2014 consumer trends door google
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2104consumer
THE
Roel Naessens, Head of Retail & Travel Google Belgium
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changingThe world around us is
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reasons
Three main
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100% of BE is likely tohave 4G coverage by the end of 2014¹
SPEED
Source: ¹http://nieuws.vtm.be/binnenland/67732-4g-voor-belgacom-base-en-mobistar
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THE HAPPIEST CONSUMERS
IN THE ROOM?
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ACCESSibility
€200The price of an advanced smartphone has fallen to
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51% of BE populationresearches online before purchasing
INFORMATION
Source: IAB Consumer Barometer 2012
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Today’s consumer is … different
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12345
CONNECTEDToday’s consumer is
EMPOWERED
Today’s consumer is
SAVVY
Today’s consumer is
BUSY
Today’s consumer is
EXPECTATIONS
Today’s consumer has high
TRENDSFive Consumer
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1CONNECTEDToday’s consumer is
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WHENEVER, WHEREVER
57%
50%
44%
of Belgians bought goods or services online in 2013
Of Belgians access the internet via mobile device
of all BE Households will own a tablet in 2014
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85% 60%
50%
will have a smartphone
will have a tablet
ACROSS ALL SCREENS
of BE population wil be online
By the end of 2014....
Source: http://www.internetworldstats.com/stats4.htm#europe, Our Mobile Planet
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KEEPING UP WITH THE CONSUMER
In this age of multi-device usage,
we thought consumers would find
it useful if they could quickly access
their open tabs across multiple
devices.
TAB SYNCING IN CHROME
MOBILE FIRST
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2EMPOWEREDToday’s consumer is
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CHOICE & CONTROL
36% of Video revenue in BE via
video on demand
4 in 10 BE households have
“Connectable” TVs
Source: http://www.demorgen.be/dm/nl/5401/Multimedia/article/detail/1658528/2013/06/26/Belgische-markt-voor-video-on-demand-groeit-exponentieel.dhtmlhttp://www.grp.be/nl/agenda/de-grp/welkom-op-de-site-van-de-grp/14/278/symposium-grp-quot-connected-quot.html
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KEEPING UP WITH THE CONSUMERChromecast The easiest way to enjoy online video and music on your TV
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3SAVVYToday’s consumer is
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More sites, More SEARCHESBefore making a purchase, today’s
consumer spends up to:
27 daysand
3:17 hoursacross
22 sites
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Building a better shopping experience
by making it easier to:
KEEPING UP WITH THE CONSUMER
research purchases,
compare products, features & prices
Make purchases
Google shopping
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Social Endorsements
By creating a Google+ page and enabling social extensions, Connections’s search ads became instantly more compelling Seeing that thousands of people are following this brand, can influence people decisions at the moment of intent.
Click-through rates for Connections search ads increased by 25%.
KEEPING UP WITH THE CONSUMER
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4BUSYToday’s consumer is
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TIME PRESSURED
Today’s customer is constantly on the Go.Consumers will take more measures to save time:
90%53%40%
will make purchases online
of internet users are expected to have their groceries delivered
yoy growth expected for mCommerce
NEXT YEAR...
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Providing the right information at
the right time; a great tool for
busy consumers.
Organising the things they need to
know and freeing up MORE
TIME
KEEPING UP WITH THE CONSUMER
Google NOW
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YOUTUBE is the 2nd
largest Search Engine after Google
Screens are not made to
Read but to Watch
+70% of the Global
Consumer Internet Traffic will be
video by 2017
KEEPING UP WITH THE CONSUMER
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Tesco launched a virtual supermarket
at Gatwick airport allowing busy
consumers to make efficient use of
their downtime so they could come
home to a full fridge
VIRTUAL SUPERMARKET
KEEPING UP WITH THE CONSUMER
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5EXPECTATIONSToday’s consumer has high
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SIMPLY THE BEST
Today’s consumers want the best of
everything from...
WEBSITE SPEEDS
to
CUSTOMER CENTRICITY
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For the high expectation consumer,
we recognise that it is important that
technology should be able to solve
problems like car accidents and traffic
jams - to protect our next gereration
KEEPING UP WITH THE CONSUMERProject Chauffeur
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For the high expectation consumer,
we recognise that it is important that
technology should be able to deliver
information that’s directly relevant to
their surroundings appearing right in
front of them.
KEEPING UP WITH THE CONSUMER
Project glass
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OpportunityEvery change leads to an
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Google Solutions - anno 1997
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Google’s Solutions - anno 2013
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Google Confidential and Proprietary
"Google is not a conventional company. We do not intend to become one. Throughout Google's evolution as a privately held company, we have managed Google differently. We have also emphasized an atmosphere of creativity and challenge, which has
helped us provide unbiased, accurate and free access to information for those who rely on us around the world."
- from the 2004 IPO founder’s letter
Google’s Mission
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Google confidential
1. “Put the User First And the Rest will Follow…”
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Google confidential
2008T-Mobile G1
Android activations
in millions
2013 Nexus 5
100
250
500
750
1000
2011 2013
2.Think Big3.Open Better than Closed4.Launch & Iterate
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Google confidential
2007 2009 2010 2011
5.Never Fail to Fail
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Google confidential
6.Innovate Fast
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Google confidential
60%of Digital advertising is now bought programmatically (real-time, automated, biddable)
‘‘The ability to take data – to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it: that’s going to be a hugely important skill in the next decades”
Hal Varian, Google Chief Economist
7.Data Drives Decisions
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Google confidential
It’s still Early Morning on the Web!
http://www.wallpaperup.com
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Google Search: Reunion (Youtube)