BUYERS GUIDE

Make your productsfront page news!

2014 Media KitThe renovators bible for building products and services

homeowner - The Buyers Guide

Editorial OpportunitiesGain additonal exposure for your products by submitting editorial material, by way of high res images, press releases and general industry news and trends.Editors will select the best of what they have recevied to include in the publication for no extra charge.

Send material to marketing@eea.net.au

What you can send:• High res images (300 dpi)• New products• Competitions & specials• Trend articles

Win a $20,000

cooking tour of Italy

thanks to V-ZUG

SEE INSIDE FORMAP - back cover

Product Index - p4

Show specials - p18

Exhibitor Directory - p34& more

HIAhomeshow.com.au

renovate build designhomeowner

50 Shades

of GREEN - The

Colour of 2013

BUYERS GUIDE

2013The Building and

Renovator directory

for homeowners

The Buyers Guide is a glossy magazine designed to complement the selling process for exhibitors after the Home Shows.With 73% of visitors likely to make a purchase decision after the event, the comprehensive Buyers Guide provides your contact details at their fingertips.

The Stats per Guide• Distribution of 25,000 per magazine• Readership of 45,000• 53% keep for 12 months while renovating• 80 - 100 pages of tips, trends, special

offers, products and exhibitor directory• 3 editions published in April, May and

August each year.

homeowner - Targeted Readership

Homeowners renovating in the next 12 months

Kitchens

Bathrooms

Outdoors

Living areas

Roof & Windows

Furniture & furnishings

Bedrooms

Heating & cooling

Adding a room

56.8%

55.2%

49.6%

41.1%

35.5%

32.4%

31.3%

31.2%

24.2%

Homeowners spending big $ on their renovation

Less than $25,000

$25,001 - $50,000

$50,000 - 75,000

$75,001 - $100,000

$100,001 - $150,000

$150,001 - $200,000

$200,001 - $250,000

$250,001 - $300,000

$300,000+

25.8%15.4%7.3%6.9%6.7%5.1%5.1%6.0%

21.3%

73% will spend more than $25,000 on their renovation or building project.

Homeowners underway with their reno project

About to starthome renovation 30.3%

Started home reno

30.0%

Purchase new household items 21.3%

About to start home build 19.7%

Started home build

7.9%

Advertising Specs

SIZE / POSITIONInside Front CoverBack CoverDouble Page SpreadFull PageHalf pageHorizontal StripQuarter Page Premium Listing *NEW

SPECS (w x h)216mm x 285mm + 5mm bleed216mm x 285mm + 5mm bleed432mm x 285mm + 5mm bleed216mm x 285mm + 5mm bleed210mm x 136mm210mm x 95mm102mm x 136mmDouble lsiting - Image (next to your listing)

PRICE$3,990$3,500$4,800$2,300$1,430$1,100

$800$400

Horizontal Strip

Half Page

Quarter Page

Full Page

All material to be sent to marketing@eea.net.au

NEW - Premium Listings

Make your company stand out in the directory with a double-sized listing consisting of an extra large image and call to action tag as shown below.

Build your beautiful home with Beaumont Concepts.

10 - 13 April 2014Melbourne Exhibition Centre

hiahomeshow.com.au

19 - 22 June 2014Sydney Showground Exhibitions

Centre, Homebushsydneyhomeshow.com.au

14 - 17 August 2014Melbourne Exhibition Centremelbournehomeshow.com.au

SIZE / POSITIONInside Front Cover

Back Cover

Double Page Spread

Full Page

Half page

Horizontal Strip

Quarter Page

Premium Listing

PRICE ex GST

$3,990

$3,500

$4,800

$2,300

$1,430

$1,100

$800

$400

SHOWHIA MelbourneHIA SydneyHerald Sun Home Show

BOOKING DEADLINE7 February 201411 April 201420 June 2014

MATERIAL DEADLINE$

6 March 20149 May 2014

17 July 2014

Company____________________________________________________________Contact Person _______________________ Title ________________________Signature ____________________________ Date _______________________Email ________________________________ Phone ______________________

WHICH SHOW? - Circle

Fax to 03 9855 2916 or email to marketing@eea.net.au

Payment VISA MASTERCARD (circle)Name on Card ____________________________________________Card Number ______________________________________________CSV_____Signature ____________________________ Date _____________________Payment Amount_____________________ Expiry ____________________

A 5% discount applies for two Shows and 7.5% discount applies for three Shows. Not valid with any other offer.

NB: A 30% loading applies for non-exhibitors.

Advertising Booking Form