2014 super boat international - advertising proposal

superboat.com

live race daycoverage NeW race SiTeSNeW race SiTeSlive race daycoverage

superboat.com

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Table of Contents

welCome

A Message From the President ......................................

The SporT

Overview ........................................................................

Key weST world ChampionShipS

Our Super Bowl ..............................................................

SUper BoaT SChedUle

World Class Racing ........................................................

raCe day

Competition ...................................................................

SBi adVerTiSinG opporTUniTieS

Advantages & Levels ......................................................

Brand Management .......................................................

The reCordS

Years of History ..............................................................

media CoVeraGe

Television ........................................................................

National Sporting Events and Promotions .....................

Publications / Magazines ...............................................

Newspapers ...................................................................

Internet & Live Streaming ..............................................

Social Media ...................................................................

fanS and demoGraphiCS

Super Boating Facts .......................................................

eConomiC impaCT

Success ...........................................................................

Table of Contents

welCome

A Message From the President ......................................

The SporT

Overview ........................................................................

Key weST world ChampionShipS

Our Super Bowl ..............................................................

SUper BoaT SChedUle

World Class Racing ........................................................

raCe day

Competition ...................................................................

SBi adVerTiSinG opporTUniTieS

Advantages & Levels ......................................................

Brand Management .......................................................

The reCordS

Years of History ..............................................................

media CoVeraGe

Television ........................................................................

National Sporting Events and Promotions .....................

Publications / Magazines ...............................................

Newspapers ...................................................................

Internet & Live Streaming ..............................................

Social Media ...................................................................

fanS and demoGraphiCS

Super Boating Facts .......................................................

eConomiC impaCT

Success ...........................................................................

2 ©2014 Super Boat international. all rights reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.

WELCOME – A Message From the President

Super Boat Racing continues to muscle its way to the top of sports sponsorships and extends its reach wide in North America. Offshore Racing combines the beauty of Catamaran and Vee-Bottom style boats with tranquil waterfront settings and sometimes-violent water conditions. Dubbed ‘cigarette boats’ in the 1960’s, the allure of fast and sexy boats has drawn the rich and famous to races from all across the world. Today, Super Boats are faster and, with advancements in technology, they have become uncharacteristically agile machines. Super Boat International (SBI) has held races in many fascinating locations in the Western Hemisphere including many 100-mile races in South America. With the distinction of being an organization that can close the Hudson River for a day, Super Boat International race teams have continued to excite the masses. Along the way, official speed records have been set and broken by those who push the limits of speed on water. 2014 will be no different. Teams are preparing to break coveted kilo records and one team hopes to be the fastest boat in the world.

I started racing at a very young age and I never have gotten it out of my blood. Early on while racing in different organizations, I believed I could promote races, bring in top caliber race teams, and encourage racing and boating fans to share in the festivities. I organized the first World Championship [club race] in Key West and I knew, at that point, it would only be a matter of time before I’d start a new racing series. As founder of Super Boat International and host of the Key West World Championship event, I have worked diligently, exciting crowds from coast to coast.

Celebrating 24 years, Super Boat International prides itself on being the most exciting form of extreme sports while also being a pioneer in the safety of racers and fans.

Please consider partnering with SBI in leading this incredibly, highly entertaining property into the future…

John CarbonellPresident, Super Boat International

3* Source: national marine manufacturers association

overview of the Sport

Super Boat Racing• Boatsreachspeedsinexcessof180mph• Attractsthousandsoffansateachevent• Racestakeplaceinpremierlocations• Boatscompeteclosetoshore

Competition• Throttlemananddriverworktogetherincockpit• 60milesofcompetitionona6-milelongcourse• VeeBottomandSuperCatscompeteindifferentclasses• KiloSpeedRunsinexcessof200mph

Industry*• 35billiondollarindustry• 88millionU.S.recreationalboaters(atleaseonceduringtheyear)• 12.1millionregisteredboats

History• #1OffshoreRacingOrganization• RacesfromNewYork,SanDiego,SouthAmericaandthe

BahamastoKeyWest,Florida• 100mileracecoursestostadiumstyleracing

Media• PreviouscoveragebyNBCTodayShowwithMattLauer• RecentlyseenonCBSEarlyShow• Localmediaateveryevent• NationalpressreleasesandAPcoverage

Marketing• Marketingopportunitiesinmajormetropolitancities• SuccessfulinitiativesbyBudweiser,SeminoleHardRock,

RockstarEnergyDrinkandGEICO• Onsitebrandingandsamplingoptions• Beachsidecorporateandemployeehospitalityvenues

Celebrities• TVshowsandbigscreenmovieswithSuperBoat

Internationalracing• JamieFoxx,ColinFarrell,KurtRussell,ChuckNorris,Bruce

JennerandDonJohnsonhaveracedsuperboats• HulkHogan,PrincessCarolineandmusicteamsMontgomery

GentryandCrosby,StillsandNashhaveattendedraces



























4 * Source: monroe County Tourist development Council estimate

Key weST world ChampionShip

2014 will be the 34th anniversary of the Super Boat

international Key west world Championships. founder

John Carbonell organized the first club race in 1980 and,

ever since, it has attracted competitors from around the

world. racers converge on the tropical island community

during the second week of november for the most

exciting and fastest event in all powerboat racing.

Key West World Championship Facts• $30,000,000economicimpactfromthe2013SuperBoat

Internationalraceweek*• 40,000peopleattendDuvalStreetboatparade• 70,000-80,000peopleduringChampionshipweek• LargesteventforKeyWest

People and Parties• Over6,200roomsinthelowerkeyssoldoutraceweek• 1,200spectatorboatswatchduringraceweek• Average20partiesanightWednesdaythroughSunday• 8cruiseshipsportduringchampionshipweek• 56registeredmediamembersin2013

ORGANIZATIONS INVOLVED THAT MAKE IT HAPPEN

United States Coast GuardFlorida Fish and WildlifeArmy Corps of EngineersNOAACity of Key WestKey West Police DepartmentKey West Fire DepartmentMonroe CountyFAAKey West Port AuthorityFort Taylor State Park

Key weST world ChampionShip

2014 will be the 34th anniversary of the Super Boat

international Key west world Championships. founder

John Carbonell organized the first club race in 1980 and,

ever since, it has attracted competitors from around the

world. racers converge on the tropical island community

during the second week of november for the most

exciting and fastest event in all powerboat racing.

Key West World Championship Facts• $30,000,000economicimpactfromthe2013SuperBoat

Internationalraceweek*• 40,000peopleattendDuvalStreetboatparade• 70,000-80,000peopleduringChampionshipweek• LargesteventforKeyWest

People and Parties• Over6,200roomsinthelowerkeyssoldoutraceweek• 1,200spectatorboatswatchduringraceweek• Average20partiesanightWednesdaythroughSunday• 8cruiseshipsportduringchampionshipweek• 56registeredmediamembersin2013

ORGANIZATIONS INVOLVED THAT MAKE IT HAPPEN

United States Coast GuardFlorida Fish and WildlifeArmy Corps of EngineersNOAACity of Key WestKey West Police DepartmentKey West Fire DepartmentMonroe CountyFAAKey West Port AuthorityFort Taylor State Park

United States NavyKey West Charter Boat CaptainsConch Republic Offshore RacingTourist Development CouncilKey West International AirportMonroe Sheriff’s DepartmentThe Turtle HospitalSea TowPrivate Staff Dive & Rescue SafetyRyder Trauma Center MiamiLower Keys Medical Center

United States NavyKey West Charter Boat CaptainsConch Republic Offshore RacingTourist Development CouncilKey West International AirportMonroe Sheriff’s DepartmentThe Turtle HospitalSea TowPrivate Staff Dive & Rescue SafetyRyder Trauma Center MiamiLower Keys Medical Center

5

Key West Supporting Cast

“The Super Boat International World Championship is the largest event featured in Key West!”

• 160 miles of racing per team during race week •40hoursofracingandtesting •22organizationsinvolvedwiththeKeyWestWorldChampionship

Key West Supporting Cast

“The Super Boat International World Championship is the largest event featured in Key West!”

• 160 miles of racing per team during race week •40hoursofracingandtesting •22organizationsinvolvedwiththeKeyWestWorldChampionship

San franCiSCo

ChiCaGomiChiGan CiTy

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CoZUmel

Key weST

morehead CiTy

waShinGTon

new yorK CiTypoinT pleaSanT

naSSaU

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hollywood

ClearwaTerSaraSoTa

miami

laKe oZarKlonG BeaCh

San dieGo

BUenoS aireS

pUnTa del eSTemonTeVideo

new orleanS

previous race Sites2014 race Sites

panama CiTy BeaChCoCoa BeaCh

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6

SUPER BOAT SCHEDULE – World Class Racing

CharloTTe harBor

penSaCola

©2014 Super Boat international. all rights reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.

7

2014RaceSchedule

Apr11-14 CharlotteHarbor,FL InauguralCharlotteHarborSuperBoatGrandPrix

May16-18 CocoaBeach,FL 5thAnnualSpaceCoastSuperBoatGrandPrix

Jul04-06 Sarasota,FL 30thAnnualSuncoastSuperBoatGrandPrixFestival

Aug01-03 MichiganCity,IN 6thAnnualSuperBoatGreatLakesGrandPrix

Aug20-24 OrangeBeach,AL 11thAnnualThunderontheGulf(DoubleHeader)

Aug20-24 Pensacola,FL 1stAnnualPensacolaGrandPrix(DoubleHeader)

Sep26-28 Clearwater,FL 6thAnnualClearwaterSuperBoatNationalChampionship

Nov02-09 KeyWest,FL 34thAnnualKeyWestWorldChampionship

2014RaceSchedule

Apr11-14 CharlotteHarbor,FL InauguralCharlotteHarborSuperBoatGrandPrix

May16-18 CocoaBeach,FL 5thAnnualSpaceCoastSuperBoatGrandPrix

Jul04-06 Sarasota,FL 30thAnnualSuncoastSuperBoatGrandPrixFestival

Aug01-03 MichiganCity,IN 6thAnnualSuperBoatGreatLakesGrandPrix

Aug20-24 OrangeBeach,AL 11thAnnualThunderontheGulf(DoubleHeader)

Aug20-24 Pensacola,FL 1stAnnualPensacolaGrandPrix(DoubleHeader)

Sep26-28 Clearwater,FL 6thAnnualClearwaterSuperBoatNationalChampionship

Nov02-09 KeyWest,FL 34thAnnualKeyWestWorldChampionship


RACE DAY – Competition and Fans

9

CompeTiTion – race day

Super Boats are the most powerful and fastest styles of

race boats in the world. Teams compete on unpredictable

ocean waves and on famous inland waterways. fans, in

upwards of 6,000, watch from yachts, piers and crowded

beaches as race boats drag race along the shores.

Race Day Facts

• Average5milerectangleracecourse

• 12lapsand60milesofcompetition

• Boatscraneintwohoursbeforeracetime

• Boatslineupdecktodeckforrollingstart

• 2ndfleetofboatsgetonplaneandstartimmediatelyafter

firststart

Outrageous Boats

• Veebottomandtwinhullcatamaranstyleboats

• PowerPlantsonExtremeboatsupto6,000hp

• Racing75feetoffbeachesandshoreline

• Average25SuperBoatsperNationalevent

• Averageattendance10,000–15,000

• Boatsstageoneventsiteforfans

CompeTiTion – race day

Super Boats are the most powerful and fastest styles of

race boats in the world. Teams compete on unpredictable

ocean waves and on famous inland waterways. fans, in

upwards of 6,000, watch from yachts, piers and crowded

beaches as race boats drag race along the shores.

Race Day Facts

• Average5milerectangleracecourse

• 12lapsand60milesofcompetition

• Boatscraneintwohoursbeforeracetime

• Boatslineupdecktodeckforrollingstart

• 2ndfleetofboatsgetonplaneandstartimmediatelyafter

firststart

Outrageous Boats

• Veebottomandtwinhullcatamaranstyleboats

• PowerPlantsonExtremeboatsupto6,000hp

• Racing75feetoffbeachesandshoreline

• Average25SuperBoatsperNationalevent

• Averageattendance10,000–15,000

• Boatsstageoneventsiteforfans

10

Super Boat international is the number one recognized sanctioning body for offshore

powerboat racing. There are many ways for companies to get involved with Super Boat and

its different advertising levels. at any advertising level, Super Boat is committed to promoting

and delivering the highest level of reTUrn on inVeSTmenT for all their advertisers. every

advertising package is custom fit to meet your corporate needs.

advantages for Corporate advertising• Exposuretoa$33Billionindustry

• Marketing,advertisingandsocialmediaopportunitiesinmajormetropolitanmarkets

• Competitiveadvertisingcosts

• Introductionstobusinesspartners

• Fun,socialandexhilaratingracesites

• Tie-intocorporateretreatsandconventioncities

• Nationalmediasupportforpremieradvertisers


ADVERTISING OPPORTUNITIES

11

adVerTiSinG leVelS

official Status level

• Officialproductandservices

• Officialmanufacturer

• VIPandracerpartyadvertising

• Localrace-siteadvertising

• Advertisingonstreamingvideo

• Banneradsonsuperboatwebsite

• Associateadvertiserdecalsonallraceboats

• Productandservicespartnership

entitlement level

• Seriesadvertisingopportunity

• Titleadvertisingopportunity

• 2013presentedbyadvertisingrights

• Decalonallraceboats

• Presentedbylanguageonallmediacommunication

• BanneradonSUPERBOAT.com

• Bannersatracevenues

• Teamendorsementopportunities

Team engagement level

• Corporatelogoonsideanddeckofraceboat

• Boatappearancesatselectracelocations

• Nameandlikenessuseofboat,teamandSBIlogo

• Teamavailableforcorporateappearances

• RacesitecredentialsforVIP’s

• Logoonraceteamapparelandsupportequipment

• Boatclassadvertisingopportunity

• Trophyadvertisingopportunity

adVerTiSinG leVelS

official Status level

• Officialproductandservices

• Officialmanufacturer

• VIPandracerpartyadvertising

• Localrace-siteadvertising

• Advertisingonstreamingvideo

• Banneradsonsuperboatwebsite

• Associateadvertiserdecalsonallraceboats

• Productandservicespartnership

entitlement level

• Seriesadvertisingopportunity

• Titleadvertisingopportunity

• 2013presentedbyadvertisingrights

• Decalonallraceboats

• Presentedbylanguageonallmediacommunication

• BanneradonSUPERBOAT.com

• Bannersatracevenues

• Teamendorsementopportunities

Team engagement level

• Corporatelogoonsideanddeckofraceboat

• Boatappearancesatselectracelocations

• Nameandlikenessuseofboat,teamandSBIlogo

• Teamavailableforcorporateappearances

• RacesitecredentialsforVIP’s

• Logoonraceteamapparelandsupportequipment

• Boatclassadvertisingopportunity

• Trophyadvertisingopportunity

12

ADVERTISING AND MARKETING OPPORTUNITIES


powerboat racing provides excellent “real estate” for branding your logos and

identity. a huge logo presence on the boats, team transporters and uniforms

combine to give sponsors the most impact and potential for exposure.

13

Brand manaGemenT

14

Class Boat Date Kilo Speed

SuperboatUnlimited PX-1BacardiSilver August1,2003 198.05mph

SuperboatVeeExtreme V-76Fountain August7,2004 171.88mph

SuperboatVeeUnlimited V-01Instigator July2,2010 124.52mph

SuperboatVee 30MiccosukeeIndianGaming August3,2007 115.00mph

SuperboatLimitedCat 3CMSCastaway August7,2004 127.94mph

Superboat 7TeamCRC August5,2005 160.99mph

SuperboatStock S-12DeepVCats August3,2007 119.14mph

Manufacturer’sCertification 38’Fountain August3,2007 110.30mph

Factory2 F2-76Fountain August1,2003 111.34mph

Factory1 F1-56VelocityVRI August5,2005 80.95mph

Manufacturer1 F1-1Xtreme August1,2003 87.68mph

SuperVeeLimited A-71Don’tBlink August2,2002 68.81mph

THE RECORDS – Years of History


Current Kilo Record Holders

Class Boat Date Kilo Speed

SuperboatUnlimited PX-1BacardiSilver August1,2003 198.05mph

SuperboatVeeExtreme V-76Fountain August7,2004 171.88mph

SuperboatVeeUnlimited V-01Instigator July2,2010 124.52mph

SuperboatVee 30MiccosukeeIndianGaming August3,2007 115.00mph

SuperboatLimitedCat 3CMSCastaway August7,2004 127.94mph

Superboat 7TeamCRC August5,2005 160.99mph

SuperboatStock S-12DeepVCats August3,2007 119.14mph

Manufacturer’sCertification 38’Fountain August3,2007 110.30mph

Factory2 F2-76Fountain August1,2003 111.34mph

Factory1 F1-56VelocityVRI August5,2005 80.95mph

Manufacturer1 F1-1Xtreme August1,2003 87.68mph

SuperVeeLimited A-71Don’tBlink August2,2002 68.81mph

Class Boat AverageSpeed

SuperboatUnlimited MissGeico 105.49mph

SuperboatExtreme TwistedMetalMotorsports 89.93mph

Turbine SpiritofQatar 90.43mph

Superboat WHMMotorsports 90.21mph

SuperboatVee SnowyMountainBrewery 75.05mph

SuperboatStock TalbotExcavating 79.43mph

Manufacturer#3 BlackPearl 76.29mph

Manufacturer4 CrazyChicken 64.71mph

2013KeyWestWorldChampions

15

FastestLapSpeed–SuperboatVee(6.4milecourse)• V-76Fountain,JoeSgro/PeterMeyer,NewYork2000,121.2mph

FastestLapSpeed–SuperboatUnlimited(5.5milecourse)• 21Cintron,HughFuller/RichWyatt,Sarasota2011,129.4mph

FastestLapSpeed–SuperboatVeeUnlimited(5.2milecourse)• 76ShowBoatDirect,ReggieFountain/ReggieFountainIII,MoreheadCity2008,104.3mph

FastestAverageSpeedforaCompleteWorldChampionshipEvent–SuperboatStock• S-1AquaToyStore,MikeMajhess/GaryBallough,NewOrleans2002,92.75mph

Boat Location Date Time(h:m:s) DistanceFountain48’Express KeyWest,FLtoCancun,Mexico August13,2003 8:36:16 405milesFabionBuzziDesign47’ Tampa,FLtoMiami,FL November25,2004 3:47:30 323.5miles#1LaGranArgentina BuenosAriestoPuntadelEste Stage1:BuenosAriestoMontevideo January,1995 1:20:12 124miles Stage2:MontevideotoPuntadelEste January,1995 0:50:44 72miles

Speed Records

Distance Records

Special Broadcast Memories

• Matt Lauer, NBC Today Show – New York City, 2003 – 167 mph

• Jim Clash, Forbes Magazine – Washington, NC, 2006 – 140 mph

• Wally Dallenbach, NASCAR Countdown to Green – Key West, 2004 – 120 mph

• Sam Champion, ABC Good Morning America – On the Plaza, 2009 – Parked

FastestLapSpeed–SuperboatVee(6.4milecourse)• V-76Fountain,JoeSgro/PeterMeyer,NewYork2000,121.2mph

FastestLapSpeed–SuperboatUnlimited(5.5milecourse)• 21Cintron,HughFuller/RichWyatt,Sarasota2011,129.4mph

FastestLapSpeed–SuperboatVeeUnlimited(5.2milecourse)• 76ShowBoatDirect,ReggieFountain/ReggieFountainIII,MoreheadCity2008,104.3mph

FastestAverageSpeedforaCompleteWorldChampionshipEvent–SuperboatStock• S-1AquaToyStore,MikeMajhess/GaryBallough,NewOrleans2002,92.75mph

Boat Location Date Time(h:m:s) DistanceFountain48’Express KeyWest,FLtoCancun,Mexico August13,2003 8:36:16 405milesFabionBuzziDesign47’ Tampa,FLtoMiami,FL November25,2004 3:47:30 323.5miles#1LaGranArgentina BuenosAriestoPuntadelEste Stage1:BuenosAriestoMontevideo January,1995 1:20:12 124miles Stage2:MontevideotoPuntadelEste January,1995 0:50:44 72miles

16

MEDIA COVERAGE – Cable & National Television

powerboat racing has seen tremendous exposure during

the last few years with television appearances on The nBC

Today Show with matt lauer, CBS The early Show, nBC Jeep

adventures, The discovery Channel and miami Vice, the movie.

over the years, super boat programming has been seen

on national networks such as fox Sports, Speed and The

outdoor Channel.

with over 365 million people using a computer each day*,

Super Boat has turned to making offshore racing available to

the world with live streaming video.

*Source: wikipedia

17

naTional SporTinG eVenTSand promoTionS

400th anniversary hudson river Celebration 2009 -IncludedaSuperBoatRace

Super Bowl pre-Game festivities 2007 -IncludedaSuperBoatRace

mcdonald’s ft lauderdale air & Sea Show ‘03-’07 -IncludedaSuperBoatRace

miami Vice movie 2007 -CreatedPowerboatraceopeningscene&training ofJamieFoxxandColinFarrell

4th of July Sarasota Street parade -IncludedaParadeandBoatRacesince2002

miami international Boat Show, miami, florida 2009 -PresentedWorldChampionRaceBoats

CSi miami, “Kill Switch” episode 2007 -Featuredinopeningscene


naTional SporTinG eVenTSand promoTionS

400th anniversary hudson river Celebration 2009 -IncludedaSuperBoatRace

Super Bowl pre-Game festivities 2007 -IncludedaSuperBoatRace

mcdonald’s ft lauderdale air & Sea Show ‘03-’07 -IncludedaSuperBoatRace

miami Vice movie 2007 -CreatedPowerboatraceopeningscene&training ofJamieFoxxandColinFarrell

4th of July Sarasota Street parade -IncludedaParadeandBoatRacesince2002

miami international Boat Show, miami, florida 2009 -PresentedWorldChampionRaceBoats

CSi miami, “Kill Switch” episode 2007 -Featuredinopeningscene

PUBLICATIONS / MAGAZINES

MEDIA COVERAGE

18

Trade publications

Boating

UltimateBoatingandLifestyleMagazine

WorldofPowerboatsMagazine

MotorBoat&Yachting

PowerBoatingCanada

BoatingLife

H2O

premier magazines – Sports,lifestyleandmoney

magazinesoftencoverextremesportofoffshoreracing

SportsIllustrated

ForbesMagazine

Playboy

DupontRegistry

OceanDrive

L•OPROFILE

• national and international publications cover Super Boat racing, the venues and the teams

• Colorful, unique and expensive paint jobs grace magazine covers and excite fans

• industry trade publications contribute stories, photos and results for the entire series that runs april through november

• non traditional magazines and phone books have adorned their covers with offshore race Teams

• publications have added online content to compliment their newsstand publications, extending the life of the stories


19

•

NEWSPAPERS

MEDIA COVERAGE

20

one of the most important aspects of marketing and communication activation is properly taking advantage of media exposure. Creating and maintaining positive momentum in the media is paramount. activation of a strong public relations campaign can expect solid local media coverage and with the right tactics, could expect a reasonable amount of national coverage.

much of today’s newspaper coverage includes the media outlet’s online digital partner. The shelf life of the coverage is extended and broadened beyond the local market.


Various newspapers

USAToday

NewYorkTmes

MiamiHerald

SunSentinel

St.LouisDispatch

St.PetersburgTimes

TampaBayBusinessJournal

LosAngelesTimes

StarTribune

andmanymore...

wire Services

APWire

PRNewswire

Reuters

Ustream.TV

LiveStream.com

Superboat.com traffic exceeds millions of hits per year and keeps users on the site for a very long time. many other marine related websites produce or distribute racing content around the globe.

INTERNET

MEDIA COVERAGE


Seen around the world

Registeratnew.livestream.com/sbi

andgettextoremailnotifications

whenLIVEcoveragebegins.

• Over100,000viewers

• Smartphoneready

• Liveracecoverage

• Interviews

• Photosandmore

Various websites

• Superboat.com

• NigelHook.com

• SOCRacing.com

• SilverHook.com

• Cerberus-International.com

• MysticPowerboats.com

• VisitFlorida.com

• ESPN.com

• Forbes.com

• OffshoreOnly.com

• SpeedontheWater.com

• Seriousoffshore.com

• Worldofpowerboats.com

• Motorsport.com

• SportsIllustrated.com

• Powerboat-World.com

• BoatStars.com

• WorldofBoating.com

• TheNewsDispatch.com

• LuvMyBoat.com

LIVE STREAMINGLiveRaceDayCoverage•new.livestream.com/sbi

23

SOCIAL MEDIASocial media is more than just water cooler talk when it comes to offshore super boat racing. The explosion of facebook and youTube has penetrated more offshore fans and boating enthusiasts in the heart of major metropolitan cities. active users and fans post pictures and videos online at a startling rate.

MEDIA COVERAGE


Google• Currentlyrunsover1millioncomputerserversaround

theworld• Handlesover1billionsearchesperday• 7.2billiondailypageviews• 87.8billionmonthlyworldwidesearches• DailyvisitorstoGoogleis620million

youTube• Over2billionvideosareviewedeveryday• YouTubeMobilegetsover100millionviewsperday• Over700billionvideoplaybacks• Afull10%ofYouTubevideosareinHD• 94ofAdAge’stop100advertisershaverun

campaignsonYouTube

Twitter• Has300millionactiveuserseverymonth• 50millionuserseveryday/400millionvisitorsamonth• 575millionregisteredusers• 55millionuserslogintoTwitterfromtheirphoneeachmonth

In20minutes...

1,000,000linksareshared

1,851,000statusupdatesareentered

1,323,000photosaretagged

2,716,000photosareuploaded

1,972millionfriendrequestsareaccepted

2,716,000messagesaresent

10.2millioncommentsareposted

1,587,000wallpostsarewritten

• Averageuserhas130friends

• Peoplespend700billionminutespermonthonFacebook

• Morethan70translationsareavailable

• Morethan2.5millionwebsiteshaveintegratedwithFacebook

facebook• 1billionactiveusers• 1inevery13peopleontheplanetison

Facebook• 35andoverdemographicrepresentsmore

than30%oftheentireuserbase• 71.2%ofallUSAinternetusersareon

Facebook• 50%ofactiveuserslogontoFacebookina

givenday

25Sources: facebook press room January 2010, comscore.com

facebook Connects the world

26 ©2014 Super Boat international. all rights reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission

SUPER BOAT INTERNATIONAL FANS – High and Low

27

aUSTralia

dUBaiQaTar

UKraine

iTaly

Sweden

SCandinaVia

UniTed KinGdom

2014 KEY WESTWORLD CHAMPIONSHIP

INTERNATIONALPARTICIPANTS

Germany

2014 KEY WESTWORLD CHAMPIONSHIP

INTERNATIONALPARTICIPANTS

28

FANS AND DEMOGRAPHICS – Super Boating Facts

Sources: national marine manufacturers association & 2012 miami international official Show Guide

Super Boat Demographics

audience Gender audience income U.S. population Super Boat fansMale: 64% $50-$75,000 18.27% 19%Female: 36% $75-$100,000 10.93% 23% $100,000+ 15.73% 27%audience language1-English audience age U.S. population Super Boat fans2-German 18-34 30.90% 21%3-French 35-44 20.00% 33%4-Spanish 45-54 19.30% 28%5-Dutch

race markets metropolitan Statistical area (mSa) populationNorth NewYorkCity/NewJersey 19.8millionMidwest MichiganCity/Chicago 9.5millionCentralFloridaWest Clearwater/Orlando 5.6millionCentralFlorida Tampa/St.Petersburg/Sarasota 3.6millionCentralFlorida BrevardCounty/Orlando 3.3millionFloridaKeys Dade/Monroe 2.5millionGulfCoast AL/MS/FL 1.1millionCentralFloridaSouthwest Sarasota/CharlotteCounty 862,000

new yorK CiTymiChiGan CiTy

CharloTTe harBor

ClearwaTer

CoCoa BeaCh

Key weST

penSaColaoranGe

BeaCh

Super Boat Demographics

audience Gender audience income U.S. population Super Boat fansMale: 64% $50-$75,000 18.27% 19%Female: 36% $75-$100,000 10.93% 23% $100,000+ 15.73% 27%audience language1-English audience age U.S. population Super Boat fans2-German 18-34 30.90% 21%3-French 35-44 20.00% 33%4-Spanish 45-54 19.30% 28%5-Dutch

race markets metropolitan Statistical area (mSa) populationNorth NewYorkCity/NewJersey 19.8millionMidwest MichiganCity/Chicago 9.5millionCentralFloridaWest Clearwater/Orlando 5.6millionCentralFlorida Tampa/St.Petersburg/Sarasota 3.6millionCentralFlorida BrevardCounty/Orlando 3.3millionFloridaKeys Dade/Monroe 2.5millionGulfCoast AL/MS/FL 1.1millionCentralFloridaSouthwest Sarasota/CharlotteCounty 862,000

29©2014 Super Boat international. all rights reserved. This document contains confidential information and may not be reproduced or distributed without prior written permission.

recreational Boating demographics

• 76%ofboatownershaveahouseholdincomelessthan$100,000

• 8-in-10boatersaremiddleclass–whoexceedtheaverageincomeof$75,000peryear

• 1-in-10U.S.householdsownaboat–averageof32percentofalladultswillgoboatingina12-monthperiod

• Recreationalboatingisseasonalbyregion–Boatownersspentanaverageof28days(or14totalweekends)onthewaterinayear(Warmerclimatesaveragesignificantlyhigheraverages)

recreational Boating facts and figures

• 35billionindustry

• 338,526Marineindustryjobs(manufacturing,dealers/wholesalers,services)at34,833marineindustrybusinesses

• 93%oftheboatssoldintheU.S.aremadeintheU.S.

• Recreationalboatingexpenditures(newandpre-ownedboatsandengines,trailers,accessoriesandservicesincludingfuel,repair,storage,insurance,taxes)increased10%in2012to$35.6billion

recreational Boating demographics

• 76%ofboatownershaveahouseholdincomelessthan$100,000

• 8-in-10boatersaremiddleclass–whoexceedtheaverageincomeof$75,000peryear

• 1-in-10U.S.householdsownaboat–averageof32percentofalladultswillgoboatingina12-monthperiod

• Recreationalboatingisseasonalbyregion–Boatownersspentanaverageof28days(or14totalweekends)onthewaterinayear(Warmerclimatesaveragesignificantlyhigheraverages)

recreational Boating facts and figures

• 35billionindustry

• 338,526Marineindustryjobs(manufacturing,dealers/wholesalers,services)at34,833marineindustrybusinesses

• 93%oftheboatssoldintheU.S.aremadeintheU.S.

• Recreationalboatingexpenditures(newandpre-ownedboatsandengines,trailers,accessoriesandservicesincludingfuel,repair,storage,insurance,taxes)increased10%in2012to$35.6billion

“Super Boat race was a model for success in tough times” – St. petersburg Times

“Super Boat Races a Hit in Clearwater Beach” – Bay news 9

“Clearwater Beach Powerboat Race Thundering Success” – Tampabay.com

“Offshore Race a winning event for boats, spectators and city” – Clearwater Gazette

34th anniversary Key west, fl – world Championships

number of years for Super Boat races

11th annual orange Beach, fl

30th annual Sarasota, fl

inaugural Charlotte harbor, fl

1st annualpensacola, fl

6th annualmichigan City, in

5th annualCocoa Beach, fl

6th annual Clearwater, fl – national Championship


ECONOMIC IMPACT – Consistency Brings Success

when the extreme sport of Super Boat racing comes to town, not only does it bring the most

impressive powerboats ever, but it brings fans and dollars to local communities. 2011 was recorded

as one of the worst post recession years in economic times for growth and unemployment. The

sport of Super Boat racing brought 3 cities better than expected crowds, financial returns including

food and beverage revenue and hotel stays the week of the Super Boat race.

31

32

ECONOMIC IMPACT continued...


world Championships – Key west, florida

• $30,000,000FinancialimpacttoKeyWestandlowerkeys(8days)duringraceweek

• 70,000-80,000Estimatedfansparticipated

• 500,000Onlinelivestreamandcablenetworkviewers

• 100.5%KeyWestoccupancyforSBIWorldChampionships

• 40,000EstimatedattendancetotheFridayNightBlockParty

33

poSiTiVely impaCTinG CiTieS

national ChampionshipsClearwater Beach, floridaSource: Reported in Clearwater Gazette

• 170,000Estimatedfansparticipatedallweekend

• 8,500FansvisitedRaceVillageover3-dayevent

• 5,500Boatsinspectatorfleet

• 5,000PeopleSaturdayNightFireworksdisplay

• 70,000Peopleonthebeachandhotelsraceday

• Estimatedeconomicrecordover$17,900,000

Sarasota, floridaSource: Jack Arnett, Executive Director of the CVB Laporte County

• Reached14milliondollarsraisedsinceinceptionforconstructionprojectsforspecialneedskids

• $15,549,300FinancialImpactduringraceweek

• 110,000EstimatedAttendance

• 20,000livestreamviewersandradiolistenersonraceday

• Record13,400roomnightssold

michigan City, indianaSource: Research Data Services Inc.

• Record$7,000,000andestimated125,000peopleinattendance

• 45,000attendeesandspectatorsforblockpartyandSaturdayevents

• $1.7millioneconomicincreaseoverpreviousyear

• Over78countriestunedinviaLivestreamin2013to

watchtheSuperBoatsraceonLakeMichigan

John Carbonell1323 20th TerraceKey West, FL 33040t. (305) 296-6166f. (305) 296-9770www.superboat.com


SUPER BOAT INTERNATIONAL

Materials By CoX GroUp•www.coxgp.com•704.896.2323•[email protected]

11/13/14

2014 super boat international - advertising proposal

Documents

super bowl

race day competition

super boat international

presidentsuper boat

west world championships

national sporting events

internet live streaming

economic impact success