2014 Group Presentation Sample

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The only failure, is the failure to participate.

Give 100% and you will get 100%. 0%

25%

50%

75%

100%

Failure to Participate Give 100%

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Are You Above or Below the Line?

Blame Excuses Denial

Ownership Accountable Responsible

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Using Colours

To Make Sure You Get The Most From This Workshop...

~

WORKBOOK

~

Confusion

Turn Off Phones Left v Right Brain Workbook

Calling Out Answers Raising Your Hand

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To Make Sure You Get The Most Out of Your Learning...

You must be willing to have some

FUN!

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What Can You Expect From the Workshop?

Blinding Flashes of the Obvious What do you do when you get one?

BFO

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USP - Unique Selling Proposition

• What is your USP?

• What is your point of difference?

• Why would customers choose you, if you’re not different from your competition?

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What Do I Want From Today?

Be as specific as you can

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What you will learn today?

• How to develop and critique your own successful marketing

• What makes a great campaign • AIDA • Targeted marketing for best

effect • Testing and measuring to

ensure successful campaigns.

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Discounting Your Prices

The percentages in the middle show how much need to increase your sales to keep the same gross profit. Reducing prices as a strategy to increase business has rarely ever worked!

20% 25% 30% 35% 40% 45%

2% 11% 9% 7% 6% 5% 5%

4% 25% 19% 15% 13% 11% 10%

6% 43% 32% 25% 21% 18% 15%

8% 67% 47% 36% 30% 25% 22%

10% 100% 67% 50% 40% 33% 29%

12% 150% 92% 67% 52% 43% 36%

Profit Margin

Disc

ount

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Modalities

Visual - 40% Auditory - 20% Kinaesthetic - 40%

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4 Steps to Learning

Unconscious Incompetence

Conscious Incompetence

Conscious Competence

Unconscious Competence

Awareness

Intention / Practise

Commitment

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DISC Profile

Dominant Results

Focused

Influential Fun

Focused

Compliant Accuracy Focused

Steady Status Quo

Focused

Outgoing

Reserved

TASK

PEOPLE

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The Question Cycle

Question

ListenPositive Stroke

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Old Selling Vs. New Selling

Selling

Rapport

Follow Up

How much time is spent on each area?

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The Question Funnel

Who Where

What When

Why How

Open Ended Specific

Solutions Temperature

Detail

Play Dumb And Dig Deep

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The Formula For Change

(D x V) + F > R Dissatisfaction Vision First Steps Resistance

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Question Softeners

• Can I just ask…

• By the way…

• Incidentally…

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Did You Know…

• It costs 13 times as much to get a new customer than it does to keep one

• T Mobile used to lose 35% of their customers every year, costing them £85 million in marketing to replace them

• Companies that give good customer service grow, on average, twice as fast as their competitors

New

C

usto

mer

Exis

ting

Cus

tom

er

1x

13x

65%

35%

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The Emotional Bank Account

Deposits Withdrawals

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You are Building a…

Relationship And relationships need

communication.

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The Self-Focused Company

Executives

Middle Managers

Supervisors

Front-Line Staff

Customers

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The Ladder of Loyalty

SUSPECT

PROSPECT

SHOPPER

CUSTOMER

MEMBER

ADVOCATE

RAVING FAN

Someone Is A RAVING FAN If They

DO YOUR SELLING FOR YOU!

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Your Top Five

• Can you list your top Five A grade Customers?

• Can you list your top Five C/D grade Customers?

• Where do YOU concentrate your customer service efforts?

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Information is Power

The 80:20 Rule

Who are your top 20%?

20%

80%

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Never Just Take an Order

Ask

QUESTIONS

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Mastermind Chat• What have you got out of

group coaching in addition to 1-2-1?

• What have you implemented as a result of group coaching?

• What has the experience of group coaching added to YOU and YOUR BUSINESS?

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Six Steps to Massive Results

From chaos to control

Predictable cash flow

Systemise for efficiency

Structure for growth

Well oiled machine

Multiplication or acquisition

Massive ResultsMastery

Niche

Leverage

Team

Synergy

ResultsDiversification

Freedom

Happiness

Time

Cash

Stability

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What is Leverage?

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The Only 4 Ways to Leverage Your Business

Leverage Through

People Systems

MarketingFinance

Credit Card

4695 5967 1547 1925 12/11 12/16 48-20-58 82650987

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Key Performance Indicators (KPIs)

• A set for each and every position

• A set for each and every team

• A set for each manager

• A set for the company over all

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HomeFUN

• Complete an organisation chart for your finished company.

• Create a template positional contract for others so be modelled on.

• Keep a time log for the next 2 weeks - handout.

• Create a list of ALL routine tasks and divide into skill/fun classifications - handout.

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Team Building

TOGETHER EVERYONE ACHIEVES MORE

TEAM

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Your Comfort Zone

You mean you can attend a seminar, learn

how to change, do it for a week or two and then go back to your old and more comfortable ways.

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Feel the TAPS, see the SIGNS and listen for the changes you need to make.

• Remember, you learnt to walk by falling down

• The same is true of life, business, sales, marketing and creating wealth

• And, when you’re ready to change, apply this formula

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The Identity Iceberg

ResultsBehaviour

Actions Decisions

SkillsBeliefsValuesIdentity

Environment BluKo

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Your Time

Life’s Greatest Asset

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It Creates

Synergy 1+1=2, 3, 4, 5, 6 or more

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1. 2. 3.What are the top 3 things you’ve learned today?

We value your feedback.

Any Questions?

Thanks For Cominghello@bluko.co.uk - 0113 357 2284 - www.bluko.co.uk