sellers with media buyers.

Rep

Superior order managementFaster order entryRobust order review / approval workflowRich order / line commentsComplete split AE for sales office and sales regionOrder line templates for packaged and bundled orders

Streamlined reporting and invoicing Invoice, bulk upload via excel fileInvoice, manual entry for smaller stationsException reportingDynamic revenue reportingBooked vs. Billed reporting

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The Media industry’s most robust order management and reporting solution fully integrated with WO Traffic

Mobile/SMS

WO Mobile allows you and your advertisers to:

Connect, interact and build relationships with your audience directly via their mobile devices

Deliver more timely, targeted and relevant news and information

Provide a new station-to-consumer experience that drives response, customer loyalty and new revenue opportunities

Capitalize on a new revenue stream without loss of on-air inventory

NEW! Send Weather & Closing Alerts by zip code, country, city, FIPs code, school or business

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Robust SMS mobile campaign platform that allows you to launch targeted mobile programs and campaigns

Business Analytics

WO Analytics provides you with the ability to:Optimize the profitability of your business by visually identifying patterns of success and failure across all of your propertiesImprove inventory control, pricing and customer service with a dynamic understanding of commercial time utilizationMaintain a high-level view of your business with the flexibility to drill down into the most granular data at the station levelLiberate staff from time-consuming report generation so they can concentrate on their core competenciesQuickly and easily access all of your dashboards with any web-enabled device—including tablets

Dynamic and robust diagnostic solution designed to deliver a deeper examination of your operations

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TV IntegrationsAutomation Systems (Via Live 2-Way Integration or Flat File Interfaces)

• 360 Systems• Argentum• Arrakis/Extreme• Arris• Arris/SkyVision• Avid/Sundance• Azteca CABS

• B4M• Brutus• Chyron• Crispin (Live Log)• Encoda• Evertz/Pharos• Fission

• Florical• Grass Valley• Harris/Louth• Leitch• Matco• MCS• Media Bank

(Digital Broadcast)

• MediaFire• MediaPool• Microfirst• Miranda/Omnibus• N-Verizon• NexGen-TV

(Prophet Sys)

• Odetics• Optivision• Playbox• Pro-Bel• RevGen

(AdGorilla)

• SeaChange• SkyVision• Snell• Sony• Thomson/Alamar• Vela

Electronic Contracting Electronic Invoicing Promotional Spot Scheduling

• Donovan (Reppak• Donovan Agency

System

• Harris (RepLine)• Proposal XML• SpotCable

• TVB ePort • @Media• Donovane• MediaTRADE

• Spotdata• TVinvoices.com

• GriP-it! from Effective Media Services• WO Promo

Proposal & Yield Management Systems General Ledger Systems Newsroom Systems

• AdConnections • Arbitron/IRS• DealMaker • Marketron /

TvSCAN

• MatrixPlus• Maxagrid• ShareBuilder• Strata

• TVB ePort• WO Media CRM• WO Media Sales

• MAS500• Oracle Financials

• Octopus

Program Management Cable Programming

• IBMS/Pilat• MediaGeniX

• Information Systems• SIMS from StorerTV

• ProTrack from Myers• WO Program

• Tribune Media Systems

• Strata (Programming & Windows)

Other Integrations

• Music Licensing: MRI

• Ratings: Nielsen ratings data

• Spot Monitoring: CMR or MonitorPlus

• Revenue Export: MatrixPlus

• Email Systems: Any SMTP capable system (Outlook™)

• Numerous client-speciἀc integrations to exchange data with custom system

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TV Clients

©2014 WIDEORBIT INC.

Thank You!

WIDEORBIT OVERVIEW