2014 sponsorship & exhibitor guide€¦ · n sponsor to assist cruise3sixty host with the...

2014 SPONSORSHIP & EXHIBITOR GUIDE

cruise3sixty Attendee Profile ................................................3

Premier Sponsorships .............................................................4

10th Anniversary Sponsorships ............................................6

Mobile Messaging ....................................................................8

A la Carte Sponsorships .........................................................9

Trade Show Exhibitor Booths ............................................... 11

Special Trade Show Opportunities ................................... 12

Contact Us.................................................................................13

APRIL 2-6, 2014 n FORT LAUDERDALE10th Anniversary

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A phenomenal event...“cruise3sixty is a phenomenal event! It gives us the opportunities to hear about where our

industry is headed and also allows us to speak personally with suppliers and vendors at the

tradeshow. I’ve already marked the date on my calendar for next year in Ft. Lauderdale.”

— Michelle Fee, Chief Executive Officer, Cruise Planners

Excellent ROI…“Starwood Hotels and Resorts are proud partners of CLIA’s cruise3sixty. It’s a decision

based on excellent ROI, a superior level of engagement from attending travel professionals

and measurable incremental revenue from pre- and post-cruise hotel bookings.”

— Chris J. Austin, VP Global Retail Leisure & Luxury Sales, Starwood Hotels & Resorts Worldwide, Inc.

An opportunity to showcase our destination…“The feedback from agents who participated in our familiarizations, sightseeing tours and

attended the welcome reception was overwhelmingly positive. cruise3sixty provides

Vancouver an opportunity to showcase our destination and support this important sector.”

— Dayna Miller, Director of Sales, Tourism Vancouver

The industry’s must-attend event…“Each year I look forward to that special few days when CLIA brings together an invaluable

mix of suppliers, workshops, ship tours, networking events and so much more to inspire,

and motivate travel agents. I am impressed with the hard-hitting and quality content that

ensures you’ll be entertained as you learn. This is the industry’s must-attend event!

— Vicki Freed, CTC, Senior Vice President, Royal Caribbean International

Exceptional content and networking…“cruise3sixty in Vancouver delivered on all promises of exceptional content and networking

opportunities. The general sessions were full of ideas and concepts that could be used by

those in attendance to grow their businesses.”

— Scott Koepf, Vice President of Sales, Avoya Travel

Reach front-line travel agents…“cruise3sixty provided valuable networking opportunities with nearly 1200 agents. Many

agents were very interested in Hawaii, and our two destination seminars were well

attended. cruise3sixty is a wonderful way to reach a large group of front-line travel agents.”

— Robyn Basso, CTC, Regional Director, Hawaii Visitors and Convention Bureau

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CRUISE3SIXTY ATTENDEE PROFILE:

n 97% of cruise3sixty attendees are CLIA members

n 61% are graduates or enrolled in CLIA Certification programs

n 85% regularly sell land-based packages and FIT travel with hotel

n 72% typically include car rental in their travel sales

n CLIA agents sell more than cruises. 50% report the total travel business volume booked with CLIA agencies is travel other than cruising

CLIA AGENTS REGULARLY SELL:

n Caribbean/Bahamas: 95%

n Mexico: 88%

n Alaska: 89%

n Europe/Mediterranean: 88%

n Hawaii and South Pacific: 86%

n Asia and South America: 58%

CRUISE3SIXTY–SETTING THE INDUSTRY STANDARD!

n Of the cruise3sixty attendees that have attended other travel conferences, 90% rated cruise3sixty “as good as” or “better than” other conference experiences.

n More than 97% rated the cruise3sixty trade show positively, with 82+% rating the cruise3sixty trade show as “very good” or “excellent.”

GET TO KNOW CLIA TRAVEL AGENTS AND CRUISE3SIXTY ATTENDEES.

ATTENDEE PROFILE

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GOLD SPONSORSHIP

n Exclusive sponsorship of one event to be mutually agreed upon by sponsor and CLIA.

n 30-second video message* shown prior to all three General Sessions and the Hall of Fame. Video message to be provided by sponsor.

n Exclusive sponsorship of two (2), 50-minute educational workshops.

n Double booth (20’ x 10’), with premier location within the trade show.

n Six (6) full cruise3sixty conference registration packages including trade show, general sessions and meal functions/receptions. Additional full conference registration packages: $498 each.

n Corporate branding:

• Logo on cruise3sixty web site (Gold level position) including hyperlink to sponsor web site.

• Logo on printed materials (Gold level position), including but not limited to: attendee programs, promotional literature, email campaign, trade advertising (if applicable).

• Logo on screen during sponsored/co-sponsored event(s)

• Logo included in trade media schedule and recognition in appropriate PR outreach.

n Collateral inclusion in attendee bags.**

n Final attendee list including name, company and mailing address.

n Verbal recognition by a CLIA senior executive.

GOLD PACKAGE: $75,000

All prices listed are USD. See additional notes next page.

PREMIER SPONSORSHIPS

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SILVER SPONSORSHIP n Co-sponsorship of a General Session.

n Exclusive sponsorship of two (2) 50-minute educational workshops.

n Double booth (20’ x 10’) with a premier location in the trade show.

n Four (4) full cruise3sixty conference registration packages including trade show, general sessions and meal functions/receptions. Additional full conference registration packages: $498 each.


• Logo on cruise3sixty web site (Silver level position) including hyperlink to sponsor web site.

• 15-second video message* shown prior to all three General Sessions and the Hall of Fame. Video message to be provided by sponsor.

• Logo on printed materials (Silver level position), including but not limited to: attendee programs, promotional literature, email campaign, trade advertising (if applicable).

• Logo on screen during sponsored/co-sponsored event(s).

• Logo included in trade media schedule and recognition in appropriate PR outreach.



n Verbal recognition by CLIA.

SILVER PACKAGE: $45,000

BRONZE SPONSORSHIPn Co-sponsorship of a selected event, excluding the

evening events.

n Exclusive sponsorship of two (2) 50-minute educational workshops.

n Booth (10’ x 10’) with a premier location in the trade show.

n Two (2) full cruise3sixty conference registration packages including trade show, general sessions and meal functions/receptions. Additional full conference registration packages: $498 each.


• Logo on cruise3sixty web site (Bronze level position) including hyperlink to sponsor web site.

• Logo on printed materials (Bronze level position), including but not limited to: attendee programs, promotional literature, e-mail campaign, trade advertising (if applicable).

n Logo on screen during co-sponsored event.

n Logo included in trade media schedule and recognition in appropriate PR outreach programs.



BRONZE PACKAGE: $30,000

All prices listed are USD. *All sponsor content, messages, promotions and offers require applicability to overall CLIA travel agency membership base and must not be perceived as competitive or an employee recruitment to CLIA member agencies. Subject to CLIA review and approval. **A single 8 ½” x 11” insert may be included in the travel agent attendee bags. Subject to CLIA review and approval.


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TOAST AT GENERAL SESSION n One-minute video during pre-roll.*

n Sponsor to assist cruise3sixty host with the toast.

n Logo on screen during presentation.

GENERAL SESSION I or II: $10,000 GENERAL SESSION III: $8,000 (plus cost of beverage)

TOAST AT HALL OF FAME GALAn One-minute video during pre-roll.

n Sponsor to assist cruise3sixty host with the toast.

n Logo on screen during presentation.

$10,000 (plus cost of beverage)

GIFT DROP AT GENERAL SESSION OR HALL OF FAME GALA Commemorative gift placed on seat or at place setting of all guests in attendance.

$3,000 (plus cost of item)

GIFT IN REGISTRATION BAGCommemorative gift placed in each attendee bag.


HOTEL ROOM GIFT DROPCommemorative gift delivered to blocked rooms at official host hotels on the day of your choice, pending availability.


OTHER ANNIVERSARY ITEMS10th Anniversary Cake at Hall of Fame Gala sponsorship.

n One-minute video during pre-roll.*

n Sponsor to assist cruise3sixty host with cake cutting

n Logo on screen during presentation

$15,000

Gobo at all General Sessions and Hall of Fame. Up to six sponsorships available.

$5,000

All prices listed are USD. *Video message to be provided by the sponsor. All sponsor content, messages, promotions and offers require applicability to overall CLIA travel agency membership base and must not be perceived as competitive or an employee recruitment to CLIA member agencies. Subject to CLIA review and approval.

ANNIVERSARY SPONSORSHIPS

CELEBRATE THE 10TH ANNIVERSARY OF CRUISE3SIXTY! Several sponsorships are available for this special milestone event.

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PAVILION SPONSORSHIP, Level In 20’ x 20’ Pavilion.

n Two (2) 50-minute Workshops.

n Two (2) cruise3sixty full conference registration packages including trade show, general sessions and meal functions/receptions. Additional full conference registration packages: $498 each.


• Logo on cruise3sixty web site (Pavilion, level I position) including hyperlink to sponsor web site.

• Logo on selected on-site materials, including the attendee book.

• Recognition in appropriate PR programs.

• Collateral inclusion in attendee bags.**


PAVILION LEVEL I PACKAGE: $21,000

PAVILION SPONSORSHIP, Level IIn 20’ x 20’ Pavilion.

n Two (2) 50-minute Workshops.

n One (1) cruise3sixty full conference registration package including trade show, general sessions and meal functions/receptions. Additional full conference registration packages: $498 each.


• Logo on cruise3sixty web site (Pavilion, level II position) including hyperlink to sponsor web site.

• Logo on selected on-site materials, including the attendee book.

• Recognition in appropriate PR programs.


PAVILION LEVEL II PACKAGE: $18,000

All prices listed are USD. *All sponsor content, messages, promotions and offers require applicability to overall CLIA travel agency membership base and must not be perceived as competitive or an employee recruitment to CLIA member agencies. Subject to CLIA review and approval. **A single 8 ½” x 11” insert may be included in the travel agent attendee bags. Subject to CLIA review and approval.


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MOBILE SPONSORSHIPS

CRUISE3SIXTY MOBILE MESSAGINGThe cruise3soxty mobile app, created by DoubleDutch, features information on all things cruise3sixty. Conference agenda, sponsor information, a innovative social-media activity feed and attendee messaging are all included!

Get your message heard. Push messages and promoted posts give instant connect to cruise3sixty mobile app users.

n PROMOTED POSTS

Short message of up to 140 characters.

Posts are anchored at the top of the activity feed for 30 minutes.

After 30 minutes your post is added to the activity feed.

Pairs with a push message for maximum impact.

n PUSH MESSAGES

Short message of up to 140 characters.

Can be scheduled for specific times.

Pairs with a promoted post for maximum impact.

MESSAGE PACKAGE (Promoted Post + Push Message): $300 each

• Push messages and promoted Posts are limited to one every half-hour.

• Dates and times are allocated on a first-come, first-served basis.

• Message display may vary on android devices

• Message packages are only available to cruise3sixty exhibitors.

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A LA CARTE SPONSORSHIPSSponsorships are for specific events and in conjunction with overall cruise3sixty sponsors. Note: Sponsorship package rates do not include trade show participation. Participation is mandatory for all sponsors.

MARKETINGn Video message at General Session/Hall of Fame1

• 15-second video $2,500 • 30-second video $5,000

n Lanyards $7,000

n Official note pads and pens2 $7,000

n Trade show brochure bags $7,000

n Reusable sport water bottles (with logo) $8,500

n Hydration station $10,000

n Recycle boxes $3,000

n Hotel key cards $7,000

n Attendee hotel room drops2,3 $3,500/day

n Travel agent tote insert2 $3,000

n Registration area: includes logo on counters, $10,000 concierge desk staffed by sponsor, trade show bag insert

n Gobo logo placement (exclusive) • Near registration desk $5,000 • Seminar pre-function space $5,000 • Trade show entrance $5,000 • Entrance to General Session I, II, II and Hall of Fame $5,000

n Green Initiative: includes carbon offset for the conference, $25,000 recycle boxes, power for the conference, logo and recognition on all promotional materials

n Branded seat covers for General Sessions and CLIA seminars $15,000

n Information pillar (4’ x 4’ x 10’) $4,000

n Floor decals (12 decals in an aisle) $3,500

n Signage sponsor, with logo on all one-meter signs $6,000

n Column wrap at trade show, above the drape line $4,000

n Visual displays: indoor and outdoor (call for quote) from $3,000

FOOD AND BEVERAGEn Hospitality suite4,5 $1,000-$2,000/day

n Morning and afternoon breaks (five total) $15,000

n Agent lounge (near workshop rooms)5 $10,000

n Meal sponsorships • Graduate Reception: co-sponsorship/exclusive $12,500/$20,000 • General Session $17,500-$30,000 • VIP Reception co-sponsor $7,500 • Agent breakfast, lunch or reception5 $5,000/each

All prices listed are USD. 1Digital ads are non-exclusive. Advertisers must be approved by CLIA. 2Materials to be supplied by sponsor. 3Based on room drops to 600 rooms per night. 4Hospitality suite rates are calculated based on the space requested and the duration. Hours of operation must be approved by cruise3sixty. 5Limited days available. Cost of food and beverage is not included.

A LA CARTE SPONSORSHIPS

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A LA CARTE SPONSORSHIPS (continued)Sponsorships are for specific events and in conjunction with overall cruise3sixty sponsors. Note: Sponsorship package rates do not include trade show participation. Participation is mandatory for all sponsors.

TRANSPORTATIONn Ship Inspection shuttles1 $5,000/day

EDUCATION & TECHNOLOGYn Technology suite

• Host for a full day $5,000 • Host for the conference (4 days) $20,000 • Hospitality area/tech center2 $3,000 (available only to technology companies)

n Tech Center workstation sponsor Call for a quote

n Gift or information placement at General Session3 $3,000

n General Session “Coming up next…” screen placement $10,000

n Conference internet sponsor Call for a quote

n 50-minute Product and/or Destination Workshop • Single Workshop $5,000 • Two Workshops $8,000 • Three Workshops $10,000

Please note the following regarding the sponsorship of Product or Destination Workshops:

• Workshops may be purchased on an equal basis with trade show booths (one trade show booth purchase allows for the purchase of one workshop; two trade show booths allows for the purchase two workshops). A maximum three workshops is allowed.

• Workshops are subject to limited availability.

• Workshops seat approximately 100 attendees. Actual attendance is not guaranteed and will vary. Multiple workshops, including destinations or product and tech center, will be conducted with other scheduled seminars.

• Workshop/seminar content must be approved by CLIA. Information must be educational; commercial messages are not applicable.

All prices listed are USD. 1Branding or other identification on bus is not included; available at additional cost. 2Limited days available. Cost of food and beverage is not included. 3Materials to be supplied by sponsor.

A LA CARTE SPONSORSHIPS

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TRADE SHOW EXHIBITOR BOOTHS Contract & payment received prior to... After… 7/11/13 8/31/13 12/13/13 12/13/13

BOOTH

Standard: 10’ x 10’ $2,395 $2,695 $2,995 $3,295

Double: 20’ x 10’ $4,790 $5,390 $5,990 $6,590

End Cap*: 20’ x 10’ $5,390 $5,990 $6,590 $7,190

SPECIAL SECTION* (see next page for details)

10’ x 30’ (Minimum 3 booths) $7,185 $8,085 $8,985 $9,885

Each additional booth $2,395 $2,695 $2,995 $3,295

ISLAND* (see next page for details)

20’ x 20’ (Minimum 4 booths) $10,780 $11,980 $13,380 $14,380

Each additional booth $5,390 $5,990 $6,590 $7,190

TRADE SHOW BOOTH FEE INCLUDES:

n Exhibit space as contracted including side rails and backdrop, 6’ skirted/draped table, two chairs, ID sign and three trade show only passes per booth.

FULL CONFERENCE REGISTRATION FEE INCLUDES:

n Trade show, general sessions and meal functions/receptions for $498 each.

All prices listed are USD. * End caps, special sections and islands are subject to limited availability.

TRADE SHOW EXHIBITOR BOOTHS

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SPECIAL TRADE SHOW OPPORTUNITIES We are pleased to offer unique opportunities to promote your destination or product at CLIA’s cruise3sixty. Our premier trade show spaces allow you to create an atmosphere that personifies your destination on the trade show exhibit floor. Working with your other destination partners, you can build a section that really “WOWs” attendees.

SPECIAL SECTION: consists of a minimum of three booths (10’ x 30’). Color or décor coordination with your partners makes a consistent and impressive look. The absence of the side rails allows for more tables. By using the 6-foot tables, you can create a long, counter-like look, or you could order taller counters. In addition, small café rounds placed throughout the booth offers each participant a small but individual table.

AISLE: consists of a minimum of six booths, using each side of an aisle (10’ x 30’), and allows you to carry your theme throughout. A recent example of an aisle was developed by the Greater Fort Lauderdale Convention and Visitors Bureau. After determining its theme, “King Tut” (the exhibit was in Fort Lauderdale at the time), the participants decorated the aisle with black and gold complete with Egyptian Pharaohs and characters, palm trees and sarcophagi. As the pictures suggest, the consistent décor really made a statement!

ISLAND/PAVILION: consists of a minimum of four booths (20’ x 20’) with aisles on all four sides, no other attached booths, thus providing 360 degrees of visibility. A recent example of the Island/Pavilion was developed with San Francisco, utilizing the Golden Gate Bridge (top picture). A variety of layouts are available including cocktail rounds in a café-style setting, traditional tabletops located throughout the area and even the use of pipe and drape.

FOR MORE INFORMATION PLEASE CONTACT: Gale Collins, Director of Sales, (949) 457-1545 ext. 110 email: [email protected].

SPECIAL TRADE SHOWOPPORTUNITIES

FOR MORE INFORMATION PLEASE CONTACT:

SPONSORSHIPS Michael Pierson, PresidentMichael J. Pierson Associates, Inc.(949) 457-1545 [email protected]

TRADE SHOW EXHIBITOR BOOTHS Gale Collins, Director of Sales Michael J. Pierson Associates, Inc (949) 457-1545 x110 [email protected]

Louise Batista, Manager, Events and Partnerships CLIA(754) [email protected]

CLIA(754) 444-2542

Visit cruise3sixty.com for complete program details.

CONTACT US

2014 sponsorship & exhibitor guide€¦ · n sponsor to assist cruise3sixty host with the...

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