2014 guide to acquiring & developing top talent in a global economy
TRANSCRIPT
…where according to McKinsey, less than 1 in 5 GRADUATES is suitable for employment with multinational companies…
Employee success today is built on COLLABORATION
Key drivers of employee success in a more complex, interconnected environment
2012 Global CEO Study
67% 61% 61%75%
COLLABORATION Communication Creativity Flexibility
Business success is built on MASS Collaboration
The Evolution of BUSINESS
“Just like mass production, mass distribution and mass marketing before it, mass collaboration is the next big evolution in expanding business impact. !We now have hundreds of examples of organizations that have substantially magnified their capabilities by tapping into the power of the masses.”
The Social Organization
“Companies with a global strategy need a language strategy. !A one-language directive is likely the most important policy that multinationals can institute for their globalizing companies.”
Tsedal Neeley, Assistant Professor
Harvard Business School
Global business requires a LANGUAGE STRATEGY
The Tour de France has a LANGUAGE STRATEGY
“In the 100th edition of the Tour, English has become an equal of, if not superior to, le français. Teams with multinational rosters, seeking unity, are adopting English, not French, as their lingua franca.”
English has become the LANGUAGE OF BUSINESS
“A growing number of firms worldwide are adopting English as their common language…”
15 February 2014
Even local companies in emerging markets are looking to recruit ENGLISH SPEAKERS
“Lenovo is one of a growing number of multinationals from the non-Anglophone world that have made English their official language.”
15 February 2014
Yet most recruiters are still fighting a 21st CENTURY WAR FOR TALENT
20th CENTURY RECRUITMENT TOOLSwith
COSTLY, TIME CONSUMING & INCONSISTENT
Typical assessments for English proficiency are still based on one-to-one human conversation, which is…
TALENTED CANDIDATES
!
with multiple job offers, are increasingly reluctant
participants in an antiquated process that leaves them hanging around for days &
weeks waiting for test scores
BUSINESS LEADERS
!
are increasingly frustrated with the number of candidates who pass the English test, but
fail in the workplace
RECRUITERS !
have a time-consuming, expensive and inconsistent
process which pleases neither candidates or clients
The 20th Century methods -testing for grammar and written classroom skills - are failing the 21st Century business demands
for cognition and personal communications skills
Assessments can be completed by candidates in under an hour
across a range of computing and mobile platforms
SPEED UP THE PROCESS
IMPROVE RESULTS
Language proficiency is assessed within practical
business situations, testing both written and verbal skills
REDUCE COSTS
Automated tools can easily and accurately assess up to thousands of candidates at any stage of the application process - delivering
scores within 1% of human scored tests
But the problem still remains, that the talent pool of A-GRADE TALENT is not big enough to meet demand
Offering further English learning as part of the job offer can help candidates see a clear career path ahead of them, and differentiate yourself from the competition
!
Benchmarking options allow you to determine the level and type of language proficiency needed to meet your specific job requirements
BENCHMARK FOR JOB
CBA
ENGLISH PROFICIENCY GAP
CBA
!
Gap analysis can show the level of improvement needed for borderline candidates to meet your requirements
Customized English learning programs can provide a pathway for borderline
candidates to make the grade
ENGLISH PROFICIENCY GAP
CBA
CUSTOMIZED LEARNING PROGRAMS
Integrating English learning programs into the recruitment
process can be a cost effective way of broadening your potential talent pool
EXPAND THE TALENT POOL
ONE MORE THING…
Even after you manage to identify and attract top talent… !
…the biggest challenge is usually still to come
“About 20 percent of GSK’s sales force in China and India quits each year in favor of better offers from rivals. !There’s a huge war for talent. It’s hard to do anything about. If you have a good person, they could find someone else willing to pay twice as much.”
Japan’s largest online marketplace, implemented
English as its common business language in 2010
Today, 3 OUT OF 6 senior executives in their engineering organization aren’t Japanese. They
represent the best talent from around the globe
Ongoing English learning drives a virtuous circle of…
IMPROVED PERFORMANCE
CAREER PROGRESSION
TALENT RETENTION
Pearson English Business Solutions helps corporations develop talent to realize their potential enabling them to communicate, collaborate and operate using a common language of business, English.
Click here for your free 30-page guide
to acquiring and developing top talent in a global economy.
Pearson English Business Solutions is part of Pearson, the world’s leading learning company. Learn more at www.globalenglish.com
FREE GUIDE
Pearson English Business Solutions harnesses the power of technology and premium content to enable talent to communicate, collaborate and operate using a common language of business English, whether down the hall, across continents and across business boundaries.
Pearson English Talent Management Solutions augment English learning products with a range of assessment, benchmarking and diagnostic tools to help you discover and develop global talent
Pearson English Business Solutions is part of Pearson, the world’s leading learning company. Learn more at www.globalenglish.com