(Image Source: mashable.com)

2014 SOCIALMEDIA TRENDS& FORECASTING CHELSEA BEVINS

(Source: http://www.inc.com)

3 Major Marketing

Trends

Purposeful Marketing

Data-BasedMarketing

Timely and Relevant Content

Need to add value to customer experiences through various touch points

Gather data to understand consumers’ affinity for brand

Stay on top of conversations and what is happening on various networks

SOCIAL MEDIA IMPACTS OUR LIFESTYLE AND IT WILL CONTINUE TO

(Source: Infographic: talkwalker.com)

Brands need to be thinking about giving back.- Jemima Gibbons, Social Media Strategist

Brands need to involve all staff in promoting their content through social media.- Ian Cleary, Founder of Razorsocial

Mobile is the main device for accessing social content.- Ian Cleary, Founder of Razorsocial

Users will seek passion based-content & social networks- Claude Silver, Head of Strategy & Digital at Publicis

CONTINUE TO FOCUS ON CONTENT MARKETING

10%Social Selling

40%ContentMarketing

10%Social Ads

20%Micro Videos

10%Visual Web

10%Measurement

(Source: Infographic: talkwalker.com)

FUSION MARKETING

(Source: www.socialmediaexaminer.com)

Traditional

Media

Digital

Media

Social

Media

• Need to integrate traditional marketing with digital marketing tools

• Use dashboards like HubSpot or Marketo. • Marketers hope to see a

lower-priced dashboard in the future

WAYS SOCIAL MEDIA WILL CHANGE

(Source: mashable.com)(Image source: www.fasttrackteam.com)

Social will need to stand out

Content will be bigger & better

Social media campaigns will have to

be paid

Interactive content will trump static content

Google+ will merge into the social scene

Graphic software will rise

Social won’t be use for sales

Automation will explode

LinkedIn will become the most important

publisher

References

Gerber, S. (2014). 9 Ways social media marketing will change in 2014. Mashable. Retrieved from http://mashable.com/2014/01/27/social-media-marketing-2014/.

Hoag, S. (2013). Social media: Your B2B mistress. Fast Track. Retrieved from http://www.fasttrackteam.com/social-media-your-b2b-mistress.aspx.

Hong, J. (2013). 13 Social media marketing trend in 2014 from the experts. Talk Walker. Retrieved from http://blog.talkwalker.com/en/13-social-media-marketing-trends-in-2014-from-the-experts/.

King, Cindy. (2014). 11 Social media marketing predictions to watch for 2014. Social Media Examiner. Retrieved from http://www.socialmediaexaminer.com/social-media-predictions-2014/.

Tracy, A. (2014). The 3 biggest social-media trends of 2014. Inc. Retrieved from http://www.inc.com/abigail-tracy/what-can-we-expect-from-marketers-on-social-media.html.