2014 social media predictions from the experts

A look ahead from Simply Measured

© 2014 Simply Measured, Inc

2014 Social Media Predictions

bit.ly/simply-measured-predictions

“2014 will be the year of video.”

Since social media is growing constantly it's getting more and more difficult to stand out and I think that one medium that will grow the most in 2014 will be video - the more creative, the better.

We will also start seeing more and more businesses using social media advertising to reach their audiences - most social sites are starting to offer this option, as well as making it more difficult for businesses to reach their audiences organically. So to sum it up: lots of video and lots of ads!

Lilach BullockFounder of Socialable.co.uk and social media consultant



Neal SchafferPresident and Founder of Maximize Your Social


“In 2014, employee advocacy and Google Plus will go mainstream.”

2014 should become the year where employee advocacy as well as Google Plus go mainstream, while Paid Social and unique content creation will be seen as even more valuable as part of an effective social media strategy by companies large and small.




“More marketing departments will operate like media companies.”

Several leading brands – both B2B and B2C – will fully overhaul their marketing organizations. In the end, they’ll look, feel, and have expertise more similar to a media company than a traditional marketing org.

This shift will lead more Fortune 500 companies tohire CMOs that have been promoted up from their social media marketing ranks rather than from traditional marketing. Adam Schoenfeld

CEO and co-founder of Simply Measured




“2014 will be the year of good writing.”

Does that sound pedestrian? It's not.

We start to care how we sound because -- in a world of 140-character tweets, ephemeral Facebook updates, an increasingly crowded field for Thought Leadership, and so on -- organizations realize that it's even MORE importantto make their words count. I'm not talking about grammar: I'm talking about lively communication that reflects your brand.

Ann HandleyCCO of MarketingProfs, whose site is AnnHandley.com




“My hunch is that 2014 will be the year of social advertising.”

Facebook will buy Pinterest, and integrate it into its infrastructure the same way as Instagram. The opportunity would be to implement FBX into Pinterest so it could deliver a product ad on Pinterest as well as Facebook. Also, if you look at a product on Pinterest, you’ll get an ad for it on Facebook. Promoted Pins could potentially appear in the FB feed like Promoted Posts if you already like the brand.

Monica WrightDirector of Audience Engagement for MarketingLand.com & SearchEngineLand.com



Uri Bar-JosephDirector of Demand Generation for Simply Measured


“Social Networks will become the new eCommerce marketplaces.”

In 2014, social networks will partner with eCommerce giants (think Twitter/Amazon partnership) to offer purchase options from within their applications and pages. This will mark the beginning of the in-app purchase as social networks will introduce shopping carts to allow users to mark products of interest and add them to a cart or a wishlist-like section they will later be able to source or fulfill. This type of service will give the social networks an even stronger insight into users’ purchase behavior, influence , and interest.




“Apple will try to turn it’s iMessage platform into a social network.”

In an attempt to regain mobile advertising share and grow it’s iAds platform, Apple will attempt to turn the iMessage platform into a Twitter/Instagram hybrid, and utilize content and location shared on the platform to offer highly targeted advertisements, and allow iOS developers to easily integrate some of the social network’s features into their applications.

Aviel GinzburgCPO and co-founder of Simply Measured

Thank You