2014 media kit
DESCRIPTION
NYCCOMMUNITYMEDIA 2014 MEDIA KITTRANSCRIPT
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
NYCCOMMUNITYMEDIA
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
At NYC CommuNitY media we have a simple but important mission — to serve the residents,
visitors and workers of the communities we report on with the most relevant news, information and
opinions that affect their lives.
Being a part of the neighborhood matters.
Warren E. Buffett recently summed up the role community newspapers play in our residents’ lives in his letter to Berkshire-Hathaway Shareholders, March 1, 2013
“Newspapers continue to reign supreme in the delivery of local news. If you want to know about what’s going on in your town- there is no substitute for a local newspaper that is doing its job. Wherever there is a pervasive sense of community, a paper that serves the special informational needs of that community will remain indispensible to a significant portion of its residents.”
Whether we deliver our local, neighborhood news to our audience in print or online, our newspapers work to serve the people of our community, and our newspapers work for you in serving those same people — your customers.
Warren E. Buffett on the importance of community newspapers
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
NYC COMMUNITY MEDIA 2014 Media Kit
NYCCOMMUNITYMEDIAIn Print and Online
The New York Press Association (NYPA) and the National Newspaper Association (NNA) have recognized NYC Community Media with more than 155 awards over the past ten years.
AWARD WINNING LOCAL NEWS
NYC Community Media is the proud publisher of five of the most acclaimed and respected community newspapers and
websites serving the city.
Our mission is dedicated to providing New York residents with in-depth reporting of the events and issues that shape their daily lives in the neighborhoods in which they live and work.
Our multi award-winning editorial has enabled us to create a trusted and effective environment for the businesses and merchants who make up (create) the local economy.
Connecting you and your business with your market, your community and your neighbors is what we do best.
Our audiences represent a diverse population of consumers for a wide range of products and services. Whether it’s responding to the challenges of natural disaster or trumpeting the triumphs of development and rebuilding, our newspapers and websites provide lifelines of essential information and communication to the hundreds of thousands of residents, visitors, workers and businesses who call these neighborhoods their own.
We offer our (local, regional and national) advertisers an incredibly diverse array of
effective options that include:
• Print display ads• Online advertising• Email newsletters• Dedicated eBlast• Live Events and Promotions• Social Media• Advertising design and production• Digital Media marketing services including Search Engine Optimization & Reputation Management
www.TheVillager.com
www.GayCityNews.com
www.DowntownExpress.com
www.ChelseaNow.com
www.EastVillagerNews.com
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
NYC COMMUNITY MEDIA 2014 Media Kit : The Villager
THE VILLAGER West & East Village, Chelsea, Soho, Noho, Hudson Square, Little Italy, Chinatown and Lower East Side, Since 1933
Legal and Public Notice Advertising
The Villager is the paper of record for all Legal and Public Notice advertising in New York City.
MAUREEN DOWDELL Director of Public Relations
Schola Cantorum on Hudson
“Our account exec couldn’t have been more helpful in launching a campaign to get the results we needed. We were delighted.”
DEMOGRAPHICS
Male 50%Female 50%Median Age 38Ages 25-34 18%Ages 35-54 57%Median HHI $87,500HHI $50K+ 64%
HHI $75K+ 43%College Educated 66%Employed 75%Working Full-Time 68%Professional 65%Married 27% With Kids 33%SOURCE: Pulse Research
AUDIENCE
Print EditionReaching over 30,000 readers, The Villager is distributed every Thursday, available in newstands and by subscription. Print edition includes legal ads. The print edition is also available online at www.thevillager.com.
Monthly Online Traffic
Over 470,000 Page ViewsOver 118,000 Unique Visitors
Over 400,000 Visits
T he Villager is the paper of record for Greenwich Village, Soho, Noho, Chinatown, Union Square, Gramercy and Little Italy- the neighborhoods covered by The Villager
are among the most dynamic, colorful, contentious and exciting places on the planet.
It’s the people who live, work and play here that make this area of the city such a desirable market.
The Villager covers it best, winning 6 first-place awards and 13 awards overall, ranking it among the top five community newspapers in the state in the New York Press Association’s 2011 Better Newspaper Contest.
The Villager is available exclusively as a paid publication, sold by subscription and
at newsstands.
For over 80 years, The Villager has been downtown Manhattan’s preferred news media. The Villager offers the most in-depth local news, arts & entertainment, politics, local business and profiles of news-making personalities. Editorial Excellence is what attracts one of the most actively engaged audiences, making it the perfect environment for businesses to connect with their customers.
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
NYC COMMUNITY MEDIA 2014 Media Kit : Downtown Express
The Newspaper of Lower Manhattan: Tribeca, City Hall, Financial District, Chinatown, Battery Park, South Street Seaport and World Trade
DOWNTOWN EXPRESS
Male 52%Female 48%Median Age 37Ages 25-34 30%Ages 35-54 62%Median HHI $112,500HHI $50K+ 62%
HHI $75K+ 74%College Educated 61%Employed 93%Professional 65%Married 29% With Kids 45%SOURCE: Pulse Research
DEMOGRAPHICS
AUDIENCE
Print EditionReaching over 100,000 readers, Downtown Express is distributed every other Thursday with a residential focus in 350 street boxes, restaurants, bars, cafes, retail businesses, banks and many residential buildings. The print edition is also available online at www.downtownexpress.com.
Monthly Online Traffic
Over 529,000 Page ViewsOver 129,000 Unique VisitorsOver 320,000 Visits
BOB TOWNLEY Executive DirectorManhattan Youth
“Downtown Express helps spread the word about our youth programs, brings in new participants and is critical in creating a sense of community downtown. It is a must-read every week for its local news, and forceful and independent editorials.”
D owntown Express is a must-read in lower Manhattan, providing readers with crucial, ever-changing, in-depth information about quality-of-life, civic and
political events, schools and business.
We’re proud recipients of the NYPA’s first place award for Spot News Coverage and the second-place winner for editorials.
Downtown Express reaches an incredibly diverse mix of residents whose neighborhoods are bound together by their geography and their passion for being deeply connected to their community.
As lower New York continues its breathtaking pace of development with the addition of significant residential projects and the completion of the World Trade Center, the positive impact on the economy of these neighborhoods will be considerable. Downtown Express is a leading influence and resource to its residents and workforce.
Downtown Express is the only publication focusing
exclusively on all the neighborhoods below Canal
Street: Tribeca, the Financial District, City Hall, the
Seaport, Chinatown and Battery Park City.
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
GAY CITY NEWS Serving Gay, Lesbian, Bi and Transgender New York
NYC COMMUNITY MEDIA 2014 Media Kit : Gay City News
DEMOGRAPHICS
AUDIENCE
Male 50%Female 50%Median Age 37Ages 25-34 18%Ages 35-54 66%Median HHI $68,500HHI $50K+ 63%HHI $75K+ 47%
College Educated 62%Employed 87%Working Full Time 78%Professional 58%Married 26%Significant Other 42%
With Kids 39%
SOURCE: Pulse Research
Monthly Online Traffic
Over 1,000,000 Page ViewsOver 290,000 Unique VisitorsOver 710.000 Visits
Print EditionReaching over 100,000 readers, Gay City News is distributed every other Wednesday throughout the Metropolitan New York area, via over 500 street boxes, newsstands, restaurants, bars, cafes, retail businesses, banks and community gathering spots. The print edition is also available online at www.gaycitynews.com.
BEN SMITHBuzzfeed.com
“Gay City News editor Paul Schindler’s always-strong opinions make the paper kind of a must-read even outside the community.”
G ay City News boasts America’s most experienced and pioneering team in GLBTQ journalism, a team that since the 1980’s has chronicled cross-currents,
struggles and triumphs of the gay civil rights movement and the determined fight to surmount the AIDS epidemic.
Gay City News is dedicated to providing the most insightful, informative and up-to-date coverage about New York City’s diverse gay community. Award-winning editorial makes it one of the most respected GLBTQ publications in the nation.
Sponsorship & Partner Opportunities: As one of the nation’s leading GLBTQ media, Gay City News regularly sponsors with local, regional and national businesses and organizations for a variety of dynamic events and promotions. For complete details, contact the marketing department.
Gay City News speaks to the core of ”America’s most influential untapped market” according to The Wall Street News, reaching more GLBTQ New Yorkers than all national gay magazines combined. Gay City News is distributed throughout Manhattan as well as select neighborhoods in Brooklyn and Queens.
SPECIAL DISTRIBUTION
Pride Parade: 20,000 additional copies distributed during the parade
Fire Island: Extended distribution to Fire Island, NY from Memorial Day to Labor Day
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
CHELSEA NOW The West Side’s Community Newspaper
NYC COMMUNITY MEDIA 2014 Media Kit : Chelsea Now
DEMOGRAPHICS
AUDIENCE
Male 52%Female 48%Median Age 37Ages 25-34 26%Ages 35-54 37%Median HHI $84,500
HHI $50K+ 62%HHI $75K+ 47%College Educated 65%Professional 71%Married 19%
With Kids 28%
SOURCE: Pulse Research
Monthly Online Traffic
Over 417,000 Page ViewsOver 100,000 Unique VisitorsOver 210,000 Visits
Print EditionReaching over 75,000 readers, Chelsea Now is distributed every other Wednesday via 125 street boxes located on street corners from 14th to 34th Streets, from Broadway to the West Side Highway plus high-traffic indoor locations including bookstores, cafes, restaurants, clubs, residences, etc. The print edition is also available online at www.chelseanow.com.
M anhattan’s Chelsea neighborhood represents one of the most diverse and evolving communities in New York City. It’s mix of residents-from
families and single twenty-somethings, to its rich artist and gallery and GLBTQ communities –continue to see astonishing growth and development.
Chelsea has become a prime destination for hotels, restaurants, theatres, nightlife and retailers. The completion of the incredibly popular High Line park and waterfront, the forthcoming mixed-use development of the Hudson Yards and planned-expansion of Chelsea Market make this one of the most exciting places to live and visit anywhere in the world. Chelsea has also become home to America’s most innovative tech firms making it epicenter of the east-coast silicon valley.
Chelsea Now provides advertisers with the direct connection to residents and visitors who are drawn to this thriving neighborhood that has become one of the city’s most exciting places to be.
Beginning in 2014, Chelsea Now will extend its distribution to include its neighbors to the north: Hell’s Kitchen & Hudson Yards. Bring your advertising to the newest, fastest growing community in New York City!
ANNE WACHNICKIMarketing Manager
New Museum Manhattan
”We were thrilled with the ads for First Saturdays/March, which directly contributed to a hugely successful program! We had a record 240 guests in attendance...”
Chelsea Now is the ONLY publication devoted exclusively to this renowned locale for the most esoteric and breaking news, plus art and entertainment coverage that is simply unmatched. Chelsea Now’s coverage of the arts and the environment has also earned coveted NYPA awards.
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
East Villager & Lower East Sider is the newspaper of record for the neighborhood of Manhattan defined by its boundaries that run from Broadway to
Avenue D, 23 rd Street to Delancey where change has been a constant.
This ever-evolving area is rich with both protected history and new cutting-edge development. Residents and visitors here find a community that offers some of the most exciting cultural and commercial opportunities anywhere. It boasts the widest variety of ethnic restaurants and shopping in the city. It’s one of the leading destinations for visitors from around the globe.
A rich population of students from a number of acclaimed colleges and universities make their homehere as well.
EAST VILLAGER& Lower East SiderEast & West Village, Lower East Side, Soho, Noho,
Little Italy and Chinatown
NYC COMMUNITY MEDIA 2014 Media Kit : East Villager
DEMOGRAPHICS
AUDIENCE
Male 48%Female 52%Median Age 38Ages 25-34 20%Ages 35-54 64%Median HHI $52,500HHI $50K+ 41%
College Educated 63%Employed 79%Professional 30%Married 26%
With Kids 36%
SOURCE: Pulse Research
Print EditionReaching over 20,000 readers, The East Villager and Lower East Sider is distributed to dozens of locations within Broadway to Avenue D, 23rd Street to Delancey. You will find our bright yellow streetboxes in high-traffic areas and distribution inside residential buildings, clubs, associations, medical facilities, retail establishments, entertainment venues and retirement/assisted living facilities and centers. The print edition is also available online at www.eastvillagernews.com.
Monthly Online TrafficOver 240,000 Page ViewsOver 32,000 Unique VisitorsOver 88,000 Visits
“This is a great addition to the East Village. Love the coverage.”
HARRY HANSONHanson Fitness
The East Village and Lower East Side make up one of the most densely populated neighborhoods in New York, making it a tremendous place for business owners looking to tap into its insatiable demand for goods and services.
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
NYC COMMUNITY MEDIA 2014 Media Kit : The Villager
COMMUNITY HANDBOOK Your yearly guide to resources in Downtown Manhattan
T he Community Handbook is a must-have guide to local, educational, health and recreational resources. Distributed in all NYC Community Media indoor
locations below 34th Street in Manhattan, as well as select community resource locations.
The Directory will also be available on all NYC Community Media websites and will be sent to over 29,000 of our eNewsletter subscribers!
In addition to its extensive listings, the Community
Handbook also features a yearly theme that is
specific to Downtown Manhattan. Past themes have
included movies, songs, and comedians. AD SIZES
FULL PAGE6.5” x 9”
HALF PAGE3.175” x 9”or 6.5” x 4.5”
QTR PAGE3.175” x 4.5”
EIGHTH PAGE3.175” x 2.25”
ENHANCED LISTING*
FULL COLOR INSIDE COVERS
6.5” x 9”
$1395
$870
$560
$350
$150
$1595
*Please ask your Account Executive for more detais.SANTO MOLLICAOwner
The Source Unlimited
”We at The Source Unlimited find the gateway book to be a priceless resource of information for finding various organizations and businesses which help make living in our neighborhood easier.”
“It’s Worth The Trip Down The Street!”
COPIES & MORE SINCE 1982!331 East 9th Street, New York, NY 10003
212-473-7833 • Fax 212-673-5248www.sourceunltd.com
COPIES • COLOR PRINTSFAX • RUBBER STAMPSLAMINATING • CD • DVD
VIDEO DUPLICATIONUNIQUE GREETING CARDS
STATIONARY SUPPLIES
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
NYC COMMUNITY MEDIA 2014 Media Kit : Advertising Calendar
ADVERTISING CALENDAR NYC Community Media Print Publication Dates
Jan 2
Jan 9
Jan 16
Jan 23
Jan 30
Feb 6
Feb 13
Feb 20
Feb 27
Mar 6
Mar 13
Mar 20
Mar 27
Apr 3
Apr 10
Apr 17
Apr 24
May 1
May 8
May 15
May 22
May 29
Jun 5
Jun 12
Jun 19
Jun 26
Jul 3
Jul 10
Jul 17
Jul 24
Jul 31
Aug 7
Aug 14
Aug 21
Aug 28
Sep 4
Sep 11
Sep 18
Sep 25
Oct 2
Oct 9
Oct 16
Oct 23
Oct 30
Nov 6
Nov 13
Nov 20
Nov 27
Dec 4
Dec 11
Dec 18
Dec 25
Jan 9
Jan 23
Feb 6
Feb 20
Mar 6
Mar 20
Apr 3
Apr 17
May 1
May 15
May 29
Jun 12
Jun 26
Jul 10
Jul 24
Aug 7
Aug 21
Sep 4
Sep 18
Oct 2
Oct 16
Oct 30
Nov 13
Nov 27
Dec 11
Dec 25
Jan 15
Jan 29
Feb 12
Feb 26
Mar 12
Mar 26
Apr 9
Apr 23
May 7
May 21
Jun 4
Jun 18
Jul 2
Jul 16
Jul 30
Aug 13
Aug 27
Sep 10
Sep 24
Oct 8
Oct 22
Nov 5
Nov 19
Dec 3
Dec 17
Dec 31
nowCh le seaJan 8
Jan 22
Feb 5
Feb 19
Mar 5
Mar 19
Apr 2
Apr 16
Apr 30
May 14
May 28
Jun 11
Jun 25
Jul 9
Jul 23
Aug 6
Aug 20
Sep 3
Sep 17
Oct 1
Oct 15
Oct 29
Nov 12
Nov 26
Dec 10
Dec 24
Jan 16
Jan 30
Feb 13
Feb 27
Mar 13
Mar 27
Apr 10
Apr 24
May 8
May 22
Jun 5
Jun 19
Jul 3
Jul 17
Jul 31
Aug 14
Aug 28
Sep 11
Sep 25
Oct 9
Oct 23
Nov 6
Nov 20
Dec 4
Dec 18
Space reservations close 7 calendar days prior to publication date.Ad materials due 5 calendar days prior to publication date.
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
NYC COMMUNITY MEDIA 2014 Media Kit : Advertising Calendar
SPECIAL SECTIONS FEBRUARYProgress Report
Downtown Express | Chelsea Now
Wedding Pride (Spring)Gay City News
MARCHProgress Report
The Villager
Senior HealthDowntown Express | Chelsea Now
Sports IssueGay City News
APRILSenior Health
Gay City News | The Villager | East Villager
Tribeca Film Fest
Downtown Express | The Villager | Chelsea Now
MAYTaste of Tribeca
Downtown Express | Gay City NewsChelsea Now | The Villager | East Villager
Summer Festivals DirectoryDowntown Express | Chelsea Now The Villager | East Villager
JUNEPride
Gay City News | Chelsea Now The Villager | East Villager
Fire Island DistributionGay City News
JULYFire Island Distribution
Gay City News
AUGUSTFire Island DistributionGay City News
Fringe NYCGay City News | Chelsea Now
Back to SchoolDowntown Express | Gay City NewsChelsea Now | The Villager | East Villager
Best of the Gay CityGay City News
SEPTEMBERFall Festivals Directory
Downtown Express | Chelsea Now The Villager | East Villager
World Trade Center OpeningDowntown Express | The Villager | East Villager
Wedding Pride (Fall)Gay City News
OCTOBERSmall Business
Downtown Express | Gay City NewsChelsea Now | The Villager | East Villager
Elections 2014Downtown Express | Gay City NewsChelsea Now | The Villager | East Villager
NOVEMBERHolidays
Downtown Express | Gay City NewsChelsea Now | The Villager | East Villager
Community HandbookDirectory distributed in all neighborhoods below 34th St. in Manhattan
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
DISTRIBUTION Regional Distribution by Zip Code
NYC COMMUNITY MEDIA 2014 Media Kit : Distribution Map
THE VILLAGER:10001, 10003, 10012, 10013, 10014
EAST VILLAGER:10002, 10003, 10006, 10007, 10009, 10010, 10012
CHELSEA NOW:10001, 10011, 10016, 10018, 10019
DOWNTOWN EXPRESS:10002, 10004, 10007, 10014, 10038, 10280
Gay City News is distributed throughout Manhattan, as well as parts of Brooklyn & Queens
MANHATTAN: 10001, 10002, 10003, 10004, 10006,
10007, 10009, 10010, 10011, 10012, 10013, 10014,
10016, 10017, 10018, 10019, 10021, 10022, 10023,
10025, 10026, 10027, 10028, 10029, 10034, 10036,
10038, 10128, 10280
QUEENS: 11101, 11109, 11355, 11367, 11368
BROOKLYN: 11201, 11205, 11215, 11231
GAY CITY NEWS:
READERSHIP
THE VILLAGER30,000
GAY CITY NEWS100,000
DOWNTOWN EXPRESS100,000
CHELSEA NOW75,000
EAST VILLAGER20,000
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
AVERAGE HOUSEHOLD INCOME
The
Villager
Gay City
News
Downtown
Express
Chelsea
Now
The East
Villager
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
MEDIAN HOUSEHOLD INCOME
The
Villager
Gay City
News
Downtown
Express
Chelsea
Now
The East
Villager
100,000
80,000
60,000
0
DEMOGRAPHICS AT A GLANCEA Diverse and Affluent Audience
NYC COMMUNITY MEDIA 2014 Media Kit : Demographics
READERSHIP DEMOGRAPHICS
Male
50%
50%
52%
52%
48%
Female
50%
50%
48%
48%
52%
With Kids
33%
39%
45%
28%
36%
Married
27%
26%
29%
19%
26%
College Ed
66%
62%
61%
65%
63%
Median Age
38
37
37
37
38
The Villager
Gay City News
Downtown Express
Chelsea Now
The East Villager
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
ADVERTISING Print Ad Creation and Submission
BLACK AND WHITE
The following standards are recommended for black and white newspaper ads:
• Every continuous tone or halftone image should be evaluated on an individual basis with an expected dot gain of approximately 30%.
• Dot gain curves are non-linear; ads will gain more in their mid-tone values than highlight or shadow.
• All continuous tone images should be at least 170 ppi at their final output size.
• Line art should be at 1016 ppi.• All supplied ads should have a minimum of 5%
in the highlight and a maximum of 80% in the shadow area.
• Any part of the ad not intended to print solid black should be created at a maximum of 75%.
• A minimum of 20% contrast between foreground and background is suggested.
• Type should be kept at a minimum of 8 pt. for standard or 12 pt. for reverse.
• All type intended to print solid black should be set at 100% black.
• Surprinted type should be solid black and contrasted against a 30% or less black screen.
• Reversed or knocked-out type should be 0% black (white) type on a 70% screen or higher.
• Fine serif typefaces should be avoided.• We will not modify PDF files.
FOUR-COLOR
• We strongly discourage same color family type on top of color boxes and will not be held liable for bad reproduction of such artwork. For instance, no typeface in shades of auburn over an auburn background.• Tone (or Contrast) Reproduction• Newsprint offers less contrast than text matte or
coated stocks. The darkest four color area should not exceed 240%, the dot percentage should not exceed 90%.
• Dot gain is approximately 30%.• Reversed type or four-color black type should be at
least 14 pt. and a medium-to-bold sans-serif typeface is recommended. Dropped-out (reversed) type in a black only area should be at least 10 pt. medium to bold sans-serif typeface.
FONTS
• Since we accept only PDF files for artwork, font files are not required. We cannot make font corrections or any type of modifications to a PDF.
RESOLUTION AND LINE SCREEN
• Images @ 203.2 dpi (8 pixels/mm)• Line Art @ 1016 ppi (40 pixels/mm)• Output screen ruling @ 100 lpi
TO SUBMIT FILES BY DISK
PDF’s can best be submitted by FTP or delivered by email. CDs can be delivered to our office.
TO SUBMIT FILES BY EMAIL (25MB OR SMALLER)
CAMERA-READY MATERIALS DEADLINE
Noon on the business day following space reservation deadline.
INSERTS
$97/M net. Sample required, rate may vary depending on size, stock and weight. Due at printer at least one week prior to insertion date. Please contact the Sales Department for shipping details. Commercial printing available.
Four-color or black and white creatives submitted electronically must be industry standard Adobe Acrobat PDF files.
NYC COMMUNITY MEDIA 2014 Media Kit : Demographics
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
ADVERTISING Ad Dimensions
NYC COMMUNITY MEDIA 2014 Media Kit : Advertising
1/2 H
1
FRONT PAGE BILLBOARD
HALF PAGE HORIZONTAL9.875”W x 5.63”H
FULL PAGE9.875”W x 11.4”H
1/2 V
HALF PAGE VERTICAL4.85”W x 11.4”H
QUARTER PAGE4.85”W x 5.63”H
FRONT PAGE BILBOARD9.875”W x 2.0”H
EIGHTH PAGE4.85”W x 2.75”H
1/41/8
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
NYC COMMUNITY MEDIA 2014 Media Kit : Front Page Bilboards
ADVERTISING Front Page Billboard
Front-page billboards in your community newspaper allow you to maximize your ad by putting it in the spotlight of the front page.
FRONT PAGEBILLBOARD
COVERFRONT PAGEBILLBOARDDIMENSIONS9.875”W x 2.0”H(4C ONLY)
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
ADVERTISING Family Pride Ad Page
Reach families every month in Gay City News! With readership of over 100,000, the paper is distributed throughout Manhattan, as well as parts of Brooklyn & Queens PLUS all major LGBT Events, including the GLBT EXPO, GMHC’s Savor, Manhattan Chamber of Commerce LGBT Committee Network Events, Brooklyn Wedding EXPO, and the 2014 GAY PRIDE Parade with over 1 million attendees. Special seasonal distribution in Fire Island from Memorial Day to Labor Day.
Family Pride is published once a month. Available in full color, ads are sized at 4.7” x 3.3”. Double /Triple Boxes are also available. Due to the positive response recieved from Family Pride, NYC Community Media will be featuring similiar pages for their other publications.* Your ad will also appear in our online print edition.
* Please contact your account exectutive for more details about Double/Triple Boxes, as well as other additional advertising opportunities.
NYC COMMUNITY MEDIA 2014 Media Kit : Web Ads
FAMILY PRIDE FAMILY PRIDE
215 SOUTH END AVENUE, BATTERY PARK CITY, NY 10280www.bpcdaynursery.com
Battery Park City Day NurseryWhere loving and learning go hand in hand
Register NowA boon to Mothers and Fathers with career commitments
2 blocks south of World Financial Centerbetween Albany & Rector Place
Register Now!
2 blocks south of the World Financial Center
SPENCE-CHAPINAdoption Service and Caring Since 1908
www.spence-chapin.org
Adoption is not a moment in time, but a lifelong journey
Spence-Chapin is fully committed to equality in adoption and we remain dedicated to placing children with stable, loving forever families. We can help you design a custom adoption progam to suit the needs of your growing family while providing the building blocks, education and support all adoptive families need at di�erent life stages.
Our workshops and support groups help nurture confident parents and happy families.
Call us at 212-400-8150
410 East 92 St ! New York, NY ! 10128
To advertise, contactFrancesco Regini
To advertise, contactFrancesco Regini
* Please contact your account exectutive for more details about Double Boxes and additional advertising opportun ities.
4.7” W x 3.3” H
FAMILY PRIDE BOXES (4C ONLY)
Jan 22
Feb 19
Mar 19
Apr 30
May 28
Jun 25 (PRIDE)
Jul 23
Aug 20
Sep 17
Oct 29
Nov 26
Dec 24
FAMILY PRIDE CALENDAR
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
ADVERTISING Web Ads
Approved artwork is due 7 days prior to publication date.
EMAIL all ad creatives to: [email protected]. FLASH FILES ARE NOT ACCEPTABLE FOR eNEWSLETTERS.
1. Most current online technology advertising file-types and creative are accepted. Rich Media can have a 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. Overlay ads, expandable ads, video ads and 3rd-party iFrame requests must be made in writing to your account executive. No flash ads accepted for eNewsletters.
2. Files must be no larger than 30k.
975W x 121H PIXELS
LEADERBOARD
300W x 250H
PIXELS
RECTANGLE
975W x 121H PIXELS
WEBSITE MASTHEAD
300W x 250H
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NEWS ARTICLES
WEBSITE FOOTER
NYC COMMUNITY MEDIA 2014 Media Kit : Web Ads
DEADLINES & SPECS
30 day duration
300W x 250H
PIXELS
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
ADVERTISING eNewsletter & Dedicated eBlast
NYC COMMUNITY MEDIA 2014 Media Kit : Web Ads
THE VILLAGER2,000+ Subscribers
DOWNTOWN EXPRESS8,000+ Subscribers
GAY CITY NEWS17,000+ Subscribers
CHELSEA NOW2,000+ Subscribers
eNEWSLETTERSOur eNewsletters are a smart and effective way to reach a concentrated, opted-in audience of dedicated readers. Your ad will be surrounded by updated editorial from the most recent online issues of our papers.
EMAIL BLAST MASTHEAD
EMAIL BLAST
DEDICATED eBLASTS
Reach your customers where they are every day: their inbox! Customized your own! A dedicated e-blast is a one-to-one exclusive communication featuring your business/event content only. E-blasts are non-competitive; you will be the only advertiser within the e-blast. Our database contains 10,000+ e-mail addresses to which your content can be sent. It is recommended to reserve your dedicated e-blast to our targeted opt-in audience. You can attach a ‘deal’ coupon to it as well.
700W x 736HPIXELS
eBLAST SCHEDULETHE VILLAGEREvery Thursday2,000+ Subscribers
GAY CITY NEWSBi-weekly on Wednesday17,000+ Subscribers
DOWNTOWN EXPRESSEvery Thursday8,000+ Subscribers
CHELSEA NOWEvery Thursday2,000+ Subscribers
975W x 121H PIXELS
975W x 121H PIXELS
300W x 250H
PIXELS
300W x 250H
PIXELS
300W x 250H
PIXELS
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
VIP PARTNERS
Key WestIGLHRCNewFest Tribeca Film FestHome Depot
AIDS Walk New York
Macy’s Brooklyn PRIDEBMWHuman Rights Campaign
Bow Tie Cinemas
Continuum Health Partners
The LGBT Center
Crunch Gym Empire StatePride Agenda
FOUNDING MEMBER
FOUNDING MEMBER
FOUNDING MEMBER
FOUNDING MEMBER
Manhattan Chamber
of Commerce
New York University
Heartland Brewery
Trinity Wall Street
National Gay Media
Association
God’s Love We Deliver
GMHCEquality Forum Heritage of Pride
GLBT Expo
HBOSubaru ShowtimeVirgin Mobile Taste of Tribeca
NYC COMMUNITY MEDIA 2014 Media Kit : VIP Partners
American Airlines
Lexus Queens PRIDE
Queens Pride
David Barton Gym
Fairway
FRANCESCO REGINI, Senior VP of Sales & Marketing • [email protected] • 646-452-2496 • 212-229-2790 (Fax)THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
SAY WHAT? Client Testimonials
NYC Community Media delivers just that - Communities where our customers live, work and play.
DANA THAYER Senior Vice President, MarketingChelsea Piers
Gay City News has been a fantastic addition to our media plan. Our properties, Dyker B each and Pelham Split Rock Golf Courses, are fabulous wedding locations. With Gay City News’s vast audience through print, online and e-mail, we have booked three gay weddings for the upcoming year.
Thank you!
HOLLY REDHEFFERNational Sales Management & Marketing Project Manager American Golf Corporation
Our “Stand with Japan” event on Sunday went very well, so many people came out to show their support and to participate in the activities. We raised more than $20,000 in just 3 hours. Most of our guests were young families from this neighborhood and I believe the ad in the Downtown Express took our event to the next level. We could not have done this without your support.
Thank you so much,AYAKO ALLEN
The Villager is a great avenue to build community support for our youth softball and baseball programs. The Villager staff is always looking for opportunities to take advantage of key dates in our GVLL calendar. We’ve enjoyed a long and fruitful relationship and look forward to many years to come.
DANIEL MILLERPresidentGreenwich Village Little League
I am delighted to be advertising in Downtown
Express. Your design team has made my job so
much easier. Everything about the experience has
been easy, helpful and straightforward. We are new
to the neighborhood, so it’s hard to know where
to advertise. Being a grassroots kind of gal, I took
to the streets walking into every building in Battery
Park City to introduce myself. There in the lobbies I
saw several publications, Downtown Express being one
of them Of course it’s hard to know what people are
actually reading...so I asked. Again and again doormen
told me that the paper they see their residents reading
is Downtown Express. I am delighted to be a part of the
neighborhood and also to have a wonderful resource to
keep a finger to the pulse of what is happening downtown.
ALICIA SALZER MDCo-Founder, Medhattan Immediate Medical Care
NYC COMMUNITY MEDIA 2014 Media Kit : Client Testimonials