2014 hong kong cleanup media clippings report

2014 HONG KONG CLEANUP MEDIA CLIPPINGS REPORT

2014 SPONSORS AND PARTNERS 2014 marked the biggest year yet of the Hong Kong Cleanup, thanks in large part to the support of all our sponsors, media partners and suppor=ng organiza=ons. Over 51,000 people par=cipated in the 2014 Cleanup Challenge, collec=ng over 3.8 million kg of trash. Hundreds of thousands more were impacted by the educa=onal and engagement campaign and messaging throughout the region.

We could not have done it without you.

THANK YOU!

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1. PRINT MEDIA

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Publica+on’s reach: 56,000 copies/bi-‐monthly

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ACTION ASIA MAGAZINE

Full Page Ad: September/October, 2014

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Editorial: September/October, 2014

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Editorial: November/December, 2014

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THE SIX !WEEK HONG Ko n g C l e a nu p h a s j u s t wrapped up its 14th annual

event to sweep coastlines, country parks and city streets of rubbish. Organised by Ecozine and The Nature Conservancy, the cleanup saw the inclusion of a ‘trash bucket challenge’, inspired by the ALS Association’s runaway success in raising awareness of the disease.

Last year, over 45,000 volunteers picked up more than 100,000 kilograms of trash, putting Hong Kong at the top of the leaderboard for the International Coastal Cleanup. Numbers from the latest event were not available at time of writing, but these will be released at www.hkcleanup.org

ENVIRONMENT

TRADE SHOWTHIS YEAR’S DIVING RESORT Travel Expo (DRT) will be held in Hong Kong on December

12-14, at the Convention and Exhibition Centre. Special components include a marine movie festival, underwater photography seminars across all three days, and other seminars on freediving

and technical diving. "e show will also feature a scuba museum and gear design award.

Between 140-160 exhibitors from around the region are expected to attend, attracting some 20,000 visitors over the course of the event. For all the latest updates, see their website at www.divingandresorttravelexpo.com

The DRT returns

A clean finish

W HA L E WAT C H E R S N OW have a new tool at their disposal to identify cetaceans while out in

the #eld. Developed by wildlife photographer and filmmaker Ralf Kiefner, who authored the book ‘Whales and Dolphins, Cetacean World Guide’, the Whaleguide App explains 67 species of whales

and dolphins in comprehensive detail.Available for iPad, iPhone and Android

devices, the full version offers more than 450 photos and 50 short video clips, allowing users to see the behaviour of cetaceans up close and listen to their voices. The app can also be used offline, on a boat or in remote regions, with the exception

of GPS based functions.W h a l e g u i d e i s s o l d

on iStore and PlayStore, in Eng l i sh and G er man versions. For $7.99 EUR the basic version comes with over 230 photos, complete text information and the GPS function. Photo and video upgrades are available for $4.49 and $5.99 respectively.Visit www.ocean-pix.de/english/Apps/whale-app-en.html for further details.

NEW APP

Thar she blows

Forestry gained a bigger share in the resort, with rangers taking over at least part of its affairs. Putranto’s guests did not complain about the conditions, but he said the resort should have been better maintained and cleaner. “Sadly, there was only one person doing cleaning and repairs, and #xing broken air conditioners, beds, windows, or such.”

As for the new government regulation, outdoors operators are now faced with the difficult task of restructuring their tour packages. Infiniti Adventures have been forced to change their target market and focus on local tourists, for whom the fee increases are not as signi#cant.

Still, there are fears the price hike will hurt those living near the parks, and the tourism supply chain they depend on for their incomes. But Putranto predicts that people will simply adapt.

“I foresee there will be a back door, where the guides and authorities on location will shake hands, agree on some under the table, reasonable and acceptable price, and the money does not go to the state. Everybody [will be] happy, except the state.”

N!"#$%#&/D#'#$%#& ()*+ —

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Full Page Ad: November/December, 2014

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FLASH ON

Full Page Ad: October, 2014

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FLASH ON

Feature Story. November, 2014

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FLASH ON

Editorial coverage: January, 2015

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Publica+on Reach: 50,000 copies/quarterly

ECOZINE

Editorial coverage: Summer, 2014

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Publica+on Reach: 150,000 readers/week

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HK MAGAZINE

Full Page Ad: October 24th, 2014

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Publica+on Reach: 20,000 copies/twice per month

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THE LIST

Editorial coverage: May, 2014

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ECO WARRIORS

ͳ

All Things Clean and Green

Lisa Christensen: I moved to Hong Kong in 1997 and was working in sports marketing at the time.

While training for the 100km MacLehose Trailwalker event, I would go up to Tai Long Wan quite regularly.

I couldn’t believe how completely trashed these “untouched” beaches were.

I decided to do something about it and threw a beach cleanup with a few friends at Tai Long Wan.

It kept growing organically and went from 50 people to 150 people. Last year we had over 45,000 volunteers.

I started Ecovision at the end of 2000. It is an NGO that provides environmental education and events.

As Hong Kong Cleanup grew, it became the signature event of Ecovision, and it’s now the main focus.

Hong Kong has the highest consumption rates of anywhere else in Asia and produces the most amount of rubbish per capita in the world.

We suffer from a mentality that someone will clean up after us.

HK Cleanup isn’t just about picking up trash—it’s about empowerment, personal responsibility and behavior change.

We have to get ourselves on a path to zero waste and re-think our relationship with trash.

See it as a resource with another life: repurpose it, recycle it, upcycle it, and do your utmost to minimize the amount you produce in the first place.

San Francisco is a great example. The city set a zero waste target about 18 years ago and has achieved 85 percent reduction.

That’s the direction that Hong Kong needs to go in: an integrated waste management system.

Co-founders of Hong Kong Cleanup, which organizes beach cleanup activities all over Hong Kong, Lisa Christensen and Nissa Marion are true eco warriors whose efforts have empowered thousands of volunteers to take action. To date, Hong Kong Cleanup volunteers have picked up over 12 million pieces of trash. The partners talk with Kate Springer about fixing Hong Kong’s trash problem.

“THE BIGGEST CHALLENGE WE FACE IS THE MISCONCEPTION THAT HONG

KONG IS A CLEAN CITY.”

Nissa Marion (left) and Lisa Christensen (right)

Spotlight

Publica+on’s reach: 40,000 copies/day

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HONG KONG DAILY NEWS

½ Page Ad: September 13th, 2014

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¼ Page Ad: September 13th, 2014

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½ Page Ad: September 14th, 2014

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Publica+on’s reach: 3,768,048 readers/day

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ORIENTAL DAILY

¼ Page Ad: September 14th, 2014

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ORIENTAL DAILY

Editorial: October 1st, 2014

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ORIENTAL DAILY

Editorial: October 15th, 2014

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ORIENTAL DAILY


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ORIENTAL DAILY

Editorial: October 22nd, 2014

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ORIENTAL DAILY

Editorial: November 5th, 2014

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ORIENTAL DAILY


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ORIENTAL DAILY


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ORIENTAL DAILY


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Publica+on’s reach: 104,148 copies/day

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SOUTH CHINA MORNING POST

Editorial: November 3rd, 2013

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C2 Wednesday, September 17, 2014

CITY

Guess who’s the biggestloser in the game of homes?

You lose. The tycoons win,again. No surprises there. Thetycoons always win. Billions areagain pouring into their pocketsas home prices resurge, breakingrecords. Chief Executive LeungChun-ying’s cooling measureshave turned out to be a dud.Homes are becoming even lessaffordable. Leung’s dud brieflycooled demand, but prices didnot drop. Our property tycoonsknow how to play the people.That’s why they’re the onlyHongkongers rich enough to beon the Forbes list of the world’ssuper wealthy. They circled likesharks as the property curbswore off. They now smell blood,

and gullible Hongkongers areletting them come in for the kill.That happened recently whenthousands scrambled to buyflats barely bigger than a prisoncell for HK$2 million. Thetycoons love it when they bait,hook and reel in the gullible. It now takes ordinary people 14 years of saving, withoutspending a cent on necessities,to afford a 400 sq ft flat. You savefor 14 years without food or aroof over your head so thetycoons can stay on the Forbesrich list. The only people who

can possibly change that are ourso-called pan-democrats. Butthey’re too busy fighting a losingbattle for what they call truedemocracy. They’re shavingtheir heads, prompting studentsto join class boycotts andplanning civil disobediencecampaigns. When was the lasttime you saw them organise amass protest against tycoonsripping off the people? Whyaren’t they throwing bananas atofficials to vent anger overtycoons demanding HK$2million for 177 sq ft flats thatbuyers aren’t even allowed to see beforehand? If the pan-democrats unite and say enoughis enough, that the tycoons havesqueezed the people for too longnow, that they will paralyse thelegislature unless the rules arechanged, it may force Leung tobring in real cooling measures.But they prefer paralysingCentral, hurting the veryHongkongers who slave for thetycoons to save 14 years ofwages, which they then giveback to the tycoons for ashoebox flat.

Let’s cut our losses and takewhat we can before it’s gone

Executive councillor ProfessorArthur Li Kwok-cheung, aformer education secretary,doesn’t ever mince words. Andhe didn’t on Monday. He saideven self-immolation by Tibetanmonks seeking independencedid not make Beijing blink, sohow could the milder protests inHong Kong do it. Public Eye hassaid nothing will make Beijingblink, not pan-democratsshaving their heads, notstudents boycotting classes, andnot Occupy Central. These arecertainly tame tactics comparedwith self-immolation. Perhapsthe pan-democrats should uptheir game. How about hara-kiri? Instead of Occupy Central,let’s have Hara-Kiri Central. Justkidding, of course. The point isthat instead of fighting a lostbattle, let’s snatch whatever wecan from the jaws of defeat.

Michael Chugani is a columnist andtelevision show host. [email protected]

PUBLIC EYEMICHAEL CHUGANI

You save for 14 years for asmall flat so that the tycoonscan stay on theForbes rich list

Leung Chun-ying’s coolingmeasures haven’t worked.

If a smell can represent a culture,the salty fragrance of shrimppaste is undoubtedly the signa-ture aroma of old Tai O.

It has permeated the Lantaufishing village for a century buttoday, like the traditional identityof the inhabitants and their com-munity, it is fading.

“In the 1960s, there wereabout 10 shrimp paste factories in Tai O. Now, only two remain,”said Cheng Kai-keung, 59, whostarted working in his family’sfactory as a child.

Even as the craft disappearsfrom fishing communities acrossthe city, steps are being taken topreserve at least its memory.

Shrimp paste making was officially recognised as a culturalasset in June when the govern-ment announced its first intan-gible cultural heritage list of 480 items.

But locally made shrimp pastehas become a part of history.Scenes of residents makingshrimp paste began to disappearfrom Peng Chau, Aberdeen,Cheung Chau, Lamma and MaWan from the 1970s.

Tai O joined the list when theoutlawing of trawling last year cut

off the supply of shrimp fromHong Kong waters.

“Between June and October,we would buy enough silvershrimp from local fishermen toprovide stock for the whole year,”recalled Cheng, who runs theCheng Cheung Hing ShrimpPaste Factory founded by hisgreat-grandfather in 1920.

To survive under the new law,Cheng moved his production line to the Guangdong cities of Yangjiang and Taishan

, leaving only the final pro-cessing steps for himself and hiswife at the family’s Tai O factory.

Shrimp paste is used in eastand southeast Asian cooking toadd flavour, colour and smell todishes. Cheng said Tai O shrimppaste gained its reputationamong overseas Chinese be-cause of Hong Kong’s privilegedposition in trade compared withChina in the 1950s to 1970s.

In response to demand, Tai Oshrimp paste makers started toexport their product to Londonand San Francisco in the 1950s.

Shrimp meat and salt are theonly two ingredients of shrimppaste, and the process of makingthe mixture fine and smooth anddrying it under the sun is crucialto the quality, he said.

“You need to use your eyes,

hands and nose to interact withshrimp paste. If anything goeswrong it will make the taste a bitdifferent, and an experiencedshrimp paste maker can immedi-ately tell from the smell. It takesmany years to completely masterthe skills.”

Humidity and the amount ofsunlight are key to the drying pro-cess. Producers adjust the saltlevel according to the weather.

“The wrong amount of saltwill ruin the quality of the paste,”Cheung says. In fine weather, 100catties [about 60.4kg] of shrimpcan make 60 catties of paste. Inbad weather, it can make only 50to 55 catties. If the weather fore-cast is for rain, makers add two tothree catties of salt to prevent themeat deteriorating.

“Then this lot of saltier mix-ture will be blended with anotherlot made in good weather so that the taste will be balanced,”he said.

Although the industry is a tra-ditional one, Cheng said his fam-ily business had relied on contin-

uous improvement to suit chang-ing market needs. For example,today’s paste is less salty than the products of his grandfather’sgeneration because of modernhealth concerns.

“In the mid- to late 1990s, peo-ple were alarmed by medical re-ports that consuming too muchsalt could cause health problems.So we adjusted our recipe.”

Before the 1960s there was noelectricity in Tai O so the familyhad to grind shrimp meat man-ually. “But once the power supplyreached us, my father boughtmachines for that process. Thishalved the grinding time andmade the mixture smoother.”

Traditional skills and con-stant adaptation to changes insociety have sustained the busi-ness until now. But Cheng is pes-simistic about its future.

“I can’t see the next gener-ation carrying on with this pro-duction process. Our industryhas all along been run on an ap-prenticeship basis. If no one inthe family is willing to take up thetrade, then it will just stop there,”he said.

Cheng said he would not askhis three daughters, aged 13, 10and four, to take over the busi-ness. He said he did not mindpassing on the skills to outsiders,but it was hard to find anyonewho wanted to learn.

“No one is willing to join thetrade … It’s a tough job.”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Fanny W. Y. [email protected]

Tai O is known worldwide for the quality of its shrimp paste, but theprocessing of the salt-rich additive is slowly becoming a part of history

VILLAGE LOSING ITS TASTE FOR CENTURY-OLD FLAVOUR

SOCIETY

LIVING HERITAGE

Cheng Kai-keung, 59, the owner of Cheng Cheung Hing Shrimp Paste Factory, says the traditional mixing and moulding process is dying. Photos: Nora Tam

An old printing ink shop in Cen-tral and a landmark restaurant inStanley may soon be identified asgrade three historic buildings;both are set to be demolished.

The grading proposals,passed yesterday by the Antiqui-ties Advisory Board, come a littlemore than a month after theboard took public comment onthe issue. The public was asked,among other questions, whethergraded historic buildings shouldbe granted legal protection.

One of the buildings named inthe board’s proposal is the three-storey Nam Wah Company shopon Wellington Street in Central.The printing ink shop was closedin March under the Urban Re-newal Authority’s redevelop-ment plan.

The block, built in the 1920sand converted into the shop inthe ’50s, features the company’sname on the second-floor bal-cony. It was written by calligra-pher Su Shijie, a revolutionaryally of Sun Yat-sen , thefounder of modern China.

The other building named inthe board’s proposal is a land-mark blue house where TheBoathouse restaurant stands onStanley Main Street. The house,built between 1948 and 1951, was acquired in 2010 by the MiraHotel under the Miramar Group,which has applied to the TownPlanning Board to redevelop itinto a 10-storey hotel.

Speaking after yesterday’smeeting, board chairman An-drew Lam Siu-lo reiterated thatthe historic grading system wasadministrative in nature, andprovided no legal protection.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Fanny W. Y. Fungfanny. [email protected]

Doomedbuildings tobe history

Publica+on’s reach: 104,148 copies/every Thursday

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SCMP – 48HOURS

Full Page Ad: October, 2014

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Publica+on’s reach: 200,000+/daily

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THE STANDARD

¼ Page Ad: October 19th, 2014

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THE STANDARD

¼ Page Ad: October 26th, 2014

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Publica+on’s reach: 1,704,339 readers/day

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THE SUN

Editorial: September 14th, 2014

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THE SUN


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THE SUN


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THE SUN


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THE SUN

Editorial: October 22nd, 2014

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THE SUN


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THE SUN

Editorial: November 12th, 2014 47

THE SUN


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2. ONLINE

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Reach: 800,000 visits/month

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ASIAXPAT

Dedicated Press Release: September 30th, 2014

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ASIAXPAT

Link on Web Page: September, 2014

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ASIAXPAT

Web Banner: September, 2014

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Reach: 2,200 visits/day

COMMUNITY JOURNAL

Dedicated Press release: August 14th, 2014

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COMMUNITY JOURNAL


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FLASH ON

Feature Story. October 29th, 2014

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Reach: 16 million+ page views/day

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ON.CC


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ON.CC


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ON.CC

Editorial: October 3rd, 2014

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ON.CC


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ON.CC


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Reach: 12,000 email news service/day

MARKETING


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Reach: 60,000 visits/month

SASSY MAMA

Event Calendar: September, 2014

2,166 ac+ve online community members

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SASSY MAMA

Event Calendar: September, 2014


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SASSY MAMA

Webpage Banner (For your diary): October, 2014


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SASSY MAMA

Webpage Banner (Things to do): October, 2014


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Publica+on’s reach: 2 million visits/month

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THE STANDARD

Editorial: September 26th, 2014

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IP Global TriChallenge 2014 Facebook page: 91 likes

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IP GLOBAL TRICHALLENGE

FACEBOOK PAGE

Facebook Coverage:

October, 2014

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Unlimited Reach

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SOCIAL MEDIA

77

147 active online community members

2,612 active online community members

3. SUPPORTING ORGANIZATIONS

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Reach: 1700+ members

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AMERICAN CHAMBER

Web Banner and E-newsletter: October, 2014

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Reach: 1200+ members

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BRITISH CHAMBER OF COMMERCE

Dedicated Press Release: September 6th, 2014

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Reach: 400+ members

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DUTCH CHAMBER OF COMMERCE

E-newsletter: October, 2014

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Reach: 235+ members

ITALIAN CHAMBER OF COMMERCE

Facebook Coverage: September 11th, 2014

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Facebook Coverage: September 22nd, 2014

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Facebook Coverage: October 8th, 2014

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Dedicated EDM: October 11th, 2014

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Dedicated EDM: October 11th, 2014

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E-newsletter: October, 2014

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Google +: September 17th, 2014

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Google +: October 4th, 2014

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Google +: October 8th, 2014

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Reach: 50,000+ members

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PURE INTERNATIONAL

Web Banner:

September, 2014

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PURE INTERNATIONAL

Event Announcement:

September, 2014

101

PURE INTERNATIONAL

Facebook Coverage: September, 2014

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Reach: 1 million+ members globally

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THE NATURE CONSERVANCY

Editorial:

October, 2014

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THE NATURE CONSERVANCY

Editorial:

October, 2014

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Reach: 6 campaign videos visible in 604 buildings in Hong Kong 25 seconds x 84 +mes / day

588 +mes per week September – October 2014

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FOCUS MEDIA

Videos broadcasted: September - October, 2014

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4. OFFICIAL MERCHANDISE

108

T-SHIRTS

2014 HKC Challenge T-shirts

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REUSABLE BAGS

Reusable shopping bags used as gifts, prizes and souvenirs

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5. ON GROUND EVENTS

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FREE ECO SEMINARS

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2014 Eco seminar dates: •  Wednesday, September 10th, 2014 (1pm) •  Tuesday, September 16th, 2014 (1pm) •  Tuesday, September 23rd, 2014 (1pm) •  Tuesday, October 7th, 2014 (1pm) •  Tuesday, October 14th, 2014 (1pm) •  Tuesday, October 21st, 2014 (1pm)

14TH ANNUAL HONG KONG CLEANUP CHALLENGE

AWARDS

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25th November, 2014 at Shore Restaurant & Bar

THANK YOU

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2014 hong kong cleanup media clippings report

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