2014 asae great ideas the future of component relations session
TRANSCRIPT
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The Future of Component Relations: A Strategic Conversation
March 10, 20149 am – 10:15 amHashtag: #ideas14 LA4
Cecilia Sepp, Association Laboratory Inc.Trevor Mitchell, ARMA InternationalAmalea Hijar, American College of Cardiology
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For Your Consideration
Your components have met the enemy.
And it is YOU.
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What Pogo actually said is truer . . .
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Environmental Factors• Globalization• Economy• Federal and State
Legislation & Regulation• Changing Demographics• Impact of Technology• Increased Competition
for Members “Everything”
• Meeting Expectations of Value
• Organizational Priorities and Component Relations Strategies
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Strategic Questions• Who will your
members be? • Where will your
members be?• What will your
components become? • Will your resources be
sufficient?
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Principal Challenges• Culture• Need for New Business Models• Resources for Component Support• Volunteer Leadership Development• Demonstrating Value and Return on
Investment
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Strategic Questions• What obstacles exist to
reaching organizational goals?
• Is value the same as return on investment?
• Where will your new leaders come from? What will they want?
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7 Key Success Factors• Engagement• Communication• Meaningful Programs and
Resources for Components• Recognizing when to
Sunset a Component• Accepting that Not All
components are Long-Term• Creating Consensus and
Shared Understanding• Strategic Planning in
Partnership with Components
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Strategic Questions• What structure is
necessary to best develop components that serve member needs?
• What needs to change within your association to achieve success?
• How can your association identify what is meaningful to the shared experience of members?
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We’ve Identified . . . • Factors impacting
associations and their components
• Challenges to organizational viability and long-term progress
• Success Factors to best utilize association resources
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Let’s Go Out and Build the Future!
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Contact Us
Cecilia SeppVice President & Client
Operations OfficerAssociation Laboratory Inc.csepp@associationlaboratory.
com
Amalea HijarAssociate Director, Member
StrategyAmerican College of
Trevor Mitchell, CAEExecutive Director,
Member Programs & Services
ARMA [email protected]
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