2014 edison ceo summit - day 1 aqua
DESCRIPTION
2014 CEO SummitTRANSCRIPT
Welcome
Borgata Water Club, AC | NJJune 18, 2014
Dreaming Bigger
Making Better Decisions and Being Better Decision Makers
Inspiring Leadership and Driving Execution
WHY ARE WE HERE?Because you asked us!
We believe capital is just the “buy-in”
We keep asking ourselves?
How do we create or enhance an UNFAIR ADVANTAGE together
IS NOW. . .
One of our Core Values is EMPATHY
“No one cares how much you know, until they know how much you care”
– Theodore Roosevelt
Our GoalsBuild network of peers
Share experiences, lessons learned, and best practices
Take back actionable ideas that can be implemented immediately
Meet someone you can do a deal with
Enjoy yourself and have a great time!
You’re in Good Company64 CEOs (4 active public company; including 20 “Rockstars”)
4 outside speakers; 2 have books on most recent WSJ Top 10 list
10 sponsors from most active tech banks, accounting and law firm
16 Edison professionals
Average company revenue $27M (smallest $4M, largest $292M)
Total Edison portfolio market cap $4.1B (yes, billion with a B!) – Up 40% since last Summit in 2013
Steering CommitteeLorne Brown, Operative
Marc Glazer, Business Financial Services (BFS)
James Green, Magnetic
Mitchel Kraskin, Compliance Science
Gordon Rapkin, Archive Systems
Al Subbloie, Tangoe
Wednesday, June 1811:45 – 1:00 Kickoff: Building Leadership at Every Level
1:15 – 3:30 Concurrent Sessions:- Create a Repeatable Winning Sales Engine- What’s Your Big Data Credo?
3:45 – 4:00 Supporting the Entrepreneurs Journey
4:00 – 5:00 Fireside: What It Takes to Lead & Create Billions in Market Value
5:00 – 7:15 Poker Tournament & Cocktails
7:15 – 9:00 Dinner & Entertainment
9:00 – Texas Hold’ em Final Table
LogisticsRestrooms – right outside Aqua and down hall to your left
Please keep table tents visible. Seminar = Lecture
Back of nametag and CEO Summit package has seating info
Ground RulesPlease be on time
Set phone to vibrate
Please limit email use during sessions
#EdisonCEOSummit
@edisonventure
Thank YouComerica – Chris Lloyd, Greg Belanger, Kevin Urban
DLA Piper – Andy Gilbert, Jeff Lehrer
KPMG – Jaime Lewis, Sal Melilli
Square 1 Bank – Diane Earle, Brad Ellis
Silicon Valley Bank – Shai Goldman, Tom Byrne
Thank YouOur AMAZING colleagues who make the trains run on time…
Martha Teddc: 609-610-0915
Judi Contursic: 609-969-0883
Tricia Bradleyc: 908-303-6174
MaryBeth Kellyc: 267-397-6750
KickoffBuilding Leadership at Every LevelL. David Marquet, author of Turn the Ship Around!
@ldavidmarquet
USS Olympia
USS Santa Fe
1
“I intend to…”
2
Let’s practice “seeing.”
source: photosofwar.net
source: Library of Congress
Leadership can be defined …as directing the thoughts,
plans, and actions of others … so as to obtain and
command their obedience, their confidence, their
respect, and their loyal cooperation. ….Leadership is
the art of accomplishing the navy’s mission through
people.
Authority
Information
Authority
Information (after reorg)
Authority
Information
3
Don’t Brief, Certify!
Ladder of Leadership
7. I’ve been doing…
6. I’ve done…
5. I intend to…
4. Request permission…
3. I recommend…
2. I think…
1. Tell me what to do…
“No They on Santa Fe!”
4
Too busy to do GOOD?
Would you help?
Level of Rush Percent who helped
Low Rush
Medium Rush
High Rush
Would you help?
Level of Rush Percent who helped
Low Rush 63%
Medium Rush
High Rush
Would you help?
Level of Rush Percent who helped
Low Rush 63%
Medium Rush 45%
High Rush
Would you help?
Level of Rush Percent who helped
Low Rush 63%
Medium Rush 45%
High Rush 10%
Leaders don’t try and change people;Create environments where people can be great just the way they are.
Ladder of Leadership
7. I’ve been doing…
6. I’ve done…
5. I intend to…
4. Request permission…
3. I recommend…
2. I think…
1. Tell me what to do…
ThinkingAchieve GreatnessLong term perspectiveAuthority > information
DoingAvoid ErrorsShort term perspectiveInformation > authority
Networking BreakConcurrent Sessions in LUNA and WAVES start at 1:15pm sharp!
Supporting the Entrepreneurs JourneyKelly Ford, Edison CMO and Partner
STICKY PLATFORM
CUSTOMERVALUE
CATEGORY LEADERSHIP
SALES & MARKETING ACCELERATION PROGRAM
BRAND & MESSAGING
DEVELOPMENT
CUSTOMER VALUE
ROADMAP
AWARENESS –THOUGHT
LEADERSHIP
MARKETING & SELLING WITH
ROI
AGILE PRODUCT MARKETING
INSOURCING VS. OUTSOURCING
SCALABLE LEAD GEN MACHINES
LAND & EXPAND CUSTOMER MARKETING
PLATFORM ADOPTION STRATEGIES
ECOSYSTEM ENABLEMENT
ONLINE-OFFLINE SALES
PRODUCTIZING SERVICES
CUSTOMER PERFORMANCE MANAGEMENT
Organizational designTechnology essentialsBudgetary guidance
Metrics & benchmarks
HOW TO ENGAGE
What should we look for in a marketing automation system?
How do I build out the Marketing team to align with goals?
Holy sh*t -- $35k for an event?! How do we ensure ROI?
AD HOC ADVICE
1
HOW TO ENGAGE
1
Most effective lead gen programs for our GTM strategy?
We want to establish a Lead Development function.
Product set is expanding; we need a customer value roadmap.
SHORT-TERM INITIATIVE
2
HOW TO ENGAGE
How do my sales/marketing spend and results compare to others at similar stage with similar go-to-market dynamics?
We need regular CMO presence, and/or guidance to define the role & recruit for it.
MEDIUM TO LONG-TERM
ASSIGNMENT
3
FiresideWhat It Takes to Lead & Create Billions in Market ValueJohn Becker, CEO Sourcefire, a Cisco companyThomas Ebling, President & CEO Demandware (DWRE)
Moderator: Chris SugdenEdison Managing Partner
Poker TournamentBig Egos, Small BlindsBorgata Poker Room
Cocktails & Entertainment28 West
DinnerBobby Flay Steak