2014 bigdata analytics business partner case studies 4-9-14

© 2013 IBM Corporation

Big Data & Analytics Business Partner Case Studies

Linda Stanislawski, Business Partner EcosystemTraci McIntyre, SWG Channel Marketing

April 8, 2014

© 2013 IBM Corporation2

Optimize Operations and Reduce Fraud

Blind Government Lab – BP TerraEchos

Chickasaw Nation Division of Commerce –BP Kurt Salmon Discovery Health – BP BITanium

GEWOFAG – BP Fritz & Maczoil

Multivac – BP Fritz & Maczoil, MM

Security First Insurance – BP Integritie

Temenos Group AG

Camden Council

Waterbury Public Schools

Acquire, Grow and Retain Customers

Adamjee Insurance – BP Analytics

Ambu – BP Kapacity

Aperity – BP Fuzzy Logix

Blind Bank in China – BP Yucheng Technologies LTD

Blind US Communications carrier – BP ComScore

Blind US Communications carrier – BP GenerationE

C Spire Wireless – BP Aixiom

Cincinnati Zoo & Botanical Garden – BP BrightStar

Comercial Mexicana – BP Appliance Technologies

DLI Market Intelligence –BP Kapacity

eircom – BP Presidion

Luxottica – BP Aginity

Point Defiance Zoo & Aquarium – BP BrightStar


Trident Marketing – BP Fuzzy Logix

Link Institut

YaData Solutions

Troy Corporation

By Imperative By Industry By CountryBy BrandBy Company size <1000

Improve IT economics

Blind Energy Company – BP Sharpe Engineering, Wise Men ConsultantsBlind mobile communications – BP Bright Oceans Corp

Blind mobile communications – BP ComScore

Blind mobile communications – BP GenE

Blind Transportation – BP Nippon

BP Premier Healthcare

Comercial Mexicana – BP Appliance Technologies

CSX Corporation – BP Estuate

Oberbank - Pitagora

Open Universities Australia – BP Certus Solutions

Queensland Catholic Education Commission - Bistech

Seattle Children’s Hospital – BP BrightLight

State University of New York at Buffalo – Revolution AnalytcsTele Ticket Service – BP Numius

McKinely Children’s Center

Priceline.com

Transform financial management processes

ATK – ProRes Group

Blind Banking – BP Yucheng Technologies

Chickasaw Nation Division of Commerce – Kurt SalmonLallemand – BP Globalsuit



Create new business models

Bernard Chaus – BP SKY I.T. Group

DLI Market Inteligence –BP kapacity

Equifax Canada (MM) – BP KPI

Tele Ticket Service – BP Numius

ATVR – BP Advania

Hamilton County Department of Education - BP DecisionEd GroupGwinett County Public Schools – BP Emtec

Link Institut

Manage Risk

Blind Bank in China, BP Yucheng Technologies

Blind Energy Global, BP ESRI

DNB, BP Capgemini

Temenos Group AG

Guarantee Fund- Musala Soft

Company size – midmarket (less then 1000 employees)

ATVR – BP Advania

beyerdynamic – BP Infomotion


Open Universities Australia – BP Certus

Queensland Catholic Education Comm – BP Bistech

Camden Council



Aerospace & Defense


Computer Services


Education

Hamilton County Department of Education - BP DecisionEd GroupGwinett County Public Schools – BP Emtec



State University of New York at Buffalo – Revolution Analytcs Waterbury Public Schools

Banking



Oberbank - Pitagora

Electronics


Energy & Utility

Blind Energy Global, BP ESRI

Blind Energy Company – BP Sharpe Engineering, Wise Men Consultants

Entertainment


Financial

Temenos Group AG

DNB, BP Capgemini

Government


Blind Transportation – BP Nippon

Camden Council


Healthcare





Life Sciences

DLI Market Intelligence –BP Kapacity

Insurance


Discovery Health – BP BITanium



Manufacturing


Lallemand – BP Globalsuit


Media & Entertainment

Chickasaw Nation Division of Commerce –BP Kurt Salmon Cincinnati Zoo & Botanical Garden – BP BrightStar


Professional Svs

GEWOFAG – BP Frits & Maczoil

Retail

ATVR – BP Advania


Luxottica – BP Aginity

Telcommunications

Blind mobile communications – BP Bright Oceans Corp





Transportation


Priceline.com

Chemical & Petroleum

Troy Corporation

Cross Industries

Link Institut

YaData Solutions



China IOT


Blind mobile communications – BP Bright Oceans Corp

Growth Market




Europe IOT


ATVR – BP Advania



DLI Market Inteligence –BP kapacity

DNB, BP Capgemini


GEWOFAG – BP Frits & Maczoil

Go Voyages – BP Musala Soft


Oberbank - Pitagora


Temenos Group AG


Link Institut

Camden Council

North America IOT



Blind Energy Company – BP Sharpe Engineering, Wise Men Consultants





Chickasaw Nation Division of Commerce –BP Kurt Salmon




Gwinett County Public Schools – BP Emtec

Hamilton County Department of Education - BP DecisionEd Group

Lallemand – BP Globalsuit




State University of New York at Buffalo – Revolution Analytcs


YaData Solutions


Troy Corporation

Priceline.com

Waterbury Public SchoolsSouth Africa

Discovery Health – BP BITanium


List of Business Partners to work with in 2014 for new case studies

Create new Case studies and videos: eCapital Advisors – Q2 2014 DataClarity - Q3 - 2014 Stream Integration – Q2 2014 E&Y video: Courtney Pallotta Build list of all the Beacon Award winners –

look for case studies


Adamjee Insurance Co. Ltd.Developing a 360 degree view of customers and operations

Overview Wanted an advanced, automated solution to provide

a wide range of analytical and reporting capabilities

Solution Overview IBM Business Partner, Analytics Pvt. Ltd., helped

implement and support the IBM solution

Business Benefits Provides in-depth analysis of customers and

policies across several dimensions, giving agents targeted up-selling and cross-selling opportunities

Tracks late premium payments more precisely, improving the accuracy of losses recorded on the insurer’s balance sheet

Improves data quality across the company, identifying and rectifying issues with incorrect, missing or mismatched information

“The insurer now easily identifies data errors, mismatched payments with policies and possible fraudulent activity indicators, allowing it to take quick, decisive action to improve performance.”

“The insurer now easily identifies data errors, mismatched payments with policies and possible fraudulent activity indicators, allowing it to take quick, decisive action to improve performance.”


Ambu New insights to understand customers and make better decisions

Overview Create innovative healthcare solutions

Launch products effectively and understand their impact on sales, supply chain and overall financial opportunity.

Solution Overview IBM Business Partner, kapacity, provided the

consultants to implement and support the Big Data & Analytics Solution.

. Business Benefits Provides deep analysis of the performance of

products and sales teams in different territories. Make more informed decisions about up-selling,

cross-selling, and marketing new products. Replaces laborious spreadsheet-based reporting

processes with automated daily reports

" The professionalism and flexibility of Kapacity’s consultants helped us move to our new analytics landscape in a smooth process with no major issues. They …provided specialist resources for every aspect of the project “--Nicolas Fontan, Ambu

" The professionalism and flexibility of Kapacity’s consultants helped us move to our new analytics landscape in a smooth process with no major issues. They …provided specialist resources for every aspect of the project “--Nicolas Fontan, Ambu


Aperity Uses Big Data & Analytics to improve inventory management

Overview Improve accuracy and inventory management

Forecast future sales, especially in a turbulent economic climate. Merchandising and operational decisions are based largely on intuition.

Solution Overview IBM Business Partner, Fuzzy Logix, extended

the Big Data & Analytics Solution with in-database analytics.

. Business Benefits Increased query response time to 20 seconds or

less and can run complex analyses, with very little system maintenance.

Accurately forecasts on more than 500,000 stores in minutes.

"Aperity gave us a formalized fact based, strategic approach to sales and distributor management where we were able to finally deliver a single version of the truth throughout our organization." - Fortune 100 CPG Company

"Aperity gave us a formalized fact based, strategic approach to sales and distributor management where we were able to finally deliver a single version of the truth throughout our organization." - Fortune 100 CPG Company


ATKTransforming financial processes with Business Analytics

Overview Complex processes to set budgets and forecast

profitability for a diverse set of business units, each with its own highly specialized business model

Solution Overview IBM Business Partner, ProRes Group, provided

consultancy to help the in-house team develop, implement and support the IBM solution.

Business Benefits Ensures consistency while maintaining enough

flexibility to support different business models Provides greater control of financial information,

helping to meet regulatory compliance requirements

Reduced manual updating work by up to two days per month in areas such as contract profitability forecasting

“Our business analytics platform is now an integral part of our business... The more we deliver to the business, the greater its demand for analytics becomes, so we’ll continue to work with IBM and ProRes to develop new ways to measure performance and enhance efficiency."

-Mike Varecka, ATK

“Our business analytics platform is now an integral part of our business... The more we deliver to the business, the greater its demand for analytics becomes, so we’ll continue to work with IBM and ProRes to develop new ways to measure performance and enhance efficiency."

-Mike Varecka, ATK


ATVRBuilding an analytics driven cultureOverview Reduce cost and complexity of metrics analysis

process, and obtain deeper business insights to improve profitability and service quality The maintenance of spreadsheets had become a

significant pain point as the range and complexity of metrics began to intensify

Solution Overview IBM Business Partner, Advania, implemented the

solution, improved the effectiveness of the reporting and set up a new analytics platform

Business Benefits Reduced warehouse personnel costs by 29% Cut store personnel costs by 10% Created a weighted rating system for each store,

incentivizing store managers to meet corporate objectives

“Metrics are about dynamics, reactions and agility. With Cognos, we’ve gained an effective means to deploy the insights our managers need to rapidly effect positive changes throughout the organization."

-Sveinn Arnason, ATVR

“Metrics are about dynamics, reactions and agility. With Cognos, we’ve gained an effective means to deploy the insights our managers need to rapidly effect positive changes throughout the organization."

-Sveinn Arnason, ATVR


Large commercial bank in China Uses Big Data & Analytics to anticipate outcomes and make better decisions

Overview Target the most profitable customers with speed

and accuracy Analyze hundreds of key performance indicators

such as revenue, cash flow and credit obligations to predict customer needs and target profitable customers.

Solution Overview IBM Business Partner, Yucheng Technologies

Limited implemented a Big Data & Analytics solution that is fast, processes efficient transactions and online data analysis.

. Business Benefits Anticipates a 150 percent increase in high-value

business customers Expects to increase its average gross profit rate

by 2 percent, with a 105 percent to 200 percent increase in total revenue

Gains the ability to analyze loan applicants more accurately to spot risk and assess loan values

“A large commercial bank uses a powerful data integration and analysis solution to identify trends and predict product needs among its business customers, locking in high returns on the most profitable customers.”

“A large commercial bank uses a powerful data integration and analysis solution to identify trends and predict product needs among its business customers, locking in high returns on the most profitable customers.”


Bernard ChausUsing analytics to make smart and timely business decisions

Overview Needed to improve visibility into sales for a large

collection of brands and products sold in a wide range of retail stores Looking for a new and efficient way to collect

data in various formats, analyze it and provide insightful information to employees to improve short- and long-term decision making

Solution Overview IBM Business Partner, Sky I.T. Group, deployed

the SKYPAD solution to collect, analyze and display retail sales information.

Business Benefits Improved sales and reduced retail markdowns by

nearly 30% Improved collaboration with retailers and

increased efficiency in its trend analysis

“The sheer fact that we have IBM hardware and software with SKYPAD has given us the analytics capabilities to gain a big advantage over our competitors."

-Henry Thervil, Bernard Chaus

“The sheer fact that we have IBM hardware and software with SKYPAD has given us the analytics capabilities to gain a big advantage over our competitors."

-Henry Thervil, Bernard Chaus


beyerdynamicIncreasing sales success and growth rates

Overview Saw great opportunities for increasing profitability

and driving growth by targeting global sales more precisely

Solution Overview IBM Business Partner, Infomotion, helped

beyerdynamic make a confident decision and implement the solution

Business Benefits The solution makes the company’s sales teams

more productive, and enables them to measure their success

Provides daily insights on market trends and demand levels, and uses this insight to expand the strategic vision for sales management

“The system’s analysis and intelligence capabilities are impressive. This reveals the areas where cross-selling potential exists."

-Wolfram Läpple, beyerdynamic

“The system’s analysis and intelligence capabilities are impressive. This reveals the areas where cross-selling potential exists."

-Wolfram Läpple, beyerdynamic


Cincinnati Zoo Transforms customer experience and increases profits with Big Data & Analytics

Overview Increase revenues and attendance by improving

the customer experience Increase overall attendance, prompting at least

50,000 new "visits“ through enhanced marketing.

Solution Overview IBM Business Partner, BrightStar, teamed with

IBM to implement the Big Data & Analytics Solution.

. Business Benefits Saves the Zoo $100K+ per year by identifying

less effective promotions and discounts, allowing resources to be redeployed to more productive initiatives.

“You need to start from the business end and use technology to solve the problems, instead of putting a technical capability in place and then deciding what to do with it. “ — John Lucas, Director of Operation

“You need to start from the business end and use technology to solve the problems, instead of putting a technical capability in place and then deciding what to do with it. “ — John Lucas, Director of Operation


C Spire Wireless Reduce churn and increase sales with Big Data & Analytics

Overview Connect more closely with customers

Understand customers as individuals and put the information into the hands of front-line employees to make better decisions.

Solution Overview IBM Business Partner, Acxiom, was instrumental

in crystallizing the vision of how Big Data & Analytics could deliver better decisions.

. Business Benefits Analyzed past feedback and preferences from

customers, and applied predictive modeling techniques to identify retention risks and sales opportunities – driving the company’s mission to make each customer experience personal.

"We are already seeing the positive effects on our bottom line, with the effectiveness of our retention campaigns increasing by 50 percent over three months, and sales of certain accessories increasing by 270 percent.“

- Justin Croft, Spire Wireless

"We are already seeing the positive effects on our bottom line, with the effectiveness of our retention campaigns increasing by 50 percent over three months, and sales of certain accessories increasing by 270 percent.“

- Justin Croft, Spire Wireless


Camden CouncilPreventing identity fraud

Overview Cut costs while maintaining service levels

Uniting previously siloed information and gaining a 360-degree view of how residents engage with services.

Solution Overview IBM Business Partner, entity Group,

implemented the Big Data & Analytics solution within just three months.

Business Benefits The original proof of concept identified that

preventing a single case of tenancy fraud would realise £216k of savings per annum.

“IBM InfoSphere Master Data Management has laid a sound foundation for analytical decision-making at both tactical and strategic levels – helping us become more proactive in meeting the needs of our residents, and delivering significant ongoing cost savings.” --John Jackson, CIO & Digital Strategy Lead, London Borough of Camden

“IBM InfoSphere Master Data Management has laid a sound foundation for analytical decision-making at both tactical and strategic levels – helping us become more proactive in meeting the needs of our residents, and delivering significant ongoing cost savings.” --John Jackson, CIO & Digital Strategy Lead, London Borough of Camden


Chickasaw Nation Division of CommercePutting the ability to run the business in the hands of the business users

Overview Experiencing year over year growth of 20%

Saw opportunity to maintain success by embedding performance management into all operations

Challenge was to find a platform capable of capturing data from across the business and turning it into actionable insight

Solution Overview IBM Business Partner, Kurt Salmon,

recommended and helped build a solution that will evolve and keep pace with the rapidly changing needs of its business

Business Benefits Reduces budget prep work by 50% Extends the planning horizon to 24 months Accelerates monthly financial reporting cycles by

50%

"By spreading analytics to the operational side of the business, we would gain a better understanding of how the patrons of our hotels and casinos behave, what the costs are, and where the opportunities for increasing profits can be found.“

- Patrick Neeley, Chickasaw Nation Division of Commerce

"By spreading analytics to the operational side of the business, we would gain a better understanding of how the patrons of our hotels and casinos behave, what the costs are, and where the opportunities for increasing profits can be found.“

- Patrick Neeley, Chickasaw Nation Division of Commerce


Comercial Mexicana Analyzes data to increase customer insight and better target campaigns

Overview Improve accuracy and response to marketing

campaigns target individual customers with special

promotions and services to encourage more spending.

Solution Overview IBM Business Partner, Appliance technologies,

implemented a Big Data & Analytics Platform for real-time analysis, the retailer can find out what makes customers tick: what they buy, why they buy it

. Business Benefits Improved query response times by as much as

99 percent Reduced costs by 50 percent Gained the ability to upload 14 million records per

day in just 30 minutes

“Loyalty programs can be a powerful source of information about customer preferences—but only if the data can be analyzed quickly and thoroughly to uncover hidden insights." - Flor Argumedo, Comercial Mexicana

“Loyalty programs can be a powerful source of information about customer preferences—but only if the data can be analyzed quickly and thoroughly to uncover hidden insights." - Flor Argumedo, Comercial Mexicana


Leading mobile communications provider in ChinaUses Big Data & Analytics to predict and shape better outcomes

Overview Gain new insights by expanding existing

infrastructure With more than 50 million subscribers and 69,000

base stations, this mobile communications provider needs to detect and fix signal problems.

Solution Overview IBM Business Partner, Bright Oceans

Corporation implemented a Big Data & Analytics solution to collect data across the network in near-real time, used multidimensional analytics to detect patterns that could lead to signal failure.

Business Benefits 100% increase in data-processing capacity,

expanded subscriber base and reduced customer churn by delivering higher service quality and better responsiveness.

“ Too often communications providers think in terms of overall network performance and are satisfied with 90 percent availability. But the real challenge is to understand performance in terms of the customer experience, including dropped calls, geographic coverage and download speeds.”

“ Too often communications providers think in terms of overall network performance and are satisfied with 90 percent availability. But the real challenge is to understand performance in terms of the customer experience, including dropped calls, geographic coverage and download speeds.”


US communications provider Uses Big Data & Analytics to improve retention and customer satisfaction

Overview Improve customer loyalty and retention

Consolidate tens of thousands of network metrics and analyze them in near-real time to identify and prioritize threats in their early stages.

Solution Overview IBM Business Partner, GenE implemented a

predictive fault-detection system using IBM Big Data & Analytics to analyze and correlate 80,000 network metrics.

. Business Benefits Saved USD300,000 in annual engineering labor

costs due to automated threshold monitoring and improved customer satisfaction through a reduction in unplanned network outages due to early detection and resolution.

“Our ability to detect and proactively address network issues before they affect our customers helps strengthen their satisfaction and loyalty, which is a key foundation of our business.”—Senior manager, network operations center

“Our ability to detect and proactively address network issues before they affect our customers helps strengthen their satisfaction and loyalty, which is a key foundation of our business.”—Senior manager, network operations center


US communications provider Analyzes unprecedented volumes of data, detects fraud & transforms operations

Overview Improve customer loyalty and retention

Nearly 55 million customers generated millions of data events per second. The data must be analyzed in real-time to reduce fraud, maximize operations and reduce costs.

Solution Overview IBM Business Partner, ComScore and IBM

implemented a revolutionary Big Data & Analytics platform to collect, aggregate and analyze near-real-time network, billing, customer behavior, usage and device data.

. Business Benefits 90% increase in network data capacity Proactive call center will potentially save millions

in operational costs

“The solution is revolutionary. With a single platform, virtually the entire organization gains—the IT, network, operations, customer care and marketing departments.”

“The solution is revolutionary. With a single platform, virtually the entire organization gains—the IT, network, operations, customer care and marketing departments.”


CSX CorporationTransforming IT infrastructure to meet the demands of their business

Overview Continued data growth was degrading application

performance and increasing cost and capacity requirements for development and testing.

Solution Overview IBM Business Partner, Estuate, implemented a

solution to improve application testing, protect sensitive data and manage data growth across both mainframe and distributed platforms.

Business Benefits Project significant savings over next three years Reduction in upgrade costs due to more

manageable database sizes Faster delivery of application enhancements

“The opportunity for savings is significant. One of the biggest challenges is getting the word out to the many teams that can benefit from test data management and archiving capabilities because their participation is key."

-Patrick Christofferson, CSX Corporation

“The opportunity for savings is significant. One of the biggest challenges is getting the word out to the many teams that can benefit from test data management and archiving capabilities because their participation is key."

-Patrick Christofferson, CSX Corporation


Discovery HealthPredictive models improve services for health plan members to eliminate fraud

Overview Optimize operations to reduce fraud and

transform healthcare Predict members’ future medical procedures to

adjust healthcare plans Indentify fraudulent claims faster to lower

operational costs

Solution Overview The company deployed advanced analytics

technology from IBM Business Partner BITanium built on an IBM® PureData™ System for Analytics appliance, to pinpoint fraudulent activity and outperform in Healthcare.

Business Benefits Using analytics Discovery Health recovered over

R250 million in fraudulent claims in 2012.

“We now have the tools we need to identify even the tiniest anomalies and trace suspicious transactions back to their source... There is no way we could have obtained these results with our old analytics landscape.” — Estiaan Steenberg , Actuary, Discovery Health

“We now have the tools we need to identify even the tiniest anomalies and trace suspicious transactions back to their source... There is no way we could have obtained these results with our old analytics landscape.” — Estiaan Steenberg , Actuary, Discovery Health


DLI Market IntelligenceDelivers deep insights into sales performance

Overview Need tight focus on sales and marketing to

protect revenues and profits Provide its clients in the Danish pharmaceutical

industry with the deep sales insights they needed to migrate away from declining traditional revenue streams

Solution Overview DLIMI and IBM Business Partner, kapacity,

worked together to develop Pharmaview – a SaaS analytics solution for the Danish pharmaceutical industry.

. Business Benefits Delivers deep insights into product sales, from a

national overview down to the level of individual pharmacies.

Enables clients to develop more effective marketing and sales strategies.

“We have built a new platform which has added a great deal of value to our business. Using Pharmaview, we can help our clients to get the deep sales insights they need to thrive in the Danish pharmaceutical market."

-Martin Jordt Andersen, DLI Market Intelligence

“We have built a new platform which has added a great deal of value to our business. Using Pharmaview, we can help our clients to get the deep sales insights they need to thrive in the Danish pharmaceutical market."

-Martin Jordt Andersen, DLI Market Intelligence


DNB ASAReduces time and cost to support new financial regulations

Overview Move from a silo-driven business and IT culture to

an integrated organization. Centralize management of both reference and master data.

Solution Overview IBM Business Partner, Capgemini, supported

the banks functional requirements, including reference data mapping and workflow creation.

Business Benefits Reduces time and cost to support new financial

regulations Improves efficiency in updating, distributing and

managing reference data Reduces risk in implementing a master data

management initiative

“We could not have met the new Industry Sector Classification requirements in the same timeframe, and the cost and risk would have been much greater without IBM’s reference data management solution.” —Tron Jønmyr, DNB AS

“We could not have met the new Industry Sector Classification requirements in the same timeframe, and the cost and risk would have been much greater without IBM’s reference data management solution.” —Tron Jønmyr, DNB AS


eircomUnderstanding the factors behind customer churn

Overview This telecommunications service provider wanted to

reduce the business risk of customers switching to its competitors’ networks by understanding the factors predicting churn

Solution Overview IBM Business Partner, Presidion, implemented

predictive analytics software – enabling it to identify which customers were most likely to switch, and why

Business Benefits Reduces the time required to process data by

75% through automation Reduced customer churn by about 6%

“Because there is now a consistent approach to analytics across the business, it’s easy for our analysts in different departments to collaborate – enhancing our understanding of the factors behind churn.” —Anthony O’Neill, eircom

“Because there is now a consistent approach to analytics across the business, it’s easy for our analysts in different departments to collaborate – enhancing our understanding of the factors behind churn.” —Anthony O’Neill, eircom


US Energy & Utility Company Uses Big Data & Analytics to predict and prevent power outages

Overview Analyze big data generated by the Smart Grid

Quickly respond to outage situations before they occur and dispatch crews to the right place at the right time.

Solution Overview IBM Business Partner, Sharpe Engineering Inc.

and Wise Men Consultants implemented a Big Data & Analytics proof of concept to correlate streaming data from cell relays with data at rest, such as equipment location and connectivity models.

. Business Benefits Expected to improve prediction and prevention of

operational issues Anticipated to support real-time automation with

the ability to process logic, identify conditions and interface with other systems

Smart grids require a different way of looking at data. This prototype shows that it is possible to detect minute changes in a constant stream of operational data and understand—in near-real time—what those changes mean to the grid as a whole.

Smart grids require a different way of looking at data. This prototype shows that it is possible to detect minute changes in a constant stream of operational data and understand—in near-real time—what those changes mean to the grid as a whole.


Global Energy Company Uses Big Data & Analytics to protect marine environments from drilling

Overview Monitor, predict and mitigate risk of oil spills

Process and analyze large amounts of live physical, biological and chemical data generated by sensors and cameras attached around an offshore installation.

Solution Overview IBM Business Partner, Environmental Systems

Research Institute, Inc. implemented a Big Data & Analytics Solution to detect and respond to operational events surrounding offshore installations.

. Business Benefits Raises the likelihood of gaining regulatory

approval for exploration and production Increases the company’s ability to achieve its

target of zero harmful discharges

By performing flexible environmental monitoring aligned with day-to-day operations, the company will be better prepared to meet the environmental challenges of its business, will further strengthen its capacity to operate prudently, and will improve its access to new opportunities.

By performing flexible environmental monitoring aligned with day-to-day operations, the company will be better prepared to meet the environmental challenges of its business, will further strengthen its capacity to operate prudently, and will improve its access to new opportunities.


Equifax CanadaBig Data & Analytics used to develop credit risk scores and new services

Overview Grow the business using new perspectives

gained from exploiting Big Data & Analytics Create new offerings by modeling vast

quantities of customer data gathered by its banking, utilities and communications customers.

Solution Overview IBM Business Partner, Knowledge Providers

Inc implemented a Big Data & Analytics solution to predict when customers will most likely move.

Business Benefits The mover’s model built by Equifax Canada

enabled one of the Big Five banks in Canada to save an estimated CAD2.5 million annually.

“If banks, insurers and utilities can predict when customers are likely to move, they can offer them compelling reasons to stay with them, boosting customer loyalty and retention rates and increasing the ROI for marketing campaigns.”— Director of Modeling and Analytics

“If banks, insurers and utilities can predict when customers are likely to move, they can offer them compelling reasons to stay with them, boosting customer loyalty and retention rates and increasing the ROI for marketing campaigns.”— Director of Modeling and Analytics


GEWOFAG Improves customer service and lowers operational costs

Overview Replace existing IT infrastructure to lower

operational and investment costs Implemented an integrated offering, including the

hardware, software and services from a single source.

Solution Overview IBM Business Partner, Fritz & Maczoil, provided

the planning, migration and ongoing technical support of the Big Data & Analytics Solution.

. Business Benefits Reduces the database size by 53% Reduced the number of physical servers by 80% Accelerates batch jobs from 10 hours to 10

minutes, 98% performance gain

"The migration from Oracle databases to IBM DB2 was easy. It was managed professionally and completed without any issues.” — Dr. Matthias Meinecke, Head of SAP B

"The migration from Oracle databases to IBM DB2 was easy. It was managed professionally and completed without any issues.” — Dr. Matthias Meinecke, Head of SAP B


Government LabIndentify potential security threats using Big Data & Analytics

Overview Reduce the cost and improve quality of energy

Detect, track and respond to potential threats of the energy infrastructure in North America

Solution Overview IBM Business Partner, TerraEchos,

implemented a Big Data & Analytics Platform for a North America Government lab to securely test new energy sources.

. Business Benefits Reduced intrusion alert time to within

microseconds or milliseconds of an occurrence Decreased the need to deploy large numbers of

security personnel to physically monitor the premises

Saved costs associated with data storage

“Protecting the country’s critical energy sources and infrastructures is a matter of national security. With this solution, the country’s efforts to provide future generations with reliable energy solutions are safe from attacks and threats.” —Lab spokesperson

“Protecting the country’s critical energy sources and infrastructures is a matter of national security. With this solution, the country’s efforts to provide future generations with reliable energy solutions are safe from attacks and threats.” —Lab spokesperson


Guarantee FundUses Big Data & Analytics to dramatically reduce insurance fraudOverview Manage automotive insurance ‘online’ to eliminate

duplication and reduce fraud 25% of all motor insurance policies were duplicates or

false

Solution Overview IBM Business Partner, Musala Soft Ltd., helped

deliver a data warehouse solution to interact with huge databases and deliver super-fast customer responses

Business Benefits Enabled faster and more accurate decisions regarding

risk and pricing. Expected to reduce duplication of records to virtually

zero percent by 2013. Reduced the number of drivers violating the mandatory

insurance coverage law by 12 percent.

“The new solution will enable the Bulgarian motor industry to optimize performance, mitigate risk and better control costs.” -- Borislav Mihaylov, CEO, Insurance Guarantee Fund Bulgaria

“The new solution will enable the Bulgarian motor industry to optimize performance, mitigate risk and better control costs.” -- Borislav Mihaylov, CEO, Insurance Guarantee Fund Bulgaria


Gwinett County Public Schools Gains award winning insight into school performance

Overview Better insight into school performance

Benchmark performance figures against other high-performing large school districts nationally.

Solution Overview IBM Business Partner, Emtec, provided the

planning, implementation and ongoing technical support of the Big Data & Analytics Solution.

. Business Benefits Enables fair comparisons between schools with

radically different student populations Identifies students who are statistically likely to

fail or drop out Measures the effect of remedial actions taken by

teachers

“We wanted an improved ability to identify where there is room for improvement, and we needed a common tool and baseline for understanding the business. All of this stemmed from our vision of becoming a ‘system of world-class schools’. “ — Colin Martin, Gwinnett County Public Schools (GCPS)

“We wanted an improved ability to identify where there is room for improvement, and we needed a common tool and baseline for understanding the business. All of this stemmed from our vision of becoming a ‘system of world-class schools’. “ — Colin Martin, Gwinnett County Public Schools (GCPS)


Hamilton County Department of Education Finds the secret to student success by changing behavior using innovation

Overview Enhance student behavior, performance and

attendance Manage data for 42,000 students and 2,800

teachers means processing up to five million records per day.

Solution Overview IBM Business Partner, DecisionEd Group,

integrated the existing environment with the Big Data & Analytics Solution.

. Business Benefits Produces year-over-year improvements in

behavior and attendance. Cuts manual workload by up to 25 hours per

report, helping boost productivity for users as well as HCDE employees.

Replaced cumbersome quarterly reports with daily updates and provides near real-time mobile access

“Offering users such as teachers and social workers information on demand is a real game-changer.. equipping them to make better decisions.”

— Dr Kirk Kelly, HCDE

“Offering users such as teachers and social workers information on demand is a real game-changer.. equipping them to make better decisions.”

— Dr Kirk Kelly, HCDE


LallemandTransforming financial processes and gaining faster insight into global marginsOverview With multiple lines of business and different operational

units around the world, Lallemand was struggling to get an accurate and timely view of business performance and budgets. Generate more consistent reports at higher speed

and with less effort and accelerate the creation of sales and expense budgets

Solution Overview IBM Business Partner, Globalsult, built the central

data warehouse, oversaw the deployment of the software and provided training and skills-transfer to the in-house team at Lallemand.

Business Benefits A single version of the truth, with all important data

held in a single place. Faster financial closing at the end of each month.

“We estimate that our 200 sales managers are each saving around three or four days each month that were previously spent gathering and manipulating data for analysis. That means more time spent actually analyzing the data and making decisions."

-Dominique Courchesne, Lallemand

“We estimate that our 200 sales managers are each saving around three or four days each month that were previously spent gathering and manipulating data for analysis. That means more time spent actually analyzing the data and making decisions."

-Dominique Courchesne, Lallemand


Link Institut Creates new business models using facial recognition

Overview Improves advertising effectiveness using facial

micro-expressions and eye movements Gain unprecedented accuracy into which

customers are most likely to buy which products.

Solution Overview IBM Business Partner, nViso, proprietary 3D

facial imaging Big Data & Analytics Solution delivered as a SaaS.

. Business Benefits Delivers test results up to 90 percent faster Increases accuracy of marketing campaigns

measuring human response

The convergence of Big Data & Analytics delivered in a Software as a Service cloud solution enabled marketers to make better decisions, faster.

The convergence of Big Data & Analytics delivered in a Software as a Service cloud solution enabled marketers to make better decisions, faster.


LuxotticaPersonalized campaigns predict behavior and drive revenue

Overview Untapped customer intelligence

Luxottica needed to analyze data from over 100 million customers to increase marketing effectiveness.

Solution Overview The company deployed advanced analytics

technology from IBM Business Partner

Aginity LLC, built on an IBM® PureData™

System for Analytics appliance, to create

a 360-degree view of customers.

Business Benefits By identifying the highest-value customers

and creating individualized marketing

campaigns, Luxottica anticipates a

10% boost in marketing effectiveness.

"With the Customer Intelligence Appliance and PureData System for Analytics platform, Luxottica is improving marketing initiatives from campaign to campaign."

-Ted Westerheide, Chief ArchitectAginity LLC

"With the Customer Intelligence Appliance and PureData System for Analytics platform, Luxottica is improving marketing initiatives from campaign to campaign."

-Ted Westerheide, Chief ArchitectAginity LLC


McKinley Children’s Center Delivering the right Children’s services with Big Data & Analytics

Overview Uncovering patterns that were previously difficult

to see implement preventative measures and improve

outcomes

Solution Overview IBM Business Partner, Data41, launched a big

data and analytics initiative that helps the staff identify which combination of services will lead to the best outcome for each child.

. Business Benefits

99 percent reduction in data collection and reporting time

Quickly identify trends in serious incidents so that appropriate services can be offered

“ Ultimately, this work will lead to better outcomes and help us ensure that each child gets the services he or she needs to become a successful citizen.”

— Anil Vadaparty, Chief Administrative Officer, McKinley Children’s Center

“ Ultimately, this work will lead to better outcomes and help us ensure that each child gets the services he or she needs to become a successful citizen.”

— Anil Vadaparty, Chief Administrative Officer, McKinley Children’s Center


Multivac Optimizes operations and reduces total cost of ownership by 40%

Overview Lower operational costs and improve margins

Transform legacy applications to reduce costs and improve service levels.

Solution Overview IBM Business Partner, Fritz & Maczoil, delivered

the migration, implementation and ongoing technical support of the Big Data & Analytics Solution.

. Business Benefits Delivered long-term total cost of ownership

savings of 40 percent. Introduced highly reliable, secure backup

infrastructure.

"IBM technology continues to offer excellent performance, plus enhanced features and functionality, at lower TCO." - Jürgen Dauner, Multivac GmbH & Co. KG “

"IBM technology continues to offer excellent performance, plus enhanced features and functionality, at lower TCO." - Jürgen Dauner, Multivac GmbH & Co. KG “


OberbankImproves business results with faster analysis

Overview With the growth of its IT environment, Oberbank

wanted to implement a new reporting solution to replace a system that had been in use for decades

Solution Overview IBM Business Partner, Pitagora, discussed

several important solution areas individually with Oberbank and then implemented the new system

Business Benefits Improved user satisfaction with clear reports Enabled timely reporting, supporting faster

analysis and more efficient work

"State-of-the-art and up-to-date reporting is an absolute must in today’s business environment. We are following a cutting-edge trend by using IBM solutions, which provide us with substantial advantages." - Wolfgang Casper, Oberbank

"State-of-the-art and up-to-date reporting is an absolute must in today’s business environment. We are following a cutting-edge trend by using IBM solutions, which provide us with substantial advantages." - Wolfgang Casper, Oberbank


Open Universities Australia Gain new student insights to make better business decisions

Overview Scalable solution for competitive advantage

Answer queries about students, courses, and business channels on the spot.

Solution Overview IBM Business Partner, Certus Solutions,

defined the requirements for the initial solution, deployed the first stage using a standard system development lifecycle to closely met OUA’s business needs.

. Business Benefits Produces reports in minutes, not weeks. Makes hourly data available to the sales call

centre. Helps to provide competitive advantage and

mitigate risk.

"..we are seeing users across the organization taking a more informed, evidence-based approach to decision-making, which is helping us design new education products, enter new markets, and focus on continued growth.”- Nigel Sagolj, Open Universities Australia

"..we are seeing users across the organization taking a more informed, evidence-based approach to decision-making, which is helping us design new education products, enter new markets, and focus on continued growth.”- Nigel Sagolj, Open Universities Australia


Point Defiance Zoo & Aquarium Making the right decisions whatever the weather

Overview Optimize operational efficiency and enhance the

customer experience Combine real-time weather data with ticket sales

and attendance information to help forecast visitor numbers much more accurately

Solution Overview IBM Business Partner, BrightStar, implemented

the Big Data & Analytics solution but won this business based on their work with the Cincinnati Zoo.

. Business Benefits Optimize customer service and operational

efficiency On-line ticketing has doubled daily ticket sales Improve accuracy and response to marketing

campaigns

“BrightStar really opened our eyes to the possibilities ... We realized that analytics could do more than just give us the answers to our immediate questions about ticket sales and attendance: it could potentially transform the way we managed almost every aspect of the Zoo’s operations“ — Donna Powell, PDZA

“BrightStar really opened our eyes to the possibilities ... We realized that analytics could do more than just give us the answers to our immediate questions about ticket sales and attendance: it could potentially transform the way we managed almost every aspect of the Zoo’s operations“ — Donna Powell, PDZA


Premier HealthcareIncrease data accessibility to save lives and reduce costs

Overview Improve the cost and quality of health care

to over 2,600 U.S. Hospitals and 84,000 plus healthcare sites

Solution Overview IBM Business Partner, Premier Healthcare,

implemented a Big Data & Analytics Platform with a joint payer-provider-supply chain data model, delivered on-site or SaaS to create a network of innovation and asset sharing.

. Business Benefits 157 participating hospitals saved an estimated

24,800 lives Reduced healthcare spending by $USD 2.85

billion

“Premier Healthcare Alliance has benefited from PureData System for Analytics in four ways. It’s simpler administration, faster query response time, faster load times, as well as in-database analytics.”-Todd Wilkes” –Premier Healthcare Alliance

“Premier Healthcare Alliance has benefited from PureData System for Analytics in four ways. It’s simpler administration, faster query response time, faster load times, as well as in-database analytics.”-Todd Wilkes” –Premier Healthcare Alliance


Priceline.comIBM database archiving solution for big dataOverview Projected an increase of 100 - 200% data growth annually in an

environment that supports all financial transactions Left unchecked, this data growth would slow application

performance and threaten service level agreements

Solution Overview IBM Business Partner, Estuate, helped implement a solution to

manage this data growth efficiently and maintain high application performance—all while giving business users seamless access to archived data as needed

Business Benefits 7.2 TB disk savings estimated by end of 2014 100 percent data access for information governance while

reducing the size of its ERP database High growth rate managed while improving performance

and meeting SLAs

“We can efficiently handle higher transaction volumes and respond faster to business and customer requirements.” —Michael Diliberto, Priceline.com

“We can efficiently handle higher transaction volumes and respond faster to business and customer requirements.” —Michael Diliberto, Priceline.com


Queensland Catholic Education Commission (QCEC)Puts analytics in the hands of business users and takes pressure off ITOverview Move beyond static reporting and allow members to

undertake detailed self-service, ad-hoc analysis on complex data sets Streamline overall financial forecasting and analysis

processes through a single source

Solution Overview IBM Business Partner, Bistech, developed and

implemented a solution that would allow QCEC to improve information management, reporting and analysis processes and financial forecasting capabilities across its operations

Business Benefits Enables “what-if” analyses and scenario planning,

helping QCEC foresee the effects of policy changes and react more effectively to changing situations

Reduced the amount of time taken to produce reports from months to a matter of minutes

“We can now be more confident that the information we provide to key stakeholders is accurate, which in turn helps to drive better decision-making. Reducing the amount of time spent validating data also gives us more scope to concentrate on data analysis itself."

-Manager of ICT Planning, QCEC

“We can now be more confident that the information we provide to key stakeholders is accurate, which in turn helps to drive better decision-making. Reducing the amount of time spent validating data also gives us more scope to concentrate on data analysis itself."

-Manager of ICT Planning, QCEC


Road construction company in Tokyo Lower operating costs and increase expressway profitability Overview Connect more closely with customers

Process new streams of data in a more timely and flexible manner to create a safer network for travelers.

Solution Overview IBM Business Partner, Nippon Information and

Communication implemented and supported the Big Data & Analytics Solution to analyze vast volumes of data throughout the road network and generate entirely new insights.

. Business Benefits Increased toll revenue by 17 percent over two

years, through increased use of highways Boosted rest area revenue by 10 percent over

two years Improved customers’ satisfaction with roadside

services

Using the Big Data & Analytics capabilities of the solution, company analysts and facility designers can understand traffic patterns and make better decisions on services to offer travelers.

Using the Big Data & Analytics capabilities of the solution, company analysts and facility designers can understand traffic patterns and make better decisions on services to offer travelers.


Seattle Children’s HospitalHarness and analyze all data to transform patient care

Overview Patient data resides in multiple systems and is

difficult to access and analyze Physicians need quick access to patient data

to improve patient care

Solution Overview IBM Business Partner, Brightlight, designed

and implemented a new Data Warehouse deployed on IBM PureData™ System for Analytics.

Business Benefits Improved patient care by accelerating query

times by 99% by bringing together data from 10 different systems while reducing costs.

"With the help of Brightlight, we deployed IBM PureData System for Analytics and gained a BI platform that integrates and optimizes our data to provide the best possible care for children."—Wendy Soethe, EDW Manager, Seattle Children’s Hospital

"With the help of Brightlight, we deployed IBM PureData System for Analytics and gained a BI platform that integrates and optimizes our data to provide the best possible care for children."—Wendy Soethe, EDW Manager, Seattle Children’s Hospital


Security First InsuranceAnalyzes content to prioritize, route and respond to high volumes of requests

Overview Find a way to quickly and efficiently assist customers

who use other-than-traditional methods to contact the company, especially when all other lines of communication are down

Solution Overview IBM Business Partner, Integritie, deployed a

content management and analytics solution to integrate incoming social media and email requests into a single interface

Business Benefits The system automatically prioritizes and routes

requests to Security First Insurance employees based on the content of the message, expediting the resolution process for customers

“When customers contact us through their iPhones, Facebook, Twitter, LinkedIn or email, they receive the same timely attention as when they call the company or go to our web portal.” —Werner Kruck, Security First Insurance

“When customers contact us through their iPhones, Facebook, Twitter, LinkedIn or email, they receive the same timely attention as when they call the company or go to our web portal.” —Werner Kruck, Security First Insurance


State University of New York at BuffaloMeeting the demands of big data with speed and convictionOverview Researchers want to identify & understand environmental

factors that may contribute to multiple sclerosis Gene-environmental research presents researchers with

enormous volumes of data for which they need high-performance processing power and speed to make meaningful, publishable discoveries

Solution Overview IBM Business Partner, Revolution Analytics, helped

deliver a powerful solution that combines data warehouse and analytic capabilities to handle immense data sets

Business Benefits Reduces the time required to conduct gene-

environmental interactions analysis by 99%, from 27.2 hours to 11.7 minutes

Enables studies requiring more complex variables

“IBM analytics help our researchers fine-tune their aim and match the speed of analysis with the rate of data coming into our systems. Our goal is to demystify why the disease progresses more rapidly in some patients and get those insights back to other researchers, so they can find new treatments.” —Dr. Murali Ramanathan, Research Lead

“IBM analytics help our researchers fine-tune their aim and match the speed of analysis with the rate of data coming into our systems. Our goal is to demystify why the disease progresses more rapidly in some patients and get those insights back to other researchers, so they can find new treatments.” —Dr. Murali Ramanathan, Research Lead


Tele Ticket ServiceProviding near-real-time visibility into ticket sales

Overview Needed a partner to help launch a new business

intelligence service that would take advantage of decades of ticketing data Provide better control over pricing and scheduling

to its customers

Solution Overview IBM Business Partner, Numius, delivered cloud-

based Numius Platform Services, which uses IBM applications to deliver high-performance analytics and provides an operating platform that handles complex workloads and data volumes.

Business Benefits Increased ticket sales Optimized seating allotments and performance

schedules Delivers competitive advantage to service users

“Thanks to the cloud-based services provided by Numius along with all of those IBM applications, we can offer more value to our customers, helping our new business intelligence service to be a success."

-Stefan Esselens, Tele Ticket Service

“Thanks to the cloud-based services provided by Numius along with all of those IBM applications, we can offer more value to our customers, helping our new business intelligence service to be a success."

-Stefan Esselens, Tele Ticket Service


Temenos Group AGSafeguards client accounts and reduces risk with Big Data & Analytics

Overview Global banks require transaction monitoring solutions

to comply with regulations Highlight patterns of behavior that may be signs

of fraud, allowing banks to take appropriate measures to minimize their financial exposure and avoid multimillion-dollar government fines.

Solution Overview IBM Business Partner, Temenos Group AG,

helps its banking clients screen business credit risk, high-value payments and questionable behavior without slowing down their business

. Business Benefits Helped banks avoid fines of up to USD100 million

by meeting regulatory compliance requirements Saved up to USD37,000 per day for the typical

bank receiving more than 100,000 payment transactions

“The biggest piece of this is minimizing reputational risk. A bank might lose a significant part of its business if it fails to meet watch-list compliance. So the question is not to save money, but to cover a known risk."

-Vincent Dupuis, Temenos Belgium

“The biggest piece of this is minimizing reputational risk. A bank might lose a significant part of its business if it fails to meet watch-list compliance. So the question is not to save money, but to cover a known risk."

-Vincent Dupuis, Temenos Belgium


Trident Marketing Applies Big Data & Analytics to increase revenue by nearly 1000%

Overview Increase accuracy of marketing and decrease

costs Gain insight into which customers are most likely

to buy which products, and when.

Solution Overview IBM Business Partner, Fuzzy Logix, extended

the Big Data & Analytics Solution with in-database analytics.

. Business Benefits Tenfold increase in revenue in four years Ten percent increase in sales in 60 days Thirty percent decrease in paid search marketing

costs

“Predictive analytics gave us a new dimension of thinking. Instead of seeing the business in two or three dimensions, we can effectively analyze hundreds of dimensions.”

— Steve Baldelli, Trident Marketing

“Predictive analytics gave us a new dimension of thinking. Instead of seeing the business in two or three dimensions, we can effectively analyze hundreds of dimensions.”

— Steve Baldelli, Trident Marketing


Troy CorporationAnalytics unlocks new insights into customer relationshipsOverview Needed to maintain healthy profit margins while offering the

best possible value to its customers A key factor preventing Troy from optimizing its sales

organization was a lack of visibility, particularly of the profitability of each of its customer relationships

Solution Overview IBM Business Partner, Adaptive, helped with the

evaluation process, and supported the deployment of the solution using their unique implementation methodology and approach, which is designed to help clients advance on the analytics maturity curve by executing an iterative and agile project plan

Business Benefits Automated sales reporting saves two days per month Insight into margins helps optimize prices and delivers

better value to customers

“Greater visibility of our margins helps us keep customer relationships a win-win for both parties.” —Matt Bodina, Director of Planning and Analysis

“Greater visibility of our margins helps us keep customer relationships a win-win for both parties.” —Matt Bodina, Director of Planning and Analysis


Waterbury Public SchoolsKeeping track of student performance to foster greater success

Overview With up to 22,000 students transferring in and out of its

district each year, Waterbury Public Schools struggled to gain the accurate view of the student body it needs to tackle under-performance

Solution Overview IBM Business Partners, Phytorion and NSI, helped select

and deploy IBM Cognos Business Intelligence software on IBM System x 3650 servers

Business Benefits Drives timelier intervention for students at risk of under-

performing Ensures that the district receives all state funding to

which it is entitled Expected to raise student attainment

“The Board of Education now routinely asks us for reports we are already generating. We are more ahead of the curve in understanding student performance than ever before.” —Will Zhuta, Waterbury Public Schools

“The Board of Education now routinely asks us for reports we are already generating. We are more ahead of the curve in understanding student performance than ever before.” —Will Zhuta, Waterbury Public Schools


YaData Solutions Unearths insights about Big Data & Analytics to make faster decisions

Overview Reduce customers’ data ignorance and amnesia

by developing a big data solution across industries

Solution Overview IBM Business Partner, YaData, delivers Big Data

& Analytics discovering unexpected insights within seemingly unrelated data.

. Business Benefits Reduced marketing cycle time by approximately

93 percent Identifies actionable insights that can reduce

customer churn and potentially save customers millions of dollars

“We take the best of everything IBM offers, place it in a big data platform, integrate tools using a semantic model and use parametric relationships that leverage IBM analytic engines in order to create discovery.”

— Sean O’Brien, principal, YaData Solutions Inc.

“We take the best of everything IBM offers, place it in a big data platform, integrate tools using a semantic model and use parametric relationships that leverage IBM analytic engines in order to create discovery.”

— Sean O’Brien, principal, YaData Solutions Inc.


Videos - BP Success Stories

IBM Business Partner YouTube Channel – Great source for Business Partner Videos BP Spotlight page in PartnerWorld

Brightlights - Seattle Children's Hospital http://www.youtube.com/watch?v=PhHmNG0DYdw

Fuzzy Logix/Trident http://www.youtube.com/watch?v=PF73zcuK5SY

AppTec/Commercial Mexicana http://www.youtube.com/watch?v=LngrhQfNa5Q

Middlecon Gorilla Marketing http://www.youtube.com/watch?v=MmnruQoyxvo

http://www.youtube.com/user/IBMpartners?feature=mhsn

https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/swg_com_sfw_customer_success_stories_business_partner_spotlight

https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/swg_com_sfw_customer_success_stories_business_partner_spotlight

http://www.youtube.com/watch?v=PhHmNG0DYdw

http://www.youtube.com/watch?v=PF73zcuK5SY

http://www.youtube.com/watch?v=LngrhQfNa5Q

http://www.youtube.com/watch?v=MmnruQoyxvo

2014 bigdata analytics business partner case studies 4-9-14

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