2014 07-09-5759 silverpop an ibm company clie
DESCRIPTION
Overview of IBM SilverpopTRANSCRIPT
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Copyright 2014 IBM Corporation
IBM Industry Cloud Solutions
Welcome to the Future of Marketing
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Copyright 2014 IBM Corporation
Silverpop, an IBM Company, is focused
on helping marketers transform the
customer experience increasing engagement and
driving revenue.
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Copyright 2014 IBM Corporation
What does Silverpop provide?
Email Marketing
Dynamic email content and sophisticated features
drive higher conversion
Lead to Revenue Management
Scoring and automation support complex,
direct sales efforts
Behavioral Marketing Automation
Capture and use behavior from virtually any source
to drive highly personalized interactions
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Copyright 2014 IBM Corporation
Data in
Silos
Fragmented
picture of
customers
Lack of
Control
Lack of
control
over data
Relevant
Content
Inability to
customize
content
Right
Channel
Get
customers attention
Real-time
Execution
Inability to execute in real-time
Lack of
Insight
How
individuals
interact
with your
brand
What business challenges does Silverpop solve?
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Copyright 2014 IBM Corporation
The Silverpop Marketing Platform
UNIVERSAL BEHAVIOR
Capture Every Action
Captures and
manages
behavior across
every digital
and offline
channel
to build
unparalleled
insight into each
individual
SINGLE IDENTITY
Connect The Dots
Connects every
customer touch point into a single
view
MULTI-CHANNEL
Communicate Across Platforms
Sends personalized messages
everywhere each customer
prefers to connect
BEHAVIORAL INSIGHTS
Understand Path To Revenue
Discovers
customer
preferences by
analyzing data
from all devices
and channels
MARKETING DATABASE
Manage Behaviors At Scale
Manages everything
about each
customer, easily and
at scale
INTERACTION ENGINE
Automate Communications
Gets personal with each customer, one at a time and in real-
time
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Copyright 2014 IBM Corporation
Individualized email messaging increases engagement
Subject Line PersonalizationFirst name personalization
Personalized Content Name and contact info for each customers personal rep
Dynamic Subject LinesThe subject line changes based on the type and duration of club membership
Individualized Content ListsFor any customer who has purchased two or more items in the last 90 days, list each purchase with review links
E-commerce-driven PersonalizationDisplay totals and other engaging content to drive follow-on purchases
Website-driven ContentDirectly track each customers Web activity and prompt them to visit new areas of the site
Send Time OptimizationThe message arrives in each individuals inbox at precisely the time that individual is most likely to check email
Data-driven Dynamic ImageImage is selected based on demographic and profile info
Score-driven Dynamic OfferDiscounts/prices vary by social influence and time since last purchase
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Copyright 2014 IBM Corporation
Communication steps
Marketers can visual build the content and
cadence for the automated campaign
including email, direct mail, tele-sales, and
lead routes.
Decision diamonds
Easily add business criteria to determine
when and which path each individual will
move down.
Advanced processing (global,
track, step)
Extensive capabilities drive real-time
interactions and external systems - Filter,
route, update, Sync with CRM, add to
CRM campaign, or End Track contacts
Hyper individualized content
Dynamic content, relational table content,
behavioral content, real-time content and
send time optimization are available in
each step
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Program automation drives interactions at scale
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Copyright 2014 IBM Corporation
Email Behaviors
Opens, Clicks, Sent or not sent,
in any given time window.
Web Analytics Integration
WA data feed search, shopping cart, page level
Relational Data
Ecommerce, In Store
Social Feed
Mention, Follow, RT in given time
window
Silverpop Native Web Feed
Site visits, page visits, Custom
web behaviors
Behavior-based business rules create personalized interactions
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Copyright 2014 IBM Corporation
EMAILDeliver individualized
messaging throughout every
step in the customer lifecycle
WEB
Create a
personalized
content experience
for each website
visitor
MOBILEGive customers highly relevant interactions in
store, in app, and on the go
SYSTEMSConnect data,
distribute insights, and automate
interactions across all of your marketing
technology
Omni-channel access lets you be where your customers are
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Copyright 2014 IBM Corporation
Why Silverpop?
Capture more behavior from more sources
Use those behaviors to automate highly personalized interactions at scale
Smoothly integrate with world-class technology solutions
Which can result in:
Campaigns driven by customer behaviors generate more revenue
Better customer experience builds competitive differentiation and loyalty,
expanding wallet share
Exceptional time to value and increased ROI
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Copyright 2014 IBM Corporation
Automotive TechnologyConsumer
GoodsAgency
Finance / Insurance
Healthcare Retail
More than 2,000 customers, representing about 5,000 brands