HOLLYWOOD

Participant Packet 2014

The Hollywood Fringe Festival returns in 2014 to turn a spotlight on performing artists in the media capital of the world.

Best Upstart theatre Festival

--LA Weekly, Best Of Issue

www.hollywoodfringe.org

HOLLYWOOD

Welcome to the 2014 Festival!By now, you’ve finished your registration and you may be wonder-ing: What have I gotten myself into (unless you’re a veteran, in which case, you already know)? We want Fringe to be your playground, and we encourage you to make the most of it: explore, express yourself, meet new people, broker new partnerships, and please, by all means, have fun.

Starting in 2008, we committed ourselves to making an arts festival in Hollywood that would support a wide variety of artists and pro-ducers; a place where people could share and celebrate together. In 2010, we put up the very first Hollywood Fringe Festival, and we’ve been making it bigger and better ever since. We’re honored that you’ll be joining us for the fifth annual fest and we hope that the in-cluded info can help you get a better feel for what to expect as June approaches.

A large part of our job is spreading the word about the big event: we pitch, we advertise, we shout from the rooftops that people should come on down and check out the festival. However, our publicity centers largely around the festival as a whole, so it’s essential that you also do your part to ensure that your show is noticed and appreciated! We hope this packet will help guide you to some ideas that can increase visibility for your show (and in a festival with hundreds of productions, even the best shows need a good marketing plan). Make sure to read it thoroughly, or you may end up wishing you had...

The curtain is about to go up on Hollywood Fringe Festival 2014-- are you ready? Fringe on!

~The Hollywood Fringe Team

IMPORTANT DATES:

April 15th: Guide Ad Deadline

April 15th: Guide Text Lockdown

May 1st: Tickets Go On Sale

May 29th: Fringe Benefit

June 5th-10th: Previews

June 11th: Opening Night Party

June 12th-29th: 2014 Hollywood Fringe Festival

June 29th: Award Ceremony & Closing Night Party

www.hollywoodfringe.org

HOLLYWOOD

Preparing for a Successful FestivaltOWN halls & WOrKshOpsBy the time you receive this packet, we’ll already have conducted the first Town Hall as well as the first Work-shop for the 2014 Festival, but if you didn’t attend, we recommend that you watch the recordings, especially if this is your first HFF.

We’re holding our next Town Hall, all about promotion and festival prep, on April 6th at 2PM-- make sure to reserve a seat. The second workshop, led by past participants and other Fringe community members, will be held on May 3rd. Click here for more info and to reserve tickets. The final Town Hall, which will focus on what to expect during the festival, will be held on May 11th. Click here to reserve a seat for the final town hall.

previeWsPreview week was added in 2011 to help jump-start the buzz for the festival, especially with press. This year, previews will take place June 5th-10th. You can book a show on the 11th, but we don’t recommend doing so because we don’t sell tickets on the site on that day because it’s the day of the Opening Night Party! Whether you plan to use previews to try to get an early review or simply as a way to provide a soft opening for your pro-duction, we recommend you book at least one slot during this week. Consider your slots carefully-- prime time slots are nice, but having a few “off” slots can be an advantage, too.

DisCOUNt tiCKetsDiscounts are a great way to get extra butts in seats-- and participant discounts in particular are a great way to entice other festival peeps to come see your show. You can add discount codes through your project admin sec-tion on the Fringe website (but remember, codes are applied PER PERFORMANCE, so if you want to use the same code for all your performances, you will need to enter it for for each date and time) and your patrons can enter their codes when purchasing tickets online-- easy!

For example, if you’re marketing to your old college, you can create a special discount code just for them to use on the Fringe site. This is also an excellent way of track-ing how patrons hear about your show. Keep in mind that shorter discount codes are always easier to remember.

partiCipaNt DisCOUNtsIn addition to other discount codes you may work into your ticketing scheme, you can set special pricing for partici-pants in your project admin section. One of the keys to success at the Fringe is getting the right people to see your shows-- especially the members of the community that see a lot of shows and talk about them. More often than not, this group consists of a lot of participants. One highly pub-licized night of cheap tickets for participants can lead to a successful Fringe run.

FaMilY-FrieNDlY shOWsMarketing your show as family-friendly can be a great opportunity to stand out from the crowd. If your show is geared toward families and contains no adult themes or language, make sure to mark your project as family-friendly on the Fringe website. You can do this by navigating to “edit details” under the admin tab of your project admin section on the Fringe website and checking the appropriate box.

www.hollywoodfringe.org

HOLLYWOOD

All About FlyersDistributing postcards, posters, and/or other creative marketing products is a great way to market your show. Whether you choose to hand out flyers on the street every day or simply leave materials at Fringe venues, here are some tips (and a couple rules!) regarding your printed goods.

YOU MUst...• Print the fringe logo on your materials. You will need the logo on your flyer if you want

placement on a table in a fringe-run venue.

• You can download the logo at hollywoodfringe.org/branding.

YOU shOUlD...• Use creativity-- or your postcard may not stand out from the crowd!

• Make sure the main text is legible, even from a few feet away.

• Include the main info: What, Where, When and How Much are the most important details. Don’t leave this out, but also don’t include so much text that it overwhelms your materials.

• Spell check! Yes, it may seem obvious, but don’t be the one crying into your flyers at the printer!

• Offer your postcards engagingly to people you don’t know.

• Place your postcards in other Fringe venues & hot spots. Make sure to talk with the venue manager first. Let them know you are part of the Hollywood Fringe, and they’ll let you know where you can display your materials.

YOU shOUlD NOt...• Move or cover up other people’s postcards with your own. The Fringe staff won’t hesitate to

remove your flyers if you should do this. If you’re having trouble finding room for your materi-als, consult with the venue’s manager.

• Litter!

• ”Hijack” an audience by handing out postcards to an audience walking out of a show unless you have permission from the show and it’s done discretely.

• Print more flyers than you need - be mindful of the environment.

www.hollywoodfringe.org

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Press Relations 101part 1: YOUr press release

If you haven’t already, make a press release and send it to a targeted list of Los Angeles media outlets that focus on your artform (do your research!). We also strongly recommend posting your press release on the Hollywood Fringe site. Many reviewers over the last few years chose which shows to review based on those that uploaded a press release on the site.

Not sure where to start? We have a great list of media outlets that would be good to contact in our handy Press Awareness article. There’s also some good advice about how to post your press release on the site, among other things.

KeYs tO a gOOD press release:• A catchy title and first sentence

• Clear message

• A pitch enticing enough to make someone want to see your show (What is unique about your production and the people participating?)

• The Details: Time, Date, Location, Ticketing Info, and a “part of the Hollywood Fringe Festival!”

part 2: BeYOND the press release

You don’t have to hire a professional publicist to get press to come to your show, but some people find that it helps. It’s really all about finding the right journalists and approaching them in the right way.

You might be tempted to blast your email to everyone who covers the arts in any way, but don’t do this! Really take some time to find out who covers your type of production. This takes a little extra time, but we assure you, it’s worth knowing the right people.

Engaging the press is a more complicated process than simply sending off your press release. First, don’t send the same email (or worse, the same copy of your press release copied into the body of the email) over and over again. Try to strike up a conversation: Send an email introducing yourself, pitch your show in a personal and friendly way, and most importantly, offer comps (oh, and a well-timed compliment or remark about a recent bit of their writing doesn’t usually hurt). Follow ups are great, but don’t be a spammer! Desperation can be a real turn-off, folks, so try to pace yourself.

part 3: press reqUests

Representatives from the press who have registered with the Fringe also have the option of requesting free press passes to your show. If you receive an email that a member of the press is interested in a ticket, make sure to reserve a comp for him/her immediately on your project page and notify them that you have done so. This is one of the reasons why staying on top of your email account during Fringe is EXTREMELY important. Keep an eye out for emails from our Communications Director, Stacy Jones Hill- often times the press will go to her directly with requests for photos, interviews and other fun opportunities. So what did we learn here? CHECK YOUR EMAIL.

www.hollywoodfringe.org

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Fringe Promotional Opportunities

FriNge aDsYou can purchase Fringe ads in the Fringe Guide and on the Hollywood Fringe site with special participant rates (up to 50% off the normal rate). This is an incredibly effective and inexpensive way to draw a wider audience to your show. Visit www.hollywoodfringe.org/market to check out your options. All guide ads must be reserved by April 15th. There are no deadlines for online ads.

aUCtiON FOr preMiUM aD plaCeMeNtWe’ve made it a tradition to auction off the premium ad placements in the Guide: the back cover, the inner front cover & the two centerfold ads. We recommend buying an ad in advance and then participating in the auction-- we’ll subtract the cost of your original ad buy from your bid if you win. The auction usually takes place after the April 15th deadline for print ads-- keep an eye out for an announcement in our weekly newsletter about how to participate.

FriNge grOUp aD BUY iN la WeeKlYFor the last couple of years, we’ve opted to buy two-page spreads in LA Weekly and then sell blocks of our space to participating shows at a discounted rate. For $175, you can purchase a 2” (width) x 3” (height) full-color ad to be included in the spread (this year we’ve booked pages every Thursday in June). You can purchase one of these ads by going to www.hollywoodfringe.org/market and clicking “Print Ads”. There are a limited amount of spaces available-- so make sure to reserve your ad as soon as possible. We will announce the sale in a newsletter once the slots become available.

FriNge tv iNtervieWsWe’re bringing FringeTV back for its third year! One of our favorite segments to shoot focuses on Fringe art-ists and producers. This year we’ll be posting your full three-minute interview on our YouTube channel for the whole world to see! The majority of the interviews will be shot on May 29th, 30th & 31st from 1:00 to 5:00pm (we will have a shoot date during the festival for those that can’t attend these initial dates). If you’re interested in scheduling an interview, contact Stacy Jones Hill, our Communications Director, at stacyjones@hollywoodfringe.org. Please reach out to us sooner rather than later, as our availability will fill up quickly, and slots are scheduled on a first-come-first-served basis.

DON’t FOrget the #hFF14 hashtag ON tWitter!

www.hollywoodfringe.org

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Get Involved with the Fringe Communitythe FriNge FOrUMIf you need to communicate with other Fringers en masse, the Fringe Forum is the best way to do it. Whether you need information about the best place to stay, want to share marketing space in a program, or need collabo-rators for your production, the Fringe Forum (www.hollywoodfringe.org/forum) is the place for you!

sOCial MeDiaSocial media is one of the best ways to get noticed by other Fringers, who are often your best audience source. You might also get the attention of a few bloggers or other members of the press. Please note that extra effort here should not take the form of spamming potential followers and friends. Well-thought out content that tells a story or propels a conversation spread out over time is always a much more charming way to captivate your audience than copy-pasting the same message to 100 people. Groups that put effort into this will reap the rewards – more reviews, stories, and sold out houses.

Twitter is always a great place to start: Be sure to follow @hollywoodfringe and use the official Fringe 2014 hashtag (#hff14) for all your Fringe news.

tWitter ChatsYou can also join us for a series of Twitter Chats that can help you recruit audiences and meet other Fringers online before the festival begins. This can be a great way to network and get a jump on word-of-mouth market-ing. Just use the #hff14 hashtag to take part in the conversation at these times:

April 7th, 1:00-2:00pm PST April 21st, 7:00-8:00pm PST May 5th, 1:00-2:00pm PST

May 19th, 7:00-8:00pm PST June 2nd, 1:00-2:00pm PST

NetWOrKIt is really important to network with others outside your production. Even if you have the greatest show on earth, you need to network! Some of the most successful shows during Fringe are put up by participants who see a lot of other shows, hang out at Fringe Central or other gathering places constantly, and who aren’t afraid to strike up conversations with strangers. We suggest you do the same!

www.hollywoodfringe.org

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Media Discounts and OpportunitiesBaCKstage: offers a variety of free and cost-effective tools to help you find talent while creating buzz for your projects. And now producers, directors, and casting directors can run notices seeking cast and/or crew for their Hollywood Fringe Festival projects across Back Stage’s print-and-online media network for free!

To get started, visit www.BackStage.com/FindTalent and create a free Casting/Employer account. Click “Post a Job” to fill in your project details. Make sure to enter the secret Fringe Fest promo code FRINGECAST2 on the checkout page.

la WeeKlY: is offering discounted advertising to Fringe Participants! You can get 50% off of their non-profit print rates, $500 off ‘Insiders’ dedicated Eblast, $225 off ‘Events’ dedicated Eblast or $100 off the leaderboard in ‘Events’ Eblast. Please see the attached rates and Print Specs at the end of this packet for more info, and contact Johnny Hill at jhill@laweekly.com if you’re interested.

FOOtlights: is the leading producer of programs to Los Angeles theatre companies. This year, they are offering discounted advertising and programs for your shows. See the attach-ment at the end of this packet for more info and contact fringe@gofootlights.com for more info.

Bitter leMONs: is the city’s top source for compiled theatre reviews and commentary. They are offering discounted ad rates and social media support for participants. Please see their attached one-sheet for more details on ad cost and contact information.

DisCOver hOllYWOOD: will take 33% off the 1X rate for ads or listings for Fringe Participants. Please see their attached one-sheet for more details on ad cost and contact information.

www.hollywoodfringe.org

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Other Promotional Opportunitiesthe la FeMale plaYWrights iNitiative:(lafpi.com) is interested in partnering with shows written by female playwrights to arrange Ad Exchange and additional promotion. If you’re interested in this opportunity please contact lafpi.updates@gmail.com & connect with them on facebook.com/LAFPI and @theLAFPI.

glaaD: is interested in helping to promote shows that focus on LGBT content to the gay community. If you’re interested in securing a posting on their site, and possibly securing a 2-3 minute video of a scene from your production to be featured through their network, please contact Jim Talbot at latheatre@roadrunner.com.

the la stage spaCe WarehOUse CO-Op is a 7,000 square foot space in Atwater Village housing production materials shared by LA’s performing arts community. The Warehouse is home to thousands of props, sets, costumes, soft goods, flats, platforms, and more. Every item is catalogued in an online database that is accessible to members 24 hours a day. LA STAGE has structured special partnerships specifically designed for participants in the Hollywood Fringe Festival. See their attached one-sheet for more details on limited-time partnership costs and contact information.

the leMON lOUNge is a curated online show, affiliated with BitterLemons.com, helping to connect audienc-es to Fringe shows. Fill out their online questionnaire below to be considered for The Lemon Lounge coverage. Their staff will attend your show and determine whether it fits into their The Lemon Lounge coverage schedule that includes pre-recorded segments as well as live talk-show style segments. #LemonLoungeLive www.TheLe-monLounge.com

rOCKWell: taBle & stage iN lOs Feliz produces a new musicals concert series called A Little New Music and is seeking submissions from new musicals premiering at this year’s Fringe for their June 10th con-cert. To apply, visit alittlenewmusic.org/submit.

www.hollywoodfringe.org

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Additional ServicesriCh ClarK phOtOgraphY: worked with us for the last three years to provide discounted photography services to Fringe participants. You can view his work here: http://richclarkphoto.zenfolio.com. This year he is returning with new special deals for participants:

• For $75, he will photograph your show and provide you the photos.

• For $75, he will provide videography services including a full document of your show and an edited “sizzle reel”.

• For $125, he will provide video and photos from the same performance.Contact Rich Clark for more info at richclark-photo@att.net, or 661-505-3640. Act fast as he will book up quickly.

FlYer DistriBUtiON: For $90, our distribution service will drop up to to 1000 of your flyers (or $1 per poster) at key locations around the city. This relieves you of one of the most time-consuming aspects of marketing your show. Contact Larry Blum at larr8351@aol.com or 323-376-3616.

arNOlD the priNter: is offering discounts on his normal pricing for Fringe partici-pants:

• 250 postcards for $79 (4x6)/$119 (5x7) + 5 free 11”x17” posters

• 500 postcards for $89 (4x6)/$149 (5x7) + 8 free 11”x17” posters

• 1000 postcards for $99 (4x6)/$179 (5x7) + 10 free 11”x17” posters

• 2500 postcards for $149 (4x6)/$249 (5x7) + 15 free 11”x17” posters

5000 postcards for $169 (4x6)/$329 (5x7) + 20 free 11”x17”posters

All of the above rates do not include tax. Turnaround takes 3-4 Days for 4x6 Postcards and 4-5 Days for 5x7 Postcards. 5x8, 5.5x8.5, 6x9, 6x11 sizes are also available. Postcards can be glossy, matte, color, B&W. One or two-sided (same price). All postcards are printed on 16 pt stock (14 pt is also available). You can also get a combo deal with any of the above orders, which includes: 1 24x36 poster and 100 11x17 posters for an additional $100.

Provide a pdf, jpeg, tiff, png or eps file for each side of the postcards (separate file needed for posters). No bleeds necessary, they will be added for you. Contact: arnoldtheprinter@dslextreme.com or 818-487-9600. You must mention that it’s for your Fringe Festival show.

WeBsite DesigN For $99, Fringe participants can get a basic website with their logo, colors, and show information. More information at awesomewebguy.com/hff.

Digital theatre teChNOlOgies: is proud to support the Hollywood Fringe Festival with special reduced rental rates for all Fringe participants. They offer complete video projection system, live audio gear and much more at very affordable prices. In addition to their reduced rates a portion of the proceeds from each rental will be donated the Fringe! www.digitaltheatretechnologies.com

www.hollywoodfringe.org

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During the Festival: June 12-29, 2014the gUiDe

We’ll be printing many thousands of beautiful, information-rich Fringe Guides for distribution throughout Los An-geles. This is where the guide description you created will appear, so make sure to check all your info and make any needed changes by April 15. The guides are scheduled to drop in mid May.

hOt spOts

They’re back! Multiple businesses in Hollywood have opted to give Fringe participants a discount on the differ-ent goods and services they provide when you show your Fringe Button. You can check out the Fringe website for more information on the program at hollywoodfringe.org/hotspots (this page will continue to be updated as new businesses are added). Take a peek at the great deals being offered to you around town!

BUttONs

The Hollywood Fringe button program returns! Our square buttons help Fringers identify each other, and help save you money on the Fringe. Buttons are regularly priced at $5 with a special price of $3 for par-ticipants. Your button entitles you to $1 off every show at the Fringe, incredibly low-priced drinks at the Fringe Central bar, and discounts at local businesses who are members of our Hot Spot program. One button is included with every registration (you can buy additional buttons at www.hollywoodfringe.org/cart or when purchasing tickets on the site). In addition, your Button purchase will be attached to your account on our website so you can still get your ticket discounts when you purchase online.

vOlUNteer

We’ll need masses of volunteers this year, and if you have any additional time to spare, we’d love to have your help! Historically, some of our best volunteers have been participants (and some of our best staff members were once volunteers!). We also like to throw in a few extra goodies for you wonderful people. For more infor-mation on volunteer opportunities and to sign up, go to www.hollywoodfringe.org/volunteer and/or contact our Volunteer Coordinator Stina Pederson at stina@hollywoodfringe.org.

FriNge CeNtral

Fringe Central is designed as a meeting place for Fringe-goers and participants alike. We want folks to have a place to chill, network, and grab an inexpensive drink or bite to eat. It’s also the place you can stop by during the festival if you’d like to talk to a Fringe Staff member. Stop by and get to know your fellow Fringers! We’ll be announcing the location soon.

www.hollywoodfringe.org

HOLLYWOOD

During the FestivalFriNge eveNts

Hollywood Fringe will be hosting a number of events throughout the festival, including:

• The Opening Night Party on June 11th @ Fringe Central

• The Fringe Award Ceremony on June 29th @ Fringe Central

• The Closing Night Party on June 29th @ Fringe CentralLast year we also hosted Fringe Prom, a Rock of Stages Party and an End of the World Party. Keep an eye on the website for updates on these and other Fringe sponsored events.

aWarDs

Fringe will host an Awards Ceremony at Fringe Central on June 29th at 7pm. The awards ceremony is a combi-nation of sponsored awards and “community” awards based on votes from active members of the Fringe world. Generally we give out awards based on the category you register your show under (Dance & Physical Theater, Comedy, etc.). Interested in sponsoring an award? Check out this article and submit your award idea by May 1st.

CONtaCtiNg the FriNge teaM

If you need to contact the Hollywood Fringe during the festival, most of us can be found at Fringe Central and we’ll be happy to talk to you if we can. Please keep in mind that many bumps in the road can be overcome on your own, and our availability to meet with you one-on-one might sometimes be limited. You can always email support@hollywoodfringe.org if you have questions.

the FUtUre

The Fringe business plan is designed to ensure that any success we attain this year can be rolled over to the future, allowing us to begin planning for an even bigger and more innovative festival in 2015. However, we do need to raise money each year to cover production costs. If you’d like to see the Fringe continue, we encourage you to attend the Fringe Benefit on May 29th (at 7pm at KING KING, 6555 Hollywood Blvd). All proceeds will help pay for the festival and it’s also a great networking opportunity!

We hope that your experience during the Hollywood Fringe Festival is a memorable one, and we need your thoughts and feedback to make next year even better. As always, we strive to champion the underexposed artist, and to bring our performing arts community closer together.

It’s never too early to create a project for next year: www.hollywoodfringe.org/add_project

Even if you don’t use our programs, and you should, you can list your show on the FootLights website at:

http://gofootlights.com/programs/868-2/

List your Hollywood Fringe Production with FootLights!

What do you get with a listing on our site?

1. A web page dedicated to your show that is available to anyone searching the Footlights website on a computer, tablet or phone, looking for shows to see.

2. On the web page is all the details about your show, what it’s

about, how to get there, times and days, how to buy tickets…

3. An opportunity for audiences to vote on your show, every person that sees your show can go to the page and vote 1 to 5 stars; it’s a word of mouth opportunity.

4. It’s an opportunity to be connected to the whole breadth of the LA Theatre Community

What’s it Cost? Nothing except the time it takes you to fill out the form. Does it get any better than that?

Production Title:___________________________________

Company: ________________________________________

Venue: ___________________________________________

Ad Size: Square Horizontal

Quantity: __________________

Months: May June Both(please circle)

____________ x $30 = $____________number of boxes

Name: ________________________________

Phone: ________________________________

email: _________________________________

Signature: ______________________________

ADVERTISINGORDER FORM

3 Square boxes

1.2” x 1.2”

2 Square boxes

4 Square boxes

2 Square boxes

2 horizontal boxes2.45” x .51”

3 horizontal boxes

4 horizontal boxes

PROGRAMS

In order to offer programs to more productions, we have put together options for Festival Participants.

250 copies for ...... $1350 copies for ...... $1500 copies for ...... $2

orSTANDARD 8 --

orSTANDARD 16 --

ILLUMINATING THE THEATRE COMMUNITY

ILLUMINATING THE THEATRE COMMUNITY

THE BEST OFTHE SECOND CITYSECONDCITY.COM/HOLLYWOOD323-464-8542 THE SECOND CITY STUDIO THEATER

6560 HOLLYWOOD BLVDLOS ANGELES, CA 90028

Company Name:

Address:

City:

State:

Zip:

FAX:

Opening Date End Date # of Weeks # Perfs/wk Total # Perfs. # of seats Quantity #

CLIENT START FORM

Phone: 818.762.0484 fax: www.gofootlights.com

Website: ____________________________________________

Reservation Phone #: __________________________________

Producer:

Cell Phone:

Email:

Graphic Designer:

Cell Phone:

Email:

Fiscally responsible Contact/Accountant:

Cell Phone:

Email:

Address:

COVER ART is due on the 15th of the month PRIOR to your Opening Date. All Program content is DUE the MONDAY of the week prior to date required, or a minimum of 10 business days. Late Materials will accrue additional Fees.

IMPORTANT: PLEASE SEE NEW TERMS AND CONDITIONS (7/7/10) online FOR FURTHER REQUIREMENTS.

PICK UP Location: , CA 91

NO ORDER WILL BE PROCESSED until CREDIT CARD information or Payments arrangements are confirmed. (Required)

Pick up: Delivery***:

PRODUCTION TITLE: _________________________________________________________________________

Theatre :(if Different)

Address:

City:

State:

Zip:

Signature: ______________________________________

* 99-seat theatre pricing. All Ads are 4-week increments. AD RUN is subject to editorial discretion. PLEASE REFER TO TERMS AND CONDITIONS FOR MORE

I have reviewed the Terms & Conditions, I understand charges will be incurred if Footlights

ADVERTISING OPTIONSQuarter Page

($150)*

1/4 pg Extentions

($135)*

Half Page

($275)*

Full Page

($398)*

***Shipping is available at an additional cost, please make shipping arrangements prior to required date, by calling 818.762.0484.

BEFORE/AFTER HOURS CONTACT: ** must be available to answer questions.

Name:

Cell Number:

FILL OUT ALL ITEMS

DATE YOU want programs: ________________________

445 N Moss StBurbank, CA 91502

818.762.0484 - Office818.436.5995 - Fax

For Accounting Use Only:

AUTH. NO _______________________________________

REF NO. _______________________________________

Production Title

Production Company

CREDIT/DEBIT AUTHORIZATION, CLIENT INFORMATION

Name

Billing Address

City State Zip

Telephone Cell Fax

Cardholder Name

Card Type (Please Check) MasterCard Visa American Express

Credit Card Number

Expiration Date Charge Amount(per Invoice) Keep on File

Ad Size: Full Page 1/2 Page 1/4 Page. Programs Quantity

I hereby authorize the above debit on my card

Please keep card number on file to be used for future purchases

LA STAGE Alliance Warehouse Co-Op Hollywood Fringe Festival Rental Partnership

The LA STAGE Space Warehouse Co-Op is a 7,000 square foot space in Atwater Village housing production materials shared by LA’s performing arts community. The Warehouse is home to thousands of props, sets, costumes, soft goods, flats, platforms, and more. Every item is catalogued in an online database that is accessible to members 24 hours a day. The database is constantly being updated with inventory donated by the Co-Op partners. The Warehouse is also a great resource for expendables, offering dozens of colors of spike, glow, and gaff tape, plus tie line, duvetine, and muslin sold at competitive prices. FULL PARTNERSHIP $175/month -Organization membership to LA STAGE required to be eligible -Annual commitment ($2,100 total) -Unlimited Access to available Co-Op materials -Unlimited Rentals at no additional charge LIMITED PARTNERSHIP $50/month -Organization membership to LA STAGE required to be eligible -Annual commitment ($600 total) -Unlimited Access to available Co-Op materials -Below-market weekly rental rates per item Until now, Co-Op partnership in the Warehouse has only been available to member organizations of LA STAGE Alliance, but LA STAGE has structured special partnerships specifically designed for participants in the Hollywood Fringe Festival. NEW! FRINGE FULL PARTNERSHIP $250/month -No LA STAGE membership required -Month-to-month commitment, no annual obligation -Unlimited Access to available Co-Op materials -Unlimited Rentals at no additional charge NEW! FRINGE LIMITED PARTNERSHIP $75/month -No LA STAGE membership required -Month-to-month commitment, no annual obligation -Unlimited Access to available Co-Op materials -Below market weekly rental rates per item

Tours are available! Questions? Email warehouse@lastagealliance.com or call (213) 614-0556 x 725.

HOLLYWOODM

Visual Arts • Theatre • Music • Film • Places of Interest • Calendar of Events

MAGAZ INEMAGAZ INE

Advertising

Media Kit2012-2013

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HOLLYWOODMAGAZINE

HOLLYWOODMAGAZINE

2-Page Spread

2/3

Page 1/2 Page

Horiz.

1/4

Page

1/6 H

1/6

V

1/2

Page

Vert

1/3

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Rev. Dec 2012

Ad size Width x Height 1x 2x 3x 4x

Full Page (bleed) 8.625” x 11.125” $5060 $4755 $4475 $4200

Full Page (live area) 7.375” x 9.75”

2-Page Spread Bleed 17” x 11.125” $10,120 $9510 $8950 $8400

2/3 Page Vertical 4.875” x 9.75” $3365 $3155 $2975 $2795

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MARKETDemographics

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Published over25 years,Discover Hollywoodis the only magazine that spotlights the real Hollywood.

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Julia Louis-Dreyfus

gets her star

discover Hollywood provides visitors and residents information to access

and explore the unique culture and lore of Hollywood, California. It is the

only magazine of its kind that focuses on what there is to see and do and

to discover the real Hollywood.

discover Hollywood is your opportunity to reach upscale residents and

visitors in the greater Los Angeles area. Because of unique magazine for-

mat, reader impressions are estimated at approximately 375,000 per

issue. Reader retain it as a guide for information about Hollywood both

for their use and for visitors. Its calendar is updated weekly on

www.discoverhollywood.com. This audience represents a market of over

13 billion spendable dollars, and have an annual median household income

of over $125,000. It’s both efficient and cost-effective advertising!

The Ford Amphitheatre Program edition, published in May, reaches 50,000

affluent readers. It is distributed to the audience attending over 100 per-

formances at the famous LA County-owned and operated outdoor venue.

ContACt: Oscar Arslanian 323-465-0533 x12

oscar@discoverhollywood.com

Arslanian & Associates, Inc.

6671 Sunset Blvd. #1502

Hollywood, CA 90028

www.discoverhollywood.com

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issue space deadline Ad Materials deadline Published

Spring 2013 February 8, 2013 February 22, 2013 March 8, 2013

Ford 2013 May 11, 2013 May 18, 2013 june 1, 2013

Summer 2013 May 18, 2013 May 31, 2013 june 15, 2013

Fall 2013 August 16, 2013 August 23, 2013 September 9, 2013

Winter 2013 November 8, 2013 November 22, 2013 December 6, 2013

Rev. Dec 2012

PUBLISHING SCHEDULE

Special IssuesJune/July/August: Ford Amphitheatre Program

sept/oct/nov: entertainment, Dining, & Special events

dec/Jan/Feb: Holiday Gift Buyers Guide

Mailed Directly to homes in Los Feliz,

Hancock Park, Hollywood Hills,

West Hollywood and Hollywood

Chamber of Commerce and Hollywood

Arts Council Members..................35,000

Hotels, theatres, galleries, music and

comedy clubs, restaurants and

L.A. Inc. Visitors Centers...............40,000

Total Press Run 75,000

Ford Amphitheatre Program issue

has a 50,000 press run, and is distributed

exclusively to patrons of the Ford Amphitheatre.

HOLLYWOODMAGAZINE

CIRCULATIONDistribution

TM

Now in our fourth year as an official sponsor of the Hollywood Fringe Festival and still offering

THE best Fringe Benefits around!

www.bitter-lemons.com contact@bitter-lemons.com (323) 253-3887

Recently the OC Weekly called us "the best website devoted to Southern California theater," before that the LA Weekly deemed us "invaluable, ever-provocative, fearless, funny and unabashedly vainglorious," the Hollywood Fringe Festival touted us as "a theatrical lightning rod," while LA Stage Times proclaimed us LA's "online theatrical gadfly" and finally, avant garde North Hollywood based theater company, Zombie Joe's Underground Theatre Group, simply had this to say about us: "Bitter Lemons isn't just cool, it's necessary". We agree. From Ventura County to Orange County, from the Eastside to the Westside, the reach and influence of Bitter Lemons is far and wide and our audience has never stopped growing. Entering our seventh year of existence, Bitter Lemons remains the most popular and fastest growing theater site in Los Angeles, offering a unique blend of service, irreverent opinion, counter-intuitive commentary and the most trusted resource in Los Angeles Theater: The LemonMeter: an aggregate review system that creates a critical consensus score for running productions. We have built a special relationship with the Hollywood Fringe Festival Audience over the last four years, one that continues to grow and evolve. We sponsor two awards, the BLOAT (Bitter Lemons Outrageous Award for Theater) and the BLAFF (Bitter Lemons Award for Family Faire). We also offer the FringeMeter, a unique blend of our LemonMeter and the Fringe User Review System, giving the Fringe audience a daily snapshot of each production’s critical consensus as it evolves through the festival run. In May and June our monthly audience ranges between 35,000 and 45,000. We expect to surpass those numbers in 2014.

Go ahead, visit us at Bitter-Lemons.com, ask around about us, do your own research, you’ll discover that the people that read Bitter Lemons are exclusively Los Angeles theater-makers, Los Angeles theater-lovers and most importantly, LOS ANGELES THEATER-GOERS. These are the people that SEE theater, the ones that PAY to see theater. We call them the LemonHeadNation. These are the people you want interested in your Fringe Production. And we’re here to help make that happen. This year we are offering even deeper discounts on our regular 45-Day and 30-Day Packages. The 30-Day Package discount requires you getting us your Ad information before May 31st, 2013, the 45-Day Package of course will need to be in before that but allows for a nice lead-in for your Fringe run. Here are our prices: 45-Day Fringe Package Ad Size 250x250 - $160 (20% discount off regular rates) Ad Size 125x125 - $120 (20% discount off regular rates) 30-Day Fringe Package Ad Size 250x250 - $120 (20% discount off regular rates) Ad Size 125x125 - $80 (15% discount off regular rates) We always recommend the larger 250x250 Ad because it’s just so beautiful and bold living on our site, but either size will give you tremendous value. Some other details to keep in mind about your Fringe Ad:

-­‐ Larger ads will always be on top of the smaller ads. -­‐ Order of ads on our Fringe page will be in the order that the ads were

bought, meaning that first ads will be on top. -­‐ Order of ads on our sidebar pages is randomized, so you will always

get some time on the top fold. See below for a comparison of the two sizes:

Now here’s what you get for those prices:

-­‐ Ad space w/link to your site on every page w/sidebar (rotating banner Ad)

-­‐ Ad space on our Fringe page with link to your production page -­‐ Facebook and Twitter mentions -­‐ Minimum of 30,000 impressions (45,000 for 45 Day Package) -­‐ Email blast mentions -­‐ Inclusion in our Weekly Newsletter -­‐ And of course continued good karma for 7 years. :-)

Compare these numbers to any “established” print publication or theater website in the city, be it the LA Times, LA Weekly, Variety, The Hollywood Reporter, Footlights, it doesn’t matter, their prices will range anywhere from $250 to $1000 for a similar time frame, smaller Ads and a less dedicated audience. They simply do not come close to the value we offer here at Bitter Lemons.

So here’s what we need from you to get this Fringe ball bouncing:

-­‐ Email us at (contact@bitter-lemons.com), attach your square jpg logo in the size you want it advertised and put FRINGE PRODUCTION AD in the subject line

-­‐ Email us a link to your production website or page -­‐ When we receive your logo, we’ll send you an invoice via PayPal for

the amount of your desired Ad for the number of days that you want to advertise

-­‐ Pay $ when invoice is emailed to you -­‐ Upon receipt of the payment, we post your Ad

It’s that easy. We’d rather your Ad was production ready when you send it, but we understand if you might need some help re-sizing or touching it up and we can certainly assist for a small production fee of $35. We here at Bitter Lemons are not just a media outlet, we’re also theater fans and theater makers, we understand what goes into putting up a theater production. Give us a call and let us help you get your Fringe on in 2014. Relentlessly yours, Colin Mitchell, Editor Enci Box, Publisher Phil Devin, Operations Manager