www.terrapinn.com/tdshow

created by

terrapinn.com/loyaltyasia

The 2nd annual Training & Development Show Middle East took place in December 2013 with over 1,700 attendees from 29 countries

representing the full spectrum of the training industry coming together to discuss strategy, showcase innovation and network.

The Training & Development Show Middle East is designed to offer enterprise and government the chance to learn how to better train and

develop their workforce. We assist the Learning & Development, H.R and Training departments, by connecting them with solutions

providers across learning technology & software, coaching & training courses; who can assist them with their training plans for their

employees.

The 3 big themes for 2013 were Digital Learning, Learning & Development, and Training & Talent Innovation.These themes ran through

our 2 full days of networking and top regional and international speeches, enabling brainstorming, debates and discussion about the future

of training & development.

The 2013 conference contained a keynote session and 3 separate conference streams. The conference was complemented by an

exhibition, which brought together 52 global solution providers and hosted networking functions such as business breakfasts, speed

networking and the VIP lunch.

Our delegation in 2013 contained many high level attendees from major corporate enterprises and government including Directors and C-

Level executives from the British Embassy, Emirates NBD, Emaar, Dubai Smart Government, Department of Economic Development -

U.A.E, Al-Futtaim, Abu Dhabi Commercial Bank, Federal National Council, Hilton Worldwide, Ministry of Health, Ministry of Public Works,

Nokia, Saudi Aramco, Sharjah Islamic Bank, Union National Bank, VIVA Bahrain, Western Union, Federal Authority of Human Resources,

I hope you enjoyed this year’s event and we look forward to welcoming you back to Dubai in 2014.

Nicola Augusti, Project Manager, Terrapinn Middle East

T: +971 4 440 2580 E: Nicola.Augusti@terrapinn.com

Insert statistic here – what % of speaker

faculty was buy side?

30th September-2nd OctoberJumeirah Beach Hotel, Dubai, UAE

2013 attendees

Key Statistics

1751 attendees

29 countries

73% of attendees from the UAE

81.1% of attendees looking for solutions / training

Training Providers18.09%

Oil / Gas / Mining 8.85%

Travel and Hospitality 8.46%

Construction / Engineering 6.60%

Retail 5.75%

Technology 5.43%

Wholesale Trade 4.97%

Government 4.66%

Logistics / Transport 4.19%

Consultancy 4.04%

Service Provider 3.96%

Media 3.73%

Education 3.65%

Finance / Banking 3.26%

Public Services 1.79%

Telecoms 0.93%

Energy 0.78%

Legal 0.78%

Insurance 0.54%

Electronics 0.39%

Real Estate 0.39%

Accountancy 0.31%

Automotive 0.31%

Other 8.15%

Attendees by profile

73%

5%

22%

UAE Other Middle East Rest of World

Attendees by Geo

A selection of 2013 attendees

Abu Dhabi Commercial Bank

Abu Dhabi National Oil Company

(ADNOC)

Al Futtaim Group

Al Habtoor Leighton Group

Al Tamimi & Co.

Al Tayer Group

Americana Kuwait Food Company

Aramex

Atlantis The Palm

Bonnington hotel JLT

Chalhoub Group

Department Of Transport

DEWA

Dolphin Energy Ltd

Dubai Aluminum Company

Dubai Duty Free

Dubai Islamic Bank

Dubai Petroleum

Dubai Police

Dubai Duty Free

Dubai Islamic Bank

Dubai Petroleum

Dubai Police

DUBAL

Dusit Thani

Emaar

Emirates Airline

Emirates NBD

Etihad airways

Etihad Rail

Etisalat Group

Federal Authority for

Government Human

Resources (FAHR)

Hilton Hotels & Resorts

JA Resort & Hotels

Jumeirah Group

M. H. Al Shaya

Majid Al Futtaim

Ministry Of Education

Ministry Of Health

Moevenpick Hotels

National Bank Of Abu

Dhabi

National Health

Insurance, Daman

Nestle

Noor Islamic Bank

One And Only Royal

Mirage

Serco Middle East

Shangri-La Hotels

Sharjah Islamic Bank

Standard Chatered Bank

Starwood Hotels

The Address Hotel

Union National Bank

Zurich Insurance ME

Go to www.terrapin.com/tdshow for a bigger attendee sample

2013 sponsors and exhibitors

Program Highlights• Olympic gold medalist and international speaker Tim Foster MBE revealed the secrets to achieving goals and how corporations can cultivate the

Olympic Spirit within their people.

• How training and development strategies are integral in changing the mindset of a sales team for a competitive advantage with David Yesford, Sr.

Vice President, Global Marketing and Support, Wilson Learning Worldwide.

• Ajit Ranade, HR Advisor, Federal Authority for Government Human Resources discussed how to transform learning so that it becomes a part of

every day life .

• How to harness the potential of L&D to empower your employees exponentially with Shridhar Sampath, Financial Skills Trainer, Motivaluate

Consulting & Training.

• The ABAMI team uniquely demonstrated how to use Blended Learning to create a new dimension in workplace learning.

• Hussein Hallak, CEO, Infin8ventures shared how to build the roadmap to create a Learning Organization of the Future.

The keynote sessions at this year’s Training & Development Show Middle East 2013 contained the

masterminds of HR and training innovation, the experts shaping the future of workforce

development and inspiring change.

Digital Learning:

Program Highlights

Learning for the YouTube Generation,

utilizing social media tools, LMS & E-

learning platforms, augmented reality

and the utility of technology and ICT in

classroom training.

• Video Arts

• The HCMS

• Lynchpin Training,

• Xpert Learning,

• Manipal Global Education

• International House Dubai

• G-Cube

Learning & Development:

Program Highlights

Insights into creating business focused

L&D department, blended and

experiential learning, motivational

techniques through to effectively

managing organizational change.

• ABAMI

• Tanfeeth,

• MTa Learning

• Bradfield Group

• Comworks

• The HCMS

• Business en Motion

• Cotra Training & Consultancy

• The UAE Internal Audit Association

Training & Talent Innovation:

Program Highlights

From understanding the new ASTD

Competency model and mastering the

CPLP exams, to retaining top

employees, growing leaders, and

nurturing emerging talent.

• OpenThinking

• Eton Institute

• BCS Chartered Institute

• Business en Motion

• Cortra Training & Consulting

• Global Knowledge

• Infin8 Ventures.

Our 3 seminar theatres packed in 2 days of interactive

content for visitors to the show

This year we hosted around 180 VIP’s from some of the regions

largest HR and Workforce Training teams.

As the Networking Manager for the event my role at the event is to:

• Ensure that Terrapinn’s online networking tool creates

meaningful business engagements with the delegates you

identify as both current and potential clients.

• Facilitate the networking opportunities between your onsite team

and the industry professionals you’d like to engage with.

• Create the desired networking environment which enables you

to achieve your business development objectives via the event

platform.

Onsite at the event this year we facilitated over 115 pre arranged

meetings and over 50 on site introductions at our dedicated

Networking Lounge.

Andrew Shoesmith

Networking Manager

andrew.shoesmith@terrapinn.com

Sample of VIP attendee companies

DP World VIVA Bahrain Al Tamimi & Co

ADNIP Rotana DUBAL

Ministry of Finance Ministry of Labour FEWA

ENOC Dolphin Energy GASCO

Sample of meetings that took place across the event

Sponsor/Exhibitor Meeting With

HCMS Emirates Flight Catering

Fitch Learning DP World

Training Alliance Crown Worldwide

Manipal EIB/Emirates NBD

ABAMI Sharjah Islamic Bank

Networking Manager role at The Training & Development Show

Its a Networking Event

With so many regional HR teams at the show, we understand the importance of networking at the event. Which is why we don’t leave anything to

chance and ensure that everyone comes away from the event having met all the prospects they needed to. Our networking activities included the

following:

Training & Development Awards 2013

The perfect opportunity to meet with some of the largest HR teams

from across the region. The awards evening celebrates excellence

and recognized the top teams in categories such as, Best Graduate

Trainee Programme, L&D Leader of the Year and Best Internal

Training Strategy. With over 80 attendees from HR teams it was a

great way to wind down after a busy day at the conference.

VIP Lunch

Our VIP seated lunch brought together around 50 VIP’s, delegates

and sponsors, providing an informal networking platform and the

perfect opportunity to catch up with decision makers that you had met

earlier that morning. The lunch took place on both days of the show

and was a great place to meet with several VIP’s at once.

1-2-1 Partnering in our Networking Lounge

To ensure that our sponsors and exhibitors met with their key

prospects at the event all our pre-arranged meetings took place in

our dedicated Networking Lounge. With 6 tables of meeting space,

the area was fully utilized across the 2 days, with any gaps being

filled with as many on site introductions as the team could facilitate.

Exhibition Floor plan

The event took place in the Dubai World Trade Centre. The floorplan was

designed to ensure an excellent experience for all exhibitors. The onsite

content and floor features were strategically placed to encourage foot fall

throughout the entire show floor. The build was executed by our contractor,

Global Exhibition Specialists. They facilitated all exhibitors design and order

needs pre show and onsite. Three seminars and the keynotes all ran

alongside each other and attendees had the opportunity to browse the

learning marketplace as well as benefit from three seminar theatres

overflowing with inspirational and exciting free content.

Onsite Signage

A number of high visibility banners were placed throughout the concourse

areas of Dubai World Trade Centre and inside the hall. Rigged banners and

floor stickers were also placed in the exhibition hall highlighting key features

and content. Each attendee registering for the show also received a show

guide which was inclusive of all sponsor and exhibitor profiles and the

floorplan to help navigate throughout the show.

Off site Activities

The first Training and Development Awards were hosted in the magnificent

Address Downtown Hotel. The ballroom over looked the Burj Khalifa as it

sparkled in the backdrop for the evening surrounded by the worlds largest

dancing fountains. The awards were handed out by the Magician for the

evening, Frederic Sharp who also entertained the guests with magic tricks

throughout the evening.

www.terrapinn.com/loyaltyasia

This year’s Training and Development Show was the 2nd annual event and we are proud to report our marketing campaign attracted record

breaking attendance of senior L&D and HR executives from the region’s leading employers.

Next to traditional marketing channels, we also introduced a series of innovative ideas, capitalising on multiple channels to reach our global target

audience. The promotion undertaken was an integrated media campaign using direct mail, digital marketing, social media and press relations.

With a great track record of successful events across the Middle East, our marketing campaign went to a wide and engaged audience.

We will be developing and improving our marketing campaign with even more innovative and exciting ideas for The Training and Development

Show Middle East 2014 and we are very excited for our sponsors to benefit from our marketing campaign year round in 2014.

www.terrapinn.com/loyaltyasia

Direct Marketing

A 17 page brochure was distributed to our full database

via email in September 2014

All brochures and tickets included sponsor and exhibitor

logos and an the current event agenda

Main Brochure: Final copy

September 2013

Exhibition Invite: October 2013

Digital Marketing

We ran a fully targeted email campaigns to our

database from September 2013. Profiles included

retail, construction, telecoms, travel and hospitality.

EDMs (electronic direct mails/html email) went to

15 external database through out 3rd parties

Over 700,000 people have received newsletters

either via our media partners or via our own

newsletter

21,940 total website visits

Over 2400 downloads were generated for the

show

Community Marketing

Our Total Learning community is a big part of our

brand. Whitepapers and downloadable content are

available through the Total Learning blog.

Content Marketing

We created an ebook titled ‘What is Leadership’ which

was distributed to the Total Learning community.

Sponsors who opted for content in their package had a

branded page dedicated to their views and insights.

Partner Marketing

Reaching out the telecoms communities is a big part of

our marketing campaign. We worked with leading

publications, websites and databases, including:

• HR Review

• IPMA

• First Select

• Connector Publishing

• CLO Middle East

• Akhtaboot

• Openthinking

• Knowledge Village

• Tecom

• CEO Clubs UAE

• Laimoon

Join the party!

If you want to know how we can

make these statistics work for you,

ask us about “Lead generation”.

We are now including this in our

sponsorship packages, so if you

have a got research material or

exciting innovations to share, there

are a multitude of ways that we can

use our social media channels,

including content shots, blogs,

videos and many more, to extend

your own marketing and raise your

profile to win new leads...

A selection of new clippings about the event

The Training & Development Show is the

region’s leading learning and development

trade show attended by government and

large corporate enterprises looking to

discover new strategies, innovations and

technologies that will transform the training

sector.

The Training & Development Show Middle

East will be back in 2014, and there’s no

better time to get involved than now.

Sponsor The Training & Development

Show to position your company at the

forefront of training innovation and

excellence.

Planning and marketing are already well underway

for this event. Contact us to find out how you

can be a part of this successful event.

8th-9th December 2014

Dubai World Trade Centre

Dubai, UAE

To sponsor or exhibit next year, or to find out how else you

can get involved, call Nicola Augusti on +971 4 440 2580 or

email nicola.augusti@terrapinn.com