2014 seo gameplan
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TRANSCRIPT
![Page 1: 2014 SEO Gameplan](https://reader034.vdocuments.site/reader034/viewer/2022051323/54947b66b47959564d8b4af8/html5/thumbnails/1.jpg)
How To Grow Your Audience By Leveraging SEO
2014 Search Marketing Gameplan
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Intro
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What You’re Going To Learn Today
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6,000,000,000
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Google’s Front Page
#1 Spot - 41%-45%
#2 Spot - 11%-18%
#3 Spot - 7%-15%
The Rest - 2% Each
Paid Ads -
#1 Spot - 2%
20% Total Share
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Why Should I Care About SEO?
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SEO Makes More Money
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What’s Changed In 2013
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Targeted Low-Quality Content
Algo Update #1: Panda
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Targeted Low-Quality Links
Algo Update #2: Penguin
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Conversational, Semantic Search.
Algo Change: Hummingbird
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The Basic Strategy
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The 3 Steps to SEO Success
• Step 1: Research - Deeply Understand Your Market
• Step 2: Relevance - Create Valuable Content
• Step 3: Reputation - Become The Trusted Advisor
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You don’t really “do SEO” anymore, it’s simply a result of doing other
things the right way.
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Own Your Own Platform
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Advanced Research
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Empathy Mapping
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Searcher Intention
• Navigational
• Informational
• Commercial
• Transactional
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Market Sophistication
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Pay Per Click Keyword Testing
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Competitor Link Research
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Advanced Search Operators
site: intitle: inanchor:
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Advanced On-Page Optimization
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Theme Frameworks
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Silo’d Site Structure
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Site Speed & Performance
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Crawl Tests & Error Fixing
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Conversion Optimization
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Long Content
Google has already started favoring
content between 1200 and 2500 words.
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Advanced Reputation & Authority
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Google Authorship
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Guest Posting
Find bloggers with lots of followers and
ask them to post on THEIR blog.
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Reverse Guest Posting
Find bloggers with lots of followers and
invite them to post on YOUR blog.
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Getting Press Mentions
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“Click To Tweet”
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Facebook Blog Comments
Wordpress Plugin: SEO Facebook Comments
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Remarketing
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The Gameplan
• Deeply Understand Your Target Market
• Build A Keyword Content Schedule
• Use Wordpress, Fast Hosting, And A Theme Framework With A Silo’d Structure
• Write 1200 - 2500 Word Posts, 3+ Times Per Week, Use Google Authorship
• Guest Post, Reverse Guest Post, And Get Press 1-2 Times Per Week
• Boost Social Signals With Facebook Comments And Tweetable Quotes.
• Run Remarketing Ads To Drive Repeat Visitors
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The Result