2014 Chief Marketing Officer Leadership Forum (Dallas)

Tuesday, december 9, 2014

agenda

2014 Chief Marketing Officer Leadership Forum (Dallas)

Tuesday, December 9, 20147:40am – 6:15pm

7:40am – 8:40am

Breakfast

8:40am – 8:45am

Argyle Executive Forum Opening Remarks

8:45am – 8:50am

Introducing Ajit Sivadasan:

Troy SampleRegional Sales ManagerSitecore

8:50am – 9:20am

“Leveraging New Age Marketing to Level The Playing field for Global Brands”

Marketing is going through a dramatic transformation led by social and mobile marketing. The new age customers are less interested in what brands have to say if they are not deeply emotional and interest-ing. In an environment like this how do brands differentiate themselves? Is this differentiation enough to build loyalty and advocacy? Are the fundamentals of Marketing still intact or are they under threat?—This presentation will attempt to address some of these questions and share some of what Lenovo is doing to drive its brand and customer experience through new world marketing globally.

Ajit SivadasanGlobal Vice President & GM, eCommerce, Web, Sales & Marketing Lenovo

9:25am – 9:45am

Thought Leadership Spotlight Presented by Oracle

Cory TreffilettiSVP MarketingOracle BlueKai

*Please note, this session is off the record.

agenda

9:45am – 10:05am

Coffee Break

10:05am – 10:25am

Thought Leadership Spotlight Presented by Clarabridge

“The Secret Innovative Marketing”

We all wish we were as daring, visionary, and innovative as Steve Jobs, but what we don’t always realize is that there was a secret sauce to his bold moves. First and foremost, Jobs listened. He listened to the market, to customers, to partners. This session will take a closer look at the art and science of listening (and really hearing) and activating this knowledge to power your decisions and actions.

Susan GaneshanCMOClarabridge

10:30am – 10:35am

Introducing “Building an Effective Omnichannel Strategy to Drive Value”:

Jim RobinsonVice President North American SalesPerformance Horizon

agenda

10:35am – 11:25am

Panel Discussion

“Building an Effective Omnichannel Strategy to Drive Value”

Session topics include, but are not limited to:

• Omnichannel : what does it mean for your organization? Who owns it?• What have you done organizationally to add accountability to the delivery of omnichannel?• What stage are you in on your omnichannel journey? What is your role in the journey?• What barriers are you encountering?• How do you ensure cross-function collaboration to support your organization’s omnichannel

strategy (IT, Operations, Supply Chain, Ecommerce, etc.)?• What work is being done around IT visibility of product performance?• How are you leveraging new tools and technologies to synergize marketing efforts and deliver a

unified customer experience?• How are you using these tools to sift through and learn from meaningful customer data and tailoring

your marketing efforts accordingly?• How are you effectively communicating your brand in a way that compels the consumer to

purchase?• How are you tapping into all of the channels that consumers utilize throughout the decision process

and communicating tailored content to drive customer loyalty?

Moderator: Lisa ZoellnerChief Marketing OfficerGolfsmith International

Panelists: Chris BergVice President, Workforce Operations, Building Services & Energy ManagementThe Home Depot Inc.

Chris BroganSVP, Strategy & AnalysisHyatt Hotels Corporation

Chip BurgardSenior Vice President, MarketingCitiMortgage

Jakki GeigerSenior Director, MDM Solutions MarketingInformatica

agenda

11:30am – 11:50am

Thought Leadership Spotlight Presented by Nielsen

“Chasing The Total Audience Consumer: Marketing in a Cross-Platform World”

With advancements in technology, the media viewing landscape continues to evolve. No longer is TV the only viable option for content for consumers today with smartphones, computers and tablets at their disposal. Join Lance Brothers, SVP, Business Development at Nielsen as he shares industry trends and new insights about the role of digital in a cross-platform environment.

Lance BrothersSVP, Business DevelopmentThe Nielsen Company

11:50am – 12:05pm

Coffee Break

agenda

12:05pm – 12:50pm

Panel Discussion

“Understanding your Customer & Driving Results through Digital Marketing”

Session topics include, but are not limited to:

• Modern marketing in a modern world• Understanding the needs of the business• Working hand in hand with sales to drive profitable revenue growth• Automating lead management for high performance marketing• Marketing’s transformation from an art to a data driven science • Utilizing new measurement tools and ROI to demonstrate the value of marketing within the organization • How to variablize your marketing expenses to match results • Put the best capabilities on the front line to support your brand• Using data to better understand your customers • Leveraging an improved customer experience to build long lasting relationships that translate into brand loyalty

Moderator: Jason DyerChief Marketing OfficerDallas Morning News

Panelists: Gary GriffinSVP, Database MarketingBank of America

Giles HouseChief Marketing OfficerCallidusCloud

Joanne MorettiSenior Vice President, Marketing & Sales EnablementJabil Circuit

Eileen RiveraVice President, Global Marketing and CommunicationsHarris Corporation

agenda

12:55pm – 1:15pm

Thought Leadership Spotlight Presented by Liveperson

“Convert High-Value Visitors — Anywhere — To Happy Customers”

As the digital age matures, tech-savvy consumers expect seamless, cross-channel brand experiences no matter which device they may be using. To maintain a competitive edge, you need to focus on creating exceptional and engaging customer experiences that effectively span screens and devices.

Kelly BrashearSales DirectorLivePerson

1:15pm – 2:15pm

Lunch

2:15pm – 2:35pm

Thought Leadership Spotlight Presented by Demandbase

“Bridging the Great Divide: Sales & Marketing Alignment”

As customers move further through the purchase process on their own, the alignment of sales & marketing is more critical than ever before. Commercial groups that fail to collaborate efficiently are putting their goals at serious risk. Join this session to learn how account-based marketing is breaking down barriers and uniting both teams under one strategy.

Don WightChief Revenue OfficerDemandbase

agenda

2:40pm – 3:35pm

Panel Discussion

“Simplification for today’s digital customer”

Session topics include, but are not limited to:

• How are brands starting to think differently when it comes to engaging with their customers?• How is your organization leveraging new channels to engage with customers more effectively? • How are marketers aligning and integrating their efforts across multiple channels to drive engagement?• Continually striving to innovate and distinguish your brand from the competition • Consumer expectations driving innovative marketing • What creative innovations are driving results?• How to measure success and understand consumer expectations of social and digital channels • Scrutinizing how investments into certain channels are driving results and using that knowl edge to better target your spending

Moderator:John ArcidiaconoChief Marketing OfficerStewart Title Guaranty Co.

Panelists:James AllworthDirector of StrategyMedallia

Justin Evans Chief Strategy OfficerCollective

Cory JonesVP, MarketingFrontier Communications

James MeredithVP, Marketing & Communications Cinemark

3:35pm – 3:50pm

Coffee Break

agenda

3:50pm – 3:55pm

Introducing Chris Berg:

Matt LevyManaging DirectorCredera

3:55pm – 4:30pm

“The Future of Online...Is in our Stores”

Chris BergVice President, Workforce Operations, Building Services & Energy ManagementThe Home Depot Inc.

4:35pm – 5:10pm

“The Art & Science of Integrated Marketing & Communications: How to Get the Results You Want”

The Art and Science of Integrated Marketing and Communications: How to Get the Results You Want will explore the new role of marketing and communications in the digital age and how the chief marketing officer acts as the quintessential leader in “putting it all together” to achieve the top 7 business, branding and financial outcomes of today’s companies and non-profit organizations. Eileen Cassidy Rivera, Vice President of Global Marketing and Communications for Harris Healthcare Solutions, will share her experiences over 25 years in politics, government, technology and public relations and discuss strategies to create a successful “marketing round.” She will highlight the key ingredients and pitfalls in research and content, web and digital, SEO, social media and media relations and walk through examples of three campaigns that moved the bar to redefine marketing success.

Eileen RiveraVice President, Global Marketing and CommunicationsHarris Corporation

5:10pm – 5:15pm

Argyle Executive Forum Closing Remarks

agenda

5:15pm – 6:15pm

Closing Reception

__________________________________________________________________________________

*Please note, the agenda is subject to change.

The information, views, and opinions expressed by speakers and other participants at our conferences are those of the individual and do not necessarily reflect the views and opinions of Argyle Executive Forum.

Argyle Executive Forum, its directors and officers, do not guarantee that any information provided by a speaker or other participant is accurate or complete and Argyle Executive Forum does not endorse any opinions that may be presented.

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Speaking FaCuLty

Introducing Ajit Sivadasan:

troy SampleRegional Sales ManagerSitecore

“Leveraging New Age Marketing to Level The Playing field for Global Brands”

ajit Sivadasanglobal Vice president & gM, eCommerce, Web, Sales & MarketingLenovo

Ajit Sivadasan is the head of global Web Sales and Marketing at Lenovo Corporation. Lenovo is the one of the world’s largest PC vendors with estimated sales of $30B in 2012-13. In his current role as VP and GM of Lenovo.com Web Sales and Marketing, Ajit manages Lenovo’s extensive web presence and strategy across 70 countries. Additionally he manages a sales P/L that includes web, phone and chat based sales for home and home office customers in seven major markets globally.

Ajit’s primary areas of interest and experience on the web includes managing site experience based on customer preferences from a behavioral and psychological standpoint, building best of class web capabilities utilizing the best of Web 2.0 technologies and developing tools and infrastructure to support rapid improvements to customer experience. His recent presentations and talks to the industry have included such topics as, Channel Conflict Management, Designing EfficientGlobal eCommerce Organiza-tions, Development Strategies that Afford Flexibility and Streamlining Supplychains for eCommerce and 4P Based eCommerce Management Systems.

Ajit has spent the last 10 years in the PC industry in various functional capacities including Sales and Marketing, IT and Business Transformation, and eCommerce Production and Operations. Other roles in the past have included stints working for Deloitte and Touche as a Management Consultant in US and working for various multinational companies in the Middle East and India in various industries. He holds a B.S in Industrial Engineering, M.S in Industrial Management and an MBA from the Peter F. Drucker Graduate School of Management in Claremont, California.

Speaking FaCuLty

thought Leadership Spotlight presented by Oracle

Cory treffilettisvP marketingOracle Bluekai

Cory has been a thought leader, executive and business driver in the digital media landscape since 1994. Cory is currently Vice President of Strategy for the Oracle Marketing Cloud, following the acquisition of BlueKai and his previous role as SVP of Marketing. Cory has authored a weekly column on digital media, advertising and marketing since 2000 for Mediapost’s Online Spin. Cory spent many years primarily on the agency services side of the business as a successful executive, media expert and/or founding team member for a number of companies. Cory was part of the initial team and VP Client & Media Services for i-Traffic (acquired by Omnicom), VP Media Services for Freestyle Interactive (acquired by Aegis/Carat), SVP Managing Director for Carat Fusion (Interactive), VP Media for Real Branding (acquired by Schawk) and President of Catalyst S+F. In the start-up media space his experience includes Director of Marketing for IUMA, the Internet Underground Music Archive (acquired by eMusic), Chief Marketing Officer for Sharkle (acquired by ViTrue, then Oracle), Co-Founder of Republic Project (acquired by DG/Media-Mind) and Co-Founder of The Virtual Fan Network. Cory is a graduate of the Newhouse School for Public Communications at Syracuse University and is also the author of “Internet Ad Pioneers” (available on Amazon.com).

*Please note, this session is off the record.

thought Leadership Spotlight presented by Clarabridge

“The Secret Innovative Marketing”

Susan ganeshancmoClarabridge

As leader of the Clarabridge marketing team, Susan defines the brand, leads the charge for educational, useful content, and enables both Clarabridge and our partners to promote and deliver on the promise of customer centricity.

During her 25 year career, Susan has gained in-depth software experience spanning diverse roles including content marketing, product marketing, lead generation, event management, product management, engineering, quality assurance, implementation consulting, training, and sales support with organiza-tions like newBrandAnalytics, webMethods, Software AG, Deloitte Consulting, and Checkfree. From this experience, Susan developed a maniacal focus on customer success and a passion for outside in thinking.

Speaking FaCuLty

Introducing “Building an Effective Omnichannel Strategy to Drive Value”:

Jim RobinsonVice president north american Salesperformance Horizon

Jim Robinson is Vice President of Sales, North America for Performance Horizon Group (PHG), a leading global performance marketing and affiliate platform. In his role, Jim is responsible for all new advertiser sales initiatives throughout the U.S. and the Americas. Prior to joining PHG,

Jim was Head of Sales and Operations at Google’s affiliate marketing initiative, where he ran the advertiser sales and account management teams.

Jim came over to Google as part of the company’s DoubleClick acquisition. where he served as Director of Sales at DoubleClickPerformics, leading both the regional affiliate and search marketing sales teams as well as the company’s emerging media initiative. Prior to joining DoubleClick, Jim worked in sales at Microsoft’s MSN division.

thought Leadership Spotlight presented by nielsen

“Chasing The Total Audience Consumer: Marketing in a Cross-Platform World”

Lance BrothersSVp, Business Developmentthe nielsen Company

As SVP of Business Development for The Nielsen Company’s Advertiser Solutions division, Lance leads a team focused on helping major brands and their agencies better understand and maximize their online, mobile, television and cross-platform advertising effectiveness. Previously, he led client services and com-mercial development for Nielsen’s BrandLift service providing Facebook’s exclusive measure of attitudinal impact for premium brand advertising in the US and UK. Based in Chicago, he began his media and market research career in local broadcast and advertising and went on to hold a variety of senior level sales, mar-keting, and strategy positions across The Nielsen Company.

Speaking FaCuLty

thought Leadership Spotlight presented by Liveperson

“Convert High-Value Visitors — Anywhere — To Happy Customers”

kelly BrashearSales DirectorLiveperson

As a Senior Account Executive, Kelly manages some of LivePerson’s most strategic clients in the Retail, Financial Services, Hi-Tech, Higher Education and Travel/Hospitality industries. LivePerson is a digital engagement platform that facilitates real-time assistance, including live chat, to increase online sales while reducing support costs. Kelly works with companies to deliver meaningful ROI and customer engagement through their digital engagement programs. Kelly is a member of LivePerson’s Field Advisory Committee and Go-to-Market team.

Prior to LivePerson, Kelly spent over 15 years in enterprise software having held various positions at Elec-tronic Data Systems (now HP), Pivotal Software (now Aptean), Skywire Software (now Oracle) and Telligent Software (now Zimbra). Kelly graduated from the University of Oklahoma with degrees in Economics and French.

thought Leadership Spotlight presented by Demandbase

“Bridging the Great Divide: Sales & Marketing Alignment”

Don WightChief Revenue OfficerDemandbase

Don Wight is an operational sales leader with a proven track record of revenue creation and successfully scaling a sales organization in hyper-growth phase. Don will focus on scaling the Demandbase orga-nization through improved sales process, laser focus on delivering more new customers and extending the company’s rapidly extending partner ecosystem. Wight is a dynamic leader, whose success can be attributed to a collaborative approach, inquisitive nature and a commitment to deliver success through hard work and focus. Prior to this role, Wight held leadership roles at Power Reviews (acquired by Bazaarvoice), Jaspersoft, Open Harbor and Netcentives, Inc. In these roles he was responsible for creating scale through growth, for dramatically increasing revenue and the customer-base, and for extending operations from North America to EMEA, LATAM and APAC. Don holds a BA in International Business from the University of California, at Berkeley.

Speaking FaCuLty

Introducing Chris Berg:

Matt LevyManaging DirectorCredera

Matt Levy is the co-founder of Credera, Managing Director, and board member. Matt also leads Marketing for Credera. He currently serves on several boards and enjoys participating with entrepreneurial leaders who love shaping great company culture, marketing and leveraging technology. He is a member of YPO and Watermark Community Church.

“The Future of Online...Is in our Stores”

Chris BergVice president, Workforce Operations, Building Services & energy Managementthe Home Depot inc.

Chris Berg is vice president of labor strategy and building services/energy management for The Home Depot. He is responsible for developing, implementing and supporting the store operational strategy for payroll, expense, building maintenance and energy management.

Chris joined the Company in 2001 as a member of the business leadership program. He has held roles of increasing responsibilities including district safety manager, store manager, district manager, field senior director of operations and, most recently, vice president of store operations.Chris has a bachelor of science in business management and a master of business administration from Babson College.

Speaking FaCuLty

“The Art & Science of Integrated Marketing & Communications: How to Get the Results You Want”

eileen RiveraVice president, global Marketing and CommunicationsHarris Corporation

Eileen Cassidy Rivera is an accomplished strategic communications and marketing professional with more than 25 years experience in business, technology, government, education, non-profits, media, and politics. In 2010, PR News named Eileen a finalist for Corporate PR Executive of the Year and was the only communications professional in the government services industry named in this award category.

At present, Eileen is Vice President of Global Marketing and Communications at Harris Healthcare Solutions (www.healthcare.harris.com), a division of Harris Corporation (NYSE: HRS) where she leads the company’s strategic growth and positioning in the commercial healthcare market.

In early 2013, she founded her own firm, Cassidy Rivera Communications (www.cassidyrivera.com) where she advised government contracting companies on new trends in branding, digital marketing and strategic communications.

From 2005-11, Eileen was Vice President of Communications and Investor Relations at Vangent, a leading provider of information management and strategic business process solutions, which was sold to General Dynamics (GDIT) in 2011 for $960M. During her tenure, Eileen led digital marketing, branding, public relations and advertising as well as internal communications programs reaching more than 7,000 employ-ees in the U.S., Europe, Canada and Latin America. She played a key role in three acquisitions by leading messaging strategy, employee and external communications. In 2011, Vangent was named Government Contractor of the Year, a coveted industry award which Eileen helped the company win prior to its sale to GDIT.

Prior to her leadership roles at Vangent, Eileen served as Director of Public Relations at EDS Federal (now HP Enterprise Services) from 2001-05 where she led the company’s public affairs and strategic communi-cations programs in the federal government market.

Eileen has experience at every level of government. From 1993-2001, she served in the Administration of President Bill Clinton where she led international trade and export promotion programs at the U.S. Department of Commerce and the U.S. Small Business Administration. During the final year of the Clinton Administration, she was Director of Press and Public Affairs as well as spokesperson for the Peace Corps. In 2002, she was named by former Virginia Governor (now U.S. Senator) Mark Warner to serve on the Virginia Business Education Partnership. In 2006, Eileen was elected to the School Board of Alexandria City (VA) Public Schools and served until 2009. At the end of her term, Eileen was named Education Advocate of the Year by Tenants and Workers United.

Eileen is a two-time graduate of American University where she earned a MBA from the Kogod School of Business and a BA from the School of International Studies. She received an Executive Education Certificate from Harvard University’s Kennedy School of Government. Eileen studied at the Universidad Nacional Autónoma de México in Mexico City during her junior-year abroad.

Speaking FaCuLty

Eileen serves as Co-Chair of the WashingtonExec MARCOM Group which is a consortium of marketing and communications leaders at government contracting and software companies. She writes for several industry publications and regularly contributes provocative articles on branding, communications, and marketing.

Active in her community, Eileen is President of First Night Alexandria (www.firstnightalexandria.org) and serves on the Advisory Board of the Ron Brown Scholar Program (www.ronbrown.org). She is bilingual in Spanish and has traveled to more than 25 countries around the world. She lives in Alexandria, VA with her husband, Andrew, and their three fabulous children.

(Eileen Cassidy Rivera bio continued...)

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panel Discussion

“Building an Effective Omnichannel Strategy to Drive Value”

Moderator:Lisa ZoellnerChief Marketing Officergolfsmith international

Panelists:Chris BergVice president, Workforce Operations, Building Services & energy Managementthe Home Depot inc.

Chris Berg is vice president of labor strategy and building services/energy management for The Home Depot. He is responsible for developing, implementing and supporting the store operational strategy for payroll, expense, building maintenance and energy management.

Chris joined the Company in 2001 as a member of the business leadership program. He has held roles of increasing responsibilities including district safety manager, store manager, district manager, field senior director of operations and, most recently, vice president of store operations.

Chris has a bachelor of science in business management and a master of business administration from Babson College.

Chris BroganSVp, Strategy & analysisHyatt Hotels Corporation

Chris leads the implementation of a guest-centric data and CRM strategy for Hyatt. Chris began his analytic career at New Election Service where he organized vote tabulation and later served as the first Exit Poll Operations Manager for Voter News Service. He has also served as the VP of Strategy and Research for Fontainebleau Resorts and implemented the first Voice of the Customer program for Mandalay Resort Group.

Chip BurgardSenior Vice president, MarketingCitiMortgage

Chip Burgard is Sr. Vice President of Marketing in the Mortgage Division of Citibank. He has almost 20 years of marketing experience, primarily in the Financial Services and Mortgage industries. His expertise is in B2C direct response marketing, using channels such as direct mail, digital marketing (SEM, Display, Lead Aggregation) and inbound/outbound calling.

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Jakki geigerSenior Director, MDM Solutions Marketinginformatica

Jakki Geiger is the Senior Director of Master Data Management (MDM) Solutions Marketing at Informatica. MDM is the second-largest business unit and one of the fastest growing product lines at Informatica, which delivers immense value to line of business leaders. As a marketing executive, her 3 strategic imperatives are driving go-to-market strategy for solutions that meet business needs, building pipeline with content based on customer success and enabling the sales team to take our solutions to line of business leaders.

Over the course of her 15 year career spearheading marketing for companies of all sizes— from 10 employees to 50,000 employees— she has experienced the pain of dealing with inaccurate, inconsistent and disconnected customer information before being able to execute marketing campaigns and accurate reports. Of course, this was before joining Informatica. At Informatica we use MDM, Data Quality and Data Integration to ensure we have accurate, consistent and connected customer information to optimize the sales and marketing process. She came to Informatica through the Siperian acquisition.

Before Informatica, She has helped several startups achieve exponential growth through innovative market-ing programs that use the voice of the customer, influencers and thought leadership to drive demand. These companies were successfully acquired by companies such as Oracle, Thomson Reuters and Informatica.

Jakki graduated magna cum laude with an M.A. in integrated marketing communications from Emerson College in Boston and earned a B.A. with honors in Psychology from McGill University in Montreal, Canada. She works at Informatica’s headquarters in Redwood City, California.

www.linkedin.com/in/jakkiglivickygeiger/

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panel Discussion

“Understanding your Customer & Driving Results through Digital Marketing”

Moderator:Jason DyerChief Marketing OfficerDallas Morning news

Jason Dyer is the senior vice-president and chief marketing officer for The Dallas Morning News. Dyer is responsible for print, digital and mobile subscriber acquisition and retention for The Dallas Morning News, Briefing, AI Día, GuideLive, neighborsgo and FD via owned, earned and bought media. He manages and oversees the delivery of marketing services inside multiple teams including Analytics Team, Brand and Seg-ment Team, CrowdSource, Digital Team, Research, Subscriber Acquisition Team and Subscriber Services. Dyer recently was selected to the board of directors for Untapped, a music and craft beer festival owned by CrowdSource, the events marketing division of the Morning News. He also recently joined the advisory board for the American Heart Association.

As a recognized thought leader on marketing and product development, Dyer has spoken at several influ-ential industry events including MacWorld and the Advertising Research Foundation. He has also served on the advisory board of the International Advertising Association.

Prior to joining The Dallas Morning News, Dyer served as vice president of direct-to-consumer sales and marketing for Google (previously Quickoffice), where he was responsible for e-commerce sales through consumer-facing applications stores, partner sites and Quickoffice’s online portal. Dyer also led demand generation and customer service operations.

Prior to Quickoffice, Dyer led marketing activation for Nokia globally, and later regional marketing across North America and Latin America. Dyer played several key executive leadership roles over seven years at Nokia, overseeing branded advertising, digital and social media marketing, supporting product/service launches and lifecycles, and managing direct marketing through wireless carriers such as AT&T and retail-ers such as Wal-Mart and Amazon.com. Dyer also led global marketing activities for Nortel Networks and advertising for McDonald’s.

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Panelists: gary griffinSVp, Database MarketingBank of america

Gary Griffin has over 15 years of direct response marketing experience. Griffin currently serves as the SVP of Database marketing for all consumer and small business products for Bank of America. In this role, Mr. Griffin is responsible for direct response list selection and execution for card, mortgage, deposit, investment, insurance and small business products across a variety of channels including banking center, web, customer service call center, direct mail, email, outbound telemarketing and monthly statements.

Griffin has experience with a variety of disciplines including copy/creative development, mail production, database development, CRM platforms, and reporting systems.

Griffin holds both a BA in Chinese Language and Literature and an MBA from Brigham Young University.

Griffin currently resides in the Dallas area with his wife and three children.

giles HouseChief Marketing OfficerCallidusCloud

Giles is an experienced marketing executive with over 10 years of selling and marketing business software and technology. At CallidusCloud he is responsible for the company’s go-to-market strategy, global mar-keting activities and communications. Under his direction the marketing team has consistently grown the sales pipeline in excess of 60% year over year and was recently awarded Marketing Team of the Year at the 2014 International Business Awards. As a recognized thought-leader, Giles regularly speaks on sales and marketing automation and alignment, and is interviewed by leading publications such as VentureBeat.

He has served a variety of channel, sales and marketing roles at CallidusCloud in EMEA and most recently in North America as Vice President, Marketing Communications and Products. Prior to joining CallidusCloud, Giles has worked at international software and SaaS companies including five years at SAP. Giles graduated with Honors from the University of Southampton with a BEng in Electronic Engineering.

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Joanne MorettiSenior Vice president, Marketing & Sales enablementJabil Circuit

An accomplished and decorated senior executive in all aspects of the technology industry, Joanne Moretti brings peerless energy and enthusiasm to everything she does. Following an exemplary executive leader-ship career in the IT software industry with CA Technologies, she brought her extensive knowledge and skills to role of SVP Sales Excellence and Dean of HP Sales University, CMO for the DSG Group at Dell while simultaneously serving on the board and a sought after adviser for many organizations including the Board of Directors at Alteryx.

Joanne is currently bringing her unparalleled knowledge, expertise, and foresight to spearhead a transformative “Path of Disruption” geared towards enabling Jabil in the marketplace through the marketing and sales organizations.

Joanne is a frequent speaker and panel expert at events across the globe and ranks as one of the most influential IT Executive to follow on Twitter. She has earned multiple Women of Influence awards and serves on the CIPA Advisory Board and is the chairperson at CIPS: Women in IT.

The Italo-Canadese self-proclaimed social (media) butterfly resides in Dallas, Texas where she still finds time to co-chair Dell’s Women In Search of Excellence group, publish her All Things Internet and Internet of Things digest and mother her two children.

eileen RiveraVice president, global Marketing and CommunicationsHarris Corporation

Eileen Cassidy Rivera is an accomplished strategic communications and marketing professional with more than 25 years experience in business, technology, government, education, non-profits, media, and politics. In 2010, PR News named Eileen a finalist for Corporate PR Executive of the Year and was the only communications professional in the government services industry named in this award category.

At present, Eileen is Vice President of Global Marketing and Communications at Harris Healthcare Solutions (www.healthcare.harris.com), a division of Harris Corporation (NYSE: HRS) where she leads the company’s strategic growth and positioning in the commercial healthcare market.

In early 2013, she founded her own firm, Cassidy Rivera Communications (www.cassidyrivera.com) where she advised government contracting companies on new trends in branding, digital marketing and strategic communications.

From 2005-11, Eileen was Vice President of Communications and Investor Relations at Vangent, a leading provider of information management and strategic business process solutions, which was sold to General Dynamics (GDIT) in 2011 for $960M. During her tenure, Eileen led digital marketing, branding, public relations and advertising as well as internal communications programs reaching more than 7,000 employ-ees in the U.S., Europe, Canada and Latin America. She played a key role in three acquisitions by leading messaging strategy, employee and external communications. In 2011, Vangent was named Government Contractor of the Year, a coveted industry award which Eileen helped the company win prior to its sale to GDIT.

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Prior to her leadership roles at Vangent, Eileen served as Director of Public Relations at EDS Federal (now HP Enterprise Services) from 2001-05 where she led the company’s public affairs and strategic communi-cations programs in the federal government market.

Eileen has experience at every level of government. From 1993-2001, she served in the Administration of President Bill Clinton where she led international trade and export promotion programs at the U.S. Department of Commerce and the U.S. Small Business Administration. During the final year of the Clinton Administration, she was Director of Press and Public Affairs as well as spokesperson for the Peace Corps. In 2002, she was named by former Virginia Governor (now U.S. Senator) Mark Warner to serve on the Virginia Business Education Partnership. In 2006, Eileen was elected to the School Board of Alexandria City (VA) Public Schools and served until 2009. At the end of her term, Eileen was named Education Advocate of the Year by Tenants and Workers United.

Eileen is a two-time graduate of American University where she earned a MBA from the Kogod School of Business and a BA from the School of International Studies. She received an Executive Education Certificate from Harvard University’s Kennedy School of Government. Eileen studied at the Universidad Nacional Autónoma de México in Mexico City during her junior-year abroad.

Eileen serves as Co-Chair of the WashingtonExec MARCOM Group which is a consortium of marketing and communications leaders at government contracting and software companies. She writes for several industry publications and regularly contributes provocative articles on branding, communications, and marketing.

Active in her community, Eileen is President of First Night Alexandria (www.firstnightalexandria.org) and serves on the Advisory Board of the Ron Brown Scholar Program (www.ronbrown.org). She is bilingual in Spanish and has traveled to more than 25 countries around the world. She lives in Alexandria, VA with her husband, Andrew, and their three fabulous children.

(Eileen Cassidy Rivera bio continued...)

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panel Discussion

“Simplification for today’s digital customer”

Moderator:John arcidiaconoChief Marketing OfficerStewart title guaranty Co.

John Arcidiacono serves as the chief marketing officer of Stewart Information Services Corporation. With more than 25 years of advertising and marketing experience, Arcidiacono is responsible for all marketing activities, including branding, advertising, public relations, events, sales support, crisis manage-ment, web presence, interactive marketing and technology marketing, as well as internal communication and partnering with business lines on sales operations. Under his direction, the Stewart marketing in-house team operates as a full-service marketing, advertising and public relations goup servicing Stewart Title and its subsidiaries, including Stewart’s affiliate operations and network of independent agencies across the United States.

John brings a wealth of marketing and brand expertise to the Stewart organization. Prior to joining Stewart, he was vice president of Market Development with Idea Integration, an interactive marketing firm, and served as a marketing consultant for clients including HP, Iomega Corporation, Transwestern Commercial Properties and Memorial Hermann|TIRR. He has also worked at two full-service advertising agencies; McCann Erickson, one of the largest international agencies, and Rives Carlberg, which was Houston’s largest locally-owned agency.

John has helped increase sales and awareness through national branding campaigns for the clients listed above and Texas Instruments, Mahindra Tractors and the Houston Chronicle. This diverse client base has given him a broad range of expertise in business-to-business, trade and consumer advertising, and given him comprehensive experience in TV, radio, print, outdoor, Web, events, public relations and guerilla marketing.

Panelists:James allworthDirector of StrategyMedallia

James Allworth is the Director of Strategy at Medallia. Before Medallia, he served as a Fellow at the Forum for Growth and Innovation at Harvard Business School. He is a New York Times best selling author, and co-host of the popular podcast Exponent. Previously, he worked at Apple, Inc and Booz & Company.

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Justin evansChief Strategy OfficerCollective

Justin oversees network relations and strategic partnerships with data, display and video partners.

Justin brings more than a decade of experience in audience data and analytics. At the Nielsen Company, he was responsible for spearheading the effort to enter the $1.1 billion online ad targeting market, expanding their client base from five to 20 in one year, including portals, TV Networks and top 50 ad networks. Previously, he served as vice president of market development at The Pluck Corporation, a venture capital-backed startup specializing in social networking software and services for newspaper and magazine publishers. Prior to that, Mr. Evans served as vice president of corporate development for The Nielsen Company where he was responsible for strategic programs, including new product launches, reorganizations and major cost-cutting initiatives.

Mr. Evans graduated Magna Cum Laude from Columbia University and received his Master’s in Business Administration from New York University.

Cory JonesvP, marketingFrontier Communications

Cory Jones currently serves as Vice President, Marketing for Frontier Communications (NASDAQ: FTR). Frontier is a Fortune 500 company that provides broadband Internet, television, phone, digital security and advanced business data solutions to millions of customers in 28 states. In his role Mr. Jones is responsible for all acquisition, retention, upsell, niche and win back programs for residential and commercial segments, plus managing the company’s multiple agencies of record and brand identity.

Previously, Mr. Jones was Senior Director, Global Demand Generation for Avaya, a leading global software and services company, where he had worldwide responsibility for lead generation campaigns, CRM, marketing automation and analytics. Before that his positions included Vice President, Global Marketing at Intervoice (now Convergys) and a variety of global marketing leadership positions at Nokia and Nortel Networks. He began his career at leading agencies like DDB Worldwide and Temerlin McClain, working on a variety of B2B, B2C and nonprofit brands. He is a requested speaker at industry forums in the area of Sales and Marketing alignment plus marketing automation.

Mr. Jones holds a bachelor’s degree in Advertising from Texas Tech University. He lives in the Dallas area with his wife and two children.

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James MeredithVp, Marketing & Communications Cinemark

James Meredith serves as Vice President, Head of Marketing & Communications for Cinemark USA. He is a 17 year veteran of the Theatrical Exhibition industry.

James is responsible for all aspects of the company’s marketing operations including the design and implementation of marketing strategies. He leads the company’s efforts for brand management, advertis-ing, promotional programs, digital/social media, as well as new product and business development. He is also responsible for the company’s public relations and communications strategies. Under his direction, Cinemark has been identified as an industry leader and the Cinemark, Century & CineArts brands have become recognized across the country for providing guests with a high-quality entertainment experience.

From 1997 to 2008, Mr. Meredith served as Vice President, Marketing for Cinemark International. He helped develop and establish successful theatrical exhibition operations and a recognized brand in 14 countries. Prior to joining Cinemark, James worked for the Sewell Lexus organization and held several positions in sales & marketing and customer service.

James received a BBA degree in business and marketing from Baylor University and a graduate in marketing from the SMU Cox School of Business. James lives in the Dallas, TX area with his wife Melinda and three very active kids.

Credera is a full-service management consulting, user experience, and

technology solutions rm. We work alongside our clients to support the

changes required in strategy, organization, process, analytics and

technology to make transformation a reality.

Our services are stronger when they work together.

Know every customer.Own every experience.Put your website at the center of your Digital Marketing Strategy.

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Connect through the chaos.

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Find out more:

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De�ne, �nd and convert your best customer.

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ParTners

thought Leadership Spotlight partners

Clarabridge is the leading provider of intelligent Customer Experience Management (CEM) solutions for the world’s top brands, including Best Buy, Dell, E.ON, L’Oréal USA, PetSmart, United Airlines, and The Wendy’s Company. Trusted by hundreds of Global 1000 companies to listen, analyze, and act on customer feedback, Clarabridge is the only comprehensive customer experience hub. Founded in 2006, Clarabridge has locations in Washington D.C., San Francisco, London, Miami, Singapore, and Barcelona. For more information, visit www.clarabridge.com.

Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interac-tions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. http://www.demandbase.com

LivePerson creates meaningful connections between brands and consumers, by delivering customer engagement solutions that help brands better understand and connect to consumers. By providing them with a rich, personalized, digital experience, whether it’s via chat, voice, video, or messages, LivePerson helps brands enhance the consumer’s digital journey, increasing brand trust and value.

Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. In recent years, Nielsen has bolstered its advertising effectiveness capabilities and offers clients the ability to understand who their ads have reached, how their ads have resonated and whether their ads drove a consumer reaction, such as purchases. Nielsen Campaign Ratings and Nielsen Brand Effect are the signature solution suites that measure the reach and resonance of ads across platforms. For more information, visit www.nielsen.com.

ParTners

thought Leadership Spotlight partners

Oracle Corporation (NASDAQ: ORCL) is the world’s largest business software company. For more than 30 years, Oracle has helped customers get up-to-date and accurate information from their business systems—information used to collaborate, grow their business, measure outcomes, and report results with confidence.

Since launching the world’s first commercial relational database in 1977, Oracle has led through continuous innovation and a relentless focus on customer success, providing reliable, secure, and integrated technologies that help customers access the knowledge they need to respond to market conditions with speed and agility. Today Oracle provides database, middleware, and collaboration products; enterprise business applications; application development tools; and professional services for businesses and organizations worldwide. For more information, visit oracle.com.

panel partners

CallidusCloud®, (NASDAQ:CALD), is the leading provider of sales and marketing effectiveness software. CallidusCloud enables organizations to accelerate and maximize their lead to money process with their complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate quote and proposal generation, and streamline sales compensation – driv-ing bigger deals, faster. Over 2500 leading organizations, across all industries, rely on CallidusCloud for their lead to money process for better marketing and smarter selling. For more information, please visit www.calliduscloud.com.

Collective is a leading programmatic, multiscreen advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective’s unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. To learn more about Collective, visit www.collective.com.

ParTners

panel partners

Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com

Think about the last interaction you had with a company. Was it a good one? Could it have been better? These questions sound obvious, but not to businesses. Most organizations don’t know whether your experience with them was good or bad — and how they could improve it in the future. Medallia’s cloud-based Customer Experience Management (CEM) platform solves this. It captures customer feedback everywhere the customer is (Web, social, mobile, and contact center channels), understands it in real time, and then delivers insights and actions everywhere in a company—from the C-suite to the frontline—to improve the customer experience.

We’re now considered the leaders in a space we helped to create.

Founded in 2001, we are headquartered in Silicon Valley and have offices in New York City, London, Sydney, Melbourne, Hong Kong, and Buenos Aires. We’re Sequoia-backed, and have the privilege of part-nering with some of the most empathetic (and well-known) brands in the world, including Four Seasons, GE, Marriott International, Nordstrom, Sephora, and Zurich Insurance. Learn more at www.medallia.com.

Session introduction partners

Credera is a full-service management consulting, user experience, and technology solutions firm with clients ranging from Fortune 1000 companies to emerging industry leaders. Clients hire us to own their toughest challenges; they retain us because we keep our promises. Credera provides expert, objective advice to help solve complex business and technology challenges. Capabilities include strategy, analytics, technology, and design to ensure client success. Founded in 1999, Credera is headquartered in Dallas, TX and hosts offices in Houston and Denver. More information is available at www.credera.com.

ParTners

Session introduction partners

PHG is a provider of SaaS marketing technology for global brands and agencies looking to scale business and maximize return on ad spend in the performance channel.

A technical partnership with PHG empowers brands to take control of performance marketing strategy, control ad spend, and maximize ROI across media.

PHG’s proprietary platform, ExactView, is the front end of a best-in-class API infrastructure.

ExactView provides a credible, in-depth reporting view into the performance channel and captures the granular data points of the consumer journey along with sales and marketing cost drivers.

PHG’s SaaS technology streamlines the automation of complex digital marketing processes into a real-time delivery of simple, meaningful visual dashboard reports.

Our global brand, enterprise and agency partners are empowered to optimize and control their performance marketing and to scale business with speed and confidence.

Sitecore is the global leader in customer experience management software that lets marketers own the experience of every customer or prospect that engages with their brand. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. Sitecore’s experience platform is deeply connected, delivering one connected experience across both on and off-line channels, empowering brands to easily engage in seamless conversations with their audiences when and where they want, in real time. The platform is incredibly easy to use, combining best-in-class web content management with marketing automation, email marketing, social media, e-commerce, optimization, and analytics into a single, unified platform. Sitecore captures every minute interaction – and intention – that customers and prospects have with a brand, both on a website and across other digital channels. And because the platform is deeply connected, marketers get this intelligence immediately, and can easily act on it in real-time, within the same session. More than 3,500 of the world’s leading brands – including American Express, Carnival Cruise Lines, easyJet, and Heineken – trust Sitecore to help them deliver the meaningful interactions that win customers for life.

ParTners

Senior Supporter partners

eXelate, the leading independent data platform, empowers marketers with better insights and massive reach to more effectively engage consumers. Through eXelate’s maX DMP (data management platform), fueled by eXelate’s eXchange, first-party data can be managed, modeled, mobilized and measured across video, mobile and display channels. eXelate’s eXchange, the largest pool of directly measured consumer data, reaches two billion active consumers and devices worldwide and includes key purchasing touch points — online and offline — from Nielsen, MasterCard Advisors, IXI and many more. As a member of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon’s Open Data Partnership, eXelate adheres to privacy compliant advertising practices. For more information, please visitwww.exelate.com or follow @eXelate. - See more at: http://exelate.com/exelate-announces-leadership-additions-drive-global-expansion-data-platform/#sthash.wsTMCdhs.dpuf

Our FirmIDM is a performance marketing firm headquartered in Washington, DC with offices in New York, Madison, San Francisco, Little Rock, London and Mumbai.

Our philosophyWe place our clients’ needs above all other considerations. IDM continually seeks to overcome a persistent problem in the industry, the bias to sell products and manage proprietary data, which compromises results. Unlike many others, IDM is both objective and data source agnostic, so that we can always put the client’s priorities first and deliver results.

Our ServicesWe specialize in helping companies leverage data in order to create customer intelligence and insights so that they can target, acquire and retain customers better than they thought possible. Specialization drives better results. We strategically select and acquire the best data to build custom solutions to reach your existing and potential customers. Our proprietary data platform and processes, Excipio Engine™, turns raw data into pure marketing intelligence and our team of market industry experts rigorously applies these insights into performance.

Our teamWe bring deep client side experience, unique points of view, and come from a diverse background of organizational cultures. We understand the issues because we have been there. Our principals have held senior-executive, sales and marketing leadership roles at leading, global organizations across a wide variety of industries.

Our ValueWe are known for our focus on top-line impacts, adding tremendous upside to operating income and relentlessly focusing on return on marketing dollars invested. We have demonstrated the effectiveness of our solutions and capabilities through proven delivery, quantifiable results and longstanding relationships at some of the world’s leading, consumer-retail, financial services and technology companies.

ParTners

Senior Supporter partners

Showpad is a mobile sales acceleration platform focused on making sales more productive and marketing more effective. The Ghent based, mobile-first SaaS company, is one of the fastest growing technology companies in Europe. Showpad has more than 550 customers in over 40 countries, including Intel, BASF and Audi.

As a top-tier customer engagement company, Telvista serves high-profile brands throughout the telecommunications, wireless, travel, financial and retail sectors. Our mission is clear: we support our clients’ competitive goals and brand recognition through meaningful interactions with their customers. And we accomplish this by providing quality-driven customer engagement solutions.

Supporter partners

“Affine is one of the fastest growing Big Data Analytics Solution providers. Within 3 years of inception, it has partnered with 10+ Fortune 500 companies, expanded into 3 continents and grown to strength of 125+ data scientists and engineers working on cutting edge tools, techniques & technologies. Affine’s USP is domain specific, statistically robust solutions complete with implementation, in the form of decision support engines or tools. This not only helps in improved & faster decision making, but also gives a formidable ROI. On the ground, Affine solutions are being used by decision makers to take decisions ranging from operational to strategic – making tangible difference to the bottom-line.”

Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete consumer journey and activating them across all screens. We’re building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. We work with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most Promising Companies in America and Crain’s Best Places to Work in New York. More info at www.dstillery.com

D R I V E N IDM is your source for data solutions to fuel business growth.

By Your Success

W A S H I N G T O N , D C | N E W Y O R K | S A N F R A N C I S C O | L O N D O N | M U M B A I

Visit www.idm.us.com or contact Leonard Frey at lfrey@integrated-dm.comto see what IDM can do for you today.

IDM is a performance marketing firm. We are experienced, client-side marketers many whom have held, senior-executive,

Chief Marketing Officer and similar leadership roles at leading, global organizations. We are known for our delivery

emphasis on top-line results and our relentless drive to deliver high returns on marketing dollars invested.

ACCELERATE YOUR SALES, ANYWHERE, ON ANY DEVICE.

Showpad is a mobile-first solution that transforms your tablet, smartphone or laptop into a sales machine.

Enhance your sales team’s e� iciency and scale your mar-keting e� ectiveness with our mobile-first sales acceleration platform. Match your content to the buyer’s context to push deals forward and receive actionable marketing analytics.

To learn how Showpad can accelerate your sales, visit our booth.

TELVISTA, INC. MARYCARMEN HAMPTON

As a top-tier customer engagement company, Telvista serves high-profile brands throughout the telecommunications, wireless, travel, financial and retail sectors. Our mission is clear: we support our clients’ competitive goals and brand recognition through meaningful interactions with their customers. And we accomplish this by providing quality-driven customer engagement solutions.

• Unsurpassed English- and Spanish-language support from U.S. and Mexico

• Operational excellence demonstrated by the proven results delivered to clients

• Telvista Social Connect℠ provides industry’s leading social media engagement services

• Telvista @Home℠ offers home-based support program that provides a high return on investment

• Telvista EDGE℠ delivers an innovative recruiting, training and retention program

• Telvista Take Five℠ provides learning modules that drive employee education

• Outstanding facilities that create a welcoming, productive environment for employees

• Financial strength from our affiliation with América Móvil, the fourth largest telecommunications provider in the world

The numbers

• Eight contact centers• 6,600 seats, 6,700 agents• 65 million interactions per year

Industries served

• Telecommunications/technology• Retail• Consumer services• Financial services• Travel and hospitality

Technology partners/certifications

• PCI-certified at all sites• Net Promoter Score expertise• Rockwell/Avaya• Aspect/IEX• Verint• VM Ware• Oracle

uPcoming evenTs

December 10, 20142014 Chief information Officer Leadership Forum (new york)new york, ny

Perspectives by:• Huw Rees, VP, Business Development, 8x8• Andrea Simone, SVP and CIO, NBTY• Jack Waters, Chief Technology Officer, Level 3 Communications• Jerri Bland, Associate Vice President and Deputy Chief Information Officer, Columbia University• Stan Kreydin, Chief Technology Officer, Wyndham Worldwide Corporation• Andrew Mussalli, Vice President, Technology Strategic Sourcing, Bank of Tokyo-Mitsubishi• David Hahn, Chief Information Security Officer, Hearst Corporation• Stuart Sim, Vice President of Architecture, Scholastic• Robert Stroud, AVP Sales Northeast & Canada, Commvault• Lynne Chernow, SVP, Information Technology, HBO• Robert Humphrey, Chief Marketing Officer, ForgeRock• Tim O’Neil, Head of East Coast Sales, ThoughtSpot• Ronald Conlin, StorageVision SPM / National Solution Architect, Forsythe• Rohit Gupta, CEO, Palerra• Isaac Sacolick, VP Technology & CIO, McGraw Hill Financial• Tony Skipper, SVP, Americas IT Chief Information Officer, AIG• Larry Bonfante, Chief Information Officer, United States Tennis Association• John Landy, Chief Technology Officer, Datapipe• Joseph Santamaria, Chief Information Officer and Vice President of Information Technology, PSEG• Ray Hawkins, CISO, Genesis HealthCare Corp• Rajat Wadhwani, Senior Vice President, Technology Executive, Bank of America• Sam Lakkundi, Chief Mobile Officer, Kony• Jeff Holleran, Senior Director , Enterprise Product Strategy, BlackBerry• John Newton, Chief Technology Officer and Founder, Alfresco Software• Melissa Soiefer, Vice President, Global Information Security, Barclays Capital

December 10, 20142014 Chief information Officer Leadership: Spotlight on it and Ops Financial Managementnew york, ny

Perspectives by:• Jerri Bland, Associate Vice President and Deputy Chief Information Officer, Columbia University• Andrew Mussalli, Vice President, Technology Strategic Sourcing, Bank of Tokyo-Mitsubishi• Ray Hawkins, CISO, Genesis HealthCare Corp• Mike Stiglianese, Managing Partner, TMO Partners, Kurt Salmon• Shahryar Shaghaghi, Partner, Kurt Salmon

uPcoming evenTs

December 10, 20142014 CMO Virtual event: Driving exceptional Customer engagementVirtual

Perspectives by:• Leah Quesada, Vice President, Marketing & Communications, Xerox• Chandar Pattabhiram, Vice President, Product & Corporate Marketing, Marketo• Adrienne Fasano, Senior Vice President, Marketing, Jones Lang LaSalle• Raj Rao, Vice President, Global eTransformation, 3M

December 16, 20142014 Chief information Officer Leadership Forum (atlanta)atlanta, ga

Perspectives by:• Michael Thompson, Vice President of Business Intelligence and Data Architecture, Children’s Healthcare of

Atlanta• Tony Tardugno, Chief Information Officer and Senior Vice President, AvMed• Nick Coussoule, Senior Vice President & Chief Information Officer, BlueCross BlueShield of Tennessee• Nicole Keaton, Senior Vice President, Access and Identity Management, SunTrust Bank• Onyeka Nchege, Vice President & CIO, Coca-Cola• Gustaaf Schrils, VP, Global Technology Operations, Intercontinental Hotels Group• Elimu Kajunju, Sr. Director for Privacy, Risk and Quality, McKesson• Vinod Choudhary, Director Product Marketing, CallidusCloud• Michael Brooks, VP and CIO, CVR Energy• Lee Congdon, Chief Information Officer, Red Hat• Curtis Carver, Vice Chancellor and Chief Information Officer, University System of Georgia• Mark Dawson, Assistant Vice President, Information Technology, COX Communications• Doug Bordonaro, Sr Director of Sales, ThoughtSpot• Dudley White, Chief Information Officer, USIS, Equifax• Bob Toupin, CIO, VP of IT, Bluelinx Holdings• Krish Mani, CIO, Jeld-Wen

January 22, 20152015 Leadership in Corporate Divestitures and acquisitions (new york)new york, ny

Perspectives by:• Larry Port, Senior Vice President of Corporate Development, Assurant Solutions• Mark Mlotek, EVP, Chief Strategic Officer, Director, Henry Schein• Gautam Chandra, VP, Strategy, Business Development, BPO & Non-Utility Operations, Washington Gas• Hyman Buchwald, Vice President, Corporate Development, Xylem• Prince Redlus, Emperor, Argyle Executive Forum• Tony Torre, Head of Corporate Development and Mergers & Acquisitions, Prudential• Daniel Raskas, SVP Corporate Development, Danaher Corporation• Daniel Cohen, Vice President Corporate Development, Catalent Pharma Solutions• Mark Socha, Head of Enterprise M&A, The Hartford• Hugh Boston, Vice President, Corporate Finance and Corporate Development, Interpublic Group• Mary Thistle, Senior Vice President of Business Development, Cubist Pharmaceuticals• John Paffenbarger, Corporate Development Director, Constellation Energy Group• Joseph Roark, Operating Partner, Marlin Equity Partners• Bob Mack, Vice President, Business Development, Ingersoll-Rand

uPcoming evenTs

January 27, 20152015 Chief Marketing Officer Leadership Forum (Los angeles)Los angeles, Ca

Perspectives by:• Patrick Condo, Vice President, Brand Creative, Hearst Corporation• Jonathan Lowe, Vice President, Marketing, AEG (Anschutz Entertainment Group) Worldwide• Scot Safon, Chief Marketing Officer, The Weather Channel• Steven Bushong, SVP Marketing Operations, The Walt Disney Company• Russell Bennett, Vice President, Latino Health Solutions, UnitedHealth• Elizabeth Brooks, Senior Vice President, Marketing and Content, Live Nation• Alan Cohen, EVP & Chief Marketing Officer, OtterBox• Jonathan Anastas, Vice President Global Brand Marketing, Head of Digital and Social Media, Activision

Blizzard• Gerard Smith, Vice President Global Marketing, PepsiCo• Michael Linton, Chief Marketing Officer, Farmers Insurance Exchange, Inc.• Michael Reicher, Senior Vice President, Marketing, The Chubb Corporation• Chris Brandt, Chief Marketing Officer, Yum! Brands• Mitch Rotter, SVP, Brand Marketing, Ticketmaster• Aaron Wahle, VP, International Digital Marketing, Sony Pictures Entertainment• Orest Holubec, Senior Vice President of Marketing and Communication, Providence Health & Services• Julian Aldridge, VP, Brand Evangelism and Activation, Charles Schwab• Carlson Choi, Vice President, Digital Initiatives Group, Mattel• Claudio Ludovisi, SVP Operational Strategy, NBCUniversal

February 10, 20152015 Chief information Officer Leadership Forum (Los angeles)Los angeles, Ca

Perspectives by:• Bhupesh Arora, Head of New Technologies & Application Services, Avery Dennison Corporation• Vimal Thomas, Vice President, Information Technology, Yamaha Corporation of America• Zhenya Rozinskiy, VP of Technology, Live Nation• Raj Rajendran, Senior Vice President Technology, Consumer Lending Group, Union Bank• Rashmi Kumar, Vice President of Information Technology, McKesson• Stephen Roberts, Assistant Vice President, Systems Innovation, Development and Support, American

Honda Motor• Cora Carmody, SVP, Chief Information Officer, Jacobs Engineering Group• Sri Muthu, VP, Technology & Operations Executive, Wells Fargo• Michael Naud, Vice President of Information Systems, Metro-Goldwyn-Mayer

February 11, 20152015 Leadership in Digital Marketing think tank (toronto)toronto, On

Perspectives by:• Warren Tomlin, Managing Partner, Strategy & Analytics, IBM Global Business Services, IBM

uPcoming evenTs

February 19, 20152015 Chief Legal Officer Leadership Forum (new york)new york, ny

Perspectives by:• Rian Miller, General Counsel, Mercer• Sheldon Goldfarb, General Counsel Americas, Royal Bank of Scotland• Kevin Feeney, Vice President & General Counsel, AIR LIQUIDE• Brian Swartz, Executive Vice President Legal & Commercial Services, Aecon Group• Erik Dyhrkopp, Senior Vice President & General Counsel North America, BOSCH• Kevin Reynolds, Senior Vice President & Chief Legal Officer, Penn Mutual Life Insurance Co• Carrie Hightman, Executive Vice President and Chief Legal Officer, NiSource• Jane Lewis-Raymond, Senior Vice President and Chief Legal, Compliance and External Relations Officer,

Piedmont Natural Gas• Eric Eissenstat, Sr. Vice President, General Counsel and Secretary, Continental Resources

February 26, 20152015 Customer Care Leadership Forum (Dallas)Dallas, tX

Perspectives by:• Sativa Leach, Senior Vice President, Marketing and Retail Operations, Citigroup• Jennifer Ramirez, VP, Global Customer Experience, Western Union• Diana Helfinstine, VP, Customer Experience, Essilor of America• Bruce Quernemoen, VP, Customer Loyalty, Emerson Electric• Teresa Laraba, SVP, Customers, Southwest Airlines• Shari Gottheim, Vice President, Customer Experience, MetLife• Dana Hyatt, Vice President, Customer Experience, Thomson Reuters• Jasmine Green, VP Chief Customer Advocate, Nationwide Financial• Becky Ploeger, Vice President, Digital Commerce Customer Care, Kohl’s Corporation• Terry Thomas, Vice President Customer Development, Unilever• Michael Guyton, Senior Vice President and Chief Customer Officer, Oncor Electric Delivery Company• Amas Tenumah, Vice President, Customer Service, COX Communications

March 3, 20152015 Chief Marketing Officer Leadership Forum: Spring event (Chicago)Chicago, iL

Perspectives by:• Brian Mehta, Head of North America Marketing, Motorola Mobility• Kevin Taylor, Vice President, Marketing, Cardinal Health• Glenn Burke, Vice President, Marketing & Business Development, Avis Budget Group

uPcoming evenTs

March 4, 20152015 Chief Financial Officer Leadership Forum (San Francisco)San Francisco, Ca

Perspectives by:• Kenneth Goldman, Chief Financial Officer, Yahoo• Manan Rawal, SVP - CCAR & Stress Testing, Head of Scenarios & Modeling, HSBC• Ritch Wood, Chief Financial Officer, Nu Skin Enterprises

March 5, 20152015 Human Capital Leadership Forum: Spring event (San Francisco)San Francisco, Ca

Perspectives by:• Aimee Hoyt, Executive Vice President, Human Resources, International Game Technology• Wade Thomas, SVP, Human Resources, Meritage Homes Corporation• Yolanda Gonzalez, Vice President, Human Resources, Matson• Laura Butler, Vice President of Talent Management and Chief Diversity Officer, Pacific Gas and Electric

Company• Jing Liao, Senior Vice President, Human Resources, TriNet• Paul Pastrone, VP, PPS Learning & Organization Development, HP• Carl Luckenbill, Chief Learning Officer, San Francisco Public Utilities Commission• Raquel Karls, Chief HR Officer, Outerwall• Peter Walmsley, Vice President of Human Resources - COO Worldwide, Electronic Arts• Wendy Miller, VP, Global Talent Development, Yahoo

March 11, 20152015 Chief information Officer Leadership Forum (Dallas)Dallas, tX

Perspectives by:• Andy Ulrich, VP, CISO and Loss Prevention, MoneyGram• Brian Engle, Chief Information Security Officer, State of Texas• Ron Guerrier, Vice President & Chief Information Officer, Toyota Motor Sales• Ravi Waran, CIO and VP Global Business Services, Albemarle Corporation

March 25, 20152015 Customer Care Leadership Forum (toronto)toronto, On

Perspectives by:• Alison Chick, VP Loyalty and Customer Intelligence, Indigo Books and Music

uPcoming evenTs

March 26, 20152015 Chief information Officer Leadership Forum (Boston)Boston, Ma

Perspectives by:• Jay Wessland, Vice President of Technology, Boston Celtics• Brook Colangelo, Senior Vice President and Chief Information Officer, Houghton Mifflin Harcourt• Tim Rogers, Chief Security Architect, United Technologies• Shahidul Mannan, Vice President Technology Services, Altisource• Jeffrey Cohen, Chief Information Officer, The MENTOR Network

april 9, 20152015 Customer Care Leadership Forum: Spring event (new york)new york, ny

Perspectives by:• Rosetta Lue, Chief Customer Service Officer & 311 Contact Center Operations Director, City of Philadelphia• Bill Solomon, Vice President, Customer Care, Vonage Holdings Corporation

april 15, 20152015 Chief information Security Officer (CiSO) Leadership Forum (new york)new york, ny

Perspectives by:• Vijay Viswanathan, CISO, HD Supply

May 6, 20152015 Human Capital Leadership Forum (Chicago)Chicago, iL

Perspectives by:• Nyla Benson, Vice President, Human Resources, Ascena Retail Group

We ask that all speakers, members and sponsors

respect Argyle’s content neutrality guidelines.

We thank you for your continued support for this policy

as a way of protecting the high content standards and trust

that Argyle has established with its members.

• Argyle is proud and protective of our high standards in ensuring the value of all content presented at our events.

• Strict guidelines are in place to ensure that all content presented is balanced and vendor neutral.

• All topics that are covered at our member events are thought leadership-focused and in line with the expectations of our members.

• Argyle seeks to prevent overt sales pitches or unbalanced vendor references.

• Argyle provides all speakers with content presentation guidelines at the behest of our executive membership.

CONTENT NEUTRALITY POLICY