©2014 score mn chapters click to edit master title style do-it-yourself website design learning...
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©2014 SCORE MN Chapters
Click to edit Master title style
Do-It-Yourself Website Design
Learning About WebsitesOffered by SCORE Minnesota Chapters
©2014 SCORE MN Chapters
Objectives of This Website Module
• Emphasize selected key points “Build Your Own Website” webinar.
• Provide references to other useful internet links• Reinforce building a website is like any project– Define what you want to accomplish?– Identify resources – time, skills, money needed– Explore options to achieve your objectives– Set up a timetable to proceed–Measure success
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Resource MaterialSmall start-up businesses have limited resources. A common request to SCORE is for information to create their own website to save money. This need is addressed in four training modules:
DIY – Build a basic website
DIY – Hire a Professional to build it
DIY – Upgrade your basic site
DIY – How prospects find your website
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SCORE eBusiness-Now Video• Video runs 41 minutes – very good!• Presentation captures key points from the video• URL: http://www.score.org/ebusiness-now
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Your Strategy Guides the WHAT
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All Industries Are Not Alike!
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Four Key Elements of a Website• Think of building a website like building a
house
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‘Where Are You?’ as an Address• Template vendors provide this step for you
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Hosting is the Second Element• Templates usually provide hosting
• The internet is a vast interlinking of computers• Don’t try to do this yourself
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As DIY “You” Are the Architect• Develop your own list of what features, colors,
layout, etc. appeal to you for your website!
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What Do You Need?
• Pages can have subpages• A Blog is a type of website
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Graphics Help Grab Attention• Include words you want Search Engines to use
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Hosting Choices• Template providers normally include Hosting
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www.homestead.com• We assumed you will use a template for DIY
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Site Builder used in DIY• www.homestead.com
Easy, upgradeable, reliable
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IF, You Use a Professional Developer
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You & Developer Relationship• Add – are they local, know small business?
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Results versus Goals• Templates usually include analytics tools
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Is Your Website a Success?
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Other Education Citations• The video by http://www.score.org/ebusiness-now is an
excellent way to learn about developing your own website. Study their other How To articles
• SCORE National Templates and Tools by searching for ‘websites’
http://minneapolis.score.org/resources/
search?text=websites
• Google has many website tools and helps. Worth checking is:
http://www.google.com/webmasters
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What’s Next?• Use the internet to learn about other issues• Decide what a basic website should do for you
– Provide a digital contact point for your business– Sell products or services– Provide information or support to your products– All of the above
• Take ‘screen shots’ of sites you want to emulate• Research a domain name – try a search for it• Accumulate logos, images and other data you want to use • Decide if you will use a professional or DIY• IF DIY, take “DIY Build Your Site” a self directed PowerPoint
webinar.
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©2014 SCORE MN Chapters
Questions and Answers• Ask Your MN SCORE Chapter |
www.score-mn.org
Look to SCORE for Counseling, Workshops,
Forums, Roundtables and Local Resources• Contact a Local SCORE Chapter
www.score.org/chapters-map • SCORE Minnesota Resource
Supplements your Local Chapter on Unique IssuesInclude Zip Code, Phone Contact and Specific Questions | [email protected]
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Disclosures• Contents strictly for training of our clients
• SCORE Minnesota does not endorse any vendors
• Screen Prints are provided for illustration only
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Credits• SCORE.org– Articles and online
workshops– Video: “Building the
Perfect Site for Your Small Business”
• Veritas Marketing
- Technical Leadership• SPEDCO
- Funding Sponsor
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