2014 media kit - charleston area convention & visitors bureau
TRANSCRIPT
An Official Website and Publication of theCharleston Area Convention & Visitors Bureau
2 0 1 7 M E D I A K I T
With themes such as Style the Aisle Décor, Bridal Party Gift Guides, and the Spring Bridal Show, the Charleston Wedding Guide Blog covers a wide variety of topics designed to inspire brides while featuring specifi c businesses.
The Charleston Wedding Guide Blog also accepts post submissions from wedding advertisers as well as photography and videography submissions for consideration on all Charleston Wedding Guide social media outlets including Instagram, Twitter, and Facebook.
In addition to multiple inquiries received by phone and email daily, the Charleston Wedding Guide website receives an average of 200 requests each week for print copies of the Charleston Wedding Guide, which are mailed directly. A partnership agreement with Brides Magazine generates highly qualifi ed, geo-targeted leads. We are constantly working on new and innovative ways to reach this target market.
on demand
The CACVB has made several exciting additions to our destination weddings marketing plan. The CVB has increased banner placements on TheKnot.com coupled with full-page print runs in-book. We are geo-targeting potential brides through Google Adwords and the Google Ad Network to reach our most prolifi c feeder markets such as North Carolina, Atlanta and New York. As part of our in-book print partnership with Martha Stewart Weddings magazine, we’ll gain access to over 300,000 Pinterest brides through a sponsored social media campaign as well as the opportunity to build a database of highly motivated brides via the annual Wedding Party event in New York City and Chicago.
marketing initiatives
n More than 100,000 unique visitors planned with charlestonweddingguide.com, generating over half a million page views last year.
n We attract a broad Destination Weddings audience, 70% of our traffi c is from outside the state of South Carolina.
n Our mobile presence continues to grow; nearly half of our traffi c is from brides on their mobile phone.
n The charlestonweddingguide.com website continues to dominate the search results, 70% of our traffi c is from organic search, with top rankings across a variety of wedding searches.
CharlestonWeddingGuide.comby the numbers
Charleston Area CVB sales staff takes an active role in promoting the destination at key national wedding industry tradeshows, including the following:
The Wedding Salon, New York, NYGreat Bridal Expo, Washington, DCGreat Bridal Expo, Atlanta, GAMartha Stewart ‘s Wedding Party, Chicago, ILGreat Bridal Expo, Boston, MABridal Shows, Inc., Dallas, TXWedding Festivals, Greenville, SC
PREMIUM LUXURY PACKAGE* $5,000
n Sub-category headline photo with company credit/link to your detailed listing page on charlestonweddingguide.com (photo size is 630 x 344 pixels)
n Banner advertising, rotating run of site, limited to 14 advertisers
n Full page ad in the Official Charleston Area Wedding Guide. Choice of 14 premium ad positions: Wedding Planners, Venues, Vendors, Accommodations, Beauty/Apparel, For Your Guests, Inside Front Cover, Back Cover, Inside Back Cover, Page One, Page Opposite Table of Contents, Page Adjacent to Editorial, Post-Editorial Spread, Page Adjacent to Inside Back Cover
n Complimentary weekly Wedding Guide inquiry leads
n Includes all elements of Luxury Package (listed below)
*Premium Packages are limited to 14 participants and are offered on a first-come, first-served basis – act quickly!
LUXURY SPREAD PACKAGE $4,200
n Listing rotation in the top tier of advertisers
n Ten photos (Pinterest enabled), YouTube video, Website link, social media links
n Two-page spread in Official Charleston Area Wedding Guide
n 40-word descriptive listing online and in the Official Charleston Area Wedding Guide
LUXURY PACKAGE $2,600
n Listing rotation in the top tier of advertisers
n Ten photos (Pinterest enabled), YouTube video, website link, social media links
n Full page ad in Official Charleston Area Wedding Guide
n 40-word descriptive listing online and in the Official Charleston Area Wedding Guide
advertising rates
CharlestonWeddingGuide.com &The Charleston Area Wedding Guide
CharlestonWeddingGuide.com advertising rates are competitively priced in order to include a wide range of vendors, each serious about the destination weddings market.
GRAND PACKAGE $1,800
n Listing rotation in the second tier of advertisers
n Five photos (Pinterest enabled), website link, social media links
n Half page ad in Official Charleston Area Wedding Guide
n 40-word descriptive listing online and in the Official Charleston Area Wedding Guide
PLUSH PACKAGE $1,000
n Listing rotation in the third tier of advertisers
n Three photos (Pinterest enabled), website link
n 40-word descriptive listing online and in Official Charleston Area Wedding Guide
BASIC PACKAGE $500
n Basic 40-word online listing (alphabetically listed in 4th tier) with link to website
n 40-word descriptive listing in Official Charleston Area Wedding Guide
LEADS SUBSCRIPTION $900nInquiry leads are emailed every Thursday in Excel format.Lead subscriptions are only available with the purchase of a print advertising package.
Listings and ad materials are due MARCH 17.See the back of media kit for Official Charleston Area Wedding Guide advertising specifications and submittal information.
Please submit your listing information via: explorecharleston.com/wglisting
Andy Rankin843.805.3033 | [email protected]
Sandy Nivens843.958.3620 | [email protected]
Martha Bratton843.958.3622 | [email protected]
William Howle843.805.3099 | [email protected]
GENERAL INFORMATION
ACCOUNT EXECUTIVES
Delivery of Materials:Specifications are listed to the left. All advertising materials must be uploaded to the Charleston CVB ad portal:https://charlestoncvb.sendmyad.com
Advertising Contract Terms:Please call your Account Executive for more information or further explanation.
Payment:Contracts are billed in full. Payment is due within 30 days of invoice date. All orders are accepted subject to publisher’s credit requirements.
All advertising rates are net. Advertisers who cancel the Advertising Contract prior to
March 17, 2017, will be responsible for 60% of the unearned agreement balance.
423 K I N G S T R E E T | C H A R L E S TO N, S C 29403
Ad Sizes:Full-page and half-page ads are available.
Non-bleed adsFull Page* ....................................................... 4.75" x 7.875"Half Page - Horizontal .................................. 4.75" x 3.75"Half Page - Vertical ....................................... 2.375" x 7.875"
Bleed ads Full Page* ....................................................... 5.875” x 8.875"(Trim Size: 5.375” x 8.375”)
*NOTE: Spread ads must be designed as two full page ads and be provided as two separate full page PDF/X1a files.
Mechanical Requirements:Trim Size: 5.375” x 8.375”
Safety margins: 1/4” inch from all trim edges
Binding: Perfect Bound
File Type: PDF/X1a is the accepted format.File Submission: Please upload your ad to https://charlestoncvb.sendmyad.com
Materials Questions: Jennifer Wilson843.805.3005 | [email protected]
ADVERTISING SPECIFICATIONS
Full PageBleed
5 .875" x 8.875"
Live Area4.75" x 7 .875"
Full Page(no bleed)
4.75" x 7 .875"Half Page
4.75" x 3.75"
HalfPage
Vertical2.375"
x7 .875"