Mayr-Melnhof Packaging | April 2014 1

ECMA The Voice of the European Folding Carton Industry

Andreas Blaschke President of ECMA

Member of the Board, Mayr-Melnhof Group June 5th, 2014

Warsaw, Poland

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• Established in 1960 to be the voice of the European Folding Carton Industry

share experience and information

promote folding cartons

establish industry guidelines

• 500 carton producers in all European countries

• Around 90% of the total carton market volume in Europe

• Total sales volume € 9 bn

• Current workforce of about 45.000 people

• Members: Converters, 14 National Associations, Suppliers

ECMA - Overview

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ECMA – Member Countries

Overseas:

- China

- Israel

- Japan

- Argentina

- India

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ECMA – Supplier Members

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-1.5

-2.8

-0.6 -0.7

-1.4

2.0

-3.9

-5.2

3.8

0.1

1.0

1.5

0.9

1.6

0.7

4.0

0.6 1.0

3.6

0.7

-6.0

-4.0

-2.0

0.0

2.0

4.0

6.0

All Austria France Germany Italy Poland Spain Switzerland Turkey UK

2007 - 2012 2012 - 2017

EUROPEAN FOLDING CARTON MARKETS Different Dynamics

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ECMA – Structure

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ECMA – Homepage

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• The voice of European Folding Carton Industry

• Industry Networking Platform

• Shared experience and information

• Industry Guidelines & Business Intelligence

• Promotion of folding cartons

ECMA stands for

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ECMA promotes our products

Carton of the Year 2013 Carton of the Year 2009 Carton of the Year 2008

Carton of the Year

Volume Market 2013

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• EU Tobacco Packaging Directive:

Standardised / Plain Packaging

• Food Safety / Mineral oils

• ECMA Food Safety GMP

• Extended Payment Terms

CURRENT EUROPEAN TOPICS … hot issues!

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Tobacco Product Directive (TPD)

• 65% GHW front and back

• GHW at the top edge of the HL

• HL shall contain at least 20 cigarettes

EU TOBACCO PACKAGING DIRECTIVE (TPD)

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“SUBSTANCE OF THE MONTH” Recent withdrawals of folding cartons

• Benzophenone in Belgium

• Benzophenone in UK

• Several sensory problems in Germany, UK

• Ethylhexanol in several countries

• Mineral oil in Germany

• Phthalates in France, Germany

• Semicarbacide in Germany

• Global migration in Belgium

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• Questionnaires, questionnaires, questionnaires,

huge questionnaires, very huge questionnaires, nonsense

questionnaires

• Declarations, declarations, declarations and also

declarations about things that have nothing to do with

folding boxes, cartonboard

• Audits, audits, audits, group audits, more audits, special

audits

RESULTS OF THESE UNCERTAINTIES Administrative effort

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To establish folding cartons as the trusted ‘safe for food’ packaging.

• Good Manufacturing Practice + Checklist

• GMP Food Safety Compliance Seal

- Now available in 5 languages!

ECMA – Food Safety

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ECMA / PRO CARTON CONGRESS 2014 “WhatsUp on Cartons: Multiple Challenges Ahead!”

Sorrento (Naples), Italy

Mark your calendars for 18 – 20 September 2014!

You are very welcome to join the leaders of the European Folding Carton Industry

MAYR-MELNHOF PACKAGING INTERNATIONAL GMBH

Andreas Blaschke

Brahmsplatz 6

1041 Vienna

Austria

+43-1-50257 – 0

THANK YOU

FOR YOUR ATTENTION!