2014 save-on-foods 2014 appsnack.xlsx

8/10/2019 2014 Save-on-Foods 2014 AppSnack.xlsx

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Appsnack Launch Template v3.11.1

Updated: April 15, 2014

Activity Name ReportBanner

ImpressionExpansion

Creative Name/Version/identifier

TFR Reporting Label

Multiple or Single Event Tracking Single Single

Appsnack Tracking on on

Client/Additional Trackers

Client Landing Page URL

Activity Name ReportBanner

Im ressionExpansion

Creative Name/Version/identifier

TFR Reporting Label

Multiple or Single Event Tracking Single Single

Appsnack Tracking on on

Client/Additional Trackers

Client Landing Page URL

ClickTag

Label Format- Button Label_Banner Size

Example: Logo_320x50

Creative Rules

In-App

Remove Ad Choices

Client/Additional Tracker

Please paste client tracker brand studies, 3rd party tracking

platforms, etc wherever applicable

TFR Reporting Label - Naming Convention

Tracking Information - 768x90

Tracking Information - 320x50

Imp Tag

Label Format- Ad

Feature_Name_Banner Size

Example: Video_Movie

Trailer_768x90


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setInEx = True in INDEX.html file

Set Count After Play

appsnack.js is called from $COMMON$

appsnack.js filmame has to be appsnack.3.11.js or later (not SRC in the file

name)

Internal and External Pixels firing

setTokens fully defined in INDEX.html file

Debug Mode is PixelLive in INDEX.html file

Verify Ad Trackers

Ad Unit is viewable

Ad Unit matches approved links

No JS errors

n que oc ng oma ns mus e ass gne : www. oma n.com napp n

***Must Build Test Flight for Application Partner


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ClickTag

Single

on

p: saveon oo s.com se ec -your-s ore es na on= arre s-

-

ClickTag

Single

on

p: saveon oo s.com se ec -your-s ore es na on= arre s-

-

Web

Remove Ad Choices
http://saveonfoods.com/select-your-store?destination=darrells-deals%3Futm_source%3DAppsnack%26utm_medium%3DMobile%26utm_campaign%3Ddarrells-dealshttp://saveonfoods.com/select-your-store?destination=darrells-deals%3Futm_source%3DAppsnack%26utm_medium%3DMobile%26utm_campaign%3Ddarrells-dealshttp://saveonfoods.com/select-your-store?destination=darrells-deals%3Futm_source%3DAppsnack%26utm_medium%3DMobile%26utm_campaign%3Ddarrells-dealshttp://saveonfoods.com/select-your-store?destination=darrells-deals%3Futm_source%3DAppsnack%26utm_medium%3DMobile%26utm_campaign%3Ddarrells-dealshttp://saveonfoods.com/select-your-store?destination=darrells-deals%3Futm_source%3DAppsnack%26utm_medium%3DMobile%26utm_campaign%3Ddarrells-dealshttp://saveonfoods.com/select-your-store?destination=darrells-deals%3Futm_source%3DAppsnack%26utm_medium%3DMobile%26utm_campaign%3Ddarrells-dealshttp://saveonfoods.com/select-your-store?destination=darrells-deals%3Futm_source%3DAppsnack%26utm_medium%3DMobile%26utm_campaign%3Ddarrells-dealshttp://saveonfoods.com/select-your-store?destination=darrells-deals%3Futm_source%3DAppsnack%26utm_medium%3DMobile%26utm_campaign%3Ddarrells-deals


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Set Count After Play

appsnack.js is called from $COMMON$

appsnack.js filmame has to be appsnack.3.11.js or later (not SRC in the file name)

setInEx = True in INDEX.html file

setTokens fully defined in INDEX.html file

Debug Mode is PixelLive in INDEX.html file

Verify Ad Trackers

Ad Unit is viewable

Ad Unit matches approved links

No JS errors

Internal and External Pixels firing

Media Type noted as Expandable.Hosted.Web

Ad Blocking Categories left blank

Ad Blocking Categories left blank


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Updated: May 14, 2014

AM

SE

Date RangeLink to IO:

Tier

Link to Approved Creative SP

n to sset n

Lin to Approve Creative Ta

Link to Asset/NTM Link Tab

Link to Approved Creative Web

Link to Asset/NTM Link Web

Link to Approved Creative App

Link to Asset/NTM Link App

Appsnack Flight Plan

Placement Expo 9 Link to Placement

1

https://www.tribalfusion.com/adapp/login/expo9?id=5009252

&userId=128690&type=Flight&name=CUST%20GEO%2011/14-

2

. .


3

ps: www. r a us on.com a app og n expo =


4

. .


5



12/17/2014

10



12/17/2014

6

ttps: www.tri a usion.com a app ogin expo9 i =5009252


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7



12/17/2014

Flight Plan

https://www.tribalfusion.com/adapp/login/expo9?id=417017&

http://creative.mock.appsnack.com/

http://creative.mock.appsnack.com/

Appsnack Launch Template v3.11.1

Advertiser Information

4

Victoria Yembra

Joe Lasala

5/9/2014 - 8/21/2014

http://creative.mock.appsnack.com/mock/6904/Auto

http://creative.mock.appsnack.com/mock/6905/Auto
https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2011https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2011https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2011https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2011https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2011https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2011https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=417017&userId=128690&type=IO&name=2014%20Save-on-Foods%202014%20AppSnackhttp://creative.mock.appsnack.com/mock/6904http://creative.mock.appsnack.com/mock/6905/Autohttp://creative.mock.appsnack.com/mock/6905/Autohttp://creative.mock.appsnack.com/mock/6904https://www.tribalfusion.com/adapp/login/expo9?id=417017&userId=128690&type=IO&name=2014%20Save-on-Foods%202014%20AppSnackhttps://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2011https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2011https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2011https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2011https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2011https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2011


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8



12/17/2014

9



12/17/2015

Total

ADDITIONAL NOTES: Specify Channel List

Recommen e ivision etween an roi an

IOS: 90% ANDROID: 10% For In App or Media Buy please provide Ad Space Link ecommen e v s on etween ev ce on

blend placements (tablet/smart phone) is

50/50

For site and domain level targeting pleasecreate a new sheet in the LT itself.or oo e , p ease on t a coate more

than 10% of the ocntracted budget at the

campaign laucnh

Bu get nee s to e ca cu ate or eac

flight

an on y e on one a . ease note a

combination of the following - iPhone (3,3GS, 4, 4S, 5, 5C, 5S) or iPad (iPad 2, 3, 4,

Air or Mini)

Android Smartphone (Samsung Galaxy) or Android Tablet

(Samsung Galaxy Tab)

Ad Size Modalities

300 x 50 IAB

320 x 50 IAB + In-App (SDK + Media Buy)

768 x 90 IAB + In-App Media Buy

728 x 90 IAB + In-App SDK

300 x 250 IAB + Snackbar + In-App (SDK + Media Buy)

In-App (SDK + Media Buy)In-App Media Buy

In-App SDK

Snack Bar

Snackbar + In-App (SDK + Media Buy)

Snackbar + In-App Media Buy

Snackbar + In-App SDK

Snackbar+IAB

Billing Adserver

Specify Device Targeting
https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014https://www.tribalfusion.com/adapp/login/expo9?id=5009252&userId=128690&type=Flight&name=CUST%20GEO%2011/14-12/17/2014


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Tribal Fusion

3rd Party


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Modality Creative Format Devices

Snack Bar Standard Banner (APS) Smartphone + Tablet








userId=128690&type=IO&name=20

ock/6904

ock/6905


36/531



Devices Creative Format Platform

iOS Standard Banner (APS) Smartphone

AND Expandable (APE) Tablet

iOS + AND Smartphone + Tablet

Special Notes

All in-app campaigns need to be trafficked with Meg/creative team

Expandables allowed on Android only for tier 2, 3, and 4. Otherwise

IOS only

IAB ad-sizes do not run on Smart Phones

320x50 can be converted to fit 300x50 Snack Bar

For In App or Media Buy please provide Ad Space Link

728x90 can be converted to fit 768x90 Snack Bar

Expandables allowed on Android only for tier 2, 3, and 4. OtherwiseIOS only


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iOS + AND 768x90, 320x50 8/8/2014 8/14/2014 $ 917.43 $ 6.01

iOS + AND 768x90, 320x50 8/15/2014 8/21/2014 $ 917.43 $ 6.01

$ 9,174.30


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Channel/Adsp

ace Targeting

Geo

Targeting Day/Time Parting

Special

Instructions

Shopping,

Health, Internet,

[AB,CA],

Kelowna N/A

60% Mobile 40%

Tablet ,

Shopping, [AB,CA], N/A

60% Mobile 40%ome am y,

Shopping,

pruce rove

[AB,CA], N/A

ease sp u ge

60% Mobile 40%,

Shopping, [AB,CA], N/A

60% Mobile 40%

Shopping,

Health, Internet,

News & Media,

[AB,CA],

Kelowna

[BC,CA], N/A

Please split budget

60% Mobile 40%

Tablet ,

Shopping,

Health, Internet,

News & Media,

[AB,CA],

Kelowna

[BC,CA], N/A

Please split budget

60% Mobile 40%

TabletShopping,

Health, Internet,

News & Media,

[AB,CA],

Kelowna

[BC,CA], N/A

Please split budget

60% Mobile 40%

Tablet ,

Shopping,

Health, Internet,

News & Media,

[AB,CA],

Kelowna

[BC,CA], N/A

Please split budget

60% Mobile 40%

Tablet


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Shopping,

Health, Internet,

News & Media,

[AB,CA],

Kelowna

[BC,CA], N/A

Please split budget

60% Mobile 40%

Tablet ,

Shopping,

Health, Internet,

News & Media,

[AB,CA],

Kelowna

[BC,CA], N/A

Please split budget

60% Mobile 40%

Tablet


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Please add lists in their respective columns, if applicable

Placement Name/No. Zipcodes DMAs


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Setting

Creative Tab

Media Type (For Snackbar)

Media Type (For IAB)

Flight Plan Tab

Flight PlanBudget

Pacing

CPM (E9 Billed)

CPM (3rd Party Billed)

Sort Price

Start Date

End Date

Frequency Cap

Creative Distribution

Targeting

Channel

Geo

Platform

ISP

Content

Behavior

Domain

Site Targeting

User Targeting

Cookie

Buckets

Dayparts/Days

Settings Tab

Flight Settings

Opt by Ad Space

Use Strict Ad Size

Imprint Flight

Imprint Flight Complimentary

Imprint on Click

Client Wide Freq Cap


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Participate in Client Wide Freq Cap

Extended Freq Cap

Day Limit for Multi Day Capping

Advertiser Tracks Conversions on View

Flight Tracks Conversions on View

PPC Exclusive

Reserved FlightImpression Delay

Publisher Domain Settings

Approved Domains

Unapproved Domains

Not Set Domains

Blocked Domains

Optimization Tab

Optimization

On/Off

CPC/CPA

Pre-Conversion

Width Seconds

Min Views

Width Views

Max Views

Post-Conversion

Min CostWidth Cost

Max Cost

Max Cost Views

Device Targeting

1. Device.Mobile.Smart Phones.Samsung.Galaxy

2. Device.Mobile.Smart Phones.Apple

3. Device.Mobile.Tablets.Apple

5. Device.Mobile.Tablets.Samsung

Channel Targetingn campa gns: nc u e a re evant su -c anne s un er

Internet -> Mobile channel target (i.e. if IO


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includes A&E channel targeting, then we should target

Internet -> Mobile -> A&E)


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Web - CPM Sold

APE/APS: Expandable.Hosted.Web

APE: Expandable.Hosted.Web; APS: Html.Web

[defined by AM]

Governed

[Sold CPM] - [3rd party data costs, if any]

[0.9 x Sold CPM] - [3rd party data costs, if any]

$0.00

Placement end date given in the IO


Unlimited

[100%/(Total no. of live creatives)]

[defined by AM]

[defined by AM]

Mobile only - More details will be provided by AM

---

[defined by AM]

(no default blocking)

[defined by AM]

(Default n[0] f[30])[defined by AM only if required]

[defined by AM only if required]

All

1-64

[defined by AM]

(none by default)

---

---

---

---

---

---


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---

---

---

---

---

---

------

Approved Domains

---

---

---

On

CPC

60

4,000

2,000

0

0.02*CPM + 0.2(min cost)/2

$0.00

0

OS Targeting

Android

1. Android 3.x

2. Android 4.x

3. Android 2.3.x

iOS

4. OS.Mobile.iOS


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Web - CPE Sold

APE/APS: Expandable.Hosted.Web; APS: Html.Web

APE: Expandable.Hosted.Web; APS: Html.Web

[defined by AM]

Governed

[0.2*CPE + 5] - [3rd party data costs, if any]

[0.2*CPE + 5] - [3rd party data costs, if any]

$0.00



Unlimited

[100%/(Total no. of live creatives)]

[defined by AM]

[defined by AM]

Mobile only - More details will be provided by AM

---

[defined by AM]


[defined by AM]

(Default n[0] f[30])[defined by AM only if required]

[defined by AM only if required]

All

1-64

[defined by AM]

(none by default)

---

---

---

---

---

---


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---

---

---

---

---

---

------

Approved Domains

---

---

---

On

CPC

60

4,000

2,000

0

CPE(min cost)/2

$0.00

0


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InApp SDK InApp Media Buy

Html.InApp Html.InApp

Html.InApp Html.InApp

[defined by AM] [defined by AM]

Governed Aggressive

[Sold CPM] - [3rd party data costs, if any] [Sold CPM] - [3rd party data costs, if any]

[0.9 x Sold CPM] - [3rd party data costs, if any] [0.9 x Sold CPM] - [3rd party data costs, if any]

$0.00 $0.00

Placement end date given in the IO Placement end date given in the IO

Placement end date given in the IO Placement end date given in the IO

Unlimited Unlimited

[100%/(Total no. of live creatives)] [100%/(Total no. of live creatives)]

[Adspace path to be provided by AM] [Adspace path to be provided by AM]


Mobile only - More details will be provided by AM Mobile only - More details will be provided by AM

--- ---

[defined by AM]


[defined by AM]


[defined by AM]

(Default n[0] f[30])

[defined by AM]

(Default n[0] f[30])[defined by AM] [defined by AM]


All All

1-64 1-64

[defined by AM]

(none by default)

[defined by AM]

(none by default)

--- ---

--- ---

--- ---

--- ---

--- ---

--- ---


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--- ---

--- ---

--- ---

--- ---

--- ---

--- ---

--- ------ ---

Approved Domains Approved Domains

--- Unapproved Domains

--- Not Set Domains

--- Blocked Domains

On OFF

CPC CPC

60 60

4,000 4,000

2,000 2,000

0 0

0.02*CPM + 0.2 0.02*CPM + 0.2(min cost)/2 (min cost)/2

$0.00 $0.00

0 0


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