2014 dealer manufacturer survey
TRANSCRIPT
8/20/2019 2014 Dealer Manufacturer Survey
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NAEDADealer-Manufacturer
Relations Survey
2014
NORTH AMERICAN EQUIPMENT DEALERS ASSOCIATION
1195 Smizer Mill Road, Fenton, MO 63026-3480 • Phone: 636/349-5000 • Fax: 636/349-5443
Web: www.naeda.com
“Committed to building the best business environment for North American equipment dealers.”
The 2014 Dealer-Manufacturer Relations Survey is an original work of the North American Equipment Dealers Association (NAEDA)
and its afliated dealer associations in the United States and Canada. No part of this survey may be reproduced or distributed in any form
without prior written permission of the copyright holder. Copyright © 2014 NAEDA. All rights reserved.
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2014 NAEDA Dealer-Manufacturer Relations Survey 2
Notes on Dealer-Manufacturer Relations Survey 2014 ...................................................................................................... 4
Ratings Compilations ............................................................................................................................................................ 5-8
All Manufacturers ........................................................................................................................................................ 5
Tractor Manufacturers ................................................................................................................................................ 6
Ag/Shortlines ................................................................................................................................................................ 7
OPE Manufacturers .................................................................................................................................................... 8
Ratings by Category ............................................................................................................................................................. 9-20
Overall Satisfaction ..................................................................................................................................................... 9
Product Availability ................................................................................................................................................... 10
Product Quality ......................................................................................................................................................... 11
Product Technical Support ....................................................................................................................................... 12
Parts Availability ........................................................................................................................................................ 13
Parts Quality ............................................................................................................................................................... 14
Return Privileges ........................................................................................................................................................ 15
Communications with Management ...................................................................................................................... 16
Warranty Procedures ................................................................................................................................................. 17
Warranty Payments ................................................................................................................................................... 18
Marketing & Advertising Support ........................................................................................................................... 19
Manufacturer Response to Dealer Needs/Concerns ............................................................................................. 20
Ratings by Brand ................................................................................................................................................................ 21-66
AGCO ......................................................................................................................................................................... 21
Ariens .......................................................................................................................................................................... 22
Bad Boy ....................................................................................................................................................................... 23
Bobcat .......................................................................................................................................................................... 24
Briggs & Stratton ....................................................................................................................................................... 25
Buhler .......................................................................................................................................................................... 26
Bush Hog .................................................................................................................................................................... 27
Case IH ........................................................................................................................................................................ 28
Claas ............................................................................................................................................................................ 29
Cub Cadet ................................................................................................................................................................... 30
Dixie Chopper ............................................................................................................................................................ 31
ECHO .......................................................................................................................................................................... 32
Exmark ........................................................................................................................................................................ 33
Table of Contents
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2014 NAEDA Dealer-Manufacturer Relations Survey 3
Table of Contents
Ferris ............................................................................................................................................................................ 34
Gehl ............................................................................................................................................................................. 35
Grasshopper ............................................................................................................................................................... 36
Great Plains ................................................................................................................................................................ 37
H & S Manufacturing ................................................................................................................................................ 38
Honda .......................................................................................................................................................................... 39
Husqvarna .................................................................................................................................................................. 40
Hustler ......................................................................................................................................................................... 41
John Deere .................................................................................................................................................................. 42
Kawasaki ..................................................................................................................................................................... 43
Kinze ............................................................................................................................................................................ 44
Kioti ............................................................................................................................................................................. 45
Krause .......................................................................................................................................................................... 46
Krone ........................................................................................................................................................................... 47
Kubota ......................................................................................................................................................................... 48
Kuhn ............................................................................................................................................................................ 49
Landoll ........................................................................................................................................................................ 50
Landpride .................................................................................................................................................................... 51
MacDon ...................................................................................................................................................................... 52
Mahindra .................................................................................................................................................................... 53
McCormick ................................................................................................................................................................. 54
New Holland .............................................................................................................................................................. 55
Rhino ........................................................................................................................................................................... 56
Scag .............................................................................................................................................................................. 57
Shindaiwa .................................................................................................................................................................... 58
Simplicity .................................................................................................................................................................... 59
Snapper ....................................................................................................................................................................... 60
Stihl .............................................................................................................................................................................. 61
Toro ............................................................................................................................................................................. 62
Unverferth .................................................................................................................................................................. 63
Vermeer ....................................................................................................................................................................... 64
Walker ......................................................................................................................................................................... 65
Woods ......................................................................................................................................................................... 66
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2014 NAEDA Dealer-Manufacturer Relations Survey 4
Distribution – The NAEDA Dealer Manufacturer Relations Survey was mailed to selected dealers in the United
States and Canada in mid January 2014. The survey was conducted electronically through email distribution
and results were anonymously collected and tabulated by a third party research rm. Responses were
collected over a 15 day period that included three email reminders to non-respondents only.
The survey distribution list included over 10,800 dealers, both members and non-members of NAEDA
compared to a distribution of 9,000 the previous year. The distribution list was composed of 34% NAEDA
members and 65% non-members. Eleven manufacturers provided dealer lists and many others encouraged
their dealers to participate in the survey through their dealer communications. For control purposes the survey
was designed so that each respondent could only take the survey one time. Over 1,400 dealers participated in
the survey in 2014 compared to just over 1,000 in 2013 representing a response rate of 13% (16% members,
10% non-members).
Ratings – Each respondent had the opportunity to rate up to ve manufacturers they represent selected from a
drop down listing of 64 manufacturers. Over 3,810 dealer ratings were completed compared to 3,043 in 2013
for a 25% increase. Most of the increase in dealer ratings were attributed to the OPE manufacturers where
there was a 108% increase in individual ratings. Ratings for Tractor and Ag/Shortline manufacturers were down
20% from 2013. Companies that provided dealer lists for distribution generally saw signicant increases in
dealer ratings.
Dealers were asked to rate manufacturers on the 1- 7 scale in the following 12 categories:
1. Overall Satisfaction 7. Return Privileges
2. Product Availability 8. Communication with Management
3. Product Quality 9. Warranty Procedures
4. Product Technical Support 10. Warranty Payments
5. Parts Availability 11. Marketing & Advertising Support
6. Parts Quality 12. Manufacturer Response to Dealer Needs /Concerns
This report includes summaries of these 12 categories for 46 manufacturers. These brands received a
sufcient number of ratings to provide meaningful analysis of results. Each company’s mean score for each
category is measured against the mean for all 46 manufacturers combined in bar graph form. The averages of
evaluations of the categories are reported using the mean (simple arithmetic average) rather than the median ofthe data. Comparisons are also made within each manufacturer’s classication: 1) Ag/Shortline Manufacturer,
2) Outdoor Power Equipment Manufacturer or 3) Tractor Manufacturers and are listed by rating rank for each
category with each manufacturer classication.
The report contains valuable feedback and information about the relationship between dealers and their
suppliers. Both the manufacturers and the dealers have found the data to have value for improving product and
service quality and for promoting top-ranked products to consumers.
Many manufacturers have used the survey results to promote their performance to their dealer network and
even to end-users. They have also used the results as a means to support change and improvements in their
organizations. Dealers have used the results to evaluate potential new product lines and companies to carry,
for competitive comparisons with brands they handle and to communicate areas of strengths and needs for
improvements of their represented manufacturers.
These survey results provide an accurate assessment of dealer attitudes regarding the company partners they
represent. However, it is important to note that the dealer ratings from NAEDA’s Dealer Manufacturer Relations
Survey represent an assessment of satisfaction captured in a moment in time. The results could change
relatively quickly due to a number of factors or situations.
Notes on NAEDA Dealer-Manufacturer Relations Survey 2014
The 2014 Dealer-Manufacturer Relations Survey is an original work of the North American Equipment Dealers Association (NAEDA)
and its afliated dealer associations in the United States and Canada. No part of this survey may be reproduced or distributed in any form
without prior written permission of the copyright holder. Copyright © 2014 NAEDA. All rights reserved.
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All Manufacturers 5.39 5.38 5.64 5.26 5.49 5.79 4.95 4.86 5.13 5.21 4.93 4.71
AGCO 4.09 3.98 4.64 3.98 4.52 4.96 4.37 3.58 4.06 4.04 4.24 3.42
Ariens 5.96 5.52 5.94 5.71 5.71 6.03 5.61 5.53 5.99 5.89 5.26 5.32
Bad Boy 5.74 5.39 5.74 4.57 5.43 5.74 4.39 4.74 4.35 4.13 4.70 4.57
Bob Cat 5.45 4.45 5.57 5.43 4.89 5.88 5.23 4.86 4.82 4.95 5.66 4.84
Briggs & Stratton 5.26 5.64 5.36 5.43 5.66 5.63 4.72 4.73 5.15 5.31 4.54 4.65
Buhler 4.48 5.32 5.00 3.60 3.68 5.20 4.04 3.28 3.56 3.48 4.12 3.48
Bush Hog 5.25 4.94 5.66 4.96 5.19 5.59 4.65 4.61 4.89 4.98 4.32 4.49
Case IH 4.63 3.85 4.85 4.36 4.60 5.12 4.40 4.00 3.92 4.21 4.52 3.67
Claas 5.53 5.67 5.87 5.67 5.53 6.07 5.33 5.13 4.87 4.93 4.93 5.07
Cub Cadet 4.90 5.48 4.71 4.88 5.52 5.33 4.68 4.64 4.94 5.10 4.67 4.33
Dixie Chopper 3.61 4.09 4.52 4.18 2.70 4.39 3.77 3.52 4.35 4.13 3.90 3.26ECHO 5.93 6.29 6.18 6.03 6.13 6.26 5.36 5.49 5.77 5.83 5.21 5.35
Exmark 5.82 5.76 6.04 5.84 5.88 5.96 5.09 5.31 5.55 5.42 5.28 5.33
Ferris 5.88 5.66 5.94 5.69 5.72 5.94 5.41 5.38 5.66 5.63 4.97 5.34
Gehl 5.38 4.88 5.38 4.81 5.31 5.44 4.94 4.50 4.94 4.88 4.81 4.38
Grasshopper 5.91 6.20 6.36 6.04 6.24 6.38 5.78 5.60 5.91 5.67 5.44 5.53
Great Plains 5.65 4.95 6.04 5.61 5.79 5.89 5.07 5.18 5.26 5.33 5.26 5.16
H & S Manufacturing 6.05 5.80 6.05 5.60 5.75 6.00 5.63 5.65 5.35 5.40 5.15 5.65
Honda 5.84 6.05 6.37 5.66 6.14 6.36 5.32 4.80 5.19 5.40 4.95 4.78
Husqvarna 4.75 4.66 4.86 4.55 4.92 5.21 4.32 3.95 4.72 4.96 4.88 3.96
Hustler 5.74 5.56 6.17 5.36 5.80 6.12 4.98 5.05 5.06 5.24 5.11 4.95
John Deere 4.83 4.32 5.04 4.61 5.54 5.70 4.93 4.22 4.79 4.97 4.87 3.99
Kawasaki 5.55 5.66 5.97 5.32 5.68 6.03 4.70 4.64 4.96 5.23 4.52 4.58Kinze 5.33 5.12 5.73 5.36 5.58 5.73 4.79 4.70 4.82 4.82 5.12 4.52
Kioti 5.57 5.42 6.13 5.26 4.96 5.85 4.75 4.96 5.30 5.40 5.47 4.85
Krause 5.44 4.50 6.00 5.56 5.22 5.94 4.56 5.28 5.06 5.11 5.33 5.06
Krone 5.20 4.93 5.67 4.93 4.73 5.53 4.79 4.87 5.00 4.47 4.50 4.93
Kubota 6.02 5.77 6.21 5.17 5.65 6.21 5.35 5.63 5.35 5.45 5.63 5.47
Kuhn 5.29 4.97 5.65 4.84 5.00 5.42 4.23 4.68 4.26 4.35 4.55 4.74
Landoll 5.79 5.68 6.07 5.61 5.00 5.82 4.79 5.36 5.25 5.19 5.04 5.39
Landpride 6.24 5.76 6.25 5.89 6.07 6.24 5.59 5.84 5.82 5.82 5.52 5.76
MacDon 6.13 5.61 6.03 5.45 5.29 5.90 4.97 5.29 5.23 5.23 5.16 5.55
Mahindra 5.37 5.73 5.41 4.78 4.90 5.14 4.51 4.93 4.38 4.32 5.58 4.81
McCormick 4.88 4.88 5.37 4.33 4.35 5.60 4.72 4.79 4.16 4.49 4.21 4.28
New Holland 4.15 3.97 4.62 3.93 4.39 4.99 4.46 3.57 3.89 4.23 4.14 3.19Rhino 4.63 4.46 5.33 4.46 3.92 5.13 3.75 4.21 4.25 4.33 4.00 3.96
Scag 6.15 6.32 6.54 6.04 6.28 6.36 5.61 5.80 5.80 5.66 5.70 5.58
Shindaiwa 5.74 5.88 6.17 5.81 5.91 6.27 5.58 5.08 5.71 5.79 4.99 4.93
Simplicity 4.70 5.04 4.79 4.96 4.86 4.96 4.30 4.05 4.86 5.02 3.91 4.04
Snapper 4.21 4.90 4.22 4.73 4.74 4.80 3.79 3.84 4.85 4.88 3.86 3.59
Stihl 5.87 6.34 6.12 5.99 6.24 6.34 5.20 5.40 5.78 5.79 5.56 5.31
Toro 5.67 5.76 5.73 5.73 6.07 6.08 5.28 5.11 5.57 5.77 5.02 4.89
Unverferth 5.56 5.29 5.94 5.35 5.62 5.94 5.00 5.06 4.94 5.06 4.88 5.09
Vermeer 6.36 6.18 6.41 6.41 6.18 6.41 5.76 6.32 6.00 5.89 5.84 6.20
Walker 5.77 5.66 5.86 5.46 5.71 5.97 5.38 5.37 5.38 5.23 4.86 5.09
Woods 5.86 5.79 6.05 5.54 5.91 6.04 5.09 5.30 5.59 5.63 5.11 5.27
2014 NAEDA Dealer-Manufacturer Relations Survey 5
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MANUFACTURERS:
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
All ManufacturersRatings Compilations
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All Manufacturers 5.39 5.38 5.64 5.26 5.49 5.79 4.95 4.86 5.13 5.21 4.93 4.71
Tractor Manufacturers 4.92 4.65 5.24 4.53 4.95 5.47 4.74 4.41 4.50 4.67 4.82 4.16
AGCO 4.09 3.98 4.64 3.98 4.52 4.96 4.37 3.58 4.06 4.04 4.24 3.42
Case IH 4.63 3.85 4.85 4.36 4.60 5.12 4.40 4.00 3.92 4.21 4.52 3.67
John Deere 4.83 4.32 5.04 4.61 5.54 5.70 4.93 4.22 4.79 4.97 4.87 3.99
Kioti 5.57 5.42 6.13 5.26 4.96 5.85 4.75 4.96 5.30 5.40 5.47 4.85
Kubota 6.02 5.77 6.21 5.17 5.65 6.21 5.35 5.63 5.35 5.45 5.63 5.47
Mahindra 5.37 5.73 5.41 4.78 4.90 5.14 4.51 4.93 4.38 4.32 5.58 4.81
McCormick 4.88 4.88 5.37 4.33 4.35 5.60 4.72 4.79 4.16 4.49 4.21 4.28
New Holland 4.15 3.97 4.62 3.93 4.39 4.99 4.46 3.57 3.89 4.23 4.14 3.19
2014 NAEDA Dealer-Manufacturer Relations Survey 6
Ratings Compilations
Tractor Manufacturers
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MANUFACTURERS:
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
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All Manufacturers 5.39 5.38 5.64 5.26 5.49 5.79 4.95 4.86 5.13 5.21 4.93 4.71
All Shortlines 5.63 5.30 5.88 5.39 5.41 5.86 4.99 5.11 5.13 5.15 5.05 5.08
Bobcat 5.45 4.45 5.57 5.43 4.89 5.88 5.23 4.86 4.82 4.95 5.66 4.84
Buhler 4.48 5.32 5.00 3.60 3.68 5.20 4.04 3.28 3.56 3.48 4.12 3.48
Bush Hog 5.25 4.94 5.66 4.96 5.19 5.59 4.65 4.61 4.89 4.98 4.32 4.49
Claas 5.53 5.67 5.87 5.67 5.53 6.07 5.33 5.13 4.87 4.93 4.93 5.07
Gehl 5.38 4.88 5.38 4.81 5.31 5.44 4.94 4.50 4.94 4.88 4.81 4.38
Great Plains 5.65 4.95 6.04 5.61 5.79 5.89 5.07 5.18 5.26 5.33 5.26 5.16
H & S Manufacturing 6.05 5.80 6.05 5.60 5.75 6.00 5.63 5.65 5.35 5.40 5.15 5.65
Kinze 5.33 5.12 5.73 5.36 5.58 5.73 4.79 4.70 4.82 4.82 5.12 4.52
Krause 5.44 4.50 6.00 5.56 5.22 5.94 4.56 5.28 5.06 5.11 5.33 5.06
Krone 5.20 4.93 5.67 4.93 4.73 5.53 4.79 4.87 5.00 4.47 4.50 4.93
Kuhn 5.29 4.97 5.65 4.84 5.00 5.42 4.23 4.68 4.26 4.35 4.55 4.74
Landoll 5.79 5.68 6.07 5.61 5.00 5.82 4.79 5.36 5.25 5.19 5.04 5.39
Landpride 6.24 5.76 6.25 5.89 6.07 6.24 5.59 5.84 5.82 5.82 5.52 5.76
MacDon 6.13 5.61 6.03 5.45 5.29 5.90 4.97 5.29 5.23 5.23 5.16 5.55
Rhino 4.63 4.46 5.33 4.46 3.92 5.13 3.75 4.21 4.25 4.33 4.00 3.96
Unverferth 5.56 5.29 5.94 5.35 5.62 5.94 5.00 5.06 4.94 5.06 4.88 5.09
Vermeer 6.36 6.18 6.41 6.41 6.18 6.41 5.76 6.32 6.00 5.89 5.84 6.20
Woods 5.86 5.79 6.05 5.54 5.91 6.04 5.09 5.30 5.59 5.63 5.11 5.27
2014 NAEDA Dealer-Manufacturer Relations Survey 7
Ag / ShortlinesRatings Compilations
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MANUFACTURERS:
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
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All Manufacturers 5.39 5.38 5.64 5.26 5.49 5.79 4.95 4.86 5.13 5.21 4.93 4.71
OPE Manufacturers 5.54 5.73 5.73 5.54 5.76 5.91 5.04 4.99 5.40 5.48 4.98 4.86
Ariens 5.96 5.52 5.94 5.71 5.71 6.03 5.61 5.53 5.99 5.89 5.26 5.32
Bad Boy 5.74 5.39 5.74 4.57 5.43 5.74 4.39 4.74 4.35 4.13 4.70 4.57
Briggs & Stratton 5.26 5.64 5.36 5.43 5.66 5.63 4.72 4.73 5.15 5.31 4.54 4.65
Cub Cadet 4.90 5.48 4.71 4.88 5.52 5.33 4.68 4.64 4.94 5.10 4.67 4.33
Dixie Chopper 3.61 4.09 4.52 4.18 2.70 4.39 3.77 3.52 4.35 4.13 3.90 3.26
ECHO 5.93 6.29 6.18 6.03 6.13 6.26 5.36 5.49 5.77 5.83 5.21 5.35
Exmark 5.82 5.76 6.04 5.84 5.88 5.96 5.09 5.31 5.55 5.42 5.28 5.33
Ferris 5.88 5.66 5.94 5.69 5.72 5.94 5.41 5.38 5.66 5.63 4.97 5.34
Grasshopper 5.91 6.20 6.36 6.04 6.24 6.38 5.78 5.60 5.91 5.67 5.44 5.53
Honda 5.84 6.05 6.37 5.66 6.14 6.36 5.32 4.80 5.19 5.40 4.95 4.78
Husqvarna 4.75 4.66 4.86 4.55 4.92 5.21 4.32 3.95 4.72 4.96 4.88 3.96
Hustler 5.74 5.56 6.17 5.36 5.80 6.12 4.98 5.05 5.06 5.24 5.11 4.95
Kawasaki 5.55 5.66 5.97 5.32 5.68 6.03 4.70 4.64 4.96 5.23 4.52 4.58
Scag 6.15 6.32 6.54 6.04 6.28 6.36 5.61 5.80 5.80 5.66 5.70 5.58
Shindaiwa 5.74 5.88 6.17 5.81 5.91 6.27 5.58 5.08 5.71 5.79 4.99 4.93
Simplicity 4.70 5.04 4.79 4.96 4.86 4.96 4.30 4.05 4.86 5.02 3.91 4.04
Snapper 4.21 4.90 4.22 4.73 4.74 4.80 3.79 3.84 4.85 4.88 3.86 3.59
Stihl 5.87 6.34 6.12 5.99 6.24 6.34 5.20 5.40 5.78 5.79 5.56 5.31
Toro 5.67 5.76 5.73 5.73 6.07 6.08 5.28 5.11 5.57 5.77 5.02 4.89
Walker 5.77 5.66 5.86 5.46 5.71 5.97 5.38 5.37 5.38 5.23 4.86 5.09
2014 NAEDA Dealer-Manufacturer Relations Survey 8
OPE ManufacturersRatings Compilations
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u a l i t y
R A T I N
G S C A T E G O R I E
S :
MANUFACTURERS:
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 9/68
All Manufacturers
Kubota
Kioti
MahindraMcCormick
John Deere
Case IH
New Holland
AGCO
Scag
Ariens
ECHO
Grasshopper
Ferris
Stihl
Honda
Exmark
Walker
Shindaiwa
Hustler
Bad Boy
Toro
Kawasaki
Briggs & Stratton
Cub Cadet
Husqvarna
SimplicitySnapper
Dixie Chopper
Vermeer
Landpride
MacDon
H & S Manufacturing
Woods
Landoll
Great Plains
Unverferth
Claas
BobcatKrause
Gehl
Kinze
Kuhn
Bush Hog
Krone
Rhino
Buhler
5.26
5.57
5.39
4.09
5.96
5.67
5.45
4.90
4.48
5.25
4.63
5.53
4.75
3.61
5.93
5.82
5.88
5.38
5.91
5.65
6.05
5.74
5.74
4.83
5.33
5.44
5.20
6.02
5.29
5.79
6.24
6.13
5.374.88
4.15
4.63
6.15
5.74
4.70
5.84
4.21
5.87
5.50
5.56
6.36
5.77
5.86
RATINGS SCALE:
1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
2014 NAEDA Dealer-Manufacturer Relations Survey 9
Overall Satisfaction ALL MANUFACTURERS
TRACTOR MANUFACTURERSOPE MANUFACTURERS
AG / SHORTLINES
Ratings by Category
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 10/68
All Manufacturers
Kubota
Mahindra
KiotiMcCormick
John Deere
AGCO
New Holland
Case IH
Stihl
Scag
ECHO
Grasshopper
Honda
Shindaiwa
ToroExmark
Walker
Kawasaki
Ferris
Briggs & Stratton
Hustler
Ariens
Cub Cadet
Bad Boy
Simplicity
Snapper
Husqvarna
Dixie Chopper
Vermeer
H & S Manufacturing
Woods
Landpride
Landoll
Claas
MacDon
Buhler
Unverferth
KinzeKuhn
Great Plains
Bush Hog
Krone
Gehl
Krause
Rhino
Bobcat
5.38
3.98
5.68
4.09
5.29
5.52
5.12
4.94
3.85
5.61
5.04
5.67
6.29
5.76
5.66
5.76
6.20
5.66
5.66
5.64
5.56
4.32
5.39
4.90
4.66
5.77
6.18
5.80
5.79
5.76
5.73
4.88
5.32
6.32
5.88
4.97
6.05
4.95
6.34
4.93
4.88
4.50
4.46
4.45
3.97
5.48
5.42
RATINGS SCALE:
1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
2014 NAEDA Dealer-Manufacturer Relations Survey 10
Product Availability ALL MANUFACTURERS
TRACTOR MANUFACTURERSOPE MANUFACTURERS
AG / SHORTLINES
Ratings by Category
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 11/68
All Manufacturers
Kubota
Kioti
MahindraMcCormick
John Deere
Case IH
AGCO
New Holland
Scag
Honda
Grasshopper
ECHO
Shindaiwa
Hustler
StihlExmark
Kawasaki
Ferris
Ariens
Walker
Bad Boy
Toro
Briggs & Stratton
Husqvarna
Simplicity
Cub Cadet
Dixie Chopper
Snapper
Vermeer
Landpride
Landoll
Woods
H & S Manufacturing
Great Plains
MacDon
Krause
Unverferth
ClaasKinze
Krone
Bush Hog
Kuhn
Bobcat
Gehl
Rhino
Buhler
5.64
6.21
6.13
5.415.37
5.04
4.85
4.64
4.62
6.54
6.37
6.36
6.18
6.17
6.17
6.126.04
5.97
5.94
5.86
5.74
5.73
4.86
4.71
4.52
4.22
6.41
6.25
6.07
6.05
6.05
6.04
6.03
6.00
5.94
5.875.73
5.94
5.66
5.65
5.57
5.38
5.33
5.00
5.67
5.36
4.79
RATINGS SCALE:
1 = NOT SATISFIED
7 = VERY SATISFIED
2014 NAEDA Dealer-Manufacturer Relations Survey 11
Product Quality ALL MANUFACTURERS
TRACTOR MANUFACTURERSOPE MANUFACTURERS
AG / SHORTLINES
Ratings by Category
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 12/68
All Manufacturers
Kioti
Kubota
MahindraJohn Deere
Case IH
McCormick
AGCO
New Holland
Scag
Grasshopper
ECHO
Stihl
Exmark
Shindaiwa
Toro
Ariens
Ferris
Honda
Walker
Briggs & Stratton
Hustler
Kawasaki
Simplicity
Cub Cadet
Snapper
Bad BoyHusqvarna
Dixie Chopper
Vermeer
Landpride
Claas
Landoll
Great Plains
H & S Manufacturing
Krause
Woods
MacDon
BobcatKinze
Unverferth
Bush Hog
Krone
Kuhn
Gehl
Rhino
Buhler
5.26
5.26
5.17
4.784.61
4.36
4.33
3.98
3.93
6.04
6.04
6.035.99
5.84
5.81
5.73
5.71
5.69
5.66
5.43
5.36
5.32
4.88
4.574.55
4.18
6.41
5.89
5.67
5.61
5.61
5.60
5.56
5.54
5.45
5.435.36
5.46
5.35
4.96
4.93
4.84
4.81
4.46
3.60
4.96
4.73
RATINGS SCALE:
1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
2014 NAEDA Dealer-Manufacturer Relations Survey 12
Product Technical Support ALL MANUFACTURERS
TRACTOR MANUFACTURERSOPE MANUFACTURERS
AG / SHORTLINES
Ratings by Category
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 13/68
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 14/68
All Manufacturers
Kubota
Kioti
John DeereMcCormick
Mahindra
Case IH
New Holland
AGCO
Grasshopper
Scag
Honda
Stihl
Shindaiwa
ECHO
Hustler Toro
Kawasaki
Ariens
Walker
Exmark
Ferris
Bad Boy
Briggs & Stratton
Cub Cadet
Husqvarna
Simplicity
Snapper
Dixie Chopper
Vermeer
Landpride
Claas
Woods
H & S Manufacturing
Unverferth
Krause
MacDon
Great Plains
BobcatLandoll
Kinze
Bush Hog
Krone
Gehl
Kuhn
Buhler
Rhino
5.79
6.21
5.85
5.705.60
5.14
5.12
4.99
4.96
6.38
6.36
6.36
6.34
6.27
6.26
6.126.08
6.03
6.03
5.96
5.94
5.74
5.33
4.96
4.80
4.39
6.41
6.24
6.07
6.04
6.00
5.94
5.94
5.90
5.89
5.885.82
5.97
5.73
5.59
5.53
5.44
5.42
5.20
5.13
5.63
5.21
RATINGS SCALE:
1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
2014 NAEDA Dealer-Manufacturer Relations Survey 14
Parts Quality ALL MANUFACTURERS
TRACTOR MANUFACTURERSOPE MANUFACTURERS
AG / SHORTLINES
Ratings by Category
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 15/68
All Manufacturers
Kubota
John Deere
KiotiMcCormick
Mahindra
New Holland
Case IH
AGCO
Grasshopper
Scag
Ariens
Shindaiwa
Ferris
Walker
ECHO
Honda
Toro
Stihl
Exmark
Hustler
Briggs & Stratton
Kawasaki
Cub Cadet
Bad Boy
Husqvarna
SimplicitySnapper
Dixie Chopper
Vermeer
H & S Manufacturing
Landpride
Claas
Bobcat
Woods
Great Plains
Unverferth
MacDon
GehlLandoll
Krone
Kinze
Bush Hog
Krause
Kuhn
Buhler
Rhino
4.95
5.35
4.93
4.754.72
4.51
4.46
4.40
4.37
5.78
5.61
5.615.58
5.41
5.38
5.36
5.32
5.28
5.20
4.98
4.72
4.70
4.39
4.303.79
3.77
5.76
5.63
5.59
5.33
5.23
5.09
5.07
5.00
4.97
4.944.79
5.09
4.79
4.79
4.65
4.56
4.23
4.04
3.75
4.68
4.32
RATINGS SCALE:
1 = NOT SATISFIED
7 = VERY SATISFIED
2014 NAEDA Dealer-Manufacturer Relations Survey 15
Return Privileges ALL MANUFACTURERS
TRACTOR MANUFACTURERSOPE MANUFACTURERS
AG / SHORTLINES
Ratings by Category
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 16/68
All Manufacturers
Kubota
Kioti
MahindraMcCormick
John Deere
Case IH
AGCO
New Holland
Scag
Grasshopper
Ariens
ECHO
Stihl
Ferris
Walker Exmark
Toro
Shindaiwa
Hustler
Honda
Bad Boy
Briggs & Stratton
Kawasaki
Cub Cadet
Simplicity
Husqvarna
Snapper
Dixie Chopper
Vermeer
Landpride
H & S Manufacturing
Landoll
Woods
MacDon
Krause
Great Plains
Claas
UnverferthKrone
Bobcat
Kinze
Kuhn
Bush Hog
Gehl
Rhino
Buhler
4.86
5.63
4.96
4.934.79
4.22
4.00
3.58
3.57
5.80
5.60
5.53
5.49
5.40
5.38
5.375.31
5.11
5.08
4.80
4.74
4.73
4.64
3.95
3.84
3.52
6.32
5.84
5.65
5.36
5.30
5.29
5.28
5.18
5.13
5.064.87
5.05
4.86
4.70
4.68
4.61
4.50
4.21
3.28
4.64
4.05
RATINGS SCALE:
1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
2014 NAEDA Dealer-Manufacturer Relations Survey 16
Communications with Management ALL MANUFACTURERS
TRACTOR MANUFACTURERSOPE MANUFACTURERS
AG / SHORTLINES
Ratings by Category
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 17/68
All Manufacturers
Kubota
Kioti
John DeereMahindra
McCormick
AGCO
Case IH
New Holland
Ariens
Grasshopper
Scag
Stihl
ECHO
Shindaiwa
FerrisToro
Exmark
Walker
Honda
Briggs & Stratton
Hustler
Kawasaki
Cub Cadet
Simplicity
Snapper
Husqvarna
Dixie Chopper
Bad Boy
Vermeer
Landpride
Woods
H & S Manufacturing
Great Plains
Landoll
MacDon
Krause
Krone
UnverferthGehl
Bush Hog
Claas
Kinze
Bobcat
Kuhn
Rhino
Buhler
5.13
5.35
5.30
4.794.38
4.16
4.06
3.92
3.89
5.99
5.91
5.80
5.78
5.77
5.71
5.665.57
5.55
5.38
5.15
5.06
4.96
4.86
4.72
4.35
4.35
6.00
5.82
5.59
5.35
5.265.25
5.23
5.065.00
4.944.94
5.19
4.89
4.87
4.82
4.82
4.26
4.25
3.56
4.94
4.85
RATINGS SCALE:
1 = NOT SATISFIED
7 = VERY SATISFIED
2014 NAEDA Dealer-Manufacturer Relations Survey 17
Warranty Procedures ALL MANUFACTURERS
TRACTOR MANUFACTURERSOPE MANUFACTURERS
AG / SHORTLINES
Ratings by Category
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 18/68
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 19/68
All Manufacturers
Kubota
Mahindra
KiotiJohn Deere
Case IH
AGCO
McCormick
New Holland
Scag
Stihl
Grasshopper
Exmark
Ariens
ECHO
Hustler Toro
Shindaiwa
Ferris
Honda
Husqvarna
Walker
Bad Boy
Cub Cadet
Briggs & Stratton
Kawasaki
Simplicity
Dixie Chopper
Snapper
Vermeer
Bobcat
Landpride
Krause
Great Plains
MacDon
H & S Manufacturing
Kinze
Woods
LandollClaas
Unverferth
Gehl
Kuhn
Krone
Bush Hog
Buhler
Rhino
4.93
5.63
5.58
5.474.87
4.52
4.24
4.21
4.14
5.70
5.56
5.44
5.28
5.26
5.21
5.115.02
4.99
4.97
4.88
4.86
4.70
4.54
3.91
3.90
3.86
5.84
5.66
5.52
5.33
5.26
5.16
5.15
5.12
5.11
5.044.93
4.95
4.88
4.81
4.55
4.50
4.32
4.12
4.00
4.67
4.52
RATINGS SCALE:
1 = NOT SATISFIED
7 = VERY SATISFIED
2014 NAEDA Dealer-Manufacturer Relations Survey 19
Marketing & Advertising Support ALL MANUFACTURERS
TRACTOR MANUFACTURERSOPE MANUFACTURERS
AG / SHORTLINES
Ratings by Category
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 20/68
All Manufacturers
Kubota
Kioti
MahindraMcCormick
John Deere
Case IH
AGCO
New Holland
Scag
Grasshopper
ECHO
Ferris
Exmark
Ariens
StihlWalker
Hustler
Shindaiwa
Toro
Honda
Briggs & Stratton
Kawasaki
Bad Boy
Cub Cadet
Simplicity
Husqvarna
Snapper
Dixie Chopper
Vermeer
Landpride
H & S Manufacturing
MacDon
Landoll
Woods
Great Plains
Unverferth
Claas
KrauseKrone
Bobcat
Kuhn
Kinze
Bush Hog
Gehl
Rhino
Buhler
4.71
5.47
4.85
4.814.28
3.99
3.67
3.42
3.19
5.58
5.53
5.35
5.34
5.33
5.32
5.315.09
4.95
4.93
4.78
4.65
4.58
4.33
3.96
3.59
3.26
6.20
5.76
5.65
5.55
5.39
5.27
5.16
5.09
5.07
5.064.93
4.89
4.84
4.74
4.52
4.49
4.38
3.96
3.48
4.57
4.04
RATINGS SCALE:
1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
2014 NAEDA Dealer-Manufacturer Relations Survey 20
Manufacturer Response to Dealer Needs/Concerns ALL MANUFACTURERS
TRACTOR MANUFACTURERSOPE MANUFACTURERS
AG / SHORTLINES
Ratings by Category
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 21/68
2014 NAEDA Dealer-Manufacturer Relations Survey 21
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
AGCO All Manufacturers
AGCO
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 22/68
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 23/68
2014 NAEDA Dealer-Manufacturer Relations Survey 23
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Bad Boy All Manufacturers
Bad Boy
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 24/68
2014 NAEDA Dealer-Manufacturer Relations Survey 24
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Bobcat All Manufacturers
Bobcat
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 25/68
2014 NAEDA Dealer-Manufacturer Relations Survey 25
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Briggs & Stratton All Manufacturers
Briggs & Stratton
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 26/68
0 1 2 3 4 5 6 7
2014 NAEDA Dealer-Manufacturer Relations Survey 26
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Buhler All Manufacturers
Buhler
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 27/68
0 1 2 3 4 5 6 7
2014 NAEDA Dealer-Manufacturer Relations Survey 27
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Bush Hog All Manufacturers
Bush Hog
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 28/68
2014 NAEDA Dealer-Manufacturer Relations Survey 28
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
Case IH All Manufacturers
Case IH
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 29/68
2014 NAEDA Dealer-Manufacturer Relations Survey 29
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
Claas All Manufacturers
Claas
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 30/68
2014 NAEDA Dealer-Manufacturer Relations Survey 30
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Cub Cadet All Manufacturers
Cub Cadet
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 31/68
2014 NAEDA Dealer-Manufacturer Relations Survey 31
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Dixie Chopper All Manufacturers
Dixie Chopper
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 32/68
2014 NAEDA Dealer-Manufacturer Relations Survey 32
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
ECHO All Manufacturers
ECHO
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 33/68
2014 NAEDA Dealer-Manufacturer Relations Survey 33
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Exmark All Manufacturers
Exmark
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 34/68
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 35/68
2014 NAEDA Dealer-Manufacturer Relations Survey 35
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
Gehl All Manufacturers
Gehl
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 36/68
2014 NAEDA Dealer-Manufacturer Relations Survey 36
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
Grasshopper All Manufacturers
Grasshopper
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 37/68
2014 NAEDA Dealer-Manufacturer Relations Survey 37
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
Great Plains All Manufacturers
Great Plains
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 38/68
2014 NAEDA Dealer-Manufacturer Relations Survey 38
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
H & S Manufacturing All Manufacturers
H & S Manufacturing
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 39/68
2014 NAEDA Dealer-Manufacturer Relations Survey 39
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
Honda All Manufacturers
Honda
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 40/68
2014 NAEDA Dealer-Manufacturer Relations Survey 40
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Husqvarna All Manufacturers
Husqvarna
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 41/68
2014 NAEDA Dealer-Manufacturer Relations Survey 41
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
Hustler All Manufacturers
Hustler
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 42/68
2014 NAEDA Dealer-Manufacturer Relations Survey 42
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
John Deere All Manufacturers
John Deere
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 43/68
2014 NAEDA Dealer-Manufacturer Relations Survey 43
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Kawasaki All Manufacturers
Kawasaki
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 44/68
2014 NAEDA Dealer-Manufacturer Relations Survey 44
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Kinze All Manufacturers
Kinze
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 45/68
2014 NAEDA Dealer-Manufacturer Relations Survey 45
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Kioti All Manufacturers
Kioti
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 46/68
2014 NAEDA Dealer-Manufacturer Relations Survey 46
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Krause All Manufacturers
Krause
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 47/68
2014 NAEDA Dealer-Manufacturer Relations Survey 47
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Krone All Manufacturers
Krone
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 48/68
2014 NAEDA Dealer-Manufacturer Relations Survey 48
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Kubota All Manufacturers
Kubota
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 49/68
2014 NAEDA Dealer-Manufacturer Relations Survey 49
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
Kuhn All Manufacturers
Kuhn
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 50/68
2014 NAEDA Dealer-Manufacturer Relations Survey 50
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
Landoll All Manufacturers
Landoll
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 51/68
2014 NAEDA Dealer-Manufacturer Relations Survey 51
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
Landpride All Manufacturers
Landpride
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 52/68
2014 NAEDA Dealer-Manufacturer Relations Survey 52
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
MacDon All Manufacturers
MacDon
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 53/68
2014 NAEDA Dealer-Manufacturer Relations Survey 53
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Mahindra All Manufacturers
Mahindra
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 54/68
2014 NAEDA Dealer-Manufacturer Relations Survey 54
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
McCormick All Manufacturers
McCormick
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 55/68
2014 NAEDA Dealer-Manufacturer Relations Survey 55
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
New Holland All Manufacturers
New Holland
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 56/68
2014 NAEDA Dealer-Manufacturer Relations Survey 56
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Rhino All Manufacturers
Rhino
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 57/68
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 58/68
2014 NAEDA Dealer-Manufacturer Relations Survey 58
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Shindaiwa All Manufacturers
Shindaiwa
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 59/68
2014 NAEDA Dealer-Manufacturer Relations Survey 59
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
Simplicity All Manufacturers
Simplicity
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 60/68
2014 NAEDA Dealer-Manufacturer Relations Survey 60
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Snapper All Manufacturers
Snapper
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 61/68
2014 NAEDA Dealer-Manufacturer Relations Survey 61
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
Stihl All Manufacturers
Stihl
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 62/68
2014 NAEDA Dealer-Manufacturer Relations Survey 62
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Toro All Manufacturers
Toro
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 63/68
2014 NAEDA Dealer-Manufacturer Relations Survey 63
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
Unverferth All Manufacturers
Unverferth
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 64/68
2014 NAEDA Dealer-Manufacturer Relations Survey 64
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Vermeer All Manufacturers
Vermeer
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 65/68
2014 NAEDA Dealer-Manufacturer Relations Survey 65
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
0 1 2 3 4 5 6 7
Ratings by Brand
Walker All Manufacturers
Walker
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 66/68
2014 NAEDA Dealer-Manufacturer Relations Survey 66
RATINGS SCALE:1 = NOT SATISFIED
7 = VERY SATISFIED
Ratings by Brand
Woods All Manufacturers
Woods
0 1 2 3 4 5 6 7
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 67/68
8/20/2019 2014 Dealer Manufacturer Survey
http://slidepdf.com/reader/full/2014-dealer-manufacturer-survey 68/68