OVERVIEW AND OPPORTUNITIES

SNOWBOARDER VIDEO MAGIn the Summer of 2013, SNOWBOARDER launched SNOWBOARDER Video Mag-azine. Like a live action version of our esteemed print magazine, each 10-20 minute Video Magazine episode high-lights the most current tricks, trends, events, retailers and personalities impact-ing the world of snowboarding. Each edit is broken up into features and depart-ments, including Brick and Mortar shop profiles, FYI rider checkouts, Heat Sheet event reports, Higher Learning trick tips, Lost and Found archival flashbacks and more. With premium online support, full social promotion and cutting edge, com-pelling content, each SNOWBOARDER Video Magazine release has become an online collectible that is just a click away.

Episode Period Release Date Premium Mantel/Feature Window Plays Loads Homepage

Views

Episode Page

ViewsEpisode Links

1 Late June 2013

7/4/13 7/4/13 - 7/7/13 14,244 59,470 13,613 3,143 http://bit.ly/1kqDpI7

2 Early July 2013

7/18/13 7/18/13 - 7/21/13 8,829 18,299 12,868 2,161 http://bit.ly/1nZnEJ8

3 Late July 2013

8/1/13 8/1/13 - 8/4/13 13,367 42,932 14,111 3,365 http://bit.ly/1wVDo40

4 Early August 2013

8/22/13 8/22/13 - 8/24/13 14,116 64,742 10,829 3,686 http://bit.ly/1iMk0wS

5 September 2013

9/28/13 9/28/13 - 9/29/13 7,772 22,444 7,185 4,348 http://bit.ly/1jMUgQt

6 October 2013

11/2/13 11/2/13 - 11/6/13 8,689 16,695 18,175 4,000 http://bit.ly/1nImJ2a

7 November 2013

11/27/13 11/27/13 13,549 24,348 6,141 8,257 http://bit.ly/1l13PQE

8 December 2013

12/23/13 12/23/13 - 12/24/13 13,373 26,187 10,099 7,824 http://bit.ly/1nZo8Px

9 January 2013

1/26/14 1/26/14 - 1/31/14 6,862 11,673 41,312 3,803 http://bit.ly/1p1qLjw

10 February 2013

2/28/14 2/28/13 8,598 18,465 4,819 3,569 http://bit.ly/1wVE3CA

11 March 2013 3/29/14 3/28/12 - 3/30/14 10,203 23,609 9,587 4,315 http://bit.ly/1nZogP9

12 April 2013 4/28/14 4/28/14 - 4/30/14 7.446 14,624 10,566 3,984 http://bit.ly/1kj9VwM

Total 119,609 343,488 159,305 52,455

Average 9,967 28,624 13,275 4,371

SNOWBOARDER VIDEO MAG Episode Stats:

SNOWBOARDER VIDEO MAG Departments:Montage: a sampling of cutting edge action from accross the globe.Brand Identity: a company profile with an open-door tour of operations.FYI: rider bio focused on up-and-coming talents making moves in the scene.Social Media: the gatherings that feed the fabric of our culture.Heat Sheet: contest highlights. Lost & Found: archival edits to pay tribute to our sports pedigree..4-Wheel Drive: skating featured as a ubiquoutious inspriation for snowboarders.Higher Learning: trick tips.Brick & Mortar: key core retailers are showcased with shop visit and interview.Feel The Pain: BAIL section! Never gets old.Park & Ride: road tripping the most iconic inbounds freestyle arenas. Happy Trails: the laps that matter most and keep us coming back for more.Coming Soon: teasers and glimpses into what is to come on Snowboardermag.com.

SNOWBOARDER VIDEO MAG Snowboardermag.comEach SNOWBOARDER Video Magazine episode debuts on the Snowboardermag.com homepage with premium mantel placement for a 48+ hour window as well as a feature post. The edit then lives in perputuity on the SNOWBOARDER Video Magazine landing page. On average, each Video Magazine edit recieves 13,000+ homepage impressions and 4,300+ feature impressions. To date the Video Mag-azine landing page has recieved 3,500+ page views.

• Average VM episode Snowboardermag.com homepage views: 13,275• Average VM episode feature oage views: 4,371• Average total VM Snowboardermag.com im-pressions per episode: 20,000+

Snowboardermag.com Premiuim Mantel Post

Snowboardermag.com Homepage Featured Section Post

Snowboardermag.com Featured Page

SNOWBOARDER VIDEO MAG Social:With nearly 2 million organic followers spread accross multiple platforms including Facebook, In-stagram, YouTube, Google+, Pinterest and Twitter SNOWBOARDER Magazine has the largest social reach of any entity in snowboarding media. Every episode of SNOWBOARDER Video Magazine recieves full social support, which includes tagging of key brand partners for each episodes release.

• SNOWBOARDER Magazine Facebook fol-lowers: 344,700+ • Each VM Episode is promoted 2-3 times on FB

• @snowboardermag Instagram followers:

400,000+

• @snowboardervideo followers: 19,000+• Each VM Episode is promoted 2-3 times on @snowboardermag Instagram• Each VM Episode is promoted 2-3 times on @snowboardervideo Instagram

Instagram Sample: Facebook Sample:

SNOWBOARDER VIDEO MAG Opportunities:

Presenting Sponsor:As the SNOWBOARDER Video Magazine Presenting Sponsor, your brand will be associated with all aspects of each Video Magazine episode, from onsceen logo hits to your company being men-tioned in all publicity and social posting. trick tips with team riders, photo shoot features and Brand Identity checkout opportunities are included with Presenting Sponsorship

• Each Episode mention will include “...presented by Your Brand” including Snowboardermag.com, SNOWBOARDER FB and @snowboardermag Instagram promotion.• Logo inclusion at beginning and end of each episode.• @yourbrand priority tagging in all social promotions. • 1 - 3 Brand rider focused Higher Learning trick tips • 1x Brand Identity company profile piece.• 1x team rider FYI checkout. • Opportunity for team trip/photo shoot chapter focus.• Enhanced team rider integration into montage segments.• 1 - :30 second commercialspot/episode for duration of Presenting Sponsor commitment.

Commercial Spot: Each SNOWBOARDER Video Magazine episode contains several 30 second commercial spots where your brand message is able to come across unfiltered in a medium that directly reaches your most core audience. Brand tags for commercial support are included in all social media promotion, as well as multiple logo hits per episode.

• :30 brand-created commercial edited into each episode on a first come/ first serve schedule.• Logo inclusion at the end of episode.• @yourbrand tagging in all social promotions. • 1x Brand Identity company profile piece after 10x commercials.• Opportunity for team trip/photo shoot chapter focus.• Enhanced team rider integration into montage segments.